POLAIR GROUP OF COMPANIES
Leader of Professional Equipment Market
March 2012
CONTENTS
Uniqueness of TM POLAIR ………………………… …………………………………………...………..3
POLAIR Group of Companies…………………… … ………………………………..………………..…4
History: POLAIR Group of Companies ..…………..…………………………………………………..…5
Values………………………………………………………………………………….…………………..…6
Business Geography…………………………………….………………………………………………..…7
Company Market Presentation in 2011…..………………………………………….. ………………..…8
Production Facilities…………….. …..…………..……………………………………. ………………..…9
Official Branch Offices and Logistics Centres …………………..….………………………………..…11
Trade Marks……………………………………………………………………………..………………..…12
ТМ POLAIR Production…….…..………………………………………………………………………..…13
ТМ POLAIR Products Lines……………………………………………………………………………..…14
ТМ RADA Production………..…………………………………………………………………………..…15
ТМ RADA Products Lines ……….……………………………………………………………………..…16
ТМ SNAIGE production……..…………………………………………………………………………..…17
ТМ SNAIGE Products Lines ……….…………………………………………………………………..…18
Main Principles of Strategic Production Development……………..………………………………..…19
Consistent Quality………………………………………………………………………………………..…20
Design Department…….………………………………………………………………..………………….21
Quality of Service………. ………………………………...……………………………………………….22
Dealer Certification Program…………..………………………………………………………………….23
Environmental Safety………… ……………………………………………………….. …………………24
Some of Our Customers……………………………………………………………….. …………………25
UNIQUENESS OF ТМ POLAIR
Unique
enterprise
Unique product
Unique terms of
production and
shipments
POLAIR Group of Companies is the leader of professional
equipment manufacturing market, an actively developing
team of specialists, that is capable of addressing virtually all
issues concerning the design, development, market launch,
and maintenance of state-of-the-art products.
POLAIR GROUP OF COMPANIES
 POLAIR Group of Companies is the leading maker of professional equipment for public
catering and retail enterprises in Russia, the CIS and foreign countries.
 Annual company turnover is more than $150 mil.
 The company employs about 2 650 people.
 Production area comprises approximately 1.442.363 m2.
 Business geography spans over 20 countries around the world.
HISTORY: POLAIR GROUP OF COMPANIES
1987 – an agreement to establish Sovitalprodmash was signed, a joint venture of Volzhskprodmash production
enterprise and Fata Engineering, Italy.
1991 – Sovitalprodmash acquired technical documentation and a license to make Surfrigo refrigerated cabinets,
Vercos cooldrooms and Uniblock Zanotti monoblocks.
2003 – The plant’s form of property changes to a privately held company. Products under POLAIR enter
production.
2008 – PepsiCo certificate for P500 and P1000 refrigerated cabinets with lower refrigerating aggregate layout is
granted. The company actively penetrates the markets of the CIS: Ukraine, Kazakhstan, Belarus.
2009 – European CE certificate is granted by the TUV; the company enters foreign markets.
2010 – controlling interest in RADA, a professional technological equipment maker, is purchased; production
modernisation under way.
2011 – SNAIGE refrigerator plant (Alytus, Lithuania) is bought. POLAIR group of companies includes
Sukharevka, the leader in comprehensive outfitting of public catering facilities.
VALUES
Leadership
Always striving for success.
Innovative and result-oriented
Developing and thinking about the future. Actively pursuing new markets, offering a broad range of quality
products for competitive prices.
Flexibility and efficiency
Satisfying growing customer demands, while being an innovative leader in the Russian market and an
equal player in the European market.
Co-operation and commitment
Respecting the principles of partnership and teamwork.
Social responsibility
Doing our best to ensure the equipment we use is environmentally safe.
