THE 13th INTERNATIONAL CONFERENCE OF THE
SOCIETY FOR GLOBAL BUSINESS & ECONOMIC
DEVELOPMENT
www.sgbed2014.it
CONFERENCE PROGRAM
16th July 2014 – Day 1
From 8.00 AM
Registration to leave open all day
8.00-10.00 AM
Welcome coffee
10.00 AM
Introduction & Welcome
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Prof. C. Jayachandran, President SGBED
Prof. Sauro Longhi, Rector of UNIVPM
Prof. Gian Luca Gregori, Vice-rector UNIVPM
Prof. Francesco Maria Chelli, Dean of Economics Faculty “G. Fuà” – UNIVPM
Prof. Stefano Marasca, Head of Management Department – UNIVPM
10.30 AM
Key-note speakers Prof. S. Marasca, Prof. M.S. Chiucchi and Prof. M. Giuliani – UNIVPM
Intangibles, value creation and value conversion: Quid novi?
11.00 AM
Workshop led by Professor Vasant H. Raval from Creighton University, USA
The Role of the Intangibles: Academics & Business Perspective
Dr. Nunzio Tartaglia, General Manager – UBI Banca Popolare di Ancona, Italy
Dr. Marco Lucietti, Global Marketing Director – SANKO/ISKO, Turkey
Dr. Cristiana Buzzelli, VP, Global Contents (Publishing & Digital) – Rainbow, Italy
Dr. Antonio Dondi, Chief Executive of Aimag SpA, Italy
Prof. Ricardo Arechavala Vargas, Universidad de Guadalajara, México
Prof. Vesa Routamaa, University of Vaasa, Finland
12.30 PM
Lunch
2.00 – 3.30 PM
1st technical session (1.1, 1.2, 1.3, 1.4, 1.5)
3.30 – 4.00 PM
Coffee break
4.00 – 5.30 PM
2nd technical session (2.1, 2.2, 2.3, 2.4, 2.5)
www.sgbed2014.it
6.30 PM
Transfer to Fortino Napoleonico for Gala Dinner
8.00 PM
Gala Dinner for all participants (€ 35 – it’s possible to pay on the spot) with Award Ceremony for the best
paper in honor of Professor Emeritus Martin Rahe. The prize will be awarded by Martin Rahe’s wife Puri
Cabezas Castro.
17th July 2014 – Day 2
9.00 AM – 12.30 PM
Registration
9.00 – 10.30 AM
3rd technical session (3.1, 3.2, 3.3, 3.4)
10.30 – 11.00 AM
Coffee break
11.00 AM – 12.30 PM
4th technical session (4.1, 4.2, 4.3, 4.4)
12.30 PM
Lunch
2.30 – 4.00 PM
5th technical session (5.1, 5.2, 5.3, 5.4)
4.00 PM
Awards Ceremony
5.00 PM
Free leisure tour in Portonovo and wine tasting: guided tour of the church of Santa Maria di Portonovo and
wine tasting at the wineries Strologo (reservation at the Conference desk – max 50 participants)
18th July 2014 – Day 3
9.00 AM – 10.30 AM
6th technical session (6.1)
9.00 AM – 12.00 PM
Doctoral Symposium for PhD students
12.00 – 12.30 PM
Awards Ceremony for the Doctoral Symposium
www.sgbed2014.it
TECHNICAL SESSIONS
1st Technical Session – Date: July 16th, 2014 – Time: 2.00 – 3.30 PM
1.1. Entrepreneurial Capital in the Knowledge Economy
Chair: P M Rao (USA)
Room: T37
Rich-to-poor Diaspora Ventures: How Do They Survive?, Aki Harima, Jörg Freiling, Maria Elo
Contextual Success Factors for Social Entrepreneurship: Comparing Africa and India, Edward D.
