Global Anti Counterfeit Packaging
market for Food and
Pharmaceuticals- Technologies &
Global Markets
(2009 to 2014)
Markets & Markets – Analyst Briefing
Research Analyst : Kunal Bhardwaj
Moderator: Manisha Shenoy
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Agenda for the briefing
• Introducing the subject
•Overview of the market
•Market trends- Opportunities, Growth factors
•Application of anti counterfeit - Market prospective
•Competitive scenario
A Glimpse of Anti counterfeit
packaging Evolution
t
High
ic
o
ns
A
ing
Application
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ou
fe
er
p
tio
a
c
pl i
nt
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a,
g
itin
of
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d
i
ha foo
c
ly nd
pp a a
u
S rm
a
ph
rm
ha
p
,
rs
CG the
FM o
Converged /
Integrated
Track and
Trace
Ris
y
nc
e
r
r
Cu
Product
Authentication
Low
Inventory
management
1950
Low
1960
1990
Timeline
21st century
High
Market Trends
Top Anti-Counterfeiting
Security Systems
Track and Trace
Authentication
Application Market
Unique RFID
attribute
Low
price
Tracking products in
the supply chain
Application in
alternate anticounterfeiting
technology
Increasing focus on
R&D
Global recession
Anti-counterfeit
Market
High profit margin
with wider application
Cost factor
High expense in
implementation
Can be
duplicated
Competition boosting
development
Counterfeit in pharma
Duplicity of food and
supply chain beverages
Counterfeiting in food
and pharma
Increasing
awareness
Expense
associated with
high end
technology
New technology
threatens existing
technology
Incapable of
tracking and tracing
in supply chain
Barcode
is losing out to
RFID market
Low level
security
Better
alternatives
available
Tracks
packaging
until tampered
Key Market Restraints
Technology
Market
Key Market Drivers
Comprehensive Market
Segmentation
Global Anti Counterfeit Packaging
Market
Taggants
Holograms
Inks and dyes
Watermarks
Authentication
Technology
Market
Track & Trace
Technology
Market
Others
RFID
Barcodes
Anti Counterfeit Applications Market
Food
Pharmaceuticals
Market Revenues (Ascending)
Market Dynamics
Drivers & Restraints
•Growing demand for secured packaging
•FDA initiative
•Intelligent counterfeiting and increasing cases of counterfeit
•High investment limiting adoption of anti counterfeit technologies
Opportunities
•Track & trace technologies promising growth
•Lifestyle drugs offering significant growth potential
•Upcoming Asian market
Market Drivers
•Recognition of anti counterfeit benefits among manufacturing companies,
regulatory bodies and technology providers
Market revenues ( $ Billions)
Geography
46.4
2007
2008
2009
Year
North America
Europe
Asia
ROW
Comparative Analysis
Competitive
Prices
Bar Codes
High
High Break Even
Competition Point
Inks & Dyes
Holograms
RFID
Taggants
Low Entry
Barriers
High Entry
Barriers
Watermarks
Less
Demand
Low
Competition
Monopoly/
Less Risk
Investment Opportunities
Lucrative market
High
RFID
Upcoming potential
markets
Holograms
Market Growth Rate
Taggants
Inks and Dyes
Barcodes
Watermarks
Low
High
Relative Market Share
Low
Market Revenues by Technology
Market revenues ( $ Billions)
79.3
46.4
2007
2008
2009
Year
Track and Trace
Authentication
2014
Application Market
High
Retail stores
Packaged Dairy
products
Internet
Pharmacies
Anti counterfeiting
measures
Baby Food
Point of sale
Convenience Food
Packaged Bakery
items
Packaged Sea
Food products
Packaged Meat
products
Low
Confectionary
Low
Level of counterfeiting
High
Market revenues ( $ Billions)
Market Revenues by Application
79.3
46.4
2007
2008
2009
Year
Pharmaceuticals
Food
2014
Competitive Landscape
MAJOR MARKET PLAYERS
MAJOR FOCUSED SEGMENTS
MAJOR MARKET STRATEGIES
Alien Technology, Cfc International, Inc,
Data system international, Datamax,
Digimarc Corp, Everest Holovisions,,
InkSure Technologies Inc., Intermec
Technologies, International Ink
Company, Nova Vision, Sun Chemical,
Unibar Inc.
Integration of more than one technology
for multi level security, indicated by the
recent trend of integration of taggants,
security inks and RFIDs
Agreements & Collaborations, New
Product/Service Launch
M&M - USP
Flexible Business Model- Our approach
“We Are Open
To Pilot Testing”
“You Fix Our
Standards”
M&M
“Industry
Knowledge and
Prior
Experience”
•
“We Wait For
Your Returns”
M&M Contact Details
For queries on Anti Counterfeit Packaging for food and pharmaceuticals Briefing - Please contact us
on kunalb@marketsandmarkets.com
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