滨州市场调研报告
中国区域零售企业的发展
The Development of China Regional
Retail Enterprises
狄同伟
DI TONGWEI
副总裁
VICE-PRESIDENT
利群集团股份有限公司
利群集团
LIQUN GROUP
1
目
录
CONTENTS
滨州市场调研报告
一、中国-青岛简介
1.Introducation to Qingdao, China
二、利群概况、发展及策略
2.The Profile,Development & Strategy of LIQUN
三、利群物流的发展
3.The development of LIQUN logistics
四、利群信息化及电子商务
4.THE Informationization & E-Business of Liqun
利群集团
滨州市场调研报告
中国 青岛 QINGDAO CHINA
青岛，美丽的海滨城市，2008年成功举办第
29届奥运会帆船比赛，被誉为帆船之都；2014
年世界园艺博览会举办之地。国际著名港口城
市，是中国面向世界的重要区域性经济中心和
外贸口岸。
Qingdao,a beatiful coastal city, is named as the
sailing city, for the 2008 Olympic sailing game
has been successfully held here. It is also the
venue of International Horticultural Exposition
2014. As a famous international port city,
Qingdao is a major regional economic center and
foreign trade port in China towards the world.
利群集团
滨州市场调研报告
青岛
利群集团
滨州市场调研报告
现代化的青岛 MODERN QINGDAO
利群集团
目
录
CONTENTS
滨州市场调研报告
一、中国-青岛简介
1.Introducation to Qingdao, China
二、利群概况、发展及策略
2.The Profile,Development & Strategy of LIQUN
三、利群物流的发展
3.The development of LIQUN logistics
四、利群信息化及电子商务
4.THE Informationization & E-Business of Liqun
利群集团
滨州市场调研报告
1、利群简介
一、企业简介
LIQUN PROFILE
利群集团是一家跨地区、多业态、综合性的股份制商业企业集团，以商
业零售连锁及物流配送为主业，同时涉及酒店连锁、药品物流及药店连锁、房
地产开发、金融等领域 。目前，集团已经拥有100个子分公司，近50座万米以
上的商厦，3座大型物流中心，60多家连锁药店，800余家便利店等，9家星级
酒店，总经营面积超过150万平方米。
Liqun Group is a trans-regional, multi-format, comprehensive joint-stock commercial
enterprise groups. It takes commercial retailling chain and logistics as its main
business, while it also involves hotel chain, pharmaceutical logistics and drugstore
chain , real estate development, finance and so on. At present, Liqun Group has more
than one hundred subsidiaries, 50 Department Stores which individually occupies
over 10,000 square meters,3 mega-logistic center, over 60 drugstores, 800 convenient
shop, 9 star-rated hotels.The Total operating area are over 1.5 million square meters.
利群集团
7
滨州市场调研报告
二、企业发展及策略
2、发展区域 The Development Region
利群集团
8
滨州市场调研报告
3、经营业态
二、企业发展及策略
Main Status
 综合百货店 Comprehensive Department
Store
 超市卖场 Super Market
 连锁便利店 Chain Convenient Store
 购物中心 Shopping Mall
利群集团
9
滨州市场调研报告
二、企业发展及策略
综合百货店 Comprehensive Department Store
利群集团
10
滨州市场调研报告
超市卖场Super Market
利群集团
11
滨州市场调研报告
二、企业发展及策略
连锁便利店 Chain Convenient Store
利群集团
12
滨州市场调研报告
购物中心Shopping
Mall
二、企业发展及策略
利群集团
13
滨州市场调研报告
4、发展策略小结
二、企业发展及策略
The Brief Summary of the Development Strategy
区域发展 Regional development
区域集中 Regional Concentration
区域领先 Regional Leading Position
多业态经营 Multi-Format Operation
利群集团
14
目
录
CONTENTS
滨州市场调研报告
一、中国-青岛简介
1.Introducation to Qingdao, China
二、利群概况、发展及策略
2.The Profile,Development & Strategy of LIQUN
三、利群物流的发展
3.The development of LIQUN logistics
四、利群信息化及电子商务
4.THE Informationization & E-Business of Liqun
利群集团
滨州市场调研报告
1、物流概况
Logistic Brief
三、物流发展
目前利群集团在青岛市已拥有胶州市、市北区、李沧区三处大型物流基地，拥有仓储面
积超过25万平米，自主车队运输车辆近300辆，配送能力已辐射整个山东省。
Liqun Group currently has three large logistics centers in Jiaozhou City, Shibei District and Li
Cang district of Qingdao. The storage area covers 250,000 square meters. It owns nearly 300
transportation vehicles and the distribution capacity has radiated throughout Shandong Province.
