DENSO Philosophy, Vision, Spirit
The DENSO Philosophy
Mission
Contributing to a better world by creating value
together with a vision for the future
Management Principles
Customer satisfaction through quality products and services
Global growth through anticipation of change
Environmental preservation and harmony with society
Corporate vitality and respect for individuality
Individual Spirit
To be creative in thought and steady in action
To be cooperative and pioneering
To be trustworthy by improving ourselves
© 2009
PRESERVE THE PLANET
To automotive society
Decrease energy consumption and C02 emissions,
even as automobiles double
2025: -50%
To Society
Contribute to environmental load reduction through
energy efficiency/conversion/storage
© 2009
SECURITY AND SAFETY
To automotive society
Decreasing possibility of fatal traffic accidents to
protect lives globally
2025: -50%
To Society
Contribute to security/safety in automotive-related
fields through technologies
© 2009
Protecting lives, preserving the planet,
and preparing a bright future
for generations to come
© 2009
The DENSO Spirit
© 2009
DENSO in Figures
-Consolidated (DENSO Group)
DENSO Corporation
• Established: Dec. 16, 1949
• Capital: US$1.8 billion
• Net Sales: US$39.8 billion
• Net Income: US$2.8 billion
• Employees: 140,000 in 38 countries
Data are consolidated base
• As of March 31, 2014
• U.S. dollar amounts have been translated from Japanese yen for convenience only at the rate of 102.92 yen= US$1
© 2009
Global Network (Consolidated basis)
Europe
North America
Base: 26
Employees: 17,014
Net Sales: US $8.2 billion
Other
Base: 6
Employees: 4,025
Net Sales: US $0.7 billion
Base: 35
Employees: 14,117
Net Sales: US $5.0 billion
Japan
Base: 62
Employees: 26,972
Net Sales: US $27.2 billion
Asia & Oceania
Base: 56
Employees: 39,133
Net Sales: US $9.4 billion
© 2009
Global Network
Europe
North America
Base: 30
Employees: 19,194
Net Sales: US $8.2 billion
Other
Base: 8
Employees: 4,694
Net Sales: US $0.7 billion
Base: 38
Employees: 14,907
Net Sales: US $5.0 billion
Japan
Base: 75
Employees: 32,952
Net Sales: US $27.2 billion
Asia & Oceania
Base: 67
Employees: 44,258
Net Sales: US $9.4 billion
© 2009
Global Sales
Consolidated Base
© 2009
Sales by Customer Location
Consolidated Base
Europe
North America
1.8%
Net Sales: 470.5 billion yen
Net Sales: 799.4 billion yen
(Including sales between DENSO
companies: 498.9 billion yen)
(Including sales between DENSO
companies: 816.6 billion yen)
Asia
20.9%
Japan
Net Sales: 1,896.4 billion yen
(Including sales between DENSO
companies: 2,717.6 billion yen)
Others
South America/Others
Asia & Oceania
Net Sales: 74.1 billion yen
Net Sales: 855.4 billion yen
(Including sales between DENSO
companies: 74.3 billion yen)
(Including sales between DENSO
companies: 943.1 billion yen)
Japan
46.3%
Europe
11.5%
The
Americas
19.5%
Total: 4,095.9 billion yen
Including sales between DENSO
companies:
5,050.6 billion yen
© 2009
Sales by Business Groups
Consolidated Base
1.1%
1.4%
0.4%
Powertrain Control Systems
Thermal Systems
7.4%
7.2%
7.4%
7.0%
9.4%
8.7%
8.7%
9.6%
Information and Safety Systems
Electronic Systems
30.5%
30.5%
34.6%
35.0%
9.2%
9.2%
15.3%
16.1%
Small Motors
Other Automotive
Industrial Systems/Consumer Products
Others
16.8%
16.8%
30.4%
29.5%
24.7%
24.7%
4,095.9 billion yen
© 2009
Operating Income
Consolidated Base
© 2009
Net Income
Consolidated Base
© 2009
R&D Investment Rate
© 2009
Global Employee Number
Consolidated Base
© 2009
DENSO in Figures
-North America
DENSO North America
• N.A. Regional Headquarters:
DENSO International America, Inc.
• Companies: 33
• Employees: 17,014
• Net Sales: US$7.9 billion
• Operating Income: US$142.4 million
•
•
•
As of March 31, 2014
U.S. dollar amounts have been translated from Japanese yen for convenience only at the rate of 102.92 yen= US$1
Sales figures represent total sales by DENSO company locations, including sales between DENSO companies.