Bewayo, Ram Subramanian
The impact of intrapreneurship in a modern enterprise, Jože Kocjančič
Innovative entrepreneurs: who are they?, Vesa Routamaa, Piia Edinger, Tiina Brandt
Antecedents of entrepreneurial activity: theory & evidence from Asia, Justin Paul, Archana Srivatava
1.2. Intangibles and fiscal problems
Chair: Leo Guzman-Anaya (Mexico)
Room: T36
International Trade and Entrepreneurship – Why Germany is so overwhelming among EU-27countries?, Arto Lahti
Similarities and differences in the capital structure of the transformation industry and commerce in
Mexico, Juan Gaytan-Cortes, Juan Antonio Vargas-Barraza, Antonio de Jesus Vizcaino
Some Considerations on Fiscal Problems of Eurozone Countries, Lubica Bajzikova, Alessio Lokar
Knowledge Inequality, Entrepreneurship, and Agricultural Transformation – A Conceptual Framework
and Lessons from Rural South India, Suresh C Babu , C. Jayachandran
Empowerment through E-Governance in Developing Economies: The Case of India, Sivakumar
Venkataramany
1.3. Brand as Intangible: Brand Management & Brand Equity
Chair: Tonino Pencarelli (Italy)
Room: T33
Symbolically valuable for the customer? A longitudinal analysis of the interlinkages between brand and
relationship development activities of a furniture manufacturer, Anu Norrgrann
Branded Apps for high-involvement products: the results of an empirical study, Sara Bartoloni, Federica
Pascucci
The Relationship between Brand Equity and Country of Origin from the Retailer’s Perspective: A
Literature Review, Gaetano Aiello, Raffaele Donvito, Laura Grazzini,
Managing and evaluating the corporate brand: a model suggestion through the case analysis, Fabrizio
Mosca, Cecilia Casalegno
An evaluation of the effects of consumer cultural values on self-congruity: the case of “Apple” in the
Chinese market, Longfei Li, Nitin Sanghavi, Claudio De Mattos
www.sgbed2014.it
1.4. Marketing of Intangibles
Chair: Sherriff Luk (Hong Kong)
Room: T32
Applying the Geomarketing Concept to Develop a Car Dealership Network In Iasi, Romania, Ovidiu
Dascălu
Innovation, Internationalisation, and Business Performance: Case Studies from the Italian Furniture
Industry, Giovanna Pegan, Patrizia De Luca
Analyzing Brand Values with a Semiotic Approach, Marianna Boero
How Companies Can Contribute to Territorial-identity Development: Empirical Evidence from Italian
Businesses Cases, Angelo Bonfanti, Paola Castellani, Chiara Rossato
Recovery and revitalization of disadvantaged areas by transfer of “ethical capital” – Some empirical
evidence in the wine sector, Maria Vincenza Ciasullo, Giuseppe Festa
1.5. The Intellectual Capital
Chair: Juan Mejía-Trejo (Mexico)
Room: T30
Knowledge management for knowledge development: lessons learnt while implementing international
projects by multicultural teams, Carmen-Laura Zarzu, Cezar Scarlat
Managing Intellectual Property in High-tech Services: a case study of an engineering company, Qing
Cao
Intellectual capital information in sustainability reports: an analysis of Italian Banking sector, Maria
Assunta Baldini, Romilda Mazzotta, Giovanni Bronzetti
Intellectual Capital as a determinant of Competitiveness: SMEs Manufacturing Industry in Guadalajara,
Mexico, Jose Sanchez-Gutierrez, Elsa Georgina Gonzalez-Uribe, Silvio Genaro Hernandez-Coton
Family Ownership Structure and Firm Value (Case study on Big-Cap Public Companies), Juniarti
www.sgbed2014.it
2nd Technical Session – Date: July 16th, 2014 – Time: 4.00 – 5.30 PM
2.1. Relational Capital
Chair: Patrizia De Luca (Italy)
Room: T37
An ugly store in a beautiful place? Exploring the effect of store interior and urban design on consumers’
inferences and store patronage intentions, Alessandro De Nisco, Michela C Mason
When the Museum tells the Company, Floriana Iannone
User’s attitude to publicity in social webs. A study developed in Mexico, Juan Antonio Vargas-Barraza,
Yolanda Araceli Martinez-Padilla, Juan Gaytan-Cortes
Marketing Communication and the Semantics of Information, André Stuth
Joint effects of message framing and evidence type on early disease detection and prevention
messages, Yam B. Limbu, C. Jayachandran, Christopher McKinley
2.2. Managing intangibles in services businesses
Chair: Nitin Sanghavi (UK)
