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A roadmap to converging
video services
融合各种视频业务的指路图
Leonardo Chiariglione – CEDEO.net
CEDEO 是一个咨询公司
Peking University – 2011/01/21
北京大学
1
徐孟侠翻译;未经校对
Connecting TV and video on the web
在网络上连接电视和视频
More people spend more time
with non-TV video,
but TV is as healthy as ever
尽管有更多人用更多时间观看非电视
的视频,但电视仍然像过去那样健壮
Nielsen: in 2010 Americans
watched more TV than ever
before: up ~1% (~34
hours/person/week)
Nielsen:美国人在 2010 年观看电
视花费的时间比起过去任何时间还
要多;增加 ~1 %(~34 小时/人/每
星期)
…what about TV on the web?
…...网络上的电视怎么办?
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Apple TV
Google TV
Market Landscape
Boxee
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Hulu
Samsung
市场环视
Netflix
Market Landscape
市场环视
Apple TV
Google TV
Samsung
Hardware
Apple STB
苹果机顶盒
Logitech set-top box
Logitech 机顶盒
Smart TV, the new HD TV
Samsung models
智能TV;新HDTV样机
Software
Apple iOS + SW to browse
delected sources
苹果 iOS + 软件
用于浏览已检测到的节目源
Android + SW
Samsung OS + SW
Android + 软件
三星的操作系统 + 软件
YouTube, Hulu Plus,
ESPN, etc.
Samsung-specific Apps
including games
三星专有应用包括游戏
硬件
软件
Contents
Flickr, Netflix, YouTube.
Netflix, Amazon,
Pandora, TNT, CNN,
Cartoon Network etc.
Apps
App Store
苹果商店
Android Market
Android 市场
内容
应用
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Market Landscape
市场环视
Boxee
Hulu
Netflix
Hardware
Set top box
机顶盒
Computers 计算机, Blu-Ray
players 蓝光播放机, iOS
devices 设备, smart phones
智能耳机
Windows or 或 Mac OS 操作
系统 X computers计算机,
game consoles 游戏控制盘
Software
Cross-platform freeware
HTPC software
交叉平台的自由软件 HTPC
Web Browser 网络浏览器or
或 Hulu Software Client for用
于 Mac, PC and 和 Linux
Web Browser网络浏览器 or
或 Netflix Software Client for
用于 Mac, PC and和 game
consoles游戏控制盘
Contents
TV shows, films, social
network 电视剧,电影,
社区网络
Broadcast TV shows and movies
Ad-supported streaming video
广播电视剧和电影
有广告资助的流媒体视频
Films from different
studios
来自不同摄影棚的电影
Apps
Pandora, MLB, NHL,
CNN, CollegeHumor
大学幽默and 和
Vimeo
None 缺
None 缺
硬件
软件
内容
应用
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We need system specification for an
industry solution
•
我们需要应用于某种工业解决方案的系统技术参数
The steps 一些步骤
– Define technology need 制定技术需求
– Identify sources 认证节目源
– Integrate technologies in a coherent fashion
用相互协调的方式,集成各种技术
– Develop commercial grade software
开发商业级的软件
– Accommodate evolution of specification
部署该技术参数的演进
• The Digital Media Project has launched a project for a
“Platform for the second decade of the 21st century (P21-2)”
“数字媒体项目”已启动一个项目:“第 21 世纪第二个十
年的平台(P21-2)”。
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http://wim.tv
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From where do we get standard
technologies?
我们可从什么地方获得各种标准的技术?
• MPEG has a complete suite of standards
MPEG 已有一套完整的各种标准
– Audio/video/3DG compression, composition, description,
音频/视频/三维图形的压缩、组合、
transport
描述、传送
– Digital Rights Management
– Middleware and API
数字版权管理
中间件和应用协议界面(?)
– Elementary services/service aggregation
– Interfaces, …
各种基本业务/业务的组成
各种界面,…
• MPEG is the place where new generations of media
technologies are standardised
MPEG 就是 这个 地方:各种新一代的媒体技术在该处进行标准化
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There is already a solution…
现在已有一个解决方案
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http://wim.tv
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http://wim.tv
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A community of
creative people and business operators
who realise their business objectives (e.g. fame, $€£¥)
by providing a rewarding media experience
to their audience
一个由创新群体 和业务运营者 组成的社区 ,
他们通过向受众 提供有回报的媒体经历 [视频业务为主],
实现 他们的各种业务目标 (例如,名誉和财富)
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http://wim.tv
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http://wim.tv
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In the wim.tv community users have total
control over how their videos are used.
If they are good at it, they can even make money!
在 wim.tv 社区里,用户们可以完全控制他们的视频如何被使用。
如果他们能够很好地对待它,他们甚至可以赚钱!
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http://wim.tv
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The wim.tv platform
win.tv 平台
Web TV 1
Content
providers
内容提供者
Ads 广告
Content内容
Web TV 2
Advertisers
广告商
End users
Agents
代理商
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Web TV 3
http://wim.tv
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You can set a
Creative Commons license
你可设置某种创新通用性 许可证
…or you can set a RevenueGenerating license
…或者你可设置某种生成收益 的许可证
•
•
Pay-per-view 按观看付费
•
You specify a specific
price 你指定某种特殊价
格
Ad-supported 广告资助的
•
Insertion of advertising, you will earn a
percentage on each display
插入广告后,你将在每次显示时赚到某个百分比
•
Decide between, or take both!
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在两者确定一种,或同时采用!
http://wim.tv
YOU decide what kind of advertising you
want to associate to your videos, not the
platform alone!
