SD8362E Product Announcement
Date: April 12, 2011
Presenter’s Name : Ray Chuang
Presenter’s Title : Product Manager
 Market Status Report
Product Feature, Advantage, Benefit

Product Position

Application Highlight

Product Comparison

Product Information

Marketing Plan

FAQ
Product Features
 Full HD SONY CMOS Sensor
 20x Zoom lens
 Supports “WDR Pro” for Unparalleled Visibility in High Contrast Environments
 Up to 60 fps @ 720p HD
 Up to 30 fps @ 1080p Full HD
 Audio Detection for Instant Alert
 Built-in 802.3at Compliant PoE Plus
 Built-in SD/SDHC Card Slot for On-board Storage
 Weather-proof IP66 rated Housing
 Wide Temperature Range for Extreme Weather Conditions
Product Benefit –
2MP with Full HD & 20x Optical Zoom
2MP with Full HD
Product Benefit –
2MP with Full HD & 20x Optical Zoom
• Advantages
 Wide Coverage
 Better details especially when
zoomed in
 HDTV (16:9) compatible standard
• Benefits
 Compatible with Full HD TV or
high resolution LCD Monitors
 Compatible with Full HD softwares
(e.g. Youtube HD)
SD8362E is equivalent to a
D1 45x analog speed dome
-- Better quality & Cost-saving!
Product Benefit –
Extreme Weather-proof
(IP66 & -40℃~55 ℃ Working Temperature)
Arctic Areas
High-temperature
Areas
Product Benefit –
Extreme Weather-proof
(IP66 & -40℃~55 ℃ Working Temperature)
• Advantages
 Ability to work in extremely cold
or hot areas
 Ability to withstand pouring
water & dust
• Benefits
 Monitoring extremely hot areas
(e.g. Mines, Deserts, Power Generators…)
 Monitoring extremely cold areas
(e.g. Arctic areas, Mountain areas…)
Product Benefit –
WDR Enhanced & WDR Pro
With WDR Pro
Product Benefit –
WDR Enhanced & WDR Pro
•WDR Enhanced
Using image correction to discover more details in every
frame
•WDR Pro
Combine two frames with different shutter speed into one
frame
(Note: As a result, the frame rate is reduced by half)
Product Benefit –
WDR Enhanced & WDR Pro
• Advantage
 Better visibility under high-contrast
scenes
• Benefit
 Ability to capture details under
challenging scenarios
(e.g. Entrance, Parking lot…)
 Ability to capture details even when
facing lights
With WDR Pro
Product Benefit –
Exceptional Frame Rate
(60 frames per second)
“Key Frame”
Product Benefit –
Exceptional Frame Rate
• Advantages
 More frames captured in a time period
“Key Frame”
 Ability to capture image during
pan/tilt movement
• Benefits
 Ability to capture more “Key frames”
 Ability to capture details while
camera patrolling
 Maintain 30fps under WDR Pro
Product Benefit – Audio Detection
Email
Digital Output
ALARM!
Record
Product Benefit – Audio Detection
The audio detection is two-way: above or under desired level
Trigger!
Audio alarm level
Trigger!
Current volume level
Product Benefit – Audio Detection
• Advantages
ALARM!
 Trigger event when there is
unexpected sound
• Benefits
 Ability to detect dangers
 Ability to detect intruders
 Storage saving by event recording
Product Benefit – PoE Plus
Standard PoE
(802.3af compliant)
15 watts
Fixed Camera
O
Speed Domes
X
PoE Plus
(802.3at compliant)
30 watts
Fixed Camera
O
Speed Domes
O
 Market Status Report
 Product Feature, Advantage, Benefit
Product Position

Application Highlight

Product Comparison

Product Information

Marketing Plan

FAQ
Target Market Segment
Target Market Segment
Project
Professional
SMB
Entry Level
Value Position
Unique Specification
Software Integration
Cost/Performance value
Unique Specification
Software Integration
Install friendly
User friendly
Cost efficiency
Cost efficiency
Easy install ion
User friendly
Trend
Scale
Speed Dome Position Map
VIVOTEK
VIVOTEK
SAMSUNG
AXIS
Project
SD8362E
Q6034-E
SD83x1/x2/x3E
BOSCH
SNP-5200H
SONY
Autodome 800
SNC-RH164
VIVOTEK
Professional
SD81x1
VGA D1
HD
1.3M
2M
SMB
Full HD
3M
5M
SD8362E Value Matrix
Cost
Time
Money
V
Function
Psychological
state
V
Function
Service
Experience
Of
Use
Experience
Of
Possession
V
V
V
V
V
V
V
V
V
V
V
V
V
V
Company Profile
Physiological
state
Social status
V
V
V
V
V
Communication
V
V
V
V
V
Positioning Statement
SD8362E is a professional Full HD speed dome
specialized on clear video quality.
Unlike other 720p HD speed domes, SD8362E is
equipped with Full HD with 20x optical zoom, bringing
unparalleled image clarity.
With WDR Pro technology, SD8362E is more capable
than others in high contrast areas, such as entrance,
hallways, parking lots… etc.
 Market Status Report
 Product Feature, Advantage, Benefit
 Product Position
Application Highlight