BUSINESS GEOGRAPHY
European Union
Middle East and Africa
-
-
Belgium
Great Britain
Hungary
Germany
Denmark
Latvia
Lithuania
The Netherlands
Poland
France
Finland
Czech Republic
Slovenia
Sweden
Norway
Italy
Lebanon
Morocco
Nigeria
the CIS
-
Belarus
Kazakhstan
Moldova
Ukraine
COMPANY MARKET PRESENTATION IN 2011
PRODUCTION FACILITIES OF POLAIR GROUP OF COMPANIES
• SOVITALPRODMASH
Vilniu
Established: 1987
s
Location: Volzhsk, Russia
Built by: FATA Engineering (Italy)
Total area: ~ 1076391 square feet
Products: ТМ POLAIR refrigerating equipment and ТМ RADA
technology equipment
Capacity:
Refrigerating equipment – 605 000 units per year
Chest freezers – 100 000 units per year
Personnel: ~ 1 600 employees
• RADA
Established: 2000
Location: Saransk, Russia
Total area: ~ 172222 square feet
Products: TМ RADA
technology equipment
Personnel: ~ 300 employees
..
.
.
.
Volgsk
Saransk
Saransk
Moscow
Moscow
Alytus
Kalinindrag
Volzhsk
PRODUCTION FACILITIES OF POLAIR GROUP OF COMPANIES
• SNAIGE
Established: в 1963
Location: Alytus, Lithuania
Total area: ~ 193750 square feet
Products: ТМ SNAIGE refrigerating equipment and POLAIR ECO
refrigerating equipment
Capacity: 500 000 units min.
Personnel: ~ 650 employees
• SNAIGE
Established: 1963
Location: Kaliningrad, Russia
Products: ТМ SNAIGE refrigerating
equipment
Capacity: 350 000 units min.
Personnel: ~ 100 employees
..
.
.
.
Volgsk
Саранск
Saransk
Москва
Moscow
Алитус Волжск
Kaliningrad
OFFICIAL BRANCH OFFICES AND LOGISTICS CENTRES
Moscow
St. Petersburg
Volzhsk
Kiev (Ukraine)
Almaty (Kazakhstan)
Vilnius (Lithuania)
San Vendemiano (Italy)
London (Great Britain)
TRADE MARKS
PRODUCTION AND DISTRIBUTION
Professional refrigerating equipment
for public catering facility and shops of any forms .
Technology equipment for restaurants, cafeterias, bars, and
other public catering facilities.
Professional and consumer refrigeration appliances.
ПРЯМЫЕ ПРОДАЖИ
Comprehensive outfitting of public catering facilities.
ТМ POLAIR PRODUCTION
POLAIR products are built at Sovitalprodmash, the largest European production complex,
state-of-the-art and highly automated.
The plant has a full-cycle production with a conveyer assembly line, and is fitted out with
production equipment from leading global manufacturers.
Components provided for the plant are subject to thorough selection process and 100 per cent
quality control. The plant uses domestic parts and those provided by leading global vendors.
A design department and a unique modern test laboratory are available at the plant, with the
lab rivalling even government certification bodies in terms of the list of parameters being
controlled.
TM POLAIR retail refrigerating equipment is used in stores of all forms, as well as for public
catering facilities.
ТМ POLAIR PRODUCT LINES
Refrigerated
Monoblocks
cabinets
Split units
Coldrooms
Chest
freezers
Standard
Targeted at customers appreciating usability and quality, and not requiring many additional
options.
Professionale
Targeted at customers needing a combination of significant technical capabilities, options and
accessories, and interesting design.
Grande
Modern high-tech equipment made of stainless steel, can be used in areas with strict sanitary
requirements.
ТМ RADA PRODUCTION
RADA equipment – domestically made neutral and heat equipment, refrigerating and
electromechanical equipment for restaurants, cafeterias, bars. RADA equipment is sold in
Russia and the CIS since 2001. All products are made at the Saransk-based plant, with design
works being completed in Moscow.
From the very start, we aimed at creating equipment compatible with the strictest European
standards and capable of successfully competing with Western brands. Not only did the plant
see complete production facilities replacement, but all elements of the production process were
thoroughly changed as well. Today, the plant making RADA products is outfitted with production
equipment from AMADA, Japan.
In 2006, the plant was granted a DIN EN ISO 9001:2000 international certificate for the quality
management system in place.
