Kingston Technology
SSD
Presented by: Lance Pandrock
Field Sales Account Manager
Kingston Technology
Agenda
• SSD technology
• Kingston SSD Family of Drives
• Why upgrade to solid-state (benefits)
• Target Market
• Sales & Resource Information
Hard Disk Drive (HDD)
• Originally released in 1956 and have remained relatively
unchanged
• With recent performance gains in processors and memory, the HDD
can possible be the slowest device in the chain
What is SSD?
• Kingston SSD’s are NAND-based 2.5” form factor with SATA
3Gbit/sec interfaces
• Ideal performance upgrade for desktops, notebooks, workstations,
and servers
• Kingston SSD’s are seen by your system as a standard hard drive
SSDNow Highlights
• No Moving parts
• Generate less heat with no noise
• Lower power consumption than traditional
HDD’s
• Zero rotational latency – Faster than HDD!
• Durability - More suitable for high shock and
vibration environments..Less susceptible to
damage from environmental conditions
Power and Cooling Impact
Idle
15K RPM
E Series
HDD
SSD
Active Load
94°F
85°F
6.8W
0.5W
59.6 kWh/year 4.4 kWh/year
Idle Power
Kingston SSDs:
Less Power,
Less Heat
10.1W
0.9W
88.5 kWh/year 7.9kWh/year
Active Load Power
Where do Kingston SSDNow drives go?
• Anywhere a standard 2.5 or 3.5 inch SATA drive does
• Direct disk replacement for laptops, desktops, workstations and servers
• Server storage: JBODs, SAN , DAS, NAS
• Non PC computer applications
• Multimedia kiosks, gaming systems, data recorders….etc
SSDNow Product Family
SSDNow E
SSDNow M
Gen. II
SSDNow V+
Gen. II
SSDNow V
Gen. II
Elite Performance
High Performance
Great Value
Ultimate
Performance
Target market
Capacity
Read speed
Corporate server
32GB and 64GB
250MB/sec
170MB/sec
Write speed
Life
expectancy
2 million hours MTBF*
Enterprise notebook /
desktop
80GB and 160GB
250MB/sec
70MB/sec (80GB),
100MB/sec (160GB)
1.2 million hours MTBF*
Consumer, Prosumer,
SMB and Enterprise
notebook and desktop
Consumer and SMB
notebook and desktop
64GB, 128GB, 256GB and
512GB
30GB, 64GB and 128GB
230MB/sec
180MB/sec (30GB),
200MB/sec (64GB,
128GB)
180MB/sec
50MB/sec (30GB),
110MB/sec (64GB)
160MB/sec 128GB)
1 million hours MTBF*
500,000 Hours (30GB) 1
million hours MTBF*
SSDNow V+ Series Drive
Performance and Value driven.
Target Market: Power users, system builders & integrators, and
corporate environment customers looking for an performance class of
SSD for their demanding environments.
Unique Differentiator: The V+ Series create greater return on investment
because of its impressive input and output operations per second (IOPS)
and high Read and Write bandwidth that boost higher performance
efficiency.
Kingston Confidential
SSDNow V Series Drive
Performance and Value driven.
Target Market: Consumers and Corporate End Users looking for
performance and reliability upgrade for desktops and notebooks.
Product Highlight: Sold as stand alone drives or in Desktop and
Notebook bundle kits.
Kingston Confidential
V Series Target Market
Consumers & SMB – looking to increase the performance of their system in a
cost effective way.
Early adopter
• Enthusiast or more technically astute user who is keen to improve start
up times and application loading
SMB
• A small to medium business that needs a cost effective way to improve
the efficiency and reliability of desktop or notebook systems.
General ‘Home’ user
• Non technical user who simply wishes to have their machine boot faster
and become more efficient
User editing video
• Semi-technical user wanting to improve application loading, and video
rendering or editing times.
Kingston Flash Memory
SSDNow Bundle Kits
• $75.00 Value!
• Kits provides users the ability to add SSD into any SATA compatible system,
perfect for any power users and road warriors.
• The kits offer a full solution to successfully migrating all data from any
existing HDD to the SSD with software and hardware provided.
V Series Desktop Bundle
V Series Notebook Bundle
V+ & M Series Bundle
Just Added… 30 GB SSDNow Boot Drive
• Consumer and Enterprise focused 30GB Boot
Drive
• Speed: Read Up to 180MB/sec; Write Up to
50MB/sec
• Rugged and Reliable
• Bundled desktop upgrade kit with cloning
software & 3.5” rails
• Also available in Twin Pack!!!
SSD Target Market
• Road Warriors
• Industrial Mobility Users – Construction, Engineering and Utilities
• Healthcare & Science
• Insurance Adjusters
• Police, Fire and other “highly mobile” municipalities
• DataCenters – Using Kingston’s E Series
• Performance based Desktops & Workstations – Media and Gaming, Power
Users
• Everyday Laptop and PC user will see performance enhancements with
Kingston's SSD drives
Use Case - Field Notebooks XYZ Company with 900 field sales reps relying on their notebooks for their business
meetings
Acme Inc. repairs 2 – 5 laptops a month due to hard drive failures creating
downtime for their sales reps, close to $100 in shipping fees and the IT labor to fix
the failed hard drive/recover the data.
ABC Telecom invests in hundreds of rugged notebooks for their field technicians to take
on service calls
ABC Telecom spends at least $300 per hard drive failure for data recovery and is
frequently replacing failed drives.
SSD Disk Replacement: Proactively switch to SSD on all notebooks. The durability of
SSD will better handle an extreme field environment allowing reps to keep their
“feet on the street”
Kingston SSD sales and support info
• All drives come equipped with S.M.A.R.T.
• 3 year warranty and Free 24/7 Tech Support
• Need more Kingston SSD info? Log on to kingston.com/ssd
Kingston SSDNow Product Marketing Information
• Contact your dedicated Kingston Team @ Tech Data for SSD Marketing
Information for your customers
• Available for all SSDNow’s E – V Series.
• Datasheets, Product leave behinds, Product Review pieces and Whitepapers
Why should you sell Kingston SSDNow?
• Help your customers who are being challenged to find ways to maximize
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•
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their customers hardware investments with new technology.
Provide options for your customer’s existing SATA-based systems with
SSD performance gains……Significant revenue and margin
opportunities for you!..Not a commodity!
Performance with faster boot times and faster application loads!!
No moving parts….Kingston’s SSDNow generates less heat with no noise,
lower power consumption than traditional hard drives.
Upgrade Opportunity!!.Offer your customers the ability to upgrade
executives, power users and server applications at a fraction of the price of
a new system.
Contact your dedicated Kingston Sales Account Manager &
Support Team:
Lance Pandrock – Kingston Field Sales Account Manager – 727-692-7735
Lance_Pandrock@Kingston.com
Derek Krout – Tech Data PSC/Client Systems – x66347