© 2009
Sales
North America
© 2009
Operating Income
North America
© 2009
Employee Number
North America
© 2009
Business Areas
DENSO’s Business Groups
DENSO is organized into four business groups to strengthen global management.
Powertrain Control
Systems Business Group
Electronic Systems
Business Group
Thermal Systems
Business Group
Information & Safety
Systems Business Group
Goals
Development and manufacture of gasoline/diesel engine management systems and
components, hybrid/electric vehicles management system and components,
transmission control components, starters, and alternators
Development and manufacture of ECUs, semiconductor sensors, ICs,
power modules, and EL displays
Development and manufacture of car air-conditioning systems, radiators, cooling
fans, and CO2 heat pump hot water supply system
Development and manufacture of Information & Communication systems and components (Car
Navigation System, ETC, telematics), body electronics systems and components (instrument cluster,
climate control panel, smart keys, body ECUs), and safety and driver assistance system and components
(airbag/pre-crash/AFS/ESC ECU & sensor)
To strengthen links between and among projects for greater systemization and mobility.
To conduct rapid decision-making.
To strengthen management linking projects from domestic and overseas group companies.
© 2009
Automotive Products
● Powertrain Related Products
Engine management system,
electronically-controlled diesel system,
starter, alternator, radiator, etc.
● Climate Control Products
Automatic air conditioner, car heater,
rear cooling unit, compressor,
sensors, etc.
● Body Electronics Products
Instrument cluster, windshield wiper
remote keyless entry system,
IC flasher, horn, etc.
● Driving Control and Safety
Cruise control system, airbag sensing system,
vehicle stability control, antilock braking system,
traction control system, active safety, etc.
© 2009
Non-Automotive Products
■Home Equipment
■Auto ID Data Capture Devices
■Heating and Cooling Equipment
■Factory Automation Products
© 2009
Technology/Products
North American Technical
Center Activities
Support North American customers and
DENSO groups through the following activities:
• Local Product Design and Development
(Thermal Components and Systems, Body Electronics; Infotainment; and Powertrain
Components)
•
•
•
•
•
•
•
System Engineering Across Product Lines
Application Engineering
Production Engineering
Material Engineering
Engineering Administration
Technical Planning
Research and Development for North American Unique
Needs
• Vehicle System and Component Testing
© 2009
North American Technical Center
Test Chambers
Note: Information on this slide is for internal and customers use only.
© 2009
North American Technical Center
Note: Information on this slide is for internal and customers use only.
© 2009
Material Lab Capabilities
Mechanical / Physical






Tension/Compression Tester
Impact Tester (Izod/Charpy)
MFR (Melt Flow Rate)
Creep Testers (x6)
Hardness (Wallace/Shore/Rockwell/Vickers)
Fatigue Tester
Microscopy





Metallography
Polarization Microscopy/Microtome
Optical/Digital Microscopy
Measuring Microscopy
SEM (Scanning Electron Microscope)
Environmental




Analytical














EDS (Energy Dispersive Spectrometer)
FT-IR (Fourier Transform – Infrared)
DMA (Dynamic Mechanical Analysis)
TGA (Thermo-Gravimetric Analysis)
DSC (Differential Scanning Calorimeter)
Karl Fischer Moisture Analyzer
GC-MS (Gas Chromatograph – Mass Spectrometer)
GC-FID (Gas Chromatograph – Flame Ionization Detector
XRF (X-Ray Fluorescence)
UV-Vis (UV-Visible Analyzer)
Carbon-Sulfur Analyzer
Potentiostat/Galvanostat
EPMA (Electron Probe Micro Analyzer)
IC (Ion Chromatograph)
SST (Salt Spray Corrosion Tester)
CASS Corrosion Tester
CCT (Cyclic Corrosion Tester)
Depth Measurement Microscope
Note: Information on this slide is for internal and customers use only.
© 2009
Responsibilities in the
Evaluation Stage
© 2009
Automotive Fields
Environment
Safety
Hybrid and electric vehicle components,
gasoline engine management system,
diesel engine management system,
starter, alternator, radiator, etc.
Sensing technologies for driving assist systems,
actuator & computer for antilock brake system (ABS) /
electronic stability control (ESC),
adaptive front-lighting system (AFS),
airbag sensors & electronic control units,
periphery monitoring system, instrument cluster,
rain sensor for automatic windshield wiper, etc.
Comfort & Convenience
Car air-conditioning system,
air conditioner for buses, air purifier,
Car navigation system,
electronic toll collection system (ETC),
remote security system,
remote touch controller, smart key,
advanced vehicle operation system (AVOS), etc.