ТМ RADA PRODUCT LINES
Neutral
equipment
Thermal
equipment
Dishwashing
machines
Food service
counters
Economy
This family satisfy all modern requirements in professional equipment.
The use of coloured metal in addition to stainless steel allows a significant price cut.
Professional
Models in this family are notable for the highest quality and readiness for extreme
workloads. All elements are made of stainless steel.
ТМ SNAIGE PRODUCTION
Snaige plant was established in Lithuania in 1963 and based on Alytus engineering plant.
TM Snaige present high-quality consumer refrigerators, as well as commercial refrigerators
and coldrooms. The company uses new progressive technologies compatible with environment
protection
Экономrequirements. Due to active implementation of modern technologies, the plant is
able to increase production capacity, improve product quality and labour conditions, and
decrease production costs and labour intensiveness.
The plant employs about 650 workers.
Профи
ТМ SNAIGE PRODUCT LINES
Commercial
SNAIGE commercial refrigerators are targeted at demonstration, storage and sales of food and
beverages in all kinds of stores, as well as cafés, bars and restaurants, etc.
Consumer
SNAIGE consumer refrigerators and freezers are intended for household food storage
MAIN PRINCIPLES OF STRAGETIC PRODUCTION DEVELOPMENT
Modernisation and innovative replacement of production facilities and processes,
creation of modern, highly value-added products.
Implementation of power-saving and power-efficient technologies to increase
productivity and optimise production recourses.
Improvement of product quality control.
Implementation of safe working methods.
Increase of social responsibility, support for reasonable working conditions, social
wellbeing of employees and their families.
CONSISTENT QUALITY
 POLAIR test lab was granted PepsiCo certification in 2010.
 Automated product test chambers.
 Modern test equipment.
EU quality certificate
PepsiCo lab certificate
DESIGN DEPARTMENT
The company has its own design department and a state-of-theart unique test lab.
Today, we introduce new models of glass-door refrigerated
cabinets with lower aggregate placement. They were successfully
tested in Great Britain to comply with PepsiCo standards.
Refrigerated cabinets, monoblocks and split units were granted
European electrical safety standard certificates (СЕ).
QUALITY OF SERVICE
 Широкая сеть сертифицированных сервисных центров по всей России
 Сервисных центров в Белоруссии – в 6 городах
After-sales service is ensured by a partner network established in all regions of
POLAIR sales, and consisting of firms ready to provide quick maintenance services.
DEALER CERTIFICATION PROGRAM
POLAIR holding has a dealer certification and monitoring program in place. The program
objective is relationship consolidation and support for the most successful parners
demonstrating the greatest interest in further co-operation.
The most successful dealers are awarded statuses of POLAIR Certified Dealer and
POLAIR Certified Maintenance Centre.
POLAIR Certified Dealer status provides the following advantages:
- additional discount for POLAIR products;
- privileged participation in marketing campaigns and programs;
- POLAIR information support in the form of training programs, presentations, printed
materials;
- partner information posted at www.polair.com in the “Where to Buy” section.
POLAIR Certified Maintenance Centre status means the following:
- a visit to the plant to get a firsthand acquaintance with production processes;
- consulting and technical support from POLAIR specialists;
- additional checks of maintenance centre employees’ knowledge, advanced training,
certification.
ENVIRONMENTAL SAFETY
Polair does everything in its power to ensure environmental safety of its equipment. All
refrigerating products were switched to ozone-safe R134a and R404A refrigerants
according to the Montreal Protocol on Substances That Deplete the Ozone Layer sighed
by Russia.
Polair actively pursues implementation of energy-saving technologies.
In order to ensure efficient energy use, some refrigerated cabinet models are equipped
with power-saving controllers that can effectively maintain temperature in the
refrigerated space within the pre-set range, and allow to use the devices in “day” and
“night” modes.
SOME OF OUR CUSTOMERS
PEPSICO
CARLSBERG GROUP
X5 RETAIL GROUP
SLAVDA
NIDAN JUISES
BORJOMI
LIPETSK BEER
Thank you for your time!