Q4-2012
LAUNCH ISSUE!
utility horizons
QUARTERLY
Q1-2013 ISSUE
2014 MEDIA KIT
Q2-2013 ISSUE
[CLICK ON ANY COVER TO EXPERIENCE THE DIGITAL ADVANTAGE NOW]
Get The Digital ADvantage!
Q3-2013 ISSUE
This is a ‘Live’ Document…
This is an interactive document, which means that although most of the information
contained herein is completely readable as a standard MS-PowerPoint, you will need
access to an online (Web) connection to take full advantage of the content, portions of
which are provided in an interactive online format.
As the utility industry’s First and Only all-digital publication, the unique features
available under our Digital ADvantage suite are best viewed and evaluated in an
online environment. Should you have difficulties viewing this material or prefer to
access information separately, please contact us via phone or email for assistance.
REMINDER: Live links throughout this document will work in PPT Presentation Mode ONLY!
TELEPHONE: 1-866-806-6549
(Dial +1-504-466-2220 Outside US & Canada)
VIA EMAIL: EDT@UtilityHorizons.com
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
2
TABLE OF CONTENTS
Live Document Notification ………………………………………………………………….………………………………..
Table of Contents …………………………………………………………………………………………………………………..
About F.A.C.E. ………………………………………………………………….…………………………………………………….
Mission/Vision …..…………………………………………………………………………………..................................
Reader Testimonials …..………………………………………………………………………………….........................
Circulation & Digital Benefits …..…………………………………………………………………………………………….
2
3
6
7
8
9
NEWS Features & Content
Automation Rising ………………………………………………………………………………………
Send Us YOUR News! ………………………………………………………………………………….
11
12
2014 EDITORIAL Features & Content
Editorial Philosophy …………………………………………………………………………………….14
Editorial Features ……………………………………………………………………….…..............
Editorial Theme & Focus ……………………………………………………………………………..
2014 Issue Emphasis ……………………………………………………………………….…..........
Editorial Calendar ……………………………………………………………………….…..............21
Editorial (Article) Development ……………………………………………………………………
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
15
16
20
22
3
TABLE OF CONTENTS (Cont’d.)
ADVERTISING Features & Content
Introducing the Digital ADvantage™ ……………………………………………………………
Digital ADvantage™ Features ………………………………………………………………………
Digital ADvantage™ Programs …………………………………………………………………….
Digital ADvantage™ Examples …………………………………………………………………….29
2014 Standard Advertising Rates …………………………………………………………………
2014 Digital ADvantage™ Rates …………………………………………………………….......
Advertising Production Assistance ……………………………………………………………….
24
25
26
34
35
36
PROMOTIONAL Programs & Services
Promotional Programs & Services ………………………………………………………………..
38
MEDIA SPONSORSHIP Opportunities & Guidelines
Media Sponsorship Opportunities ………………………………………………………………..
Media Sponsorship Guidelines ……………………………………………………………………..
4/13/2015
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
40
41
4
TABLE OF CONTENTS (Cont’d.)
READERSHIP: Circulation & Demographics
Demographics By Geographical Regions ………………………………………………………….. 43
Contacts By Classification ………………………………………………………………………………… 44
Demographics By Utility Sector ……………………………………………………………………….. 45
FORMS: General & Guidance
Guidance Forms ……………………………………………………………………………………………….. 47
Contractual Forms …………………………………………………………………………………………… 48
CONTACTS
News & Editorial, Advertising & Promotion, Partnerships & Alliances ………………
4/13/2015
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
50
5
About F.A.C.E.
utility horizons QUARTERLY is an electronic magazine (‘E-zine’) published four (4)
times each year (Spring, Summer, Fall & Winter) by UtilityHorizons.com. Some of the
insights, innovations and educational value you will derive from this information-rich
industry journal includes:
•FOCUS: Each quarterly issue focuses on key elements of Automation Products, Systems & Services
for the global Electric, Water and Gas Utility industries.
•AUDIENCE: Aimed at upper and mid-level managers and staff, no other publication provides a
comparable level of focus on the ‘Renaissance’ of Automation/IT as the most valuable – and most
economical – source of solutions for utilities facing the formidable challenges of the 21st century.