Room: T36
Customer Participation Behavior for Value Co-creation Behavior in High- Versus Low- Contact Services:
The Roles of Trust-in-Personnel and Trust-in-Brand, Esther L.Y. Li, Sherriff T. K. Luk, Ben S. Liu
The importance of automotive services in the distribution business and their critical factors for success,
Stadlmann Christian, Barbara Ehrenstorfer
From product to service: exploring the main barriers of the servitization for the Italian footwear
manufacturing companies, Ilenia Confente, Andrea Buratti
Barriers for effective International Relationship Marketing in Emerging Markets, Paola Signori, Federica
Bressan
The Role of Service Provider in Place Management, Marcello Sansone
2.3. Alternative marketing views
Chair: Ivan Russo (Italy)
Room: T33
The effect of visual layout of assortment breadth and depth on individual perceptions of assortment
size and evaluations, Gabriele Pizzi, Daniele Scarpi
Creative cities: emerging Italian cases, Maria Della Lucia
Global sourcing and back-shoring: towards a possible shift of sourcing strategies?, Fabrizio Baldassarre,
Raffaele Campo
Exploring the relationship between green innovations and internationalization, Maria Chiarvesio,
Valentina De Marchi
Who Needs Big Data Computing?, Thomas Lenhard
www.sgbed2014.it
2.4. Leadership
Chair: Srećko Goić (Croatia)
Room: T32
A framework for frugal innovation in medical device industry, Arvinder P. S. Loomba
Constructing leadership with Generation Y, Susanna Kultalahti
Leadership expectations ranked by different personalities, Tiina Brandt, Piia Edinger
Relationship between leadership and variable compensation with psychological empowerment factors
and the effectiveness of mid-level employees of Mexico’s largest companies, Mónica Blanco-Jiménez,
Adriana Segovia-Romo, Joel Mendoza-Gómez
To study the concept of transformational and Transactional leadership on employees with special
reference to Hindustan Computer Limited Noida, Rajeshwari Narendran, Shreshtha Dabral
2.5. Innovation capital, spin off, start up and business incubators
Chair: Jose Sanchez-Gutierrez (Mexico)
Room: T30
Segmenting, targeting and positioning the mobile payment services, Andreea Raluca Wurster, Cezar
Scarlat
Regional Context and Academic Spin off: Effective or Critical Cooperation?, Christian Corsi, Daniela Di
Bernardino, Antonio Prencipe
Internationalization of Technology Startup Firms from Emerging Economies: Leveraging Intangible
Assets in Turbulent Environments, Ricardo Arechavala-Vargas, Francisco Leonel-de-Cervantes, Mónica
García-Mora
Next generation Manifacturing: the Mediterranean Fab Lab case study, Antonio Botti, Ezio Marinato
Complementary and Synergistic Competencies in Technology Transfer: A New Model of a Spin-off
Creation Program, Chiara Mazzi, Riccardo Passeri, Marco Bellandi
www.sgbed2014.it
3rd Technical Session – Date: July 17th, 2014 – Time: 9.00 – 10.30 AM
3.1. Entrepreneurship and Intangibles
Chair: Jörg Freiling (Germany)
Room: T37
Accelerating entrepreneurship via intensive learning programs, Mirella Migliaccio, Francesca Rivetti
Intangibles and Entrepreneurial Capital, Paola Demartini, Francesca Cesaroni, Mara Del Baldo, Paola
Paoloni
Entrepreneur as an Intangible Asset, P M Rao
Development of a Model for Human Capital Management for the Success of Corporates, Arihant
Sogani, Aqila Rafiuddin, Anomitra Banerjee
3.2. Knowledge management
Chair: Cezar Scarlat (Romania)
Room: T36
Customer Knowledge to improve the Innovation: The Relationship in México, Juan Mejía-Trejo, Jose
Sanchez-Gutierrez, José Francisco Haro-Beas
Examining the Role of Short Break on Proactive Behavior: A Self-Regulatory Resource Perspective, Kan
Ouyang, Wing Lam, Ziguang Chen, Libin Shen
Intangibles and creation of value in an integrated formal and informal eLearning environment, Sabrina
Leone
Explaining knowledge sharing behaviours through an organizational form- and motivation-based
perspective, Vincenzo Cavaliere, Sara Lombardi
3.3. Online Education, Higher Education & Executive Training
Chair: Sivakumar Venkataramany (USA)
Room: T33
How Sensitive Is Schooling Achievement to Instructional Time?, Derek D. Wu, Ying Wu
Eight years into career after business degree – Influences of gender and personality on career success,