© 2009
Automotive Products
● Powertrain Related Products
Engine management system,
electronically-controlled diesel system,
starter, alternator, radiator, etc.
● Climate Control Products
Automatic air conditioner, car heater,
rear cooling unit, compressor,
sensors, etc.
● Body Electronics Products
Instrument cluster, windshield wiper
remote keyless entry system,
IC flasher, horn, etc.
● Driving Control and Safety
Cruise control system, airbag sensing system,
vehicle stability control, antilock braking system,
traction control system, active safety, etc.
© 2009
Environmentally Friendly Products
Preserving Clean Air
•
•
•
•
•
•
•
•
Monolithic Carrier
Air Flow Meter
Fuel Injector
Spark Plug
Stop/Start Starter
High Pressure Fuel Injector
Oil Control Valve
Variable Displacement
Compressor
Promoting Recycling
•
•
•
•
HVAC Unit
Starter
Alternator
Power Window Motor
Reducing Hazardous Substances
•
•
•
•
•
•
Instrument Cluster
Air Conditioning Panel
Cooling Fan Motors
Windshield Wiper System
Power Seat Motor
Radiator Tank
© 2009
North American Manufactured
Eco-Products
Preserving Clean Air
Monolithic Carrier
The monolithic carrier acts to reduce or
oxidizes harmful emissions such as
hydrocarbons, carbon monoxide, and
nitrogen oxides.
Air Flow Meter
This air flow meter measure the flow rate
of air into the intake manifold, resulting in
the correct air-fuel ration for efficient
combustion.
© 2009
North American Manufactured
Eco-Products
Preserving Clean Air
Fuel Injector
This fuel injector’s atomizing capability
dispenses fuel in precise quantities and
allows for better mixing with air, increasing
fuel efficiency.
Spark Plug
Tough metal alloys applied to the tip of
the plug assure proper ignition even
during idling, with less fuel consumption
and less noise.
© 2009
North American Manufactured
Eco-Products
Preserving Clean Air
Stop/Start Starter
Stop/start systems cut the engine when the
vehicle is at a stop or in other idle traffic
situations, helping to improve fuel efficiency
by approximately three to five percent and to
reduce CO2 emissions.
High Pressure Fuel Injector
The high-pressure fuel injector, developed for
gasoline direct-injected engines, allows for more
precise controlling of combustion and emissions,
which translates to improved fuel economy.
© 2009
North American Manufactured
Eco-Products
Preserving Clean Air
Oil Control Valve
The oil control valve controls the direction
of the oil flow and activates the variable
camshaft timing valve, providing more fuel
savings and power.
Variable Displacement
Compressor
The variable displacement compressor
can alter refrigerant displacement to
control air conditioner cooling capability,
making it highly fuel-efficient.
© 2009
North American Manufactured
Eco-Products
Promoting Recycling
HVAC Unit
The plastic case on this HVAC )heating, ventilation
and air conditioning) unit is molded with 20% inhouse recycled material. A titanium-based process
provides corrosion resistance for the evaporator
rather than hexavalent chromium, an
environmentally hazardous substance. Lead solder
was eliminated from processing operations by a raw
material switch from copper to aluminum.
Starter
The variable displacement compressor
can alter refrigerant
© 2009
North American Manufactured
Eco-Products
Promoting Recycling
Alternator
A redesigned segment conductor
produces a smaller, lighter alternator with
higher efficiency and lower noise.
Power Window Motor
The power window motor is engineered
to be the most compact, and is
available in multiple output torque
levels and three versions of control:
standard, sensor and smart.
© 2009
North American Manufactured
Eco-Products
Reducing Hazardous Substances
Instrument Cluster &
Air Conditioning Panel
The instrument cluster and air conditioning
panel are manufactured without the anticorrosive hexavalent chromium, an
environmentally hazardous substance that
can leak into the underground water table if
a product containing the metal is not
disposed properly.
© 2009
North American Manufactured
Eco-Products
Reducing Hazardous Substances
Cooling Fan Motors
The fan motor is manufactured with leadfree electrical brushes.
Power Seat Motor
The power seat motor is engineered to
optimize material usage while
maintaining performance and size
advantages for today’s innovative,
lightweight seat system.
© 2009
North American Manufactured
Eco-Products
Reducing Hazardous Substances
Windshield Wiper System
The wiper motor is manufactured with
lead-free electrical brushes.
Radiator Tank (plant-derived resin)
The plant-derived resin radiator tank, which is
made from castor oil, is green all the way
around. Compared to conventional products, it
releases less CO2 emissions into the
environment during its life cycle because it is
partially made from material extracted from
plants, which absorb CO2 through the
photosynthesis process. It also helps conserve
oil, a fossil fuel which is being depleted.