•CONTENT: Take a deep dive into the key dimensions of Utility Automation & Information
Technology across all of the market/application areas within Electric, Water & Gas Utilities – packed
with content that only an ‘all-digital’ publication can deliver!
•EMPHASIS: Unparalleled coverage of the most advanced, leading-edge automation and
information technologies and practical insights for seasoned veterans and newcomers alike.
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
6
Mission/Vision
uhQ is the first and only all-digital, born global, natively mobile e-magazine for electric, gas
and water utility automation and information technology professionals, worldwide.
utility horizons QUARTERLY launched its debut issue in the 4th quarter of 2012,
thereby entering the historically well-served area of utility trade publications. This was
a deliberate push into the new era of digital publishing with a unique and specific
mission and vision…
•Mission: To be the magazine that utility automation professionals count on to point
the way forward and help overcome the challenges of the 21st century through
automation and information technology.
•Vision: To elevate automation from a luxury to a necessity… the first tool that utilities
think of for efficiency, economy and execution: Automation Rising!
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
7
READER TESTIMONIALS
Here’s what readers the world over are saying about uhQ…
•“This is by far the best magazine I’ve ever read… ever!” — Executive, Metering Company
(Retired)
•“uhQ is the future of publishing… I love the all-digital format.” — PresidentFounder, Utility
Industry PR & Consulting Firm
•“Incredible format on the magazine!” — VP Sales & Business Development, Alternative Energy
Company
•“Two words sum up this magazine: Must Read!” — Independent Business Consultant &
Former Regulator
•“Congratulations on a great magazine! Very attractive layout and easy to read.” — CEO,
Leading Automation Supplier
•“uhQ provides a great ‘under the hood’ look at what's happening in the broad utility space,
including the underlying drivers that will ultimately determine our energy future. — Former
Top 5 Investor-owned Utility R&D Director
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
8
CIRCULATION & DIGITAL BENEFITS
•Circulation Strategy
–
–
–
–
100% Utility Focused
100% Automation Centric
100% Global Digital Delivery
Highly Targeted Market Focus – not a Shotgun Blast!
•Principal Benefits of the All-digital Format
– Reaches all readers simultaneously – no mailing delays!
– Easily transportable on your portable smart device(s)
– Dynamic editorial and advertising content
4/13/2015
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
9
4/13/2015
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10
NEWS: Automation Rising!
The escalating ‘rise of automation’ is being extensively driven by
an aging – and now rapidly retiring – utility workforce, tightly
coupled with a simultaneous decline of virtually all dimensions of
utility infrastructure: Wires, pipes, valves, breakers, motors, pumps
and – often overlooked – legacy automation/IT infrastructure as
well.
(Click Image to View in Magazine)
Each issue of uhQ contains a selective set of news releases deemed by our
editorial team to reflect key developments in automation/IT markets and
applications. News items address a range of categories including Contract
Awards, Partnerships & Alliances, Staffing & Appointments, and Other News.
uhQ believes that the most pragmatic (and affordable) measures for dealing
with both the short-term and long-term effects of these interlocking trends can
be found in the advancement of automation and information technologies and
their expedient application across the utility landscape.
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
11
Send Us YOUR News!
NEWS@UtilityHorizons.com
DO…
 Use a standard Press Release format.
 Have the word “NEWS” as the first word in your email Subject Line.
 Put your full news release into the body of your email message.
 (Also) attach a copy of your news release in MS-Word or PDF format.
 Follow up to make sure that your news release was received (optional).
DON’T…
 Address more than one topic/announcement in each release.
 Embed graphics or logos in your news release.
 Write your release as an ad or promotional piece – just the facts, please!
 Call to ask if your release will be used in an upcoming issue.
NOTE: New product releases are not generally accepted for complimentary publication; standard advertising rates apply.
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
12
4/13/2015
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13
Editorial Philosophy
•
uhQ is 100% focused on Automation & Information Technology solutions for
electric, gas and water utility automation/IT professionals worldwide. That means
no work gloves, bulldozers cable spools or other such products, systems or
services, in keeping with our singular focus on the future and the role of
automation/IT in shaping that future.
