PRIVATE LABELLING OF AYURVEDIC/ HERBAL OTC PRODUCTS
From Baidyanath, Naini, Allahabad.
CONTENTS
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Why Private labeling?
Who can do private labeling?
Whom you can talk to?
What’s the range we offer?
Who manufactures this range?
The Quality aspect
How are these products
regulated?
How to proceed ahead ? What is involved in creating a private label.
Myths in Private labeling
WHY PRIVATE LABELING ?
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Latest industry trends show an aggressive
growth pattern in private labeling.
Helps establish your own business
Have the products in your own name
Reduce dependence on brand names for
sales
Create a positive image of yourself for
your customer which will lead to stronger
customer loyalty
You have control over your pivotal
product, and that means over your
business.
ADVANTAGES TO PRIVATE LABEL
PRODUCTS
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Greater freedom with pricing strategy
Control the pricing of the product to beat
a competitor’s price
It is the only way to be able to market
high quality products, if you so choose.
Substantially higher margins than brand
name products
Freedom to create your own marketing
plans
You have control over the stock inventory
Positions you better in a tight economy
Eventually you will increase your sales
Who can do private labeling?
Any body who wants to establish their own business
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Retail chains
Retail pharmacies
Spa owner
Small manufacturing
units
Merchant exporters
To whom you can talk to?
Meet Dhananjay Sharma
He unites the perfect team
“Success comes through teamwork. It
doesn’t happen by chance but through
clarity and understanding”
Dhananjay Sharma
President , Baidyanath
To whom you can talk to?
Meet Godwin Newton
He designs the ideal formulation.
“Ancient wisdom of Ayurveda collaborates
with the latest technologies bringing out
the best ingredient product suitable for
the present lifestyle”.
Godwin Newton
Head – R &D , Baidyanath
To whom you can talk to?
Meet Rajiv Kumar
He is the contact person right from ordering to
the dispatch and makes sure everything is
running precisely to plan.
“Whether it’s receiving orders, arranging
review meetings, scheduling deliveries,
customer satisfaction is the key”
Rajiv Kumar
Principal executive, Baidyanath
To whom you can talk to?
Meet Sunita Srivastav
She is an expert on quality requirements.
“Product quality, efficacy and safety come
first. We have a duty of care to protect
the patients and clients alike”
Mrs. Sunita Srivastav
Head – QC, Baidyanath
To whom you can talk to?
Meet Ram Mangal Mishra
He will take care of your schedule.
““Aligning production and quality time lines
is crucial. There is no room for error.
The final product has to be perfect”
Ram Mangal Mishra
Production In-charge , Baidyanath
To whom you can talk to?
Meet Sekhar Ghosh
He designs the perfect
label
“Product sales are driven by its
look. A design of Global appeal
comes through understanding
the product”
Sekhar Ghosh ( Dada)
Commercial Artist , Baidyanath
What’s the range we offer?
FORMULATIONS
PURE HERBS
Choice of Range
You can choose from a wide range of
researched formulations and pure herbs from
which you can select and today they are
available in over 35 countries.
All products are concept based which address the common
lifestyle problems ranging from stress to obesity, high
cholesterol, sugar imbalances, etc. These products address
the bodily changes which occur due to faulty lifestyles and
restore them back to health. This range has two categories,
Pure Herbs and Formulations and are now available in
India. The concept is elaborated in the book “Age According
to Ayurveda”
What’s the range we offer?
FORMULATIONS
We have 18 formulations in
Vegetable / gelatin capsules
which are made from a
combination of essential herbs,
each form- ulation addresses a
specific ailment. For e.g.,
HERBAL SLIM FORMULA for
obesity, JOINT FORMULA for
arthritis, etc. Joint formula with
the goodness of Turmeric,
Ginger, Boswellia and Guggulu
has proved to be an effective
remedy in Arthritis.
What’s the range we offer?
PURE HERBS
We have 32 single herbs
all in Vegetable / gelatin
capsules such as NEEM,
KARELA, AMLA,
SHALLAKI, TAGARA,
GUDUCHI, MORINGA,
etc.
Who manufactures this range?
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World-class Contract Manufacturing Organization
Manufacturing since 1917
93 years of experience
Chromatographic finger printing of pure herbs
GMP and ISO approved facilities
Vegetable caps approved by American Vegetarian Society and
are kosher certified
WHO standards for metal and organoleptic testing.
Small quantities accepted
Cost-effective services where and when you need them
Excellent project management skills
The experience of our key asset - people
Strong team including Traditional vaidyas (Doctors) and
scientists.