Product Comparison

Product Information

Marketing Plan

FAQ
Commercial
Value
Customer safety.
Thief and Robbery Prevention.
Crowd management
Location
Parking lot
Halls
Features
Benefits
Full HD
20x zoom
Provide detail image for face recognition and license plate recognition.
WDR
Ability to monitor indoor & outdoor areas at the same time, especially important
for entrances.
SD/SDHC recording
1.
2.
Save bandwidth
System Redundancy
Government
Value
People safety
Thief and robbery prevention. .
Location
Sidewalk and road outside,
outdoor facility
Features
Benefits
Full HD
20x zoom
Provide detail image for face recognition and license plate recognition.
WDR
Ability to monitor indoor & outdoor areas at the same time, especially important
for entrances.
SD/SDHC recording
1.
2.
Save bandwidth
System Redundancy
Airports
Value
Airplane safety
Customer safety.
Anti-terrorism.
Location
Parking lot, open space of air port,
airplane runway
Features
Benefits
Full HD
20x zoom
Provide detail image for face recognition and license plate recognition.
WDR
Ability to monitor indoor & outdoor areas at the same time, especially important
for entrances.
SD/SDHC recording
1.
2.
Save bandwidth
System Redundancy
Ports
Value
Ship and payload safety
Staff safety
Secure property and facility
SOP recording
Anti-terrorism.
Location
Check point
Working & storage area
Port Facility
Features
Benefits
Full HD
20x zoom
Provide detail image for face recognition and license plate recognition.
WDR
Ability to monitor indoor & outdoor areas at the same time, especially important
for entrances.
SD/SDHC recording
1.
2.
Save bandwidth
System Redundancy
Manufacturing and Industrial
Value
Factory safety.
Production monitoring
Transaction Behavior
Secure property
Location
Building outside
Manufacturing side
Features
Benefits
Full HD
20x zoom
Provide detail image for face recognition and license plate recognition.
WDR
Ability to monitor indoor & outdoor areas at the same time, especially important
for entrances.
Audio Detection
Ability to detect production failure by change of sound.
Traffic Monitoring
Value
Traffic safety.
Traffic monitoring.
License plate identification
Traffic rule
Location
Highway or freeway
Intersection
Features
Benefits
Full HD
20x zoom
Provide detail image for face recognition and license plate recognition.
WDR
Ability to monitor indoor & outdoor areas at the same time, especially important
for entrances.
Exceptional frame
rate
Ability to catch fast-moving vehicles, getting more “key frames”.
Casinos and Gaming
Value
Customer safety.
Cheating presentation
Face identification
Thief and Robbery Prevention
Location
Gaming area
Casino outside
Features
Benefits
Full HD
20x zoom
Provide detail image for face recognition and license plate recognition.
WDR
Ability to monitor indoor & outdoor areas at the same time, especially important
for entrances.
Exceptional frame
rate
Ability to catch “key frames” of gaming areas, where a lot of actions happens
fast.
Banking and Finance
Value
Customer and Staff safety
Robbery Prevention.
Transaction Behavior
Location
Transaction area
Entrance
Features
Benefits
Full HD
20x zoom
Provide detail image for face recognition and license plate recognition.
WDR
Ability to monitor indoor & outdoor areas at the same time, especially important
for entrances.
SD/SDHC recording
1.
2.
Save bandwidth
System Redundancy
Sports and Leisure
Value
Customer safety
Facility protection
Location
Entrance
Open space areas
Features
Benefits
Full HD
20x zoom
Provide detail image for face recognition and license plate recognition.
WDR
Ability to monitor indoor & outdoor areas at the same time, especially important
for entrances.
SD/SDHC recording
1.
2.
Save bandwidth
System Redundancy
City Surveillance
Value
Citizen’ life and property safety
Anti-vandalism.
Anti-terrorism
Face and license plate identification
Location
Intersection
Square
Park
Features
Benefits
Full HD
20x zoom
Provide detail image for face recognition and license plate recognition.
WDR
Ability to monitor indoor & outdoor areas at the same time, especially important
for entrances.
SD/SDHC recording
1.
2.
Save bandwidth
System Redundancy
 Market Status Report
 Product Feature, Advantage, Benefit
 Product Position
 Application Highlight
Product Comparison