© 2009
DENSO Organization
DENSO Corporation Organization
© 2009
DENSO Corporation Organization
Audit
Business Innovation
New Business Promotion
Corporate Center
Board of Directors
Engineering Research &
Development Center
Production Promotion Center
Purchasing Group
President & CEO
Executive Vice Presidents
Sales and Marketing Group
Corporate Planning, Accounting, Corporate Communications, Legal,
IT, Secretarial, General Admin., Human Resources, Health Care
Promotion, External Affairs
Technology Planning, Engineering Development Promotion,
Intellectual Property, Design, R&D
Quality Control, Safety & Environment, Production Engineering,
Materials Engineering. Machinery & Tools, Prototype Manufacturing,
Construction, Production Control, Logistics
Purchase
Original Equipment Manufacturer Sales,
Global Business Planning, Technical Service
Powertrain Control Systems
Business Group
Electronic Systems
Business Group
Thermal Systems
Business Group
Please refer to the next page
Information & Safety Systems
Business Group
Aftermarket Business Unit
Development and sales of aftermarket products
/ as of January 1, 2014
© 2009
DENSO’s Business Group System
DENSO is organized into four business groups to strengthen global
management.
Development and manufacture of gasoline/diesel engine management systems and
Powertrain Control
Systems Business Group
Electronic Systems
Business Group
Thermal Systems
Business Group
Information & Safety
Systems Business Group
Goals
components, hybrid/electric vehicles management system and components,
transmission control components, starters, and alternators
Development and manufacture of ECUs, semiconductor sensors, ICs,
power modules, and EL displays
Development and manufacture of car air-conditioning systems, radiators, cooling
fans, and CO2 heat pump hot water supply system
Development and manufacture of Information & Communication systems and components (Car
Navigation System, ETC, telematics), body electronics systems and components (instrument
cluster, climate control panel, smart keys, body ECUs), and safety and driver assistance system
and components (airbag/pre-crash/AFS/ESC ECU & sensor)
To strengthen links between and among projects for greater systemization and mobility.
To conduct rapid decision-making.
To strengthen management linking projects from domestic and overseas group companies.
© 2009
DENSO Global Structure
© 2009
DENSO Locations
-Global
DENSO Operations in North America
DMMI, AMI,
S.P.C., ASMI
DMCN
DSCN
MACI
DIAM
1
(Waterloo Operations)
1 1
Urbandale
DIAM, ADI
DIAM (Ohio)
DPAM
1 1
DMAR,
SPARC
DWAM
Kenmore
AMI
(ATX)
DIAM
(North America Research
Development)
ASMX
DNMX
DRAM
Silao
Plants
Sales & Others
TBDN KDMK
KYDA
ASKY
*As of March 31, 2013
1
DMAT
AFCO
TACG
DMTN
GNC, NWB
ANAM
ANC
DENSO Operations in the Americas
3
2
10
9
7
1
2
3
4
5
6
7
8
9
13
1 14
6
5 4
11 8
15
10
11
12
13
14
12
15
16
17
18
17
20
・・・Production Companies
・・・Others
19
18
16
19
20
DIAM
DSCA
DMMI
DMTN
DMAT
MACI
TBDN
AFCO
DWAM
DMAR
TACG
DRAM
DMCN
DSCN
DNMX
DNBR
DNAZ
DMBR
DTBR
DNAR
DENSO INTERNATIONAL AMERICA, INC.
DENSO PRODUCTS AND SERVICES AMERICAS, INC
DENSO MANUFACTURING MICHIGAN, INC.
DENSO MANUFACTURING TENNESSEE, INC.
DENSO MANUFACTURING ATHENS TENNESSEE, INC.
MICHIGAN AUTOMOTIVE COMPRESSOR, INC.
TBDN TENNESSEE COMPANY
ASSOCIATED FUEL PUMP SYSTEMS CORPORATION
DENSO WIRELESS SYSTEMS AMERICA, INC.
DENSO MANUFACTURING ARKANSAS, INC.
TD AUTOMOTIVE COMPRESSOR GEORGIA, LLC
DENSO REINSURANCE AMERICA, INC.
DENSO MANUFACTURING CANADA, INC.
DENSO SALES CANADA, INC.
DENSO MEXICO S.A. DE C.V.
DENSO DO BRASIL LTDA.
DENSO INDUSTRIAL DA AMAZONIA LTDA.
DENSO MAQUINAS ROTANTES do BRASIL LTDA.
