Description of the main benefits of participation in BusEurope.eu

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Internet Ticketing System
Passengers
Participants
•Schedules;
•Tariffs;
• Discounts;
• Seats.
API
Other systems
Coach Operator
Coach Terminal
Coach Operator
Why to participate?
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Extended presence on the European market;
Increased visibility of your services;
Risk free new distribution channel;
Increased number of the coach transportation
passengers;
• Cutting edge technology to promote your services;
• New cluster of customers – trend setters;
• New media marketing for free.
Hesitations
• I can loose passengers loyal to my brand!
BUSEUROPE.EU explores brand new cluster of passengers. Loyal
passengers will continue to purchase tickets via your established
distribution channels.
• I don’t want to support my competitors!
You don’t support your competitors: you do not spend any
resources, but you support coach transportation industry
development and increase it’s share in overall passenger
transportation. Thus increasing numbers of your own passengers.
• I’ve spent a lot of resources to establish my own
brand and website and I don’t want to lose this
advantage.
BUSEUROPE.EU does not act as a substitute of your brand, but as
an agency to offer your services under your brand.
Promotion
• Target market - active internet users, high mobility
people, concerned about safety and ecology friendly.
• Promotion channel – Internet: buseurope website,
social networks, regional and theme web-portals.
Among planed promotion actions:
• Active SEO work;
• Target market oriented internet ad campaign;
• Google Adwords;
• Active promotion in social media;
• Publicity campaigns in internet-media.
Current status
• Buseurope.eu is up and running from 1.06.2011
• We sell services from more than 40 coach operators;
• We offer more than 1300 destinations in 19 countries:
–Austria;
–Belarus;
–Belgium;
–Bulgaria;
–Czech Republic;
–Dania;
–Estonia;
–France
–Germany
–Great Britain;
–Holland;
–Hungary
–Italy;
–Latvia;
–Lithuania;
–Poland;
–Russia;
–Slovakia;
–Ukraine.
Next steps
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Attract new participants;
Promote buseurope.eu among potential passengers;
Develop new system functionality;
Develop mutually beneficial relationships with the
providers of other tourist services;
• Establish relationships with regional coach
transportation ticketing portals.
How to join?
• We’ll be glad to welcome you in our community.
• Two easy steps are necessary to join buseurope.eu:
– Sign our standard Agreement;
– Let our professionals to talk to yours to integrate systems;
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