As illustrated through the Aquatics Centre by Zaha Hadid Architects.
Inspired by Design

Architects often study their initial concepts on CAD, especially if the structure is a unique form and drawing by hand would be complicated.
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Architects use CAD to develop design concepts and to refine their design ideas.
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CAD software is also used to produce construction and detail drawings which explain the arrangement of the building.
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Working on CAD, architects can carry out structural analysis with engineers and other consultants on a project.
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Rendered 3D visualisations of a building ’s interior can help clients understand how the spaces will look and feel.
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Computer generated 3D models and renders help communicate the architects
’ ideas to built reality.
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© Zaha Hadid Architects

Including context such as neighbouring buildings, trees and people helps communicate how a new building will look.
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Think about how you could make better use of ICT drawing packages and CAD software to present your work – you get started by downloading Google SketchUp for free. http://sketchup.google.com/
For further information on the Aquatics Centre see the Get Set Construction Kit: http://getset.london2012.com/ www.architecture.com/inspiredbydesign