市北浮山后物流中心
利群集团
胶州物流中心
李沧物流中心
16
滨州市场调研报告
第三方物流，仓储配送+批发模式
Third-party logistic, Wholesale + Distribution
福兴祥物流成立于2002年，隶属于利群集团。2012年实现配送额60亿元，连续
多年被评为全国物流百强企业，2009年被评为国家4A级物流企业。在全国商贸
系统中，福兴祥成为仓储面积规模最大，现代化、自动化程度最高的商业物流
配送体系之一；也是山东省规模最大、具有较大影响力的品牌代理商和商业物
流提供商。其中，福兴祥胶州物流中心是目前国内投入运营的单体面积最大、
现代化程度最高的大型第三方商业物流中心之一。
FUXINGXIANG Logistics, affiliated to Liqun Group, was established in 2002.The
distribution amount has achieved 6 billion Yuan in 2012. It was named as The TOP
100 National Logistics Companies consecutively for years and in 2009 it was
awarded the National 4A-Class Logistics Enterprises. Within the national commerce
systems, FUXINGXIANG has the largest storage capacity, has modern and highest
automation degree. It is also the largest scale, with great influence on the brand
agents and commercial logistics provider in Shandong Province. Among the 3
Logistic centers, Jiaozhou Logistics Center is the largest single area in operation and
the most modern large-scale commercial third-party logistics centers nationally.
利群集团
滨州市场调研报告
运作模式 Operational Mode
招商、采购
Procument
供应商
supplier
生产企业
Producer
生产企业
Producer
warehouse\processi
ng\distribution
区
Logistic center
供应商
Supplier
仓储、加工、配送
物
流
园
区
医药物流
Pharmacy
常温物流
Room Temp
Logistic
生鲜物流
Fresh Logistc
生鲜加工
Fresh
processing
利群集团
配
送
D
i
s
t
r
i
b
u
t
i
o
n
分销
selli
ng消费者
门店
Consum
er
门店
Store
门店
中间商
门店
中间商
门店
门店
消费者
18
滨州市场调研报告
生 鲜 加 工 配 送 物 流 管 理 系 统
Fresh processing and
distribution logistics
m a n a g e m e n t
s y s t e m
利群集团
19
滨州市场调研报告
2、现代物流体系建设
三个特点
Three Features
1、高位立体存储 High dimensional storage
2、机械化作业 Mechanized operation
3、智能化管理
Intelligent Management
关键系统： Key system
1）电子标签 E-Tag
2）AS/RS
3）RF系统 RF system
4）语音拣选 Voice recoginsing
两个目的 Two Goals
5）基于RFID和二维码的肉菜追溯系统
RFID-based & two-dimension code fresh tracking
system
1、库内作业无纸化 Paperless working in warehouse
2、任务分配智能化 Intelligent Tasks allocation
利群集团
20
滨州市场调研报告
高位立体存储和机械化作业
High dimensional storage & Mechanized operations
商品存储采用高位立体存储，主要采用托盘货架方式的立体存储结构附以隔板以及重力
式滑移拆零货架；同时物流中心主要采用高位电动叉车、中低位电动拣选车、电动托盘车等
机械设备，大大提高了作业效率，降低了作业成本。
The Commodity storage uses high-dimensional storage. The main approach of using threedimensional pallet is racking storage structure attached to bulkhead and demolition zero gravity
sliding shelves; Besides, the logistics center mainly uses high electric forklift, the low electric
picking cars, electric pallet trucks and other machinery equipments, which greatly improve the
operating efficiency and reduce operating costs.
利群集团
21
电子标签与自动分拣技术应用
The Application of E-Tag & Automatic sorting technology
滨州市场调研报告
福兴祥物流对1800个品种高频出库的拆零商品使用电子标签系统，降低其拣货错误率，
提高拣货效率，节省人力资源，降低配送成本。
FUXINGXIANG Logistics applys electronic tagging system for 1800 varieties of high frequent
outtig goods. This could reduce picking error, increase picking efficiency and save manpower, and
also reduce distribution costs.
利群集团
22
滨州市场调研报告
立体化自动仓库
Three-dimensional automated warehouse
立体化自动仓库的使用，提升了物流存储能力，改善劳动力的分配，加快订单信息的处
理，从而达到人力资源、设备利用、仓储布局、订单履行的优化。
The use of three-dimensional automated warehouse raises logistics and storage capacity, improves the
allocation of labor, speeds up the processing order information to achieve the optimization of human
resources, equipment utilization, storage layout and order fulfillment.
利群集团
23
滨州市场调研报告
语音拣选 VOICE-PICKING
采用了国际先进的语音拣选技术，是全国首家引进此技术的物流企业，大大提升了物流效
率，降低了物流运营成本，提升物流服务水平。
The logistics center adopts the world advanced voice-picking technology, it is the first logistic
enterprise within the whole nation that employs this technology. This has significantly enhanced the
logistic efficiency, reduced the operational cost and increased the service level.