Piia Edinger, Tiina Brandt, Vesa Routamaa
The use of ICT and its impact on the educational process of teaching, Araceli Duran-Hernandez, Juan
Gaytan-Cortes, Judith Mireya Cornejo-Macias
Perspective of American Students after the Deep Recession of 2008, Harbans Singh
3.4. Corporate Social Responsibility & Sustainability
Chair: Richard Lord (USA)
Room: T32
Dynamics of Corporate Social Responsibility in Albanian Joint Stock Companies, Amali Çipi, Shyqyri
Llaci, Fernando A. F. Ferreira
Assurance on sustainability reports: why and who?, Silvia Romero, Belen Fernandez-Feijoo, Silvia Ruiz
How large companies communicate sustainability in an international environment: a crossroads
between grounded information and green washing, Fabrizio Baldassarre, Raffaele Campo
www.sgbed2014.it
Private ordering and sustainability goals: concrete sustainability deliverables (CSDS) and virtual
proximate communities (VPCS) as pathways toward effectiveness, Edward A. Morse, Vasant Raval
Attitude and perception towards green products in Macao: an exploratory study, Alessandro Lampo,
Sin U Leong
www.sgbed2014.it
4th Technical Session – Date: July 17th, 2014 – Time: 11.00 – 12.30 AM
4.1. Human capital management and development
Chair: Piia Edinger (Finland)
Room: T37
Executive Compensation in Intangible Intensive Industries, Richard A. Lord
Psychological Aspects of the Business Development: Personality Factors of the Successful Innovative
Activity, Sergey Yagolkovskiy
Impact of Mobbing on Health and Absenteeism among Nurses, Srećko Goić
Investigating how inter-firm relational features influence absorptive capacity and content creativity of
a joint production team : focusing on media content business, Joonseo Moon, Won Jun Lee
Communities of Practice’s dark side. Some evidences from a retailer organization, Fabio Fraticelli,
Francesca Negri, Enrico Cori
4.2. Digital Marketing; Customization; Social Media; E-Commerce
Chair: Michela C Mason (Italy)
Room: T36
The Social Media Manager as a Reputation’s Gatekeeper: an Analysis from the New Institutional
Theory Perspective, Andrea Moretti, Annamaria Tuan
Digital Marketing in Germany – functional principles, status, development and perspective, Ralf
Lehmann
Privacy, security and utility perceptions on social commerce by Mexican consumers, and its impact on
adoption of Social Network Sites as marketing medium, Celestino Robles-Estrada, Laura M. AlvaradoBenítez, Alberto A. Suastegui-Ochoa
Web marketing and the SMEs: needs, problems and opportunities. An empirical study in the Marche
Region, Valerio Temperini, Gian Luca Gregori, Luca Marinelli
Sustainability and SMEs: the case of CSR4UTOOL web application, Laura Corazza
4.3. Relationship marketing
Chair: Christian Stadlmann (Austria)
Room: T33
The implementation of relationship marketing in cluster management, Bogusław Bembenek
The intangible resources in the relationship between real estate agents and customers. What is the role
of trust? , Oronzo Trio
Suppliers’ Segmentation Process: a business-relationship perspective, Maria Rosaria Marcone
The trigger for positive word of mouth in the after sales service, Ilenia Confente, Ivan Russo
The customer Relationship Management (CRM) and its impact on competitiveness in the Restaurant
industry of Guadalajara, Mexico, Ileana Elizabeth Ruvalcaba Rivas, Jose Sanchez-Gutierrez, Juan MejiaTrejo
www.sgbed2014.it
4.4. Intangibles and market analyses
Chair: Lubica Bajzikova (Slovakia)
Room: T32
Local Supporting Industry Linkages from Japanese FDI in Mexico’s Western Region, Leo Guzman-Anaya
Credit quality, bank provisioning and systematic risk in banking business, Maurizio Polato, Flavio
Pichler, Josanco Floreani, Andrea Paltrinieri
Does the volatility of interest rates affect the value of investment projects? A real option investigation,
Davide Radi, Luca Vincenzo Ballestra, Graziella Pacelli
A Review of Theories on Foreign Direct Investment, Alma Zisi
www.sgbed2014.it
5th Technical Session – Date: July 17th, 2014 – Time: 2.30 – 4.00 PM
5.1. Intangibles in the SMEs
Chair: Vesa Routamaa(Finland)
Room: T37
How do SMEs appropriate the value from innovation? An empirical analysis in medium high-tech
