View Presentation - Service Strategies

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Citect Global Support

Citect’s SCP Certification

Journey.

Challenges & Improvements

What is SCP?

SCP = Support Center Practices Certification Program

A program for ensuring service quality is delivered

SCP quantifies the effectiveness of customer support

Tight standards based on Industry best practices

Guided by sponsoring Technology companies who contribute insight & perspective, defining key elements required for World-Class support delivery

Focuses on Service & Support

Administered by Service Strategies Corporation

Industrial Strength Solutions

WHY SCP, WHY CERTIFY ?

Why a certification program?

EYE OPENER !

Validates Your processes

Brings external recognition of performance & defines

BP

Competitive Edge

It is not a “nice to have” anymore. IT IS A “MUST” TO

HAVE to run an effective, customer satisfying and a revenue generating support center.

Reinforce Customer Satisfaction Focus

Establishes the standard for measuring quality support

Focuses support organisations on processes and results

Industrial Strength Solutions

How is SCP achieved?

Through comprehensive on-site audits to ensure the SCP’s score of 100+ is met

Companies must meet a minimum performance std for customer satisfaction to achieve SCP Certification

SCP Certified companies maintain excellent customer satisfaction, which is key to any company’s success

SCP Certified companies go through annual re-certification audits

Industrial Strength Solutions

SCP Journey

Industrial Strength Solutions

Citect Global Support Center Facts

Case Types

Support Center handles Level 1, 2 & 3 Technical issues

Escalate Level 4 issues to R&D arm of Support

Engineer and Support Developers Data

20 Engineers (Level 1 & Level 2 issues)

4 Senior Engineers (Supervisors and Technical

Specialist to handle Level 3 issues)

7 Support Developers (Level 4 Support issues)

Industrial Strength Solutions

Citect Global Support Center Facts

Customer Satisfaction

Survey Top of Box score of 75%

Overall Satisfaction score of 89.3 %

Key Satisfaction Drivers

Response time better than 80% of calls in < 30 seconds

> 33% of calls resolved at 1 st contact

< 10% calls escalated beyond Global CSC

Industrial Strength Solutions

Customer Queue Time

Avg wait time in queue

Seconds

0:11

0:10

0:08

0:07

0:05

0:04

0:02

0:01

0:00

0:11

0:10

Oct-05

Avg wait time in queue

Months

Nov-05

Oct-05

0:11

0:07

Dec-05

Nov-05

Avg wait time in queue

Dec-05

Email Response Time

Email Response Time

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

Oct-05

% of Emailed CSRs answered in < 4 hr

% of Emailed CSRs answered in < 2 hr

% of Emailed CSrs answered in < 1 hr

Nov-05 Dec-05

Industrial Strength Solutions

Calls Closed on 1 st Contact

First Contact Resolution

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

Other Calls

Calls Closed in First Contact

0%

Other Calls

Calls Closed in First

Contact

Oct-05

Oct-05

69.60%

30.40%

Nov-05 Dec-05

Nov-05 Dec-05 Industrial Strength Solutions

69.20% 68.20%

30.80% 31.80%

Call Duration

CSR Duration

% for > 30 Days

% for < 30 Days

% for < 10 Days

% for < 5 Days

50%

40%

30%

20%

10%

0%

100%

90%

80%

70%

60%

Oct-05

Oct-05

0.10%

27.10%

9.10%

63.80%

% for > 30 Days

% for < 30 Days

% for < 10 Days

% for < 5 Days

Nov-05 Dec-05

Nov-05 Dec-05

Industrial Strength Solutions

27.30% 27.20%

8.50%

64.10%

10.60%

62.10%

Industrial Strength Solutions

Challenges Faced in SCP Certification

3.

4.

1.

2.

5.

6.

People (Very Important to get this right !)

