Experian
A leading global information services company
Experian uses the power of
information to help businesses
and individuals make and execute
better decisions.
Credit Services
Marketing Services
Decision Analytics
Interactive
© Experian
CheetahMail
2007.
All rights
© Experian
Information
Solutions,
Inc. 2009.
All reserved.
rights reserved.
Confidential and
and proprietary.
proprietary.
Confidential
11
Our capabilities
Email marketing
Capability highlights:
 Full-service through self-service
program support
 Campaign setup, deployment,
delivery, reporting technology
Email marketing
Digital advertising
Customer data management
 Creative, analytics, deliverability,
strategic support teams
 Integrates with 3rd parties
Data enrichment
 Built for enterprise scale, speed
Consumer & competitor insight
Modeling & analytics
 Supports automated campaigns,
dynamic content
Strategic consulting
 Largest client service team in the
industry
© Experian
CheetahMail
2007.
All rights
© Experian
Information
Solutions,
Inc. 2009.
All reserved.
rights reserved.
Confidential and
and proprietary.
proprietary.
Confidential
22
Our capabilities
Digital advertising
Capability highlights:
 Verify, standardize, enhance,
score prospect data at point of
capture
Email marketing
 Immediately identify top prospects
Digital advertising
Customer data management
Data enrichment
Consumer & competitor insight
 Target first-time website visitors
like they are returning customers
 Profile & match advertising
audiences to tailored ads
 Customize ad targeting segments
Modeling & analytics
Strategic consulting
© Experian
CheetahMail
2007.
All rights
© Experian
Information
Solutions,
Inc. 2009.
All reserved.
rights reserved.
Confidential and
and proprietary.
proprietary.
Confidential
33
Our capabilities
Customer data management
Capability highlights:
 Name and address quality
software
 Customer data integration
services
Email marketing
 Data hygiene services
Digital advertising
Customer data management
 List processing
 Database services
Data enrichment
Consumer & competitor insight
Modeling & analytics
Strategic consulting
© Experian
CheetahMail
2007.
All rights
© Experian
Information
Solutions,
Inc. 2009.
All reserved.
rights reserved.
Confidential and
and proprietary.
proprietary.
Confidential
44
Our capabilities
Data enrichment
Capability highlights:
 Demographic, lifestyle and life
event
 Financial predictors
Email marketing
 Co-operative transactions
Digital advertising
 Consumer attitudes and behaviors
Customer data management
 Commercial firmographic
 Address, phone and email append
Data enrichment
Consumer & competitor insight
Modeling & analytics
Strategic consulting
© Experian
CheetahMail
2007.
All rights
© Experian
Information
Solutions,
Inc. 2009.
All reserved.
rights reserved.
Confidential and
and proprietary.
proprietary.
Confidential
55
Our capabilities
Consumer & competitor insight
Capability highlights:
 Syndicated and custom consumer
attitude and behavior research
 On-line behavior reporting
Email marketing
 On-line traffic trend analysis
Digital advertising
 On-line competitive intelligence
Customer data management
 Clickstream analysis
 Search behavior & segmentation
Data enrichment
Consumer & competitor insight
Modeling & analytics
Strategic consulting
 Media engagement
 Brand evangelists
 Financial attitudes
© Experian
CheetahMail
2007.
All rights
© Experian
Information
Solutions,
Inc. 2009.
All reserved.
rights reserved.
Confidential and
and proprietary.
proprietary.
Confidential
66
Our capabilities
Modeling & analytics
Capability highlights:
 Profiling and segmentation
 Acquisition modeling
Email marketing
Digital advertising
Customer data management
Data enrichment
Consumer & competitor insight
Modeling & analytics
Strategic consulting
 VeriScore predictive scoring
 Prime Performance predictive
scoring
 Customer modeling





Lifetime value
Churn
Attrition
Channel
Media
© Experian
CheetahMail
2007.
All rights
© Experian
Information
Solutions,
Inc. 2009.
All reserved.
rights reserved.
Confidential and
and proprietary.
proprietary.
Confidential
77
Our capabilities
Strategic consulting
Capability highlights:
 Multi-Channel marketing
assessment and roadmap
 Digital marketing roadmap
Email marketing
 Data assessment and roadmap
Digital advertising
 Contact optimization
Customer data management
 Testing and measurement
Data enrichment
Consumer & competitor insight
Modeling & analytics
Strategic consulting
© Experian
CheetahMail
2007.
All rights
© Experian
Information
Solutions,
Inc. 2009.
All reserved.
rights reserved.
Confidential and
and proprietary.
proprietary.
Confidential
88
Data policy
Private, compliant, and secure
Consumer privacy
Compliance
 Fair Information
Values Assessment
(FIVA) for all products
 Adherence to industry
self-regulatory
guidelines
 Adequate user notice
is communicated
 Dedicated full-time
experts covering
state, federal and
international
marketing laws
 Numerous contact
points to exercise
choice or preferences
 Privacy-focused
thought leadership
 Educational and
operational support
for all suppression
requirements
© Experian
CheetahMail
2007.
All rights
© Experian
Information
Solutions,
Inc. 2009.
All reserved.
rights reserved.
Confidential and
and proprietary.
proprietary.
Confidential
Data security
 Information security
policy
 Secure physical
locations
 Extensive network
security provisions
 Disaster-proof,
redundant data
centers
 Mandatory employee
training
99
© Experian
CheetahMail
2007.
All rights
© Experian
Information
Solutions,
Inc. 2009.
All reserved.
rights reserved.
Confidential and
and proprietary.
proprietary.
Confidential
10
10