DENSO SISTEMAS TERMICOS do BRASIL LTDA.
DENSO MANUFACTURING ARGENTINA S.A.
/ as of March 31, 2014
© 2009
DENSO Operations in Europe
1
2
3
4
5
6
7
8
9
10
11
1
2
3
6
7 4
5
18
26
10
22
16
24
9
14
15
16
21
20 19
8
17
13 14
12
11
15
23
25
17
18
19
20
21
22
23
24
25
26
27
27
・・・Production Companies
12
13
・・・Others
DIEU
DNEU
DFHO
DIUK
DSUK
DNMN
DMUK
DNDE
ADASENS
TDDK
DNBA
DTSP
DSIT
DNTS
DMIT
DSFR
DMHU
DSSE
DTPO
DNPO
TBMECA
DSBE
J.DEUS
DMCZ
DNTR
DSRU
DTMO
DENSO INTERNATIONAL EUROPE B.V.
DENSO EUROPE B.V.
DENSO FINANCE HOLLAND B.V.
DENSO INTERNATIONAL UK LTD.
DENSO SALES UK LTD.
DENSO MARSTON LTD.
DENSO MANUFACTURING UK LTD.
DENSO AUTOMOTIVE Deutschland GmbH
ADASENS Automotive GmbH
TD Deutsche Klimakompressor GmbH
DENSO BARCELONA S.A.
DENSO SISTEMAS TERMICOS ESPANA S.A.
DENSO SALES ITALIA S.R.L.
DENSO THERMAL SYSTEMS S.p.A.
DENSO MANUFACTURING ITALIA S.p.A.
DENSO SALES FRANCE S.A.R.L.
DENSO MANUFACTURING HUNGARY LTD.
DENSO SALES SWEDEN AB
DENSO THERMAL SYSTEMS POLSKA Sp.z o.o
DENSO POLAND Sp. z o.o
TBMECA Poland Sp.z o.o
DENSO SALES BELGIUM N.V.
JOAO DE DEUS & FILHOS S.A.
DENSO MANUFACTURING CZECH s.r.o.
DENSO OTOMOTIV PARCALARI SANAYI ANONIM SIRKET
DENSO SALES RUS L.L.C.
DENSO THERMAL SYSTEMS MOROCCO S.A.R.L.
/ as of March 31, 2014
© 2009
DENSO Operations in China
*As of March 31, 2013
© 2009
DENSO Operations in India/Africa
2
11
649
5
1
8
7
10
1
DNJM
DENSO ABDUL LATIF JAMEEL CO., LTD.
2
DSMN
DENSO SALES MIDDLE EAST & NORTH AFRICA FZE
3
SMITHS
Smiths Manufacturing (Pty) Limited
4
DIIN
DENSO INTERNATIONAL INDIA PVT. LTD.
5
DNIN
DENSO INDIA LTD.
6
DNHA
DENSO HARYANA PVT. LTD.
7
DNKI
DENSO KIRLOSKAR INDUSTRIES PVT. LTD.
8
DTPU
DENSO THERMAL SYSTEMS PUNE PVT. ＬＴＤ.
9
DSEC
DENSO SUBROS THERMAL ENGINEERING CENTRE INDIA LIMITED
10 DPIN
DENSO PRICOL INDIA LIMITED
11 AHTL
ATLAS HITEC (PRIVATE) LIMITED
3
・・・Production Companies
・・・Others
/ as of March 31, 2014
© 2009
DENSO Operations in Asia
4
9
15
17
7
5
6
8
16
14
13
3
1 DIAU
2 DNAU
3 DIAS
4 DIAT
5 DNTH
6 DTTH
7 SDM
8 TBFST
9 DSTH
10 DNIA
11 DSIA
12 TACI
13 DNMY
14 PAC
15 DMVN
DENSO INTERNATIONAL AUSTRALIA PTY. LTD.
16 DNKH
DENSO (CAMBODIA) CO., LTD.
17 AMM
ASMO MYANMAR CO., LTD.
DENSO AUTOMOTIVE SYSTEMS AUSTRALIA PTY LTD.
DENSO INTERNATIONAL ASIA PTE. LTD.
DENSO INTERNATIONAL ASIA CO.,LTD.
DENSO (THAILAND) CO., LTD.
DENSO TOOL & DIE (THAILAND) CO., LTD.
SIAM DENSO MANUFACTURING CO., LTD.
TOYOTA BOSHOKU FILTRATION SYSTEM (THAILAND) CO., LTD.
DENSO SALES (THAILAND) CO.,LTD.