Process (SCP has got great examples)

Technology (Suit your Support Center)

Culture and Motivation (Executive Team -buy in)

Time (Biggest)

Change Management (Staff Education via Fair

Process)

Industrial Strength Solutions

Challenge 1 - People

Different length of service (company know how and services know how)

Team has to be Service focused

Willing to implement, accept and adapt to changes

Availability to participate

SCP Team consisted of:

Global Director, CS Manager, TS Manager, ES

Manager, Marketing Manager, Project Manager,

Exec. Assistant

Team led by Professional Project Manager

Industrial Strength Solutions

Challenge 2 - Processes

Processes that were okay

Processes that were faulty

New Processes we needed

Process documentation (Very Tiring)

Processes that we thought were OK !!!

(Get a trial audit OR Talk to the SCP community)

Industrial Strength Solutions

Challenge 3 Technology

Documenting technologies used (CRM

Package, Troubleshooting Tools,

Escalation tools etc)

Statistics / Reporting on the effectiveness of the technologies used.

Technologies being phased in & replaced

– happens to every support center. It is important to make the right choice

Time IN and TIMING of making technology changes / upgrades

Industrial Strength Solutions

Challenge 4 – Culture, Motivation &

Awareness

Can do attitude

Senior / Executive Management Support for SCP

Budget - Time and Money

Participation of the entire services team – making them part of this certification

Company wide awareness – via effective communication

Active involvement of other sections

Allocation of a professional Project

Manager

Industrial Strength Solutions

Challenge 5 – Time (Biggest Challenge)

Shortage as everyone had day jobs

Even worse - because we set ourselves a tight timetable

Achieved because we had:

Professional and a committed Team

Can-do culture and attitude

Allocated time

Regular review meetings – twice a week

Reward Scheme / Incentive Program in place

Industrial Strength Solutions

Challenge 6 - Change Management

SCP is part of an ongoing improvement process

SCP Preparation meant introducing some changes to perfect our support center

Verify and Validate our existing procedures

We needed to manage the change to get the best results

Educate whole team. Make them accept these changes via fair process.

Industrial Strength Solutions

Citect Score, Achievements and Lessons

Learnt

AFTER

6 months of preparation and sleepless nights!

One day of “eye opening” trial audit !!

Two “LONG” days of “GRUESOME” final audit !!!

Considerable $$$$

WHAT DID WE SCORE, ACHIEVE & LEARNT ????

Industrial Strength Solutions

Citect Score

Industrial Strength Solutions

Achievements - Company

For the Company

First Australian Owned Company to be certified.

Stronger presence with a very big competitive edge in the support and services market

Easier for Sales team to Sell Support

Increase in Support Sales and Revenue

Industrial Strength Solutions

Achievements – Support Center & Team

For the Support Center and the Team

Validation of our Support Procedures – based on best practices in the Industry

Increase in confidence while delivering

Support

Increase in Customer Confidence and

Satisfaction

Introduction of some new and improved procedures

Recognition at Board Level

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Achievements – Management Team

Active participation in improvement process led by SCP

Introduction to the SCP community allowing exchange of “best practices” information.

Celebrations, Recognition & Rewards

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Improvements Implemented

A new “Event Survey” for Customer

Satisfaction.

Increase in frequency of “Periodic

Survey”

Increased emphasis on the Training

Programs (Team building etc)

Appointment of “Staff” Training

Manager

Industrial Strength Solutions

Improvements Implemented – Contd.

A new disaster recovery plan.

Problem Solving and Troubleshooting

Course for the entire support team.

More Strict Response targets – SCP

Audit identified that are achievable for us.

New Knowledge Management System

New metrics for Ignored areas

Industrial Strength Solutions

CLOSING

TRULY DO IT YOURSELF

SCP WILL GIVE YOU QUESTIONS ??

SCP WILL GIVE GUIDANCE

SCP WILL GIVE EXAMPLES

BUT - YOU WILL HAVE TO FIND /

DEVELOP THE ANSWERS !!

HARD WORK – NO MIRACLES

TRULY WORTH IT

Industrial Strength Solutions

QUESTIONS

Industrial Strength Solutions

Industrial Strength Solutions

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