Keep saving water - City of Cape Town

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Water and Sanitation
Keep saving water
Having water is a right and saving water is everyone’s responsibility.
“Our Water, Our Pride – Amanzi Ethu, Ibhongo Lethu – Ons Water, Ons Trots”
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Introduction
Cape Town,
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home to a growing population of 3.7 million people
a preferred tourist destination
a place with diverse cultures and communities
an abundance of local talent
creativity and livelihood
but also
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a water scarce area where changing weather patterns
and economic development is increasing the demand upon
available water resources to provide for daily needs.
Water Crisis looming
(International & National)
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Affected areas
George
Knysna
Plettenberg Bay
Port Elizabeth
Mossel Bay
Beaufort West *****
Hermanus
Far South - City of Cape Town
***** Beaufort West •
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Dam ran dry
Boreholes were drying up
Water needed to be transported there in 5lt containers and tankers
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Beaufort-West Dam
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Recent newspaper clips
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More newspaper clips
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Far South Peninsula
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2029/2030
2027/2028
2025/2026
2023/2024
2021/2022
"Do nothing"
scenario
2019/2020
2017/2018
2015/2016
2013/2014
200
2011/2012
2009/2010
2007/2008
2005/2006
2003/2004
2001/2002
600
1999/2000
700
1997/1998
1995/1996
1993/1994
1991/1992
300
1989/1990
400
1987/1988
900
1985/1986
1983/1984
1981/1982
1979/1980
1977/1978
Mm3/a
Demand Projections –
Cape Town
Water Demand Projection versus Actual Demand
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HWR
500
Actual
Demand
LWR
100
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Sectoral Water Use
Road since 2004
Save our water – Save our City campaign
Implemented water restrictions
Achieved saving targets - thank citizens for their support
2006 implemented Water By-Laws (incorporating 10%
permanent savings)
Acknowledge role of Water Inspectorate
Acknowledge DWA for funding WDM initiatives
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WDM Interventions
City first municipality in S A to implement a Water Conservation and
Water Demand Management Strategy in 2007
Achieved significant savings with projects, programmes and
interventions of technical and community based nature over past 3
years
Will be necessary to accelerate the projects and programmes
contained within the WC and WDM Strategy to achieve targets
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Interventions to date
• Successful pressure management in 13 areas including pressure
reduction devices for 49 schools (areas include Khayelitsha,
Mitchells Plain, Atlantis, Belhar, Brentwood Park, Delft, Langa,
Pinelands, Plumstead, Fisantekraal, Browns Farm, Westbank,
Mfuleni, Gugulethu, Langa)
• 1693 consumer meters audited
• 1775 meters fitted with automated meter reading devices
• 20 574 consumer meters replaced
• 17 998 consumer meters re-located & fixed
• 70 652 water connection leaks fixed
• Of the 22 wastewater treatment plants, 9 have the ability to extract
the effluent before it enters the environment, 118 users are currently
registered which offsets 120Ml op potable water per day
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Interventions continued...
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More than 50 000 households visited with Integrated Leaks Repair
Project
341 Caretakers trained to date
41 Schools visited and leaks repaired
160 Hlonipha Amanzi workshops with 14 813 participants
Ongoing awareness campaigns including water by-laws, blockages,
water leaks repairs, water conservation , Top 100 Industry workshops
and staff interventions and other water issues
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Why do we need a Water Saving
Campaign?
Cape Town a water scarce area, changing weather patterns
= lower winter rains, longer dryer summers
Current water storage in CT is 10% below last year and >
20% below the previous year
Dam levels in Far South reaching critical low levels
Recent customer survey indicated lack of understanding on
water saving
Growth in Water Demand at 1.7% but still higher than
anticipated 1%
Recent customer survey
Recent customer survey recommendations
Main objectives and aims
To intensify awareness and encourage water savings
To create understanding of consequences of ignoring
water savings
To create acceptance of water saving translating into
action
To reach and influence target audience over a 3 year
period AUDIENCETARGET .doc
To improve upon current awareness levels
To develop new partnerships and utilise existing ones
How will this be done?
Presentations to all staff
Workshops with partnering departments
Staff Competition
Media (internal) – e-nform, WaterComms, “on hold”
messages on Call Centre line, bill inserts, website
Media (external) – radio ads and interviews, community
newspapers, media releases, Billboards, Bus/taxi wraps,
new media (Facebook, Twitter, etc)
Roaming Exhibition
Launch event
Extended programme – ongoing acitivities
Partnerships
Campaign Measurables
Combination of:Pre- and Post-campaign Water balances
Customer Surveys 2012, 2013, 2014
Total listeners – radio ads
Total readership – newspaper ads/articles
Total distributed material
Campaign slogan
Previous slogan - Saving water is a way of
life
New slogan – Keep
saving water
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Campaign overall message
Having water is a right
and
saving water
is everyone’s responsibility.
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Proposed water saving
campaign
Approved strategy
Approved budget
Action plan: - Internal launch to all staff
- External launch event
- Extended programme
- Parnerships (int & ext)
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In order for the campaign to be
successful, the support and cooperation from everyone is
essential
(Here is how you can
play a vital role!)
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you can pledge your support by;
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Signing the water saving pledge
Encouraging all staff to support the campaign by also
signing the pledge
Reporting water wastage, water losses and blockages,
illegal water use and illegal water connections –
contractors, developers
Reporting vandalism to council infrastructure – taps,
meters, water installations
Repairing water leaks at home
Retrofitting with water saving devices where possible
Keep saving water
Pledge
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Complaints, enquiries,
suggestions
Report broken water pipes, sewerage blockages and water leaks
City of Cape Town 24-hr call centre
0860 103 089
or
SMS: 31373 (max. 160 characters
Give name, erf/account no., address & short description of problem
Keep saving water
Having water is a right and saving water is everyone’s responsibility
Thank you
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