PT. DENSO INDONESIA
PT. DENSO SALES INDONESIA
PT.TD AUTOMOTIVE COMPRESSOR INDONESIA
DENSO (MALAYSIA) SDN. BHD.
PHILIPPINE AUTO COMPONENTS, INC.
DENSO MANUFACTURING VIETNAM CO., LTD.
10 11 12
1 2
・・・Production Companies
・・・Others
/ as of March 31, 2014
© 2009
DENSO Corporation HQ and Plants
Daian Plant
Ikeda Plant
Research Laboratory
Anjo Plant
Headquarters
Agui Plant
Chubu area
Takatana Plant
Nukata Proving Ground
Kota Plant
Nishio Plant
Zenmyo Plant
Toyohashi Plant
© 2009
DENSO Corporation Plant
Locations and Main Products
Research Laboratories:
Research in semiconductors,
information and communications
systems, material human machine,
interface technologies
Ikeda Plant:
Radiators, oil coolers,
inter coolers
Agui Plant:
Machinery, tools
Nishio Plant:
Air conditioners, radiators,
fuel injection systems
for diesel and electronic
fuel injection components
Starters, alternators,
hybrid vehicle components
Takatana Plant:
Daian Plant:
Ignition components,
driving control and
safety products,
valve train components,
exhaust emission
control components
Anjo Plant:
Instrument clusters, displays,
car navigation systems,
various sensors
Nukata Proving Ground
Headquarters
Test driving automotive components
Kota Plant:
Integrated circuits, electronic
control components
Toyohashi Plant:
Air conditioners,
natural refrigerant (CO2)
heat-pump hot water supply
systems
Zenmyo Plant:
Electronic diesel injection
systems
© 2009
DENSO Locations
–North America
DENSO North America Companies
DENSO International America, Inc.
Locations:
Southfield, Mich. (NA Headquarters)
Waterloo, Iowa (Waterloo Operations)
Vista, Calif. (NA Research Development)
Long Beach, Calif. (Sales & Engineering)
Dublin, Ohio (Sales & Quality Engineering)
Belleville, Mich. (NA Logistics Center)
Knoxville, Tenn. (NA Logistics Center)
Fremont, Calif. (NA Logistics Center)
Laredo, Texas (NA Logistics Center)
Established: 1985
Employees: 819
Main Business:
Regional Headquarters for N.A.
Operations, Sales, Engineering, Design,
Technical support and finance
© 2009
DENSO North America Companies
DENSO Products and Services Americas, Inc.
Locations:
Long Beach, Calif.
Murrieta, Calif.
Main Business:
Sale of automotive components,
spot-coolers, and robots
Established: 1971
Employees: 423
© 2009
DENSO North America Companies
DENSO Manufacturing Michigan, Inc.
Location:
Battle Creek, Mich.
Urbandale, Iowa
Main Business:
Manufacturer of car air conditioners
and radiators, sale of HVAC
components
Established: 1984
Employees: 2,125
© 2009
DENSO North America Companies
DENSO Manufacturing Tennessee, Inc.
Location:
Maryville, Tenn.
Main Business:
Manufacture automotive electrical
components, instrument clusters,
and automotive electronic products
Established: 1988
Employees: 2,668
© 2009
DENSO North America Companies
DENSO Manufacturing Athens Tennessee, Inc.
Location:
Athens, Tenn.
Main Business:
Manufacturer of injectors, oxygen
sensors, and stick coils
Established: 2003
Employees: 777
© 2009
DENSO North America Companies
DENSO Wireless Systems America, Inc.
Location:
Vista, Calif.
Main Business:
Manufacturer of GPS navigation
systems and other automotive
electronic parts
Established: 1997
Employees: 167
© 2009
DENSO North America Companies
DENSO Manufacturing Arkansas, Inc.
Location:
Osceola, Ark.
Main Business:
Manufacturer of car air conditioners
and radiators
Established: 2003
Employees: 397
© 2009
DENSO North America Companies
Michigan Automotive Compressor, Inc.
Location:
Parma, Mich.
Main Business:
Manufacturer of air conditioning
compressors and magnetic clutches
Established: 1989
Employees: 724
© 2009
DENSO North America Companies
TBDN Tennessee Company
Location:
Jackson, Tenn.
Main Business:
Manufacturer of air cleaners and oil
filters
Established: 1989
Employees: 383
© 2009
DENSO North America Companies
Associated Fuel Pump Systems Corporation
Location:
Anderson, S.C.
Main Business:
Manufacturer of fuel pumps
Established: 1989
Employees: 242
© 2009
DENSO North America Companies
ASMO Manufacturing, Inc.
Locations:
Battle Creek, Mich.,
Ennis, Texas.
