ROAD ACCIDENT FUND
VENDOR BRIEFING SESSION
RFP: RAF/ 2012 /00005
Presenter: Anna Mosupyoe and Jacquie Sobantu
Date: 26 January 2012
Time: 10:00
Overview
Background
Evaluation Criteria
Submission of bid responses
Disqualification of bids
Procurement Administration
Purpose of the RFP
Questions and Answers
Background
RFP: RAF/2012/00005:REQUEST FOR PROPOSALS: APPOINTMENT OF A
RESEARCH AGENCY THAT WILL CONDUCT REASEARCH ON BEHALF OF ROAD
ACCIDENT FUND FOR A PERIOD OF 3 YEARS
Advertised on 13 January 2012
Closing on 06 February 2012
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Evaluation Criteria
• Evaluation will be based on 90/10 PPPFA system
Criteria
Points
Price
90
Participation goals
10
Total
100
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Evaluation Criteria
Mandatory requirements
The service provider must be SAMARA accredited or ISO 900
accredited.
Please attach SAMRA accreditation or ISO 900 accreditation as
proof that the agency is accredited.
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Evaluation Criteria (continue)
Functional criteria
Weightings
Experience of the Company
Please provide RAF with the portfolio of research work done
in three (3) different industries: Government, Private and
10%
public entities. The references must consist of two industries
of the listed three.
The reference should include the following:
Company name
Contact person
Contact person e-mail address and contact number.
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Evaluation Criteria continue
Functional criteria
Weightings
Resources Experience
The service provider must submit the CV’s of the project
team that will be used in the project and indicate were they 10%
will be utilized.
The project team should consist of the personnel that have
the relevant marketing research qualifications and
minimum of 3 years in conducting research.
Research approach and solution methodology
Using the case study brief provided in paragraph 3.2 on
page 46 of this document.
Demonstrate both qualitative and quantitative techniques
and the solution to RAF.
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30%
Evaluation Criteria continue
Functional criteria
Sample Methodology
Weightings
Using the case study brief provided in paragraph 3.2 on
page 46 of this document.
Provide RAF with sample methods, sample structure,
weightings and validation techniques.
20%
Insights
The service provider must illustrate how insights and
recommendations are derived from the data sourced.
10%
Presentations
Shortlisted companies will be invited to RAF for
presentation
20%
Total
100%
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•Submission of bid responses
Original signed bid document
4 hard copies
Submitted in sealed envelopes
Each schedule must be clearly distinguish, indexed and all pages
numbered
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Disqualification of bids
Bidders shall be disqualified if they fail to:
Submit a valid and original tax clearance certificate
Complete questionnaires in full
Submit true and correct information
Comply with mandatory requirements
Comply with prescribed response format
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Administration
RFP Closing Date: 06 February 2012 @11H00
Venue: RAF Menlyn Reception 38 Ida street Menlo Park Pretoria
Bid responses sent by courier must reach the reception at least 36 (thirty
six) hours before the closing date to be deposited into the bid box
Submission Register must be signed at the reception by bidder when
submitting bid documents
Late bids will not be considered
All queries must be forwarded to annah@raf.co.za
Enquiries and clarification of technical issues will close not later than 27
January 2012 @ 11H00.
Important note:
Please ensure that the attendance register has been signed
Name of company
Contact details
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Understanding Research
•To understand the dynamics and scope of the Road Accident Funds risks and
opportunities. Facilitating growth, knowledge and strategy
Objectives
• Research Partner
• Provide Strategic direction
• Actionable insights
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Research Plan
Research
Brand:
Target Market
Objectives
Action Standards
Brand Equity: Internal
Employee
Brand Equity: External
Public & Stakeholders
Measure brand awareness, value,
identity, image & resonance
Inform Marketing & Brand
Strategy
Customer Service Index
Service:
Customer Satisfaction
Claimants & Lawyers
Measure service values
Service Excellence
General Public
Benchmarking against Industry
Living Core Values
Employees
Assess resonance & acceptance
Communication
Improve quality & delivery of road
safety education, training &
Communication
Road Safety Education Strategy
Stakeholder:
Road Safety
Stakeholder Perception
General Public
Stakeholders
Corporate:
Employee Attitude
Employees
Understand RAF’s stakeholders
perception & how to improve it
Engagement Strategy
Understand how employees think &
feel about the RAF
Human Capital Strategy
Organisational Health
Relationship between communication,
leadership & corporate culture
Change Management
Segmentation:
Market Profiling
Public
Identify market segments,
Behavioural & media consumption
patterns
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Value proposition
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Inform Marketing, Brand, Media
& Communication Strategy
Case Study Brief: Road Safety
• Target Market
− School Children
− Male & Female
− Primary & Secondary School
− Age 8-17yrs
− Urban & Rural
− Pedestrians
− Male & Female
− Age 16-60yrs
− Urban & Rural
− Drivers & Commuters
− Male & Female
− Age 18-60yrs
− Urban & Rural
− National
− Gauteng, Kwa-Zulu Natal, Eastern Cape, Northern Cape, Western Cape, Mpumalanga, Limpopo, Free State, North
West
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Case Study Brief: Road Safety
• Research Objective
− The primary objective is to identify how to improve the quality and delivery of road safety education, training and
communication to find effective ways to raise the status of road safety education.
− Specifically the study is aimed at establishing the following:
 Determine awareness and perception of road safety on the public roads in South Africa.
 Identify and understand the attitude and behaviour towards road safety.
 Identify possible barriers in understanding and practicing road safety.
 Determine the expectations for road safety initiatives.
 Identify the most effective ways to ensure that road safety education is more appealing and understood.
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Expectation
• Demanding organisation
• In midst of transformation
• Insights into strategy
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Thank you
Questions and
Answers
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