你来决定 :你希望何种广告与你的视频
进行联结,而不是全部由平台进行!
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Pay-per-view revenue generation
按观看付费的收益生成
3. 已向[节目源]
制作者付费
3. Creator
is paid
$
2. 已向
Web TV 付费
1. 终端用户观
看视频并付费
2. Web TV
is paid
1. End User
sees the video
and pays
$
$
Video
视频
Video
视频
End User
终端用户
(*) wim.tv will apply a small fee on transactions
wim.tv 在处理事务时,收取少量费用
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http://wim.tv
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Ad-supported revenue generation
广告资助的收益生成
2. wim.tv 对视频和用户联结最佳的广告
$
User profile
用户资料
$$
Invests
Content creator
& Web TV
内容制作者
和网络电视
2. wim.tv
associates best ad
for video and user
Video
视频
投资
Advertiser
广告商
$
收益
End User
终端用户
Web TV
网络电视
Ads
广告
3. wim.tv streams the requested video
+ best ads for user on behalf of web tv
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(*) wim.tv will apply a small fee on transactions
http://wim.tv
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Roadmap 2011 指路图
May 2011 五月
•
Focus on Content
Providers & Web TVs
•
焦点在于内容提供者和网络电视
•
Goals: 目标
-- populate the video marketplace
普及视频的市场地
-- complete the software platform
完整这个软件平台
--partnerships with media operators
与媒体运营者的伙伴关系
-- Currency: wim.tv points
货币: win.tv 指定
•
Bonuses to early birds
September 2011 九月
Focus on Advertisers
and End users
•
焦点在于广告商和终端用户
•
Goals: 目标
-- populate the ad marketplace
普及广告的市场地位
-- attract End users
吸引各种终端用户
-- partnerships with ad agencies
与广告代理商的伙伴关系
•
wim.tv community
reaches the critical mass
wim.tv 将赢得关键的大众
Focus on more
professional roles
(Agents)
焦点在于更专业的作用(代理商)
•
Goals:目标
-- switch to real currency
转换到现实货币
-- attract Agents to do business on
wim.tv
吸引代理商在 wim.tv 上开展业务
•
wim.tv community starts
generating revenue
wim.tv 开始生成收益
对 “晨鸟” 的优惠
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http://wim.tv
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wim.tv architecture 体系结构
wim.tv service
platform
wim.tv streaming
server
流媒体服务器
业务平台
backend
后端
UI
frontend
头端
options
available
Browser
plug-in
浏览器的插入
LASeR
client
激光顾客
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可使用的可选项
• Capabilities 各种可能性
– Server Side 服务器侧
• Generate dynamic selection of content having similar characteristics
生成具有相似特性的内容之动态性选择
• Allow generation of static playlist by channel/content owners
允许频道/内容拥有者生成稳定的节目单
• Feed playlists of content dynamically
动态地馈送内容节目单
• Create and maintain associations among similar content to generate
dynamic playlists
创建和维持相似内容之间的联结,以生成动态的节目单
– Client Side 顾客侧
• Skip certain content items 跳过某些内容栏目
• Browse other content items or information and metadata about
current streamed content without impairing video stream
在不损伤视频流的条件下,可浏览有关当前流媒体内容的其他内容栏目
或信息以及宏数据
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• Capabilities 各种可能性
– Server Side 服务器侧
• Generate dynamic playlists of content having a similar topic
生成具有类似标题的内容之动态节目单
• Feed playlist with a list of content that can meet similar
topics/interests
馈送的节目单具有能符合类似标题/兴趣的内容之清单
– Client Side 顾客侧
• Show list of similar topic or video category
显示类似标题或视频分类的清单
• Show list of available video 显示可使用的视频之清单
• Show list of available channels 显示可使用的频道之清单
• Early start play of first available content
尽快启动播放第一个可使用的内容
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• Capabilities 各种可能性
– Server Side 服务器侧
• Sort results giving precedence to favourite channels
搜索结果优先给出各喜爱的频道
• Profile user interests according to information on favorite
channels and videos
依据喜爱的频道和视频之信息,确定有资料用户的关注
• Maintain a remote storage of favorite content
维持某种喜爱内容的遥控存储
– Client Side 顾客侧
• Maintain a local storage of favorite content
维持喜爱内容的某种本地存储
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Who we are
我们是些什么人
Leonardo triggered the digital media
revolution.
He founded and chairs MPEG and
the Digital Media Project.
He is the CEO of CEDEO.net
Leonardo Chiariglione 启动了数字
媒体革命。他创建了 MPEG 和
“数字媒体项目”,并一直担
任主席。他是 CEDEO.net 的总
经理。
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Who we are
Sergio
Alberto
Lead JEE engineer
Server side security, APIs, integration
CTO
wim.tv software architect
Alessio
Edoardo
Software engineer
Android media frameworks expert
Software engineer
Security, key management,
protected streaming
Davide
Mattia
Software engineer
C++ cross-platform building,
live streaming
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Software engineer
MPEG LASeR and Rich Media
presentation technologies
Who we are
Filippo
Computer Science Engineer, Ph.D.
Product Marketing
Technical Sales
Riccardo
CFO
Business analyst
Businesses developer
Isabella
Stefano
Social media marketing, developer
of digital ecosystems, web editor,
brand and community building,
video production and editing, PR
Web designer, web social marketer,
audio and video editing, PR,
graphics and promotional
merchandise
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Contacts 联络
wim.tv
C.so Castelfidardo 30/A
10129 Torino
Italy
Winner of “ICT prize”
2010 edition
info@wim.tv
+39 011 935 04 61
+39 335 612 11 59
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http://wim.tv
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