Main Business:
Manufacturer of windshield washer
systems and servo motors
Established: 1986
Employees: 244
© 2009
DENSO North America Companies
ASMO North Carolina, Inc.
Location:
Statesville, N.C.
Main Business:
Established: 1988
Employees: 363
Regional Headquarters for ASMO
group in N.A. Manufacturer of
blower motors, power seat motors,
power window motors and pinch
sensor assemblies
© 2009
DENSO North America Companies
ASMO Greenville of North Carolina, Inc.
Location:
Greenville, N.C.
Main Business:
Manufacturer of windshield wiper
systems and windshield washer
systems
Established: 1994
Employees: 507
© 2009
DENSO North America Companies
KYOSAN DENKI AMERICA, INC
Location:
Mt. Sterling, Ky.
Main Business:
Headquarters for KYOSAN DENSO
MANUFACTURING KENTUCKY, LLC.
Established: 2000
Employees: -
© 2009
DENSO North America Companies
KYOSAN DENSO Manufacturing Kentucky, LLC.
Location:
Mt. Sterling, Ky.
Main Business:
Manufacturer of fuel pump modules
Established: 2003
Employees: 440
© 2009
DENSO North America Companies
DENSO Air Systems Michigan Inc.
Locations:
Battle Creek, Michigan
Hopkinsville, Kentucky
Main Business:
Established: 1987
Employees: 265
Manufacturer of automotive tube and
pipe components for automotive
heating and air conditioning
© 2009
DENSO North America Companies
DENSO Manufacturing Canada, Inc.
Location:
Guelph Ontario, Canada
Main Business:
Manufacture of HVAC and ECM
Established: 1972
Employees: 368
© 2009
DENSO North America Companies
DENSO Sales Canada, Inc.
Location:
Mississauga Ontario, Canada
Main Business:
Established: 2007
Employees: 29
Sale of car air conditioners, radiators,
pump components, and automotive
electrical components.
© 2009
DENSO North America Companies
DENSO Mexico S.A. DE. C.V.
Locations:
Apodaca, Nuevo León,
Guadalupe, Silao, Mexico
Main Business:
Manufacture instrument clusters,
valves, and VCT
Established: 1994
Employees: 4,503
© 2009
DENSO North America Companies
DENSO Air Systems de Mexico S.A. DE C.V.
Location:
Frontera Coahuila (México).
Main Business:
Manufacture of hose & tubes for car air
conditioning, and portable industrial air
conditioner units (Movincool)
Established: 2001
Employees: 975
© 2009
History
DENSO Establishment
© 2009
DENSO History: 1949 - 1972
© 2009
DENSO History: 1973 - 2000
© 2009
DENSO History: 2001 - Current
© 2009
Environment
DENSO EcoVision 2015
© 2009
Environmentally Friendly Products
© 2009
Five Key Evaluations before
Mass Production
© 2009
North American Manufactured
Eco-Products
Preserving Clean Air
Monolithic Carrier
The monolithic carrier acts to reduce or
oxidizes harmful emissions such as
hydrocarbons, carbon monoxide, and
nitrogen oxides.
Air Flow Meter
This air flow meter measure the flow rate
of air into the intake manifold, resulting in
the correct air-fuel ration for efficient
combustion.
© 2009
North American Manufactured
Eco-Products
Preserving Clean Air
Fuel Injector
This fuel injector’s atomizing capability
dispenses fuel in precise quantities and
allows for better mixing with air, increasing
fuel efficiency.
Spark Plug
Tough metal alloys applied to the tip of
the plug assure proper ignition even
during idling, with less fuel consumption
and less noise.
© 2009
North American Manufactured
Eco-Products
Preserving Clean Air
Stop/Start Starter
Stop/start systems cut the engine when the
vehicle is at a stop or in other idle traffic
situations, helping to improve fuel efficiency
by approximately three to five percent and to
reduce CO2 emissions.
High Pressure Fuel Injector
The high-pressure fuel injector, developed for
gasoline direct-injected engines, allows for more
precise controlling of combustion and emissions,
which translates to improved fuel economy.
© 2009
North American Manufactured
Eco-Products
Preserving Clean Air
Oil Control Valve
The oil control valve controls the direction
of the oil flow and activates the variable
camshaft timing valve, providing more fuel
savings and power.
Variable Displacement
Compressor
The variable displacement compressor
can alter refrigerant displacement to
control air conditioner cooling capability,
making it highly fuel-efficient.