industries, Lara Agostini, Anna Nosella, Benedetta Soranzo
Analysis of operations in the context of manufacturing, and its impact on the competitiveness of SMEs
in Guadalajara, Mexico, Guillermo Vazquez-Avila, Jose Sanchez-Gutierrez, Juan Francisco GomezCardenas, Dario Montoya-de la Torre
Innovation as a competitiveness factor in Guadalajara´s SME´s manufacturing Industry, Cinthya Karina
Camacho-Sotelo, Jose Sanchez-Gutierrez, Paola Irene Mayorga-Salamanca
Knowledge transfer & development across entrepreneurial generations: evidence from historical
family-owned SMEs, Mariacristina Bonti, Enrico Cori
Knowledge Management & Generational Change: the impact on local SMEs, Concetta Lucia Cristofaro,
Anna Maria Melina, Rocco Reina, Marzia Ventura
5.2. Tourism
Chair: Celestino Robles-Estrada (Mexico)
Room: T36
Intangibles as feedstocks to capability differentials: a DMO perspective, Silvia Gravili, Antonio Iazzi,
Pierfelice Rosato
An interpretative model for the Web image analysis: the case of a wine tourism destination, Federica
Cavallo, Monica Fait, Amedeo Maizza, Lea Iaia, Paola Scorrano
Linking CRM and competitiveness in the hotel industry, Elsa Georgina Gonzalez-Uribe, Jose SanchezGutierrez, Juan Mejia-Trejo
Seeking an adrenalin rush or the chance to relax? Analysis of motivation of adventure tourists. An
Italian case study, Michela Mason, Luca Gos
Brand management in the hotel industry: from company to network brand. Opportunities and limits of
networking for small-sized hotels, Selena Aureli, Fabio Forlani, Tonino Pencarelli
5.3. Business strategy
Chair: Daniele Scarpi (Italy)
Room: T33
A Structural Model to Explain Customer Repurchase Intentions in Co-operative Banks, Rubens Pauluzzo,
Enrico Geretto
Development and exploitation of relational resources in IT outsourcing, Paolo Popoli
TQM firms, risks identification and the use of non-financial performance measures: an empirical
investigation, Antonio Costantini, Filippo Zanin
Hybrid Strategy, Ambidexterity And Environment: Toward An Integrated Typology, Alexandre
Lapersonne, Nitin Sanghavi, Claudio De Mattos
Founding Family CEO Pay Incentives and Investment Policy: Evidence from a Structural Model, Mieszko
Mazur, Betty H.T. Wu
www.sgbed2014.it
5.4. Valuation & Reporting of Intangibles
Chair: Vasant Raval (USA)
Room: T32
An Empirical Analysis to Assess Intangible Assets in Tunisia and Its Relevance in the Knowledge - Based
Economy, Soumendra K. Dash, Dhekra Azouzi
Is it Time for Internally Generated Intangible Assets to be Recognized in Financial Statements of U.S.
Companies?, Ramesh Narasimhan, Shifei Chung
The role of intangibles in improving the predictive ability of internal rating systems, Vincenzo
Formisano,Michele Modina , Andrea Quintiliani
Relevance of Intangibles in European Companies’ Balance Sheets – an Empirical Perspective, Sebastian
Serfas
Measuring intangibles through the balanced scorecard: the case of an italian company, Marco Gatti
www.sgbed2014.it
Doctoral Symposium for PhD students– Date: July 18th, 2014 – Time: 9.00 AM – 12.00 PM
Chair: Marco Cucculelli
Discussants: Giuseppe Canullo, Enrico Cori, Marco Giuliani, Ivan Russo
Room: Board Room
Does communication support intangibles? Empirical evidences on Monza and Brianza’ SMEs, Roberto
Chierici, Maria Cristina Morra
Is environmental sustainability a strategic driver? An explorative investigation in the Italian mining sector,
Francesca Ceruti, Angelo Di Gregorio
Social media use by government to reduce damages following a natural disaster—Inhabitants’
communication, e-government, and intangible social capital of collaboration, Naoya Yasugi, Liu Cahngyu,
Yasuyuki Nishigaki, Hideki Nishimoto
Understanding Sequences of Business Interactions and their Influence on Cross-Cultural Inter-Team and
Intra-Team Negotiations, Cheryl Dowie, Claudio De Mattos, Oscar De Bruijn
Towards A Stakeholder Model of Risk Governance, Habibun Nisa Mohamed Ajmal
Managing intangible assets in international contexts: an empirical analysis on Monza and Brianza SMEs,
Laura Gavinelli, Alice Mazzucchelli
B2B vs B2C, which different approaches to social media marketing. Empirical evidence from the Marche
Region, Luca Marinelli, Laura Moscatelli
www.sgbed2014.it