Introduction to Enterprise Florida International Trade & Business Development Overview IMPACT OF INTERNATIONAL TRADE IN FLORIDA • Nearly 43,000 Florida companies export according to the US Census Bureau • 2nd largest concentration of exporters in the US (17.5%) • Florida total trade represented $102.9 Billion in 2009 • $46.9 Billion in “origin” exports (2009) • Exports of services contributes an additional $27.8 Billion (2009) • Florida is the third largest exporter of high-tech products in the U.S. • More than 1.3 million jobs in Florida depend on international business (2007) 2 WHY IT’S IMPORTANT FOR FLORIDA COMPANIES TO ENGAGE IN INTERNATIONAL TRADE? • Companies that export grow 15% - 20% faster than those who do not • Pay 15% higher wages • Are 15% more profitable • Better able to navigate domestic or seasonal downturns • More competitive against both domestic & foreign rivals • 95% Florida exporters are S/M’s • Sources: US Department of Commerce Bureau of Economic Analysis 3 OBJECTIVES • Market Florida international advantages worldwide. • Assist Florida companies to export products and services to global markets and identify Joint Ventures and Strategic Alliance Partners. • Create a statewide Trade Development Network to assist Florida’s small and medium size companies to access international markets. • Provide an International Representation Network to identify foreign direct investment prospects and to assist Florida companies to export. • Attract international investment to Florida. • Advocate continuous improvement of Florida’s critical factors for global competitiveness. 4 CUSTOMER PROFILE • Small and medium-sized Florida manufacturers, distributors and service companies. • Florida Economic Development and Trade Organizations. • International companies interested in Florida’s products and services. • International companies interested in expanding or relocating to Florida. • Florida communities interested in attracting International Investment. 5 INTERNATIONAL BUSINESS DEVELOPMENT PRIORITIES • Maintain Florida’s market share in the Latin American Region • Increase Florida trade with our NAFTA Partners • Diversify Florida exports by targeting markets in Europe and Asia • Develop Florida business opportunities in Africa • Increase Florida high technology & manufacturing exports worldwide • Support advocacy efforts that enhance Florida’s competitiveness • Market Florida worldwide as an ideal investment destination and identify foreign investment prospects • Attract target industry foreign direct investment 6 KEY TARGET MARKETS WORLDWIDE North America, Latin America and the Caribbean Basin Argentina Bahamas Brazil Canada Caribbean Nations Central America Chile Colombia Dominican Republic Mexico Peru Venezuela Germany Italy Scandinavia Spain The Netherlands United Kingdom Europe Belgium France Far East (Asia) and Oceania China Malaysia India Singapore Japan Taiwan Australia Africa and Middle East Israel South Africa U.A.E 7 TARGET SECTORS TRADE FDI • Aviation/Aerospace • Aviation/Aerospace • Life Sciences • Information Technologies • Information Technologies/Telecommunications • Life Sciences • Homeland Security/Defense Technologies • Electronics • Homeland Security/Defense Technologies • Clean Energy/Environmental Technologies • Emerging Technologies • Professional/Transportation/Financial Services • Manufacturing • Financial Services/Professional Services • Clean Energy • Multinational Headquarters/Logistics • Strategic Challenges - Manufacturing 8 TRADE SERVICES PROVIDED • Counseling Services • Market Site Trade Events, Trade Exhibitions, Trade Missions and Catalog Shows • Market Information Analysis • Team Florida Missions • Certified Trade Missions Program in support of regional EDOs • Inbound Trade Missions • International Trade Offices • Special Market Development Programs (Africa, DR-CAFTA, Japan & Mexico) • Florida Trade Network (Federal/State/Local Partnerships) • Florida Trade Stimulus Programs (Florida Export Directory, Trade Show Grants) 9 INTERNATIONAL REPRESENTATION PROGRAM Senior Vice President International Trade & Business Development Manuel A. Mencia Vice President International Operations Fred Glickman AFRICA ASIA-MIDDLE EAST EUROPE NORTH AMERICA Johannesburg, (Liaison Offices) Brussels, Belgium Toronto, Canada South Africa Tokyo, Japan (European Regional Office) Mexico City, Mexico Beijing ,China Taipei, Taiwan Tel Aviv, Israel London, UK Munich, Germany Madrid, Spain (Liaison Office) Prague, Czech Republic 10 11