拣选效率比RF提升20%以上！
The efficency of voice picking has increased more than 20% compared with RF!
利群集团
24
滨州市场调研报告
基于RFID和二维码的肉菜追溯系统
RFID-based & two-dimension code fresh tracking system
金属挂钩标签 Metal hook tag
精包装肉二维码打印 Fine packaging meat dimensional code printing
手机扫描追溯信息结果 Mobile info tracking result
利群集团
25
滨州市场调研报告
3、生鲜物流 Fresh Food Logistics
福兴祥生鲜加工配送中心，建筑面积近4万平方米，主要经营项目：生鲜加工，果蔬分拣，
冷冻冷藏库。
The Construction area of FUXINGXIANG fresh food processing & distribution center is 40,000
square meters. The major operation includes: fresh food processing, fruit & vegetable sorting and
cold storage.
利群集团
26
滨州市场调研报告
生鲜加工 Fresh Food Processing
利群集团
滨州市场调研报告
果蔬分拣 Fruit & Vegetable Sorting
利群集团
滨州市场调研报告
冷冻冷藏库
Cold Storage
利群集团
温湿度检测
Temp &Humidity
checking
滨州市场调研报告
基于RFID和二维码的肉菜追溯系统
RFID-based & Two-dimension Code Fresh Meat & Vegetable Tracking
System
供应商持追溯卡送货至物流公司收货部，收货部通过读卡器将追溯信息读取并存储于公司数据库，白条收货
时，通过安装在轨道上的读写器，追溯信息写入金属标签，实现了每头白条猪与一个挂钩标签的绑定。白条
发货时，通过发货口读写器读取标签中的信息，并通过RF手持机写入周转箱RFID中，实现了金属标签与周转箱RFID
标签的信息传递。周转箱到达门店后，门店收货部持RF手持机读取周转箱RFID信息，并存储于门店数据库系统，并
通过电子称实现了追溯码的打印。精包装肉，可通过读取周转箱RFID信息，打印二维码追溯信息，提供消费者手机
扫描。部位肉，公司收货部直接用周转筐收货，信息通过RF手持机写入周转筐RFID中，并直接配送至门店。
Suppliers deliver goods to the receiving unit of logistics company with tracking card. The tracking card could enable logistic
company to read information of the goods and also store them into company's database, when receiving the pork, the tracking
information will be written on the metal tag by the reader& writer on the warehouse's track to make each pig matched with a hook-tag.
When distributing the pork, the reader & writer on the distribution gate reads the information on tag, and through the RF hand-device
transfer information into RFID-container, to achieve the information exchange between metal tag and RFID-container. While the
container arrives at the store, the receiving department uses RF hand-device to read information on the RFID-container, and store
them into the database and realize printing the information through electronic scale.
Regarding the packed meat, Consumer could scan the two-dimension code with the mobile phone from the information of RFIDcontainer printed on it. Part meat is received by RFID-basket, and information will be stored into the basket from the hand-device and
directly sent to store.
利群集团
30
基于RFID和二维码的肉菜追溯系统 滨州市场调研报告
RFID-based & Two-dimension Code Fresh Meat &
Vegetable Tracking System
利群集团
滨州市场调研报告
基于RFID和二维码的肉菜追溯系统
RFID-based & Two-dimension Code Fresh Meat & Vegetable Tracking
System
蔬菜收货时，录入相关追溯信息，并通过公司联网系统，将追溯信息传递至门店系统，门店
销售时，打印含追溯信息的物价签，提供顾客追溯查询信息。
精包装蔬菜，公司通过系统追溯信息，直接打印追溯二维码，门店销售时，
直接提供顾客扫描使用。
When receiving the vagetibles, the tracking information is put into the system and transferred to the
supermarket through the company internet. Then the supermarket could print the price tag that includes
the tracing information when selling the fresh vegetables, providing all the relevant information
customers could trace.
Regarding the packed vegetable, the company could directly print the two-dimension code from the
tracking information system. Therefore, in times of selling , consumers could scan the code to
get the information of goods.
