www.pwc.com/na
Embedding Social
Responsibility
into the Corporate
DNA.
September 2013
Peeling off the layers
1.
Corporate social responsibility? What is all the fuss about?
2.
Understanding your purpose
3.
Finding your purpose
4.
Keys to a life of predictable miracles
5.
The PwC Corporate Social Responsibility experience
6.
Conclusion
My contribution to society
PwC
September 2013
2
Corporate Social Responsibility? What’s all the fuss
about?
“... the private sector can make
a huge deal of difference in
poor people’s life around the
world with balancing between
self-interest and caring for
others, profit and poor which
always have been keeping
distance.”
~ Bill Gates at Davos, 2008
Co-Chair of the Bill & Melinda Gates
Foundation
My contribution to society
PwC
September 2013
3
What is all the fuss about CSR?
“It takes 20 years to build a reputation and five minutes to ruin it. If
you think about that, you’ll do things differently”
~ Winston Churchill
“You must be the change you wish to see in the world”
~Mahatma Gandhi
“Goodness is the only investment that never fails”
~ Henry David Thoreau, American writer
CSR is all about enabling
people to experience
their miracle
My contribution to society
PwC
September 2013
4
Precursor to a purpose driven life
You were made by God and for
God; and until you understand
that, life will never make sense
~ Rick Warren
My contribution to society
PwC
September 2013
5
Understanding your purpose
“Success is knowing your purpose in life, growing to
reach your potential, and sowing seeds that benefit
others”
~ John C. Maxwell
“Reactive firms deny responsibility and do less, defensive firms
admit responsibility but fight it , accommodative firms accept
responsibility by doing all that is required, while proactive
firms anticipate responsibility by doing more than is
required.”
Kai Hockerts, Mette Morsing, Jonas Eder-Hansen, Per Krull
(Copenhagen Business School, Denmark)
You are here for a reason. Be busy and satisfy your
purpose
What will be lost if your organization disappears?
My contribution to society
PwC
September 2013
6
Linking your core business to your values and
CSR
Team work
Innovation
Core
Business
Integrity
Empathy
My contribution to society
PwC
September 2013
7
PwC
Keys to a life of predictable miracles
(Based on a book by Bruce Wilkinson)
1
The Master key
An urgent prayer to be sent by God to do His work. “Please
send me!”
Corporate Social Responsibility (CSR) can be a vehicle for
innovation and competitive advantage, while solving
challenging social and ecological problems. Take the lead
Profitability and Competitiveness through inclusion of CSR
in corporate strategies, corporate values. A wining
formula
My contribution to society
PwC
September 2013
9
Keys to a life of predictable miracles
2
The People key
The key on how you make God’s agenda for people
your own.
Expand on the basics of only providing funding
and resources for worthwhile social causes.
Have a real plan for products/services in the best
interests of society e.g. using safe materials for
manufacturing, environmental initiatives, job
creation and economic development.
My contribution to society
PwC
September 2013
10
Keys to a life of predictable miracles
3
The Spirit Key (Intuition)
With this key you partner with the spirit by listening
to the intuitive voice.
Let you inner voice guide you in a conflict about profit
maximisation at the expense of society and the
environment. Let the intuitive voice guide you.
Adhering to corporate social responsibilities, is likely
to lead to easier experience when dealing with
politicians and government regulators.
My contribution to society
PwC
September 2013
11
Keys to a life of predictable miracles
4
The Risk key
The bible is riddled with stories of faith in the midst of
adversity (David vs Goliath, Moses in front of the Red Sea,
Jesus’ disciples vs the Roman empire).
Small pressure groups should be taken seriously by
corporations. Mohamed Bouziz’s act became a catalyst for the
Tunisian Revolution and the Arab spring.
The risk of CSR is that you yield no measurable results,
yet taking social responsibility seriously, is less likely to
attract public campaigns and demands for government
inquiries against it.
My contribution to society
PwC
September 2013
12
Keys to a life of predictable miracles
5
The Money key
This key unlocks a financial miracle for another person
and it happens because God sends you with his resources
to a person who has a need
Focusing on the unmet needs of low-income populations
can create profitable markets while also helping the
poor address some of their most urgent needs
What are the needs around you? Act now.
My contribution to society
PwC
September 2013
13
Keys to a life of predictable miracles
6 The Dream key
With this key, God commits you – the Dream Champion,
with someone in need of embracing his God-created life
dream;
You and I have the key that can unlock their destiny;
however we must unlock ours first
Offer support for people to receive their dreams. Allow
employees time to mentor others.
My contribution to society
PwC
September 2013
14
PwC
The PwC Corporate Social Responsibility
Experience
We feel that it’s every Namibian’s responsibility to contribute to the
growth and wellbeing of the country and to demonstrate that it starts with
us, we are engaged in the following:
We are providing support to the UNAS, a platform of
accounting students.
Through the PwC Trust, our staff give monthly contributions
which are matched dollar for dollar by PwC and then donated
to children from disadvantaged communities.
We support the CSO AIDS Orphan Trust relating
Administrative expenses which was founded by one of our
director Dr. Christina Swart- Opperman.
My contribution to society
PwC
September 2013
16
The PwC Corporate Social Responsibility
Experience (Continued)
We have allocated a fee time for professional services rendered
to not for profit organizations.
PwC is involved with Men on the side of the road, an
association that works with unemployed men, by creating job
and training opportunities.
African Leadership Institute (ALI) – Is chaired by PwC where I
also serve as the presenter. We encourage our managers to
attend.
We have sponsored Spelquizbee, a spelling competition for
Secondary School Learners all over Namibia initiated by Prime
Focus Magazine, - 20 schools competed in this competition.
My contribution to society
PwC
September 2013
17
Sponsorship Vs CSR
While Corporate Social Responsibility is built on the premise
of making money in an ethical and sustainable way,
sponsorship programs on the other hand are focused on
creating or building brand awareness.
CSR initiatives are usually broad based and long term as
they focus on community related issues such as poverty
eradication, environmental issues. To the contrary,
sponsorship are usually concerned with addressing a
particular need with the aim of gaining exposure
leverage at that particular time.
My contribution to society
PwC
September 2013
18
“What will be lost if our
company disappears?”
Jim Collins
My contribution to society
PwC
September 2013
19
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