THE
EggsPress #4
APRIL 2014
Stirring
things up
in
Brussels
The Egg, launching a recipe
for creative entrepreneurship,
collaboration and societal challenges
my
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IN THIS ISSUE
• Egg Brussels : conceptual chart - p. 2-3
• Launch of The Creative Ring - p.4
• Haute Africa : a Sitô project - p.4
APRIL 2014
Living Lab – EnoLL
The egg-labs are livings labs. We foster co-creation, exploration,
experimentation and evaluation of innovative ideas.
The CREATIVE RING
The Creative Ring, developed by the SPECIFI
project, is a new experimental community and
platform for sharing creative and innovative
content and activities all over Europe, using
advanced Internet technologies and networks.
It is based on an open collaboration between local
artists and creative industries (comprising cultural,
media, arts, advertising and other sectors) with
universities, local authorities and ICT companies in
each city and region.
Some 6.000m2 at your disposal managed by a professional
team providing guidance and services throughout some
privileged partners :
Congresses, seminars, workshops and
meetings
Exhibitions and shows
Gala dinners and awards
Theater and concerts
Some Lab partners are hosted at The Egg, others are regularly present.
Our Labs aim to support co-creative, human-centric and user-driven research,
development and innovation in order to better cater for people’s needs.
Molenbeek 2014 , by The Lateral Thinking Factory, and Foto-Festival , by Sito,
are two important results of Egg-Lab activities in Belgium.
www.egg-lab.eu
www.eggbrussels.eu
The Creative Ring intends to bring together
solutions for infrastructure, useful and proven FI
systems and applications; the Creative Industries
can experiment or deploy these systems and the
resulting innovative content. (see page 4)
www.eggbrussels.eu
The Egg Change Project is THE new think tank in Brussels.
It gathers creative people with different backgrounds and
competences, and turn them into a mission driven community
of entrepreneurs.
www.egg-brussels.eu
www.egg-brussels.eu
The Egg Change’s members working under guidance
of professional coaches, share their ideas on a dedicated
platform, they mix them, they improve them, and they
deliver innovative ideas for concrete business or societal
challenges. Companies and individuals work in the same
direction on Egg Change Projects to co-create sustainable
innovation on the market and in society.
Back in 2007, the entire media and communication industry
took the decision to support the initiative by moving
towards the location or by supporting the concept.
Those associations represent thousands of companies active
in media, communication, services and technologies. They
are training future media and communication professionals,
they are promoting advertising, they are organizing
seminars and awards as well as developing self-regulation in
collaboration with authorities ensuring ethics are respected
in the industry.
Diversity, change, exchange and sharing: The Egg’s culture for
open innovation. Join our think tank and discover a new way
to challenge your brains or entrepreneurship.
www.egg-change.eu
www.egg-corporation.eu
www.egg-coaching.eu
The Egg Summer University
Summer University: as of 2015, the ambition is to offer
summer courses towards some 365 students in July and in
August. The courses will focus on:
-empowering their language skills
-learning to understand the European Institutions
More information will be available in the next EggPress 5, in
summer time.
www. egg-university.eu
DEDICATED TO ENTREPRENEURS
Over 30 companies, startups and sme’s are clustered on
the first floor of the building. They’re all active in marcom
services, in technologies, in audio-visual, in music and in
photography. Many of them are collaborating with each
other, are looking for synergies and are overall participating
to the development of the global Egg project.
INTERNATIONAL DEVELOPMENTS AND PROJECTS
Some of our startups have developed unique services and
are reaching out to many markets in and outside Europe.
www. egg-incubation.eu
EggsPress
THE
Mentoring startups and communities is crucial to succeed
in the economical world facing challenges every day. We
propose to connect you with professional coaches and an
online community.
The coaching services consist of :
- An online platform and community in collaboration
with “WeStartUp” providing advice and guidance
towards the start-ups and entrepreneurs
- Some selected experts in specific areas ensuring F2F
support to the Egg community
- A monthly presence of ABE/BAO as partner of
entrepreneurs in the Brussels Region
THE
EggsPress #4
APRIL 2014
APRIL 2014
Towards Connected Smart and Creative Cities and Citizens
Future Internet boosting Creativity in Europe : scaling platforms, data, tools, services and communities
...
hubs
partners
tools
projects
Creative Ring Gateways
Creative Ring Facilitators
Creative Ring Toolbox
Creative Ring Projects
Brussels, Barcelona, Trento and more.
Physical locations joining forces to build
the Creative Ring.
Partners with state of the art tools & technologies. iMinds, i2CAT, Create-Net.
