A roadmap to converging video services 融合各种视频业务的指路图 Leonardo Chiariglione – CEDEO.net CEDEO 是一个咨询公司 Peking University – 2011/01/21 北京大学 1 徐孟侠翻译;未经校对 Connecting TV and video on the web 在网络上连接电视和视频 More people spend more time with non-TV video, but TV is as healthy as ever 尽管有更多人用更多时间观看非电视 的视频,但电视仍然像过去那样健壮 Nielsen: in 2010 Americans watched more TV than ever before: up ~1% (~34 hours/person/week) Nielsen:美国人在 2010 年观看电 视花费的时间比起过去任何时间还 要多;增加 ~1 %(~34 小时/人/每 星期) …what about TV on the web? …...网络上的电视怎么办? 2 Apple TV Google TV Market Landscape Boxee 3 Hulu Samsung 市场环视 Netflix Market Landscape 市场环视 Apple TV Google TV Samsung Hardware Apple STB 苹果机顶盒 Logitech set-top box Logitech 机顶盒 Smart TV, the new HD TV Samsung models 智能TV;新HDTV样机 Software Apple iOS + SW to browse delected sources 苹果 iOS + 软件 用于浏览已检测到的节目源 Android + SW Samsung OS + SW Android + 软件 三星的操作系统 + 软件 YouTube, Hulu Plus, ESPN, etc. Samsung-specific Apps including games 三星专有应用包括游戏 硬件 软件 Contents Flickr, Netflix, YouTube. Netflix, Amazon, Pandora, TNT, CNN, Cartoon Network etc. Apps App Store 苹果商店 Android Market Android 市场 内容 应用 4 Market Landscape 市场环视 Boxee Hulu Netflix Hardware Set top box 机顶盒 Computers 计算机, Blu-Ray players 蓝光播放机, iOS devices 设备, smart phones 智能耳机 Windows or 或 Mac OS 操作 系统 X computers计算机, game consoles 游戏控制盘 Software Cross-platform freeware HTPC software 交叉平台的自由软件 HTPC Web Browser 网络浏览器or 或 Hulu Software Client for用 于 Mac, PC and 和 Linux Web Browser网络浏览器 or 或 Netflix Software Client for 用于 Mac, PC and和 game consoles游戏控制盘 Contents TV shows, films, social network 电视剧,电影, 社区网络 Broadcast TV shows and movies Ad-supported streaming video 广播电视剧和电影 有广告资助的流媒体视频 Films from different studios 来自不同摄影棚的电影 Apps Pandora, MLB, NHL, CNN, CollegeHumor 大学幽默and 和 Vimeo None 缺 None 缺 硬件 软件 内容 应用 5 We need system specification for an industry solution • 我们需要应用于某种工业解决方案的系统技术参数 The steps 一些步骤 – Define technology need 制定技术需求 – Identify sources 认证节目源 – Integrate technologies in a coherent fashion 用相互协调的方式,集成各种技术 – Develop commercial grade software 开发商业级的软件 – Accommodate evolution of specification 部署该技术参数的演进 • The Digital Media Project has launched a project for a “Platform for the second decade of the 21st century (P21-2)” “数字媒体项目”已启动一个项目:“第 21 世纪第二个十 年的平台(P21-2)”。 6 http://wim.tv 6 From where do we get standard technologies? 我们可从什么地方获得各种标准的技术? • MPEG has a complete suite of standards MPEG 已有一套完整的各种标准 – Audio/video/3DG compression, composition, description, 音频/视频/三维图形的压缩、组合、 transport 描述、传送 – Digital Rights Management – Middleware and API 数字版权管理 中间件和应用协议界面(?) – Elementary services/service aggregation – Interfaces, … 各种基本业务/业务的组成 各种界面,… • MPEG is the place where new generations of media technologies are standardised MPEG 就是 这个 地方:各种新一代的媒体技术在该处进行标准化 7 There is already a solution… 现在已有一个解决方案 8 http://wim.tv 8 10 http://wim.tv 10 A community of creative people and business operators who realise their business objectives (e.g. fame, $€£¥) by providing a rewarding media experience to their audience 一个由创新群体 和业务运营者 组成的社区 , 他们通过向受众 提供有回报的媒体经历 [视频业务为主], 实现 他们的各种业务目标 (例如,名誉和财富) 11 http://wim.tv 11 12 http://wim.tv 12 In the wim.tv community users have total control over how their videos are used. If they are good at it, they can even make money! 在 wim.tv 社区里,用户们可以完全控制他们的视频如何被使用。 如果他们能够很好地对待它,他们甚至可以赚钱! 13 http://wim.tv 13 The wim.tv platform win.tv 平台 Web TV 1 Content providers 内容提供者 Ads 广告 Content内容 Web TV 2 Advertisers 广告商 End users Agents 代理商 14 Web TV 3 http://wim.tv 14 You can set a Creative Commons license 你可设置某种创新通用性 许可证 …or you can set a RevenueGenerating license …或者你可设置某种生成收益 的许可证 • • Pay-per-view 按观看付费 • You specify a specific price 你指定某种特殊价 格 Ad-supported 广告资助的 • Insertion of advertising, you will earn a percentage on each display 插入广告后,你将在每次显示时赚到某个百分比 • Decide between, or take both! 15 在两者确定一种,或同时采用! http://wim.tv YOU decide what kind of advertising you want to associate to your videos, not the platform alone! 你来决定 :你希望何种广告与你的视频 进行联结,而不是全部由平台进行! 15 Pay-per-view revenue generation 按观看付费的收益生成 3. 已向[节目源] 制作者付费 3. Creator is paid $ 2. 已向 Web TV 付费 1. 