www.pwc.com/na Embedding Social Responsibility into the Corporate DNA. September 2013 Peeling off the layers 1. Corporate social responsibility? What is all the fuss about? 2. Understanding your purpose 3. Finding your purpose 4. Keys to a life of predictable miracles 5. The PwC Corporate Social Responsibility experience 6. Conclusion My contribution to society PwC September 2013 2 Corporate Social Responsibility? What’s all the fuss about? “... the private sector can make a huge deal of difference in poor people’s life around the world with balancing between self-interest and caring for others, profit and poor which always have been keeping distance.” ~ Bill Gates at Davos, 2008 Co-Chair of the Bill & Melinda Gates Foundation My contribution to society PwC September 2013 3 What is all the fuss about CSR? “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently” ~ Winston Churchill “You must be the change you wish to see in the world” ~Mahatma Gandhi “Goodness is the only investment that never fails” ~ Henry David Thoreau, American writer CSR is all about enabling people to experience their miracle My contribution to society PwC September 2013 4 Precursor to a purpose driven life You were made by God and for God; and until you understand that, life will never make sense ~ Rick Warren My contribution to society PwC September 2013 5 Understanding your purpose “Success is knowing your purpose in life, growing to reach your potential, and sowing seeds that benefit others” ~ John C. Maxwell “Reactive firms deny responsibility and do less, defensive firms admit responsibility but fight it , accommodative firms accept responsibility by doing all that is required, while proactive firms anticipate responsibility by doing more than is required.” Kai Hockerts, Mette Morsing, Jonas Eder-Hansen, Per Krull (Copenhagen Business School, Denmark) You are here for a reason. Be busy and satisfy your purpose What will be lost if your organization disappears? My contribution to society PwC September 2013 6 Linking your core business to your values and CSR Team work Innovation Core Business Integrity Empathy My contribution to society PwC September 2013 7 PwC Keys to a life of predictable miracles (Based on a book by Bruce Wilkinson) 1 The Master key An urgent prayer to be sent by God to do His work. “Please send me!” Corporate Social Responsibility (CSR) can be a vehicle for innovation and competitive advantage, while solving challenging social and ecological problems. Take the lead Profitability and Competitiveness through inclusion of CSR in corporate strategies, corporate values. A wining formula My contribution to society PwC September 2013 9 Keys to a life of predictable miracles 2 The People key The key on how you make God’s agenda for people your own. Expand on the basics of only providing funding and resources for worthwhile social causes. Have a real plan for products/services in the best interests of society e.g. using safe materials for manufacturing, environmental initiatives, job creation and economic development. My contribution to society PwC September 2013 10 Keys to a life of predictable miracles 3 The Spirit Key (Intuition) With this key you partner with the spirit by listening to the intuitive voice. Let you inner voice guide you in a conflict about profit maximisation at the expense of society and the environment. Let the intuitive voice guide you. Adhering to corporate social responsibilities, is likely to lead to easier experience when dealing with politicians and government regulators. My contribution to society PwC September 2013 11 Keys to a life of predictable miracles 4 The Risk key The bible is riddled with stories of faith in the midst of adversity (David vs Goliath, Moses in front of the Red Sea, Jesus’ disciples vs the Roman empire). Small pressure groups should be taken seriously by corporations. Mohamed Bouziz’s act became a catalyst for the Tunisian Revolution and the Arab spring. The risk of CSR is that you yield no measurable results, yet taking social responsibility seriously, is less likely to attract public campaigns and demands for government inquiries against it. My contribution to society PwC September 2013 12 Keys to a life of predictable miracles 5 The Money key This key unlocks a financial miracle for another person and it happens because God sends you with his resources to a person who has a need Focusing on the unmet needs of low-income populations can create profitable markets while also helping the poor address some of their most urgent needs What are the needs around you? Act now. My contribution to society PwC September 2013 13 Keys to a life of predictable miracles 6 The Dream key With this key, God commits you – the Dream Champion, with someone in need of embracing his God-created life dream; You and I have the key that can unlock their destiny; however we must unlock ours first Offer support for people to receive their dreams. Allow employees time to mentor others. My contribution to society PwC September 2013 14 PwC The PwC Corporate Social Responsibility Experience We feel that it’s every Namibian’s responsibility to contribute to the growth and wellbeing of the country and to demonstrate that it starts with us, we are engaged in the following: We are providing support to the UNAS, a platform of accounting students. Through the PwC Trust, our staff give monthly contributions which are matched dollar for dollar by PwC and then donated to children from disadvantaged communities. We support the CSO AIDS Orphan Trust relating Administrative expenses which was founded by one of our director Dr. Christina Swart- Opperman. My contribution to society PwC September 2013 16 The PwC Corporate Social Responsibility Experience (Continued) We have allocated a fee time for professional services rendered to not for profit organizations. PwC is involved with Men on the side of the road, an association that works with unemployed men, by creating job and training opportunities. African Leadership Institute (ALI) – Is chaired by PwC where I also serve as the presenter. We encourage our managers to attend. We have sponsored Spelquizbee, a spelling competition for Secondary School Learners all over Namibia initiated by Prime Focus Magazine, - 20 schools competed in this competition. My contribution to society PwC September 2013 17 Sponsorship Vs CSR While Corporate Social Responsibility is built on the premise of making money in an ethical and sustainable way, sponsorship programs on the other hand are focused on creating or building brand awareness. CSR initiatives are usually broad based and long term as they focus on community related issues such as poverty eradication, environmental issues. To the contrary, sponsorship are usually concerned with addressing a particular need with the aim of gaining exposure leverage at that particular time. My contribution to society PwC September 2013 18 “What will be lost if our company disappears?” Jim Collins My contribution to society PwC September 2013 19 “The information contained in this publication by PwC Namibia is provided for discussion purposes only and is intended to provide the reader or his/her entity with general information of interest. The information is supplied on an “as is” basis and has not been compiled to meet the reader’s or his/her entity’s individual requirements. It is the reader’s responsibility to satisfy him or her that the content meets the individual or his/ her entity’s requirements. The information should not be regarded as professional or legal advice or the official opinion of PwC. No action should be taken on the strength of the information without obtaining professional advice. 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