•
uhQ Is focused on the future. Therefore, traditional ‘Case Study’ articles are of
interest ONLY if they are based on very recent technology (i.e., past 2-3 years) AND
address contemporary topics.
•
uhQ Is dedicated to pointing the way forward by looking forward. Help us fulfill
that mission by providing content that emphasizes creative and innovative
forward-facing solutions that our audience can use to advance their goals and
objectives across the automation and information technology spectrum!
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
14
2014 Editorial FEATURES
Each issue of uhQ contains a specialized set of unique editorial features:
•Publisher’s Message: Publisher’s commentary centered on the content and direction of uhQ
•The QUEUE: Editor’s Views & Industry/Market Observations
•Automation Rising: Electric, Gas & Water Utility Automation/IT News & Information
•Inside Tracks: Interview with Industry Leaders & Visionaries
•FOCAL POINT: Cover Story
•Fast FORWARD (Formerly ‘The BLeading Edge’): Forward-facing innovations in automation/IT
•EDUCATION Matters: Education & Training
•STANDARD Bearings: Standards & Standardization
•REGULATION de Rigueur: Regulatory & Legislative Issues & Trends
•On The HORIZON: Research-based Feature
•PURVIEWS (Guest Editorial): Viewpoints from Various Market Participants & Observers
•INTERSECTIONS: The Cross Roads of Electric, Gas & Water Utilities
•EVENTualities: Event Calendar
•Thinking IT Through with Sparky Flamedrop: Sparky’s Candid (and sometimes irreverent) Commentary
•Loose Ends: Book Reviews & Other Market-relevant Information
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
15
2014 Editorial Theme & Focus
This will be a pivotal year for uhQ as well as for the industry at large in several
important ways:
•Aging Workforce & Declining Infrastructure will continue to be at the top of
the list for utilities faced with losing their most experienced staff, just as a
substantial portion of their installed equipment base is reaching the end of its
35-50 year useful life expectancy.
•Security & Reliability are two other important challenges confronting
utilities of all types, sizes and locations. Physical and cyber threats directed
toward utilities continue to rise, while utility customer expectations for
service and reliability continue to push toward unprecedented levels.
Looming Question: How will these challenges be met?
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
16
2014 Editorial Theme & Focus (Cont’d.)…
We believe that the answer will not be singular, nor will
the range of answers all be simple or straightforward;
however, we also believe – and with good reason – that
automation and information technology will be a
ubiquitous ingredient in a large and expanding portion
of the solutions.
Automation Rising!
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
17
2014 Editorial Theme & Focus (Cont’d.)…
Full Range of Automation/IT Market/Application Coverage in EVERY Issue:
•
•
•
•
•
•
•
•
•
•
•
•
AMI/AMR/MDM
Asset Management
Business Intelligence & Analytics
CIS/CRM
Communications
Conversion, Planning & Design
DCS/PAC/HMI
Energy Conservation & Efficiency
Field Data Devices (RTU/PLC)
Field Force Management
GIS/GPS & Field Inventory
IEDS & Smart Instruments
•
•
•
•
•
•
•
•
Integration, Planning & Design
Microgrids
Mobility/Mobile Data
New & Emerging Technologies
Outage Management
Recorders, Analyzers & Diagnostics
Resource Integration
Security, Reliability & Demand
Response
• SCADA/EMS/DMS
• Smart Cities & Infrastructure
• Work Management
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
18
2014 Editorial Theme & Focus (Cont’d.)…
THEME
“Shaping the ‘Utility of the Future’ Through Automation”
ISSUE FOCUS
Q1 An Automation Blueprint for Utilities of the Future
Q2 Balancing Infrastructure & Human Capital Through Automation
Q3 Automation, IT & OT Implementation, Integration & Support
Q4 Meeting the Automation Justification Challenge
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
19
2014 Issue Emphasis
ISSUE
Q1
Q2
Q3
Q4
MARKET/APPLICATION EMPHASIS
•
•
•
•
Real-time Automation
Field Automation & Devices
Asset & Geospatial Solutions
Metering & Meter Management
KEY PRODUCT/SYSTEM/SERVICE FOCUS AREAS
SCADA/EMS/DMS/; DCS/PAC/HMI; Field Data Devices (RTU/PLC);
