The Utilization of Patent
Information
Inner Mongolia Yili Industrial Group
Co., Ltd.
September 2010
Yili Group Profile
Development of Intellectual
Property Rights
The Role of Patent Information
Yili Group Profile
Inner
Mongolia
Yili
Industrial Group Co., Ltd. is
the flagship of China's dairy
industry with the largest and
the most complete product
line, as well as the only one
of
Chinese
enterprises
which
supplies
dairy
products for the Olympics
and the World Expo
successively on a basis of a
standard quality.
Yili Group Profile
More than 1,000 series of Yili brand
products, such as: popsicle, ice
cream, milk powder, milked tea
powder, asepsis milk, yoghurt, and
cheese are made by affiliated
enterprises of Yili Group.
Among them, Classic Milk, LowLactose Nutrition Milk, Chang
Qing
Probiotics
Yoghurt,
“Jinlingguan”Formula Powder for
babies and infants, Chocliz Serials,
etc. are highly welcomed by
consumers.
Yili Group Profile
Main business income of Yili Group
reached 24.208 billion yuan in 2009,
a year-on-year growth of 12.4
percent. In the first quarter of 2010,
Yili's sales volume was up to 7.014
billion yuan, an increase of 37
percent.
Yili Group's brand value has surged
to 20.545 billion in 2009 , and
ranked first in the dairy industry for
the sixth time with absolute
advantage.
Development of Intellectual Property Rights
Strategic goals of IPRs are:
Respect the IPRs of others, create,
protect and use our own intellectual
property rights to improve the
enterprise’s core competence.
Development of Intellectual Property Rights
IP Organization Chart of Yili Group
Ice Division
Quality Management
Department
Milk Powder Division
DecisionMaking Level
Legal Department
Security
Department
Yoghourt Division
Raw Milk Division
Liquid Milk Division
Development of Intellectual Property Rights
IP Organization Chart of Yili Group
Quality Management
Department
Ice Division
Milk Powder
Division
DecisionMaking Level
Legal Department
Yoghourt Division
Mainly make decisions to all maters relating to intellectual property rights in
internal organizations, such as IP strategy, mechanism, system, building and
management of the system, etc.
Raw Milk Division
Security
Department
Liquid Milk Division
Development of Intellectual Property Rights
IP Organization Chart of Yili Group
Ice Division
Quality
Management
responsible for the group’s IP matters, including management,
Department
application,
analysis, plan, protection scheme, practice, etc.
Milk Powder
Division
DecisionMaking Level
Legal Department
responsible for IP litigation
Security
responsible
for IP
Department
infringements)
protection
Yoghourt Division
Raw Milk Division
(cracking down on IP
Liquid Milk Division
Development of Intellectual Property Rights
IP Organization Chart of Yili Group
Quality Management
Department
Ice Division
Milk Powder
Division
Decisionmaking Level
Legal Department
Five divisions have IP relevant administrative
departments and designate staff for intellectual
property work.
Security
Department
Yoghourt Division
Raw Milk Division
Liquid Milk Division
Development of Intellectual Property Rights
Intellectual Property System of Yili Group
1. Intellectual Property Management Regulations of Inner Mongolia Yili Industrial
Group Co., Ltd.
2. Commercial Secrets Management Regulations of Inner Mongolia Yili Industrial
Group Co., Ltd.
3. Instruction Manual for Intellectual Property of Inner Mongolia Yili Industrial
Group Co., Ltd.
Development of Intellectual Property Rights
As of December 31, 2009, Yili
Group has applied for 1017 patents,
among which 221 are inventive
patents.
Since 2005, the number of
inventions and utility model
applications of Yili Group has
maintained an increasing trend for
years.
Development of Intellectual Property Rights
In December 2005, Yili Group
established China’s first and the
only
Patent
Information
Service Platform for dairy industry.
In May 2006, Yili Group was
awarded as the Second Batch of
National
Advanced
Unit
of
Enterprise and Public Institution
Patent Experimentation.
Development of Intellectual Property Rights
In September 2009, Yili
Group was awarded as the
National Model Unit of
Enterprise and Public Institute
IPR, which is unprecedented
in domestic dairy industry.
The Role of Patent Information
Risk Analysis of IPRs
Patent
search,
Patent
analysis
Patent Application
Monitoring and Warning
Grasp
market
trends,
consolidate
market
position
The Role of Patent Information
•
Yili Group always adhere to pinciples of driving business development with
independent innovation and protecting market position with intellectual property in
the process of market developing.
•
Risk Analysis of IP for New Products before R&D
– Ensure new products not infringe IPRs of others
– Find the innovation in the invention of new product and technology and make
an application to protect product, technology and the future consumer market.
The Role of Patent Information
•
Starting from the patent application, R&D and IP personnel will search patents
according to relevant regulations, and put search results in the patent application
notice.
The Role of Patent Information
•
In the patent search, Yili Group has its unique search channel, the Patent
Information Service Platform for Foreign and Domestic Dairy Industry,
jointly established with the State Intellectual Property Publishing House.
– initiated in 2005
– upgraded in 2008
The Role of Patent Information
• The upgraded service platform can be searched more efficient and faster
to the expectation of R&D personnel.
– enhance the work efficiency of R&D personnel
– help R&D to timely and effectively grasp technical trends in the
industry, adjust the line of products and learn more about the market
momentum.
The Role of Patent Information
• Patent search, monitoring and risk analysis are not only used in the process
of product R&D, but also play their unique role in product marketing and
market planning.
• Yili Group issues Quarterly IP Analysis Report to each division.
• IP conditions within the company and suggestions and opinions upon them
– Yili Group issues timely IP early warnings and the latest trends of the
industry to its production division based on IP monitoring.
Thank you for your attention!