A set of ICT applications and tools, such
as YourOwnLab, MediaHaven, Ultragrid.
Collaborations between the hubs,
partners and/or networks, on dedicated
research projects on diverse areas.
...
...
...
...
THE EGG : HUB OF THE CREATIVE RING
April 29, 30 : Launch of the Creative Ring
The Creative Ring at New
frontiers for European
entrepreneurs
EGG-LAB: Sitô
HAUTEAFRICA
“New frontiers for European entrepreneurs” was an event focused on SMEs, innovation and
entrepreneurship held in Brussels at The EGG on April 29th, 2014. This conference was co-organised
by the European Commission, Deloitte, EBN and DIGITALEUROPE and wanted to stimulate lively
discussion on digital entrepreneurship by showcasing top technology start-ups, entrepreneurs and
SMEs in Europe with the potential to grow exponentially in international markets.
The event was supported by a number of European initiatives such as SPECIFI. Our project has been
invited to be part of the Creative Industries strand, one of the three main sections of the programme.
SPECIFI and the Creative Ring was initially introduced by Simon Delaere during the session “What’s
Alain Heureux
up in Europe’s creative industries?”alain@eggbrussels.eu
Our project then co-organised a 1-hour session together with
+ 32 495 225 135
Cluster2020 entitled “Connecting Creative Districts and Clusters”. Fabio Antonelli, Alain Heureux
interaction
between current achievements and future exciting opportunities to be explored.
and Artur Serra
presented
creation and economy
interaction between creation and economy
The Creative Ring was then officially launched.
theegg
eggbrussels.eu
Barastraat 175 rue Bara
BE - 1070 Brussels
EGG-CHANGE
YOUROWNLAB
egg-change.eu
Collaborative brainstorming tool
Alain Heureux
alain@eggbrussels.eu
+ 32 495 225 135
theegg
interaction between
creation and economy
collaboration
to solve challenges
Barastraat 175 rue Bara
BE - 1070 Brussels
The Egg
Bara street 175 - 1070 Brussels
Belgium
The Egg Brussels
http://fr.foursquare.com/
venue/10418669
@TheEggBrussels
https://www.youtube.com/user/
TheEggBrussels
http://www.linkedin.com/company/theegg-brussels
YourOwnLab is Addictlab’s smartphone and tablet app
that allows individuals, companies and organisations to
set up dedicated think tanks with creative thinkers and a
community of people on dedicated topics.
This “smart surround system” pushes people to collaborate
and share thoughts and ideas. One of the current labprojects
is for a Swiss publisher, generating ideas and being a
sparring partner for the editorial, marketing and brand
department. The selected ‘labmembers’ are high profile
people, designers, CEO’s, even an actrice, a police man and
a comedian. YourOwnLab is a clear result of Addictlab’s
pioneering role in the collaborative economy.
www.yourownlab.com
YourOw
nLab
www.egg-brussels.eu
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Addict
lab’s
collab
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brains
torm
app
Y
Afrikaanse mode door de ogen van
internationale kunstenaars : boek en
tentoonstelling in Knokke.
Haute Africa verwijst niet naar een
geografische regio op het Afrikaanse
continent, maar naar haute couture, iets
wat algemeen geassocieerd wordt met
welvarende modemetropolen zoals Parijs,
Milaan, Londen of New York.
Door Afrika een plaats te geven in deze
vanouds Franse, naar luxe en decadentie
ruikende term, ontstaat een nieuwe
woordcombinatie die de verbeelding tart.
Haute Africa toont een ander Afrika; een
plek waar creativiteit welvaart brengt.
Deze bloeiende Afrikaanse creativiteit
vindt geen betere uitdrukking dan in de
levendige mode-industrie. Afrikaanse
kunstenaars, designers, modeontwerpers,
ondernemers en fotografen inspireren
de wereld met nieuwe ontwerpen die
de Afrikaanse identiteit uitdragen en
vernieuwen.
Christophe De Jaeger (1979) werkt aan
een doctoraat over Mediakunst in de
jaren 1960 en 1970 aan King’s College te
London. Hij is als curator verbonden aan
het Paleis voor Schone Kunsten waar hij
diverse projecten met fotografie en media
coördineert.
Ramona Van Gansbeke (1986) is artistiek
coördinator van Sitô, een creatieve
werkplaats die projecten realiseert op
de breuklijn tussen beeldende kunst,
humane en exacte wetenschappen. Zij
coördineerde onder andere de Summer
of Photography (2012), Sense of Place:
European
Landscape
Photography
(BOZAR, 2012).
www.fotofestival.knokke-heist.be