Communications; System Integration, Planning & Design; Outage
Management, Work Management; Field Force Management; Mobility/Mobile
Data; Asset Management; GIS; Field Inventory; Conversion, Planning &
Design; AMI/AMR/MDM; New & Emerging Technologies
• Analysis & Diagnostics
• Customer Service Solutions
• Security, Reliability, Sustainability &
Energy Efficiency
AMI/AMR/MDM; CIS/CRM; IEDS, Instrumentation, Data Loggers, Recorders,
Analyzers; Diagnostics; Business Intelligence & Analytics; Security, Demand
Response; Resource Integration; Energy Conservation & Efficiency;
Microgrids; Smart Cities & Infrastructure; New & Emerging Technologies
•
•
•
•
SCADA/EMS/DMS/; DCS/PAC/HMI; Field Data Devices (RTU/PLC);
Communications; System Integration, Planning & Design; Outage
Management, Work Management; Field Force Management; Mobility/Mobile
Data; Asset Management; GIS; Field Inventory; Conversion, Planning &
Design; AMI/AMR/MDM; New & Emerging Technologies
Real-time Automation
Field Automation & Devices
Asset & Geospatial
Metering & Meter Management
• Analytical & Diagnostic Solutions
• Customer Service Solutions
• Security, Reliability, Sustainability &
Energy Efficiency
AMI/AMR/MDM; CIS/CRM; IEDS, Instrumentation, Data Loggers, Recorders,
Analyzers; Diagnostics; Business Intelligence & Analytics; Security, Demand
Response; Resource Integration; Energy Conservation & Efficiency;
Microgrids; Smart Cities & Infrastructure; New & Emerging Technologies
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
20
2014 Editorial Calendar
(EFFECTIVE OCTOBER 1, 2013)
uhQ is published four (4) times annually, on a calendar quarter basis. Closing dates for the receipt of news,
advertising, and editorial materials are included in the table below; however, earlier submissions are always
welcome.
Submissions of Article Abstracts should always be sent to us at the earliest possible date to allow sufficient time
for abstract review by our Editorial Board (especially for articles targeting a specific issue), as editorial space
generally fills well ahead of the Editorial Closing dates.
QUARTERLY ISSUE
EDITORIAL CLOSING
NEWS CLOSING
AD MATERIALS
PUBLICATION DATE
Q1-2014
Q2-2014
Q3-2014
Q4-2014
12-15-2013
03-31-2014
06-30-2014
09-30-2014
01-15-2014
04-15-2014
07-15-2014
10-15-2014
01-15-2014
04-15-2014
07-15-2014
10-15-2014
03-01-2014
05-15-2014
08-15-2014
11-15-2014
NOTE: Above Dates Are Subject To Change With Or Without Notice
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
21
Editorial (Article) Development
Need Help Writing An Article?
If you are new to developing written material for publication in industry journals or perhaps just need some
help deciding on a topic that will be of interest to our readers, we are always happy to provide you with
expert editorial guidance. And, in addition to providing general guidance and assistance with developing
your article, we can also refer you to professional freelance writers who will write an article for you, usually
for a fee.
NOTICE
Any fee-for-services agreement and/or the amount of any fee arrangement with a freelance writer that we recommend (or that
you select separately) are strictly between you and the writer. Utility Horizons does not charge a fee for this service, nor do we
receive any remuneration from writers for recommending them. Be assured that great editorial material is our sole objective in
offering this service. If you would like a referral, please contact us and we will be happy to provide an appropriate writer to
match your individual needs.
Contact Us Via Phone or Email
TEL: 1-866-806-6549
(Dial +1-504-466-2220 Outside US & Canada)
SEND EMAIL INQUIRIES TO: EDT@UtilityHorizons.com
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
22
4/13/2015
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23
Introducing the Digital ADvantage™
•2014 marks the introduction of a new concept in digital publishing we call
the Digital ADvantage.
•Simply stated, the Digital ADvantage is a suite of unique digital publishing
features and capabilities created for the express purpose of increasing the
impact of your advertising message among uhQ readers.
•The Digital ADvantage provides a preview of what all digital publishing will
look like in the coming years, but the biggest advantage is that uhQ already
has the Digital ADvantage… NOW!
