3M Stationery and Office Supplies Division
3M Workspace Solutions
Task Lights
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3M Stationery and Office Supplies Division
3M™ Polarizing LED Task Lights
TL600
•One brightness level
•Simple task light
•One color: black
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TL1200
•5 brightness levels
•For reading and computer work
•Two colors: black and white
TL1800
•7 brightness levels
•Fine detail work such as
blueprints and technical
drawings
•One colors: black
3M Stationery and Office Supplies Division
Market Opportunity
© 3M 2014. All Rights Reserved.
3M Stationery and Office Supplies Division
Market Size: Portable Lighting Fixtures
 Portable Lighting Fixtures = World demand for portable lighting fixtures totaled $11.9 billion in 2009 based on 5.6%
annual growth
― Includes desk, floor and table lamps, as well as a variety of smaller fixtures that primarily target the consumer market
 Demand for portable lighting fixtures worldwide is expected to expand 4.4% per year through 2014 to 13.8 Billion
Source: Freedonia Focus on World Lighting Fixtures, September 2010;
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3M Stationery and Office Supplies Division
Why Task Lighting?
 Improve comfort and increase productivity
― Straining to see can be a distraction and take energy and concentration
 Ability to see differs from person to person
― Research shows visual performance for person in their 20’s is eight times better than person in their 60’s
 Gives user control over the light in their workspace
― Posture, tasks, lighting in the room changes throughout the day
 Combined with overhead lighting can save money and have benefits to the environment
― Lighting accounts for 20-25% of electricity used annually in the US (EPA estimate)
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3M Stationery and Office Supplies Division
Products
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3M Stationery and Office Supplies Division
3M™ Polarizing LED Task Lights
The 3M™ Polarizing LED Task light reduces glare on surfaces which can help improve reading efficiency. It includes a
longer life (lasts up to 25 years) and energy efficient LED bulb that is anti-flicker and does not produce ultraviolet light.
The TL600 has a touch type on-off switch with single brightness level recommended for reading and using the
computer. It's highly adjustable with a slim and stable anti-skid base allowing you to position light where you need it.
The modern and stylish design in black will fit your office or home. It is UL approved.
Why Consumers Want
Reasons to Carry
• Polarizing Light Filter: reduces glare which helps reduce eye
strain and improve reading efficiency, improving worker
productivity
• LED Bulb energy efficiency, longer life
• End user can control the light in their workspace
• Up to seven brightness levels (TL1800-B)
• Aesthetic design to fit in current work environments
• Task lighting part of complete workspace solution
© 3M 2014. All Rights Reserved.
• Increased average selling price with 3M Task Light proprietary light
filter technology
3M Stationery and Office Supplies Division
3M™ Polarizing LED Task Lights: Spec’s
© 3M 2014. All Rights Reserved.
3M Stationery and Office Supplies Division
3M™ Polarizing LED Task Lights: Spec’s
© 3M 2014. All Rights Reserved.
3M Stationery and Office Supplies Division
Why 3M™ Polarizing LED Task Lights
© 3M 2014. All Rights Reserved.
3M Stationery and Office Supplies Division
Why 3M™ Polarizing LED Task Lights
 Value Prop:
― Polarizing Light Filter: reduces glare which helps reduce eye strain and improve reading
efficiency, improving worker productivity
― LED Bulb energy efficiency, longer life
― End user can control the light in their workspace
•
Up to seven brightness levels (TL1800-B)
― Good-Better-Best strategy
•
Basic light up to fine detail work
― Aesthetic design to fit in current work environments
― Highly adjustable to put light where you need it
― Stable base won’t get knocked over and damaged
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3M Stationery and Office Supplies Division
Features
Features and Benefits
Benefits
3M™ Polarizing Light Filter
Polarizing light filter technology reduces glare on surfaces by up to 80% to help reduce eye strain*
Up to 7 Brightness Levels
Easy Touch Sensor controls up to 7 levels of brightness for your every need
Aesthetic Design
Modern and stylish to fit your office or home
LED Bulb
Energy efficient (remain cool to the touch), longer life, anti-flicker, does not contain mercury
Highly Flexible
Lamp adjusts up-down, left-right with ease
Easy to Position
Fix then final position in place with a gentle tightening of the knob
Slim and Stable Base
Stable base fitted with anti-skid pad sits well on all surfaces
No Assembly Required
Hassle free
UL Approved
Industry recognized, independent safety testing and certification
*The amount of reflected glare reduction in reading materials is dependent on viewing angle. Glare reduction is reduced by
50% at a 30 degree reflection angle from light to eye, and reduced 80% by a 60 degree angle from light to eye.
© 3M 2014. All Rights Reserved.
3M Stationery and Office Supplies Division
3M™ Polarizing LED Task Lights:
Reduce The Glare. Improve/Increase Your Comfort.
• Reduced glare and improved lighting
can help increase reading efficiency
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3M Stationery and Office Supplies Division
3M Polarizing LED Task Lights
 Channel strategy:
― Maximize visibility: come up in search for “Desk Lamps” and “Task
Lights”
― Feature and promote TL600 (base model) and drive to page that
features full-feature SKU’s
― Enhanced content to increase conversion:
•
Use icons with product copy
•
Demonstrate anti-glare with video
 Communication Strategy:
― Lifestyle imagery that enhances the design and value prop
― Communicate benefits of anti-glare through photography and video
― Build sustainability case through energy efficiency
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3M Stationery and Office Supplies Division
Additional Assets
 Updated Ergo Brochure with legal for approval
 Products included in New Products Brochures
 Lamps added to Diamond Rewards Program
 Videos :30 and :60 second posted on IDC Sales Central & 3M Product
© 3M 2014. All Rights Reserved.