终端用户观 看视频并付费 2. Web TV is paid 1. End User sees the video and pays $ $ Video 视频 Video 视频 End User 终端用户 (*) wim.tv will apply a small fee on transactions wim.tv 在处理事务时,收取少量费用 16 http://wim.tv 16 Ad-supported revenue generation 广告资助的收益生成 2. wim.tv 对视频和用户联结最佳的广告 $ User profile 用户资料 $$ Invests Content creator & Web TV 内容制作者 和网络电视 2. wim.tv associates best ad for video and user Video 视频 投资 Advertiser 广告商 $ 收益 End User 终端用户 Web TV 网络电视 Ads 广告 3. wim.tv streams the requested video + best ads for user on behalf of web tv 17 (*) wim.tv will apply a small fee on transactions http://wim.tv 17 Roadmap 2011 指路图 May 2011 五月 • Focus on Content Providers & Web TVs • 焦点在于内容提供者和网络电视 • Goals: 目标 -- populate the video marketplace 普及视频的市场地 -- complete the software platform 完整这个软件平台 --partnerships with media operators 与媒体运营者的伙伴关系 -- Currency: wim.tv points 货币: win.tv 指定 • Bonuses to early birds September 2011 九月 Focus on Advertisers and End users • 焦点在于广告商和终端用户 • Goals: 目标 -- populate the ad marketplace 普及广告的市场地位 -- attract End users 吸引各种终端用户 -- partnerships with ad agencies 与广告代理商的伙伴关系 • wim.tv community reaches the critical mass wim.tv 将赢得关键的大众 Focus on more professional roles (Agents) 焦点在于更专业的作用(代理商) • Goals:目标 -- switch to real currency 转换到现实货币 -- attract Agents to do business on wim.tv 吸引代理商在 wim.tv 上开展业务 • wim.tv community starts generating revenue wim.tv 开始生成收益 对 “晨鸟” 的优惠 18 http://wim.tv 18 wim.tv architecture 体系结构 wim.tv service platform wim.tv streaming server 流媒体服务器 业务平台 backend 后端 UI frontend 头端 options available Browser plug-in 浏览器的插入 LASeR client 激光顾客 19 可使用的可选项 • Capabilities 各种可能性 – Server Side 服务器侧 • Generate dynamic selection of content having similar characteristics 生成具有相似特性的内容之动态性选择 • Allow generation of static playlist by channel/content owners 允许频道/内容拥有者生成稳定的节目单 • Feed playlists of content dynamically 动态地馈送内容节目单 • Create and maintain associations among similar content to generate dynamic playlists 创建和维持相似内容之间的联结,以生成动态的节目单 – Client Side 顾客侧 • Skip certain content items 跳过某些内容栏目 • Browse other content items or information and metadata about current streamed content without impairing video stream 在不损伤视频流的条件下,可浏览有关当前流媒体内容的其他内容栏目 或信息以及宏数据 20 • Capabilities 各种可能性 – Server Side 服务器侧 • Generate dynamic playlists of content having a similar topic 生成具有类似标题的内容之动态节目单 • Feed playlist with a list of content that can meet similar topics/interests 馈送的节目单具有能符合类似标题/兴趣的内容之清单 – Client Side 顾客侧 • Show list of similar topic or video category 显示类似标题或视频分类的清单 • Show list of available video 显示可使用的视频之清单 • Show list of available channels 显示可使用的频道之清单 • Early start play of first available content 尽快启动播放第一个可使用的内容 21 • Capabilities 各种可能性 – Server Side 服务器侧 • Sort results giving precedence to favourite channels 搜索结果优先给出各喜爱的频道 • Profile user interests according to information on favorite channels and videos 依据喜爱的频道和视频之信息,确定有资料用户的关注 • Maintain a remote storage of favorite content 维持某种喜爱内容的遥控存储 – Client Side 顾客侧 • Maintain a local storage of favorite content 维持喜爱内容的某种本地存储 22 Who we are 我们是些什么人 Leonardo triggered the digital media revolution. He founded and chairs MPEG and the Digital Media Project. He is the CEO of CEDEO.net Leonardo Chiariglione 启动了数字 媒体革命。他创建了 MPEG 和 “数字媒体项目”,并一直担 任主席。他是 CEDEO.net 的总 经理。 23 Who we are Sergio Alberto Lead JEE engineer Server side security, APIs, integration CTO wim.tv software architect Alessio Edoardo Software engineer Android media frameworks expert Software engineer Security, key management, protected streaming Davide Mattia Software engineer C++ cross-platform building, live streaming 24 Software engineer MPEG LASeR and Rich Media presentation technologies Who we are Filippo Computer Science Engineer, Ph.D. Product Marketing Technical Sales Riccardo CFO Business analyst Businesses developer Isabella Stefano Social media marketing, developer of digital ecosystems, web editor, brand and community building, video production and editing, PR Web designer, web social marketer, audio and video editing, PR, graphics and promotional merchandise 25 Contacts 联络 wim.tv C.so Castelfidardo 30/A 10129 Torino Italy Winner of “ICT prize” 2010 edition info@wim.tv +39 011 935 04 61 +39 335 612 11 59 26 http://wim.tv 26