4/13/2015
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
24
Digital ADvantage Features
The Digital ADvantage is a suite of unique features and capabilities available
exclusively to uhQ advertisers for the express purpose of increasing the level of
awareness of your advertising message among readers. Following are a few
examples of the kinds of things the Digital ADvantage can do for you, but this is just
the beginning. Currently available features include:
– ADaudio: Embeds an audio clip into the ad at a pre-selected point of insertion
– ADvideo: Embeds a video clip into the ad at a pre-selected point of insertion
– ADimation: Animates one or more elements of the ad copy in a variety of ways
– ADspin: Converts the center portion of a full-page ad to a revolving marquee
area that can can be changed on click (or timer) to a different set of content (e.g.,
ad copy for an electric meter, a gas meter, and a water meter).
– ADdirector: Auto-creates an email directed to an advertiser-selected email
address, allowing the reader to ask for additional information
*Additional Digital ADvantage features and variations pending and can be quoted upon request
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
•
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
25
Digital ADvantage Programs
PROGRAM 1: B4-G5 (Buy 4-Get 5) ADvantage
•
Basic Offer: Contract for a 4-ad CY2014 campaign, and get a free1-page
ad in the Q4-2013 issue. (Requires signed Space Contract prior to Q4-2013
ad closing.)
•
(Minimum) Program Requirements:
– Space Contract for at least four (4) full-page ads (one or more per issue)
during CY2014
– Insertion Order for Q4-2013 issue
DESCRIPTIONS & TERMS ARE SUBJECT TO CHANGE PENDING A FULLY EXECUTED SPACE CONTRACT
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
26
Digital ADvantage Programs (Cont’d.)…
PROGRAM 2: POP (Pay-One-Price) ADvantage
•Basic Offer: Up to six (6) ads of ANY size over the course of a 2014 campaign and a
combination of up to four (4) of these Digital ADvantage options:
–
–
–
–
–
Embedded Audio OR Video (2 max)
Embedded Animation (2 max)
Direct Mailing (2 max; 4-6 month intervals)
Direct Response Ad (2 max)
Preferred ad position (as available, first come-first served basis)
•(Minimum) Program Requirements:
–
Space Contract for at least six (6) ads (one or more per issue) during CY2014
DESCRIPTIONS & TERMS ARE SUBJECT TO CHANGE PENDING A FULLY EXECUTED SPACE CONTRACT
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
27
Digital ADvantage Programs (Cont’d.)…
PROGRAM 3: Sponsor-page ADspin
•Basic Offer: Contract for the Sponsor Page in the Q4-2014 issue, AND get a free 2- or
3-element ADspin feature in the Q4-2013 issue free. (Sponsor Page is allocated on a
first-come, first serve basis.)
•ADspin allows the midsection of the page to rotate on click across 2 or 3 content
panels, each promoting a different aspect of the advertiser’s product or service. (See
additional ADspin details provided later in this Media Kit.)
•Typical Usage: Promote multiple dimensions of a given product/service across multiple
market sectors (e.g., metering products for electric-gas-water markets).