利群集团
32
4、物流发展小结
Brief Summary of Logistic Development
滨州市场调研报告
连锁发展的支撑战略 The Strategic
Support of Chain Development
整合供应链 The Integration of Supply
Chain
改变管理模式 The Modification of
Managerial Method
竞争力 Competitiveness
利群集团
33
目
录
CONTENTS
滨州市场调研报告
一、中国-青岛简介
1.Introducation to Qingdao, China
二、利群概况、发展及策略
2.The Profile,Development & Strategy of LIQUN
三、利群物流的发展
3.The development of LIQUN logistics
四、利群信息化及电子商务
4.THE Informationization & E-Business of Liqun
利群集团
滨州市场调研报告
1.企业信息化应用
The Enterprice's Application of Informationization
系统网络架构
The Framework of Network System
MSTP SDH专线联网
Line Networking
VOIP内部语音系统
internal voice system
网络视频系统：远程网
络监控，视频会议
Network video system:
Remote network
monitoring, video
conferencing
利群集团
35
滨州市场调研报告
通过B2B电子商务
及供应链实现上游
业务协同
Achieving
upstream
synergies via B2B
E-commerce and
Supply Chain
区域供应商 Regional Supplier
集团供应商 Group Supplier
协同信息系统平台--整合内外供应链资源、提高物流运作效率
物流/门店/网站与第三
方零售商/便利店/团体/
消费者的协同
Consumer Synergies of
Logistic/Store/Website&
third-party
retailer/convenient
store/group consumer
物
流
中
心 Logistic Center
门
店 Store
第三方 便利店 convenient store
零售商等客户 Third-party retailer and other consumer
利群集团
整合内部资源，实
现内部协同：总部
与各子公司、物流
与各子公司
Integration of
internal resources
to achieve internal
coordination: the
headquarters and
the subsidiaries,
logistics and each
subsidiary
消费者consumer
通过B2C方
式电子商务：
网上商城、
购物频道
Through
B2C ecommerce:
online store,
shopping
channel
36
滨州市场调研报告
应用架构
总部管理
人力资源系统
办公自动化系统
财务管理系统 商业智能/决策支持/CRM
电子商务平台
消费者
便利店
Web/EDI
便利店
ASP服务平台
短信销售平台
网上商城
B2C
供应链ASP平台
B2B
Web/EDI
供应商
信息协同/数据集成平台
门店运营系统
消费者
POS销售
销售订单管理
采购管理 补货管理
库存管理
利群集团
供应链管理
采购管理系统
基础
业务
管理
物流管理系统
第三方
物流管理系统
Web/EDI
零售商
37
应用系统：全部自主开发
Application System: Self-developed
滨州市场调研报告
•ERP
•物流管理系统
Logistic Management System
协同信息系统平台--整合内外供应链资源、提高物流运作效率
•电子商务（网上商城）
E-commerce (Online store)
•供链管理系统 Supply Chain Management
•客户关系管理系统
Customer Relationship Management System
•酒店管理系统 Hotel Management System
•药店连锁系统 Chain Pharmacy System
•系统协同 System synergy
利群集团
38
滨州市场调研报告
2.电子商务
E-Commerce
利群商城于2004年上线，2008年成立利群电子商务公司，商品分类包含母婴、美
容、家电、数码、服饰、办公、食品百货等。以独有物流配送体系为支撑，实现
全国范围配送，支持货到付款等多方付款方式。
Liqun online store has been launched in 2004. In 2008 Liqun E-commerce
Company was established. The selling commodities include mother & infant
products, cosmetics, household electronic appliance, digital products, costumes,
office products, food & beverage and so on. Liqun online shop has realized the
delivery in the whole nation with the support of its distinctive logistic distribution
system. It also accepts multiple payment methods like cash-on-delivery.
2012年销售额约1亿元。The annual revenue of 2012 has reached 100 million Yuan.
进一步推进O2O模式。Further implement O2O mode
利群集团
滨州市场调研报告
3.家政服务
Housekeeping Service
利群电子商务公司承担了政府的“青岛市家政服务
网络中心”的运营，公益性提供保姆信息、保洁信息、
月嫂信息、搬家信息、培训信息、养老信息、医疗信息
、物业管理信息、社区导购信息、房屋租赁信息、人才
招聘信息、法律服务信息、生活百事信息等13大类120多
个行业信息发布与管理。
LIQUN E-Commerce Company undertakes the operation of
“Qingdao Housekeeping Service Intnet Center” from
Qingdao Government, It provides the publication and
management of nanny, cleaning service, house-moving,
training, aged people nursing, medical, property
management, real estate leasing, recruiting, law consultant
information and so on. The business covers 13 categories,
120 branch industries.
家政服务
利群集团
滨州市场调研报告
4.移动互联及O2O
Mobile Internet O2O
•商场内提供免费Wifi
Free Wifi in Department Store
•基于位置服务的导购及顾客服
务系统
Location-based Shopping guide and
customer service systems
O2O
利群集团
滨州市场调研报告
利群集团
42
滨州市场调研报告
5、信息化及电子商务小结
Brief Summary of Informationization & E-Business
区域发展 Regional Development
多业态经营 Multi-Format Operation
多渠道销售 Multi-Channel Distribution
物流和信息化支撑 Logistic&Informatization Supporting
基于顾客体验的O2O Customer based O2O
（企业的互联网化Internet-based businesses）
利群集团
43
滨州市场调研报告
谢 谢！Thanks!
利群集团股份有限公司
LIQUN Group
2013年9月
September 2013
利群集团
44