Why Baidyanath? - Your Partner of Choice
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Proven ability to manage long-term supply
contracts
Understand the importance of quality and
reliability
Understand the dynamics of being a service
provider
Proven financial performance and stability
Ability to manage growth and integrate
operations
Ability to maximize your cost efficiency
Flexible global operations keep costs highly
competitive
NITYA INTERNATIONAL
( A PURELY CAPSULE MANUFACTURING COMPANY)
“From quality-driven processes to proven
problem-solving strategies, our end-to-end
service is redefining Private labeling”
MOTTO OF NITYA INTERNATIONAL
( A SISTER CONCERN OF BAIDYANATH, ALLAHABAD)
The quality aspect
Managing Director of Baidyanath, Shri R A Sharma
receiving the NAGARJUN AWARD from the Hon’ble President of
India Smt. Pratibha Patil for QUALITY MANUFACTURING of
Ayurvedic products
The quality aspect
Chromatographic finger print
We do not throw around the word
"quality" lightly. To us, It encompasses
a whole range of Important elements
which must all be in place and
substantiated in order to reach a level
of "meaningful quality“. The three
basic elements of meaningful quality
are starting with ingredients that are
made
with
carefully-controlled
methods and have scientific validation,
controlling the supplement manufacturing process and environment,
and
conducting
finished-product
testing to ensure the process produced
the product as it was intended
Certifications
ISO 9001:2008
GMP
Manufacturing Process Controls
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If you start with the right ingredients you must then be sure that the manufacturing process is
carefully controlled. We take a Total Quality Management approach to the entire process and see
quality as an Important element .Research and development, product formulation, raw material
Identity testing, powder blending, capsule making, packaging and even order processing and
shipping. Each of these stages have specific parameters of quality that must be met and have
significant oversight from our management and quality teams.
Standard Operating Procedures (SOPs) are strict internal step
-by-step guides for conducting the day-to-day operations of
manufacturing supplements. We have them in place for all
aspects of our business. SOPs are followed closely by all
departments and we are constantly working to Improve and
update them.
Document and Record Control are other elements of quality control that requires meticulous record
keeping. This is a history of the manufacturing process for a product and provides traceability. This
ensures that all inspections, tests, processes and reviews were conducted according to GMP
standards.
GMP Training is part of the routine process of making sure that all employees are trained and tested
in GMP concepts and processes. The training is continual and ensures that all staff members can
apply GMPs to their specific areas of responsibility.
Nitya conducts frequent Internal Audits to ensure that quality assurance procedures are being
followed and to verify the staff's {and company's) adherence to SOPs and GMPs.
How are the products regulated ?
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These products are over the
counter products and as such do
not require any prescriptions. These
products also suit the Spa client
with its preventive approach or
immunity builders.
How to proceed ahead? What is involved in
creating a private label
It is a very simple process. Just three steps.
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SELECT product(s) from our range available on
www.ageayurveda.com
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SUBMIT your logo and "marketed by" info.
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APPROVE your label. Once approved, normal
turnaround time is 20 to 30 days
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How to proceed ahead? What is involved in
creating a private label
In detail:
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Log on to www.ageayurveda.com or contact us on 0919935963339 and tell us what
products you want, the sizes and sales projections of how many units of each product
you expect to sell in a year's time.
You tell us where you need to be on pricing for this to work for you and we give you a
quote.
Either you design the label yourself or you can have our in-house creative services
department design it for you. Once the label is agreed upon...
Send us the order, we make it and ship it and you get to sell your own high margin
brand of high quality product!
Some of our private label clients have had product on their shelf in as little as four weeks
time from the first contact!
If you have custom needs such as unique packaging or want to take the time to develop
a specific set of labels to roll out many products at once, the process may take a little
longer. Maybe you will want to develop an online store before launching your new line.
Or you will need mocks to show to a mass merchant. Or you want help training your
sales staff about the new items. We will work closely with you to see that your individual
needs are met.
The minimum orders are 180 bottles of each product.
That's it. Short, simple, sweet; it is literally possible to start your own private label with
as little as a Rs. 50,000 ( Rupees Fifty Thousand) investment.
We don't market our products, so our only priority is your product line!
Myths of Private labeling
Myth: Having a private label for one's
products means investing a lot of money.
False: You can start up a private label with
us for less than Rs. 50,000. Contact Mr.
Rajiv at 09935963339 to know the details or
mail us at mail@ageayurveda.com
Myths of Private labeling
Myth: You have to be a megastore or chain
before private label makes sense.
False: We do private labels for even the
traditional store all the way up to those who
supply the mass market stores.
Myths of Private labeling
Myth: You have to maintain a large
inventory
False: In almost all cases we can make
product as it is needed or we can warehouse
it for you. And send them to you whenever
you need it.
Different designs of labels
Different designs of labels
Different designs of labels
Different designs of labels
Different designs of labels
Different designs of labels
Different designs of labels
Different designs of labels