•(Minimum) Program Requirements:
–
Space Contract for one (1) Sponsor-page ad (one or more per issue) during CY2014
DESCRIPTIONS & TERMS ARE SUBJECT TO CHANGE PENDING A FULLY EXECUTED SPACE CONTRACT
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
28
Digital ADvantage Examples
• FEATURE: ADaudio
•
Type: Embedded Audio
•
Usage: Advertisement
•
Size: Full-page Advertisement
•
Feature: Jungle Sounds
•
Medium: MP3 Audio Clip
•
Click for Sample Effect* 
*Requires Viewing in PPT Presentation Mode
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
29
Digital ADvantage Examples…
•FEATURE: ADvideo
•Type: Embedded Video
•Usage: Editorial Content
•Size: (N/A)
•Feature: Speech
•Medium: MOV Video Clip
•Click for Sample Effect* 
*Requires Viewing in PPT Presentation Mode
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
30
Digital ADvantage™ Examples…
•FEATURE: ADimation
•Type: Animation
•Usage: Advertisement
•Size: Full-page
•Feature: Animated Elements
•Medium: Custom Animation
•Click to Sample* 
*Requires Viewing in PPT Presentation Mode
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
31
Digital ADvantage™ Examples…
•FEATURE: ADspin
STANDARD HEADER
•Type: Custom Application
•Usage: Advertisement
•Size: Full-page
•Feature: Multilateral Content
•Medium: Custom Animation
CUSTOM CONTENT
(Up to 3
Product/Service
Panels)
•(Request Details)
STANDARD FOOTER
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
32
Digital ADvantage™ Examples…
•FEATURE: ADdirector
•Type: Automatic Email
•Usage: Advertisement
•Size: Full-page
•Feature: Direct Messaging
•Medium: (N/A)
•Facsimile Only* 
*Generates an actual email from ad click when enabled
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
33
2014 Standard Advertising Rates
(Effective October 1, 2013)
ADVERTISEMENT
1X RATE
Full Page (8 ½” x 11”)
2-Page Spread (TPS)
½ Page Island
½ Page1
¼ Page
$2,500
$4,500
$2,000
$1,750
$1,250
Inside Front Cover
Inside Back Cover
Outside Back Cover
$3,500
$3,000
$4,000
Showcase Page*
Animated Banner**
Static Banner**
$5,000
$1,500
$1,250
2X RATE
REGULAR POSITIONS
$2,375
$4,275
$1,900
$1,665
$1,185
PREMIUM POSITIONS
$3,325
$2,850
$3,800
SPECIAL POSITIONS
$4,750
$1,250
$1,000
3X RATE
4X RATE
$2,250
$4,050
$1,800
$1,575
$1,125
$2,125
$3,825
$1,700
$1,485
$1,065
$3,150
$2,700
$3,600
$2,975
$2,550
$3,400
$4,500
$1,000
$750
$4,250
$750
$500
*Showcase Page is located left of Cover Page and allows free-form content (See “Showcase Page” in this Media Kit for more information)
**Banner ads are located on the Table of Contents page, and only one (1) banner ad space is available per issue.
1.
2.
3.
4.
5.
All pricing is shown and payable in US dollars. (All major credit cards accepted)
Frequency discounts apply during a contiguous calendar year only. (Multi-year insertions will be quoted separately.)
New advertisers get an additional 5% discount on first advertisement, payable in advance.
Multiple insertion rates require a written Space Contract (Forms available on request).
Also see Additional Terms & Conditions, provided separately.
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
34
2014 Digital ADvantage Rates*
(Effective October 1, 2013)
FEATURE
SETUP FEE
1X RATE
2X RATE
3X RATE
4X RATE
ADaudio
$500
$750
$500
$500
$500
ADvideo
$500
$750
$500
$500
$500
ADimation
$500/Element
$950
$750
$750
$750
ADspin
$500/Element
$950
$750
$750
$750
$500
$950
$750
$750
$750
ADdirector
*All Digital ADvantage Setup Fees and Insertion Rates are in addition to regular Advertising Rates. (Setup Fee is a 1-time charge, assuming there are no
changes to subsequent insertions making use of the same Digital ADvantage feature(s) as implemented in the original ad.)
1.
2.
3.
4.
5.
All pricing is shown and payable in US dollars. (All major credit cards accepted)
Frequency discounts apply during a contiguous calendar year only. (Multi-year insertions will be quoted separately.)
New advertisers get an additional 5% discount on first advertisement, payable in advance.
Multiple insertion rates require a written Space Contract (Forms available on request).
Also see Additional Terms & Conditions, provided separately.
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
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Advertising Production Assistance
Need Help Creating An Advertisement?
•Our Creative Department can work with your in-house or contract marketing staff
to design advertising that gets your message across to readers attractively and
effectively.
•Utility Horizons Design Services are available on request at $75/hour with a 1-hour
minimum.
•High-resolution logos and images must be provided along with copy in
accordance with the above specifications.
Contact Us Via Phone or Email
TEL: 1-866-806-6549
(Dial +1-504-466-2220 Outside US & Canada)
SEND EMAIL INQUIRIES TO: EDT@UtilityHorizons.com
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
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4/13/2015
Get The Digital ADvantage!