Product Information

FAQ
Product Comparison – HD Speed Domes
Main Strengths:
Video
Quality
Local
Storage
VIVOTEK
SD8362E
Common
HD speed domes
Benefits
Image
Clarity
1080P with 20x
optical zoom
720P with 18x
optical zoom
Provides exceptional
detail monitoring.
Night
Visibility
Color: 0.08 lux
B/W: 0.01 lux
Color: 1.0 lux
B/W: 0.1 lux
Better performance for
dark areas monitoring.
WDR
Ability
WDR Enhanced
& WDR Pro
Same level as
WDR Enhanced
Better performance for
high contrast areas.
Frame
Rate
30fps @ 1080P
60fps @ 720P
30fps @ 720P
Catching more “key
frames”
SD Card
Support
SD/SDHC
Supported
Not supported
Backup recording
Product Comparison – HD Speed Domes
Main Strengths:
External
device
connection
Audio
Capability
PoE
Support
Alarm in &
out
VIVOTEK
SD8362E
Common
HD speed domes
Benefits
3 in / 2 out
Not supported or
1 in / 1 out
More flexibility for system
integration.
Audio
in/out
Two-way
Not supported
Ability to record voice.
Ability to talk or play
sound.
Audio
Detection
Audio detection
as an alarm
Not supported
Ability to detect danger by
sound.
PoE
802.3at standard
PoE Plus
Not supported or
non-standard
PoE
Centralized power control.
Easier for UPS integration.
Product Comparison – HD Speed Domes
Possible Threats:
VIVOTEK
SD8362E
PTZ
Movement
Some of the
HD speed domes
Statement
Pan
Speed
0.1~300°/s
0.1~400°/s
300°/s or 400°/s
almost have no difference
in normal usage.
Tilt Speed
0.1~120°/s
0.1~400°/s
High-speed tilt movement
is not often used.
190/210 degrees
Used when horizontal
view is required, but
occasion is rare.
Tilt Range
180 degrees
Possible competitor list & comparison:
 Market Status Report
 Product Feature, Advantage, Benefit
 Product Position
 Application Highlight
 Product Comparison
Product Information
 Marketing Plan
 FAQ
Package Contents
SD8362E
Dome Cover
Wall-Mount Bracket
Note: Power supply is not included in the package.
Power Supply Selection
SD8362E can be powered by two kinds of power sources:
•
AC 24V: Supplies 70W or above power
•
PoE Plus: 802.3at compliant PoE Plus power
VIVOTEK supports the following power supplies:
Item
Type
Usage scenario
AC 24V 3.5A
Power Adapter
Converts AC 110V/220V
into AC 24V
Where power supply is nearing
the camera.
PoE Plus
injector
(1-port)
Combines AC110V/220V
& network signal into
PoE
When power needs to be
centralized or UPS is needed.
High-power
PoE Kit (1-port)
Combines AC110V/220V
& network signal into
PoE
When power needs to be
centralized or UPS is needed.
Note
Heater & fan
disabled
Power Supply Selection
SD8362E can be powered by two kinds of power supply:
•
AC 24V: Supplies 70W or above power
•
PoE Plus: 802.3at compliant PoE Plus power
The following power supplies are also supported by SD8362E:
Item
Type
Usage scenario
Note
Direct AC 24V input
AC 24V power
supply
When the electrical substation
provides AC 24V power output
Power supply must
exceed 75W
Any 802.3at
compliant “PoE Plus”
supply unit
PoE Plus
(IEEE 802.3at)
When power needs to be centralized
or UPS is needed.
Heater & fan
disabled
Accessory List
Joystick
HFX 1400 / 900002500G
USB Joystick
Mounting Kit
AM1011 / 909000200Z
40cm Pendant Mount
AT-C9 / 900004500G
Recessed Bracket
AM1010 / 909000200Z
20cm Pendant Mount
WB-8203 / 900005100G
Junction Box
Accessory List
Mounting Kit
WB-8212 / 900003002G
Corner Mount Adaptor
AT-C9 / 900002901G
Pole Mount Adaptor
Power Supply
<TBD>
AC 24V Power Adapter
<TBD>
AC 24V High PoE Kit
(Injector + Splitter)
<TBD>
PoE Plus injector
Thank you
for your attention
The End