www.theeternallove.weebly.com
BUSINESS PLAN : ONLINE ADVERTISING WEBSITE
PRESENTED BY :
NOR HARYATI MOHAMAD SUFFIAN
HALINA HUSSIN
NORHAIZA ABDULL HAMID
2008530613
2008370303
2008760755

VALUE PROPOSITION
REVENUE MODEL
MARKET STRATEGY
COMPETITIVE ADVANTAGES
COMPETITIVE ENVIRONMENT
MARKET OPPURTUNITIES
ORGANIZATION DEVELOPMENT
MANAGEMENT TEAM

 Will operate on 1 st January 2011.
 Business idea concept based on providing Advertising
Platform for businesses related with wedding services
 Based on 2 categories:


Wedding concept
Wedding services

Nature of Business:
Provide online advertising services for other businesses which related with wedding preparations.
Motivation:
Experience

 To provide the convenience information about the wedding facilities to customer
 To give best service for our customer
 To support this industries by providing attractive platform for advertising

Mission:
Expend the business throughout the Malaysia
Vision:
To be known as the best and famous wedding portal company in Malaysia

2 types of value proposition:
1.
Customer value proposition give a convenience website because all the information about the wedding facilities is able to access very easy and quick in one-stop center
2.
Partner value proposition – provide sharing website among the potential partners by doing the similar product and services where is related with wedding purposes.

How our business make money ?
BUSINESS MODEL – b2b
B2B – Affiliate (used our website to advertise or link their business website)

Classification of business revenue model
1. COST PERCLICK
Advertisement is charged based on the number of clicks it gets through the advertising site.
2. COST PER IMPRESSION
Advertisement is charged based on the number of impression it gets through the advertising site.
3. PAY PER LEAD
Advertisement is charged for every successful lead such as signup for a hosting service.

4.PPS
Advertisement is charged a commission for every successful sale that it contributes.
5.SPONSERED ADV
Can be permanent or rotation:
 All the cost or pay to website is through the PAYPAL and also CIMB Click
 The charges of each type of revenue model based on rate that our partners agreed and it stated on the Term and Condition and Registration Form that they have to filled when the affiliate decide to earning our website.

 TARGET MARKET
 Customer
 Affiliate high end customer elite group – based income and age
Exclusive Service and Product
Very Professional and Popular
Having experience

 Four P
PRODUCT
• Maintain website
• Good keyword
• Simple design
• Optimization
• Easy navigation
• Fresh content
• Book mark able
• Not crowded & clean
• Easy downloading
PRICE
• Price is reasonable
• High Quality at Low price
• Discount
• Promotion package
PLACE PROMOTION
• Listing into search engine by
Ex : Google
Adword
Social Network
. Group
Overture .com
Go click.com
Mudah.com
• To create the awareness – used the conventional
• Ex : Pamphlet, TV, radio and also selling approach
• Online – Adwords
• SEO

THE ETERNAL LOVE WEDDING
PORTAL
OTHER COMPETITORS
Different Service
Online Advertising Business as one stop.
All the services in one website:
Online Business in different
Less info about other services
User friendly
Clean
Customize Service
Communication More Effective
Powerful in reaching new market by using online
Customer find the wedding services through internet
Offline or Conventional Business
Very Complicated
Crowded
Less reaching market
Business find customer

THE ETERNAL LOVE WEDDING
PORTAL
OTHER COMPETITORS
Similar Services
Based on target market:
Customer
Elite Group (high end customer)
Affiliate and visitor from different
Ethnic
Anyone who looking for the services.
There are advertising services charges at high rate for low Quality.
Affiliate
Very popular and professional wedding planner, services.
High Quality at Low Price for using our website

External Factors that influence the competitive to this business
1.



2.



COMPETITORS a lot of competitors in this business
High competitors will create challenges
Help to advertise their product
TECHNOLOGY TRENDS
Businesses go to online - more effective by using social network and search engine (ad word and ad sense).
Easy and free develop business website
Info search – through laptop as well as i-phone, blackberry and etc

External Factors that influence the competitive to this business
3. ECONOMIC SITUATION
 Effect of DD and SS
 Stability in eco – increasing the Purchasing Power so DD and SS increasing for the product and services increasing.
4. SOCIAL
 Malaysian people – different Ethnic
 1 Malaysia

External Factors that influence the competitive to this business
3. HUMAN CAPITAL
 Our Affiliate - very professional and have experience
 involve to the business for so long
Hire the students from IT background
4. TREND AND LIFESTYLE

Married - Age 27 and above(Women) 30 and Above (Men)

SWOT Analysis:
Strength - The partnerships that manage this business have ability to run the business very well because most of us have a education background in various field such as management, business and also IT.
Weakness - There are other business that provide same business wedding portal
Opportunities - Economic is much more stable and increasing demand for the product because customer will look for the wedding portal to make the preparation by full package.
Threats - Price competition among the competitors in giving low price.

Device that require on developing website:
1.
Personal computer
2.
3.
Internet connection
Knowledge of programming language
4.
5.
Good marketing plan
PHP language

Marketing Manager General Manager IT Manager