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PROMOTIONAL PROGRAMS & SERVICES
(All Promotional Programs & Services Quoted on Request)
•White Paper Development: Position your product/service in a balanced and positive
light with a professionally prepared White Paper. (Basic WP or research-supported WP
quoted on request)
•Targeted Direct Mailings: Make sure that your message is being delivered to the right
market segment(s) with customized direct mail to your target audience.
•Custom Market Research/Surveys: Identify market drivers, issues and trends;
product/service satisfaction; customer wants, needs and expectations; and more with
professional market research. Create a solid foundation for your market entry or
expansion, new product/service launch, or benchmarking analysis.
•Targeted Webinars (Mid-2014): Details forthcoming in 2014…
4/13/2015
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
38
4/13/2015
Get The Digital ADvantage!
39
MEDIA SPONSORSHIP OPPORTUNITIES
For Professional & Trade Associations:
•Utility Horizons is committed to supporting qualified professional and industry trade
associations serving Utility Automation & Information Technology markets around
the world.
•As an integral part of our core mission to enhance Education and foster Innovation
across all three (Electric, Gas & Water) vertical markets served – and also within the
increasingly diverse set of Automation & Information Technology products, systems
and services suppliers, consultants, integrators and users – we are pleased to offer
complimentary* media sponsorships to support these vital organizations.
For Commercial Enterprises: (Contact us for details)
*Non-profit status may be required for some provisions
DESCRIPTIONS & TERMS ABOVE ARE SUBJECT TO CHANGE PENDING A FULLY EXECUTED AGREEMENT
4/13/2015
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
40
MEDIA SPONSORSHIP GUIDELINES
Utility Horizons offers three (3) basic types of Media Sponsorships, as summarized
below. One or more levels may be applicable, depending on the type(s) of
organization(s) involved.
1.Alliance Partner: Alliance Partners are organizations/associations with which Utility Horizons
has an ongoing and/or multi-level and/or multi-year relationship. For example, a professional
association or a trade group having multiple trade events during the course of one or more
calendar years may request A/P status.
2.Trade Alliance: Trade Alliances allow for exchanges of trade show booths and/or other tangible
benefits (as determined individually by and between the parties to the agreement) in exchange
for special considerations, with specific details negotiated and agreed upon on a case-by-case
basis.
3.TYPE MA (Media Alliance): Media Alliances provide sponsored media support for the MA
member’s promotional activities and/or events.
DESCRIPTIONS & TERMS ABOVE ARE SUBJECT TO CHANGE PENDING A FULLY EXECUTED AGREEMENT
4/13/2015
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
41
4/13/2015
Get The Digital ADvantage!
42
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
43
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
44
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
45
4/13/2015
Get The Digital ADvantage!
46
GUIDANCE FORMS
(Click on Images to Download)
4/13/2015
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
47
CONTRACTUAL FORMS
Space Contract: A contractually binding document that specifies
the number, type(s) and frequency of insertions planned for a
specific period, along with any other special or pertinent details
or instructions. (Download)
Insertion Order: A contractually binding document that
authorizes the insertion of a single ad for a specific issue. There
should be a separate Insertion Order for each ad placement.
(Download)
4/13/2015
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
48
4/13/2015
Get The Digital ADvantage!
49
Contact us today and learn how you can reach your target audience faster
and with greater precision with the utility industry’s First and Only all-digital
e-magazine for automation/IT professionals worldwide!
NEWS & EDITORIAL (US Central Time: UTC -6)
•Michael A. Marullo, Editor & Publisher
•Email: MAM@UtilityHorizons.com
•TEL: (504) 466-2220 | Mobile: (504) 231-3409
ADVERTISING & PROMOTION (US Eastern Time: UTC -5)
•Theresa Giacalone, Advertising & Promotions Manager
•Email: TMG@UtilityHorizons.com
•TEL: (616) 842-0975 | Mobile: (616) 218-1581
PARTNERSHIPS & ALLIANCES (US Central Time: UTC -6)
•Diane K. Wyatt, Media Relations
•Email: MAM@UtilityHorizons.com
•TEL: (504) 466-2220 | Mobile: (504) 231-3519
©2013 cfar International Ltd. ALL RIGHTS RESERVED WORLDWIDE
Utility Horizons is a unit of cfar International Limited • Post Office Box 641177 • Kenner, Louisiana 70064 USA
50