© 2009
North American Manufactured
Eco-Products
Promoting Recycling
HVAC Unit
The plastic case on this HVAC )heating, ventilation
and air conditioning) unit is molded with 20% inhouse recycled material. A titanium-based process
provides corrosion resistance for the evaporator
rather than hexavalent chromium, an
environmentally hazardous substance. Lead solder
was eliminated from processing operations by a raw
material switch from copper to aluminum.
Starter
The variable displacement compressor
can alter refrigerant
© 2009
North American Manufactured
Eco-Products
Promoting Recycling
Alternator
A redesigned segment conductor
produces a smaller, lighter alternator with
higher efficiency and lower noise.
Power Window Motor
The power window motor is engineered
to be the most compact, and is
available in multiple output torque
levels and three versions of control:
standard, sensor and smart.
© 2009
North American Manufactured
Eco-Products
Reducing Hazardous Substances
Instrument Cluster &
Air Conditioning Panel
The instrument cluster and air conditioning
panel are manufactured without the anticorrosive hexavalent chromium, an
environmentally hazardous substance that
can leak into the underground water table if
a product containing the metal is not
disposed properly.
© 2009
North American Manufactured
Eco-Products
Reducing Hazardous Substances
Cooling Fan Motors
The fan motor is manufactured with leadfree electrical brushes.
Power Seat Motor
The power seat motor is engineered to
optimize material usage while
maintaining performance and size
advantages for today’s innovative,
lightweight seat system.
© 2009
North American Manufactured
Eco-Products
Reducing Hazardous Substances
Windshield Wiper System
The wiper motor is manufactured with
lead-free electrical brushes.
Radiator Tank (plant-derived resin)
The plant-derived resin radiator tank, which is
made from castor oil, is green all the way
around. Compared to conventional products, it
releases less CO2 emissions into the
environment during its life cycle because it is
partially made from material extracted from
plants, which absorb CO2 through the
photosynthesis process. It also helps conserve
oil, a fossil fuel which is being depleted.
© 2009
CO2 Emission Target –DENSO North America
© 2009
Reduce Water Consumption Target
–DENSO North America
© 2009
Reduce Landfill Waste Target
–DENSO North America
© 2009
Reduce Toxic Chemical Releases Target
–DENSO North America
© 2009
Others
Major Worldwide Customers
Toyota
Honda
Isuzu
Subaru
Mazda
Daihatsu
Hino
Suzuki
Mitsubishi
Nissan
Hyundai
Kia
Volkswagen
GM
Chrysler
Ford
Volvo
Jaguar
Land Rover
OPEL
BMW
Mercedes-Benz
Volkswagen
Audi
Renault
PSA
Fiat
Tata
Tesla
John Deere
Caterpillar
Cummins
CNH
Harley-Davidson
Perkins
Paccar
Volvo Trucks
Freightliner
© 2009
Major North American Customers
GM
Chrysler
Ford
BMW
Mercedes-Benz
Hyundai
Kia
Tesla
Volkswagen
Toyota
Honda
Isuzu
Subaru
Mazda
Hino
Suzuki
Mitsubishi
Nissan
John Deere
Caterpillar
Cummins
CNH
Harley-Davidson
Perkins
Paccar
Volvo Trucks
International Truck & Engine
Polaris
Mack Trucks
Freightliner
© 2009
Product Flow
Vehicle Purchaser
OEM Customer
First Tier Supplier
DENSO
Second
Tier
Supplier
Second
Tier
Supplier
© 2009
DENSO’s Procurement Policy
© 2009
Purchasing Process Flow
SUPPLIER
DENSO
First
Contact
Issue of
Quotation
Presentation
Prototype
Production
Issue of
Final
Quotation
First Contact
Preliminary Review
Second Review
Quotation Request
Evaluation of Quotation
Initial Plant Visit
Prototype Order
Evaluation of Prototype
Quality Process Audit
Final Quotation Request
Overall
Evaluation
Final Selection
Contract
Order Placement
Regular Production Setup
© 2009
DENSO Culture in North America
Culture Blending
Management Principles
American
Culture
Development
for Every
Associate
DENSO
Philosophy
Good
Company
Japanese
Culture
Community Commitment
© 2009
DENSO Corporate Culture
American Culture
DENSO Philosophy
Creativity
Long-term vision
Entrepreneurial spirit
Continuous improvement
Equality
Volunteerism
Recognition
DENSO Culture
Respect humanity
Consensus
Japanese Culture
Teamwork
Long-term vision
Continuous improvement
Equality
Recognition
Participation
Consensus
Teamwork
Participation
© 2009
Monozukuri (Making Things)
DENSO is committed to making high-quality components.
© 2009
Corporate Social Responsibility Goals
© 2009