POSTECH
Technology
What is it ?
Sept, 2012
POSMIS Lab
Technology-1
Four characteristics of technology




Opportunity
Appropriability
Transferability
Resources
Types of technology



Base
Key
Pacing
MOT links engineering, science, and management disciplines to plan,
to develop, and to implement technological capabilities to shape and
accomplish the strategic and operational goals of an organization
2
POSMIS
Technology-2
 Relationship of technologies to scientific and engineering knowledge
and to products process
Products
Technologies
Engineering
and scientific
knowledge
3
Continuous sheet
extrusion of
thermoplastics
PVC
polymer sheet
PVC
molded parts
Formulation
of PVC resins
Extrusion of
thermoplastics
Free radical chemistry
polymer rheology
vinylchloride chemistry
POSMIS
Technology-3
 The ‘technical system’ of the early 19th century
4
POSMIS
Technology-4
 Science, technology and industry : a few examples
Problems to be solved
To produce energy while
reducing the dependence on
imported oil
5
Scientific fields
Existing techniques
Technology
• Nuclear physics
• Science of heat
• Transformation of thermal
energy into electrical energy
• Nuclear electricity
To balance the brake system
according to the grip of a
vehicle’s wheels on the road
• Fluid mechanics
• Strength of materials
• Conventional brake system
technique
• Microprocessor data
analysis
• Transmission sensors
• ABS brake system
To obtain a photographic print
right after taking the
photograph, without having the
film processed by laboratory
• Optics
• Chemistry
• Miniaturization
• Isolation of chemicals
• Polaroid process
POSMIS
Technology-5
 The pace of technological innovation
Photography (112 years)
Telephone (56 years)
Electronic Engine (65 years)
Radio (35 years)
Vacuum tube (35 years)
Television (12 years)
Radar (15 years)
Nuclear reactor (10 years)
Atom bomb (6 years)
Transistor (3 years)
Solar battery (2 years)
1720
6
1740
1760
1780
1800
1820
1840
1860
1880
1900
1920
1940
1960
POSMIS
Technology and Competition -1
 Technological evolution and industry growth potential
 EMERGENCE
Emergence of a new industry as
a result of a technological innovation
E.g.: Microcomputers, biotechnologies

Technological
Innovation
Growth
External
Internal
Industry A
(Formation of progress)
A
Time
 REVITALIZATION
Existing industry gains new
growth potential as a result
of a technological
improvement in the
production process or the
product itself
E.g.: Laser cutting of textiles (process),
electronic toys (product)

Growth
External
Internal
Industry
B
B
Time
7
POSMIS
Technology and competition -2
 Technological evolution and industry growth potential (cont’d)
Growth
 SUBSTITUTION
Emergence of a substitute product
contributing to the decline of
an existing industry and the
growth of a new industry
E.g.: Transistors v. Vacuum tubes,
Laser discs v. LPs

E
External
Internal
Industry
D
D
Time
Growth
 DECLINE
Growth potential of existing
industry declines as a result
of a technological innovation
concerning the very nature
of the product
E.g.: Greater resistance of rubber in
the tire industry

External
Internal
Industry
C
C
Time
8
POSMIS