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Oracle Confidential.
Safe Harbor Statement
The following is intended to outline our general product direction. It
is intended for information purposes only, and may not be
incorporated into any contract. It is not a commitment to deliver any
material, code, or functionality, and should not be relied upon in
making purchasing decisions. The development, release, and
timing of any features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
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Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Oracle Confidential.
Empowering the Business
User: Introduction to Oracle
Endeca Information
Discovery
July 2013
Jack Berkowitz
VP, BI Product Management
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Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Oracle Confidential.
Oracle Business Analytics: Complete & Integrated
Any Data,
Any Source
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Full Range of
Analytics
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Analytic
Applications
On Premise,
On Cloud,
On Mobile
Business Intelligence and Data Discovery
Complimentary Concepts – Technology is More Powerful Together
Anticipated
Unanticipated
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Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Business Intelligence
Proven Answers to Known or
Anticipated Questions
Insights yield new
metrics to monitor,
data to integrate
New questions
require
exploration,
new information;
Leverage existing
investments
Data Discovery
Fast Answers to New Questions
Data Discovery Offers Agility for the Unanticipated
Ask New Questions
See New Patterns
Unscripted exploration across
wide range of data characteristics
Interactive visualizations that
reveal patterns hidden in data
Add New Data
Rapidly combine new data
with existing sources
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Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Deeper Insights Exist Beyond Structured Data
“.. Over the past few weeks, we
have seen an unexpected rise in
battery-related claims”
“How do we
respond to
emerging quality
problems?”
A: rise in particular category
of claims mentioned by dealer
A: internal QA
metrics show no
fluctuations
A: supplier sourcing
ratios unchanged
Answers from Structured Data
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Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
“.. I have tried resolving
recent battery problems
by recharging..”
“.. I’m ready to change dealers
– I’ve had the same problem for
3 months - no end in sight..”
A: technician notes
document solutions
A: customer dialogue
illustrates urgency
Answers from Unstructured Data
Unlock Deep Insights with Unstructured Optimizations
See New
Patterns
Ask New
Questions
Add New
Data
+
Expose concepts
lying latent in
text, include
sentiment in
analysis
+
Advanced
keyword search
organizes data
at a moment’s
notice
Integrate and
enrich
unstructured and
semi-structured
content
+
Unstructured Discovery Capabilities
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Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Enable Discovery as an Enterprise Capability
Formalize
Evolve
Ask New Questions
•
See New Patterns
•
Rapidly Compose
Discovery Apps
Leverage Pre-Built
Navigation
Out of the Box Search
•
•
•
•
Intuitive Analytic
Visualizations
Detailed Record
Characteristics
Share and Collaborate
Add New Data
•
Data and
Content
Provisioning by
End-User
Self-Service Discovery
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Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Ask New Questions
•
•
•
See New Patterns
•
Implement Deep
Discovery Apps
Role Based Interaction
Highly Tuned Search
•
•
Create Advanced
Analytic Metrics
Tuned and
Customized Text
Enrichment
Higher User Scale
Add New Data
•
•
•
Innovative ETL
Unstructured
Crawling
Higher Data
Scale
IT Provisioned Discovery
Oracle Endeca Information Discovery
Agile Platform for Data Discovery on Structured and Unstructured Data
X
X
X
Intuitive
Exploration
Self-Service
Provisioning
EDW
ERP
search..
State
CRM
Drag & Drop
Composition
Innovative
ETL
Price Range
Brand
CA (1,203)
NY (512) Nikon (3,453)
Source
IL (312)
Canon (1,512)
MA (211) Fuji (322) ORCL (301,203)
(11,512)
CO (102) PanasonicSAP
(211)
EDW (10,312)
Structured Data Sources
Sharing and
Collaboration
Web and File
Crawling
Endeca Server
Text
Enrichment
EID Integrator
Unstructured Content
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Quickly integrate and
enrich structured and
unstructured data
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
EID Studio
Create and share
discovery applications
that anyone can use
purchase intent
passionate userfriendly loyalty
Oracle Endeca Server – Disruptive Innovation
Flexible
X
X
EDW
X
ERP
CRM
Complete
NoSQL model requires
less upfront time to build
data model and less time
accommodating ongoing
to change
Unification of advanced
search, navigation, and
analytics into a single query
language and lifecycle
search..
State
Price Range
Brand
CA (1,203)
NY (512) Nikon (3,453)
Source
IL (312)
Canon (1,512)
MA (211) Fuji (322) ORCL (301,203)
(11,512)
CO (102) PanasonicSAP
(211)
EDW (10,312)
Structured Data Sources
purchase intent
passionate userfriendly loyalty
Endeca Server
Unstructured Content
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Simplifying
Fast
No need to manage
structured and
unstructured in separate
engines; no complex
tuning required
Proven high-speed
analytic database
architecture combining
columnar, in-memory and
multi-core processing
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Oracle EID Deep Unstructured Analytics Applications
Voice of Quality: Add Context of Unstructured Dialogues from Any Source
External Content
Government Agencies
Data Warehouse /
Business Intelligence
Product Sales
Safety Administration
Claim from Competitor X
– Model ABC – After
driving this car for only 3
months, I started having…
Metric: Sale Price
Dimensions: Customer, Product, Dealer,
Date
Warranty Claims
Metric: Claim Count, Labor Cost, Part Cost
Dimensions: Customer, Product, Part,
Warranty ClaimsDealer, Date
ClaimID
12324
12325
ProdID PartID Date CustID Dealer PartCost LaborCost
506
234
12/3 1233 Dealer1 $300
$200
507
235
12/4 1545 Dealer2 $450
$900
Sales Transactions
ProdID Wk CustID Date Dealer Price
506
25 1233 10/3 Dealer1 $35,000
507
26 1545 09/4 Dealer2 $22,000
Product Quality Application
Customer Verbatim
“..customer heard a
rattling sound toward left
front driver side. Had
issues with steering
column locking…”
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Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
“How do we respond to
emerging quality
problems?
Websites
Industry Forums
“.. focus on passenger
vehicle crashes, and are
used to investigate injury
mechanisms to identify
potential improvements
in vehicle design.…”
Social Media
Consumer Comments and Sentiment
“Love my new car but
having difficulty controlling
steering on sharp
corners..”
Only Oracle Offers Enterprise Class Data Discovery
Best of Both Worlds: Innovate with Data Discovery and Decide with Confidence
Oracle Endeca Information Discovery
Typical Data Discovery Tools
Personal Data Files
Enterprise Applications
(Oracle, SAP, Others)
LOW
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Data Warehouse
& Data Marts
Decision Confidence
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Oracle
BI Server
BI Common
Enterprise
Integration
Information Model Adapter
+
Oracle BI Models
and Metrics
HIGH
DEMOS
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Q&A
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