Proposed 2015 Priority Projects
Cecelia Jankowski
Managing Director
Member & Geographic Activities
New Brunswick, NJ
22 November 2014
Project: Careers Business Plan
Goal
Achieve member-related objectives as
identified in Careers Business Plan:
Improved member satisfaction;
Increased member dues revenue;
Introducing alternative revenue streams
Member Experience Improvement
• Increased member engagement
• Improved member satisfaction with career
development opportunities
Progress
Milestone
Target
Completion
%
Complete
Replacement of careers portfolio
manager (staff)
4Q-2014
15%
Career Networks launch on
IEEE Collabratec
3Q-2014
0%
White-labeling of IEEE
ResumeLab with JobSite and
Collabratec
4Q-2015
0%
Suite integration
requirements for myIEEE
3.0
4Q-2015
0%
October 2014 Status Update
• Business plan financials endorsed by IEEE FinCom
• Career portfolio position posted
Project Success - Metrics
•
•
•
Replacement for Careers Portfolio Mgr
Number of Career Networks, and user
satisfaction
Usage and user satisfaction of IEEE
ResumeLab within IEEE JobSite and IEEE
Collabratec
Budget
MGA
2015
$0 revenue
Notes
Project: IEEE Collabratec™
Goal
Achieve member-related objectives as
identified in IEEE Collabratec™ business
plan: Improved member satisfaction;
Increased member dues revenue;
Introducing alternative revenue streams
Progress
Milestone
Target
Completion
%
Complete
20 municipal communities, 2
event-based communities
Jan 2015
25%
Pilot phase completion and
evaluation
Late 1Q-2015
0%
Member Experience Improvement
10,000 member sign-ups
3Q-2015
0%
• Increased member engagement
25,000 member sign-ups
4Q-2015
0%
• Improved member satisfaction with
professional networking opportunities
• Improved member satisfaction with career
development opportunities
Project Success - Metrics
•
•
•
•
Member sign-ups to IEEE Collabratec™
Member utilization of professional
networking and career features
Member satisfaction with IEEE
Collabratec™
Increased dues revenue
3
October 2014 Status Update
• Preparing for Pilot launch, in early December
• Finalizing MGA’s geo- and event-based communities
• Finalizing orientation webinars for MGA Volunteers
participating in Pilot communities
• Identifying lists of members and former members to be
invited into Pilot
Budget
MGA
2015
Notes
Project: IEEE WIE Business Plan 2014-15
Goal
To maintain our international lead and to
become the recognized leader dedicated to
inspiring, engaging and advancing women
in STEM.
Experience Improvement
• Increase engagement (member, volunteer,
partner )
Progress
Milestone
Business Plan Approved
Business Plan Required
Financial Resources
Acquiring and Restructuring WIE
Staff
• Increase satisfaction (member, volunteer,
partner)
WIE Leadership Conference
2015
• Increase value of membership
New Program InitiativesAffinity Group Support
Regional Workshops
Travel grants, Job site, and
awards
• Career Development Opportunities
Project Success - Metrics
•
•
Rebalance program portfolio
Rebalance revenue
Communication StrategyMarketing, publicity, website
%
Complete
June 2014
100%
November 2014
In progress
Q1 2015
Q4 2015
In progress
April 2015
50%
2015
In progress
Q3/Q4 2015
Dependent on
resources
Budget
Novmeber 2014 Status Update
• $87.5k in partner funds committed + in discussions with
potential partners
• Regional Workshop planning in progress
• Secured $3k in program support
• Membership survey launch date 10/27
• Development
of Job Description- new hire
4
Target
Completion
Notes
2014
$87.5k
-ILC partner funds secured as of (November 2014)
pending discussions with Google and GoDaddy
2015
$215.5
-Pending FinCom approval (November 2014)
Project: MGA Volunteer Training 2015
Progress
Goal
In support of modernizing the volunteer
experience, develop and implement a unified MGA
volunteer training framework that effectively identifies
and targets volunteer needs, and restructures
existing MGA training offerings and content delivery
under one umbrella.
Volunteer Experience Improvement
• Increase volunteers’ perception of IEEE as a valuable
resource for guidance and support to perform their
role effectively
• Increase volunteer knowledge and capabilities of the
overall IEEE
• Motivate volunteers to take on new roles in their
local units, make a meaningful impact, and increase
unit vitality
• Create the foundation for MGA volunteer succession
planning
Resources
• 2015 – One PT MGA staff Program Manager
- One FT Administrator
Project Success - Metrics
•
•
•
•
•
# of volunteers completing base curriculum
# of volunteers submitting applications for
participating in leadership program
# of students electing to take on officer roles
# of YPs graduating from leadership program
Improved volunteer engagement & retention
5
Milestone
Target
Completion
MGA Board approval for standing
Volunteer Leadership Training Ad
Hoc Committee, its Charter, and
Action plan
Nov 2014
Identify and evaluate existing
training programs offered by MGA
and identify training needs across
all target audiences
Jan 2015
Evaluate and determine optimum
curriculum and delivery
solution(s) to maximize time
investment, interest and
commitment by target audience
Feb 2015
Complete volunteer training
framework and present to MGA
OpCom
Apr 2015
Launch Implementation
June-Nov
2015
Evaluate and present results to
MGA Board
Nov 2015
%
Complete
Budget
2015
MGA
Notes
$75K
Trainees recognition; engagement of
external professional expertise for
content and delivery, and technical
development and support.
Project: IEEE Young Professionals Focus
on Member Experience
Progress
Goals
1. Identify and Scope Signature Products,
Programs and Services
2. Assemble team, document Strategy and
Plan for Each
3. Execute and Evaluate
Member Experience Improvement
Focus on development of Signature
products based on segmentation data
Measured increase in satisfaction as Key
Performance Indicator
Modernized and internationally sensitive
interfaces, tools and resources
Saves the member time
•
•
•
•
Project Success - Metrics
• Product awareness / usage
• Satisfaction, testimonials
• Retention
6
19 Mar 2014
Milestone
Target
Completion
% Complete
Inventory and Identify Projects
Q4 2014
20%
Socialize/assemble team sand
document strategy and plan
for each initiative to include
staff/volunteer deliverables
February 2015
Execute Plans
Mar – October .
2015
Comprehensive Evaluation
and Reporting
November 2015
Future Direction and 2016
Planning
December 2014
Budget
Fiscal
MGA
Notes
2015
1520K
• Allocated to adopted initiatives
from within existing budget
2015
TBD
•
Any above the line expenses will
require sponsorship, partnership
or fundraising
Project: MGA Presence in Global Offices
Goal
Seamless interface for volunteers to
understand MGA related activities
Progress
Milestone
Target
Completion
RACI Charts developed to clarify
roles and responsibilities between
MGA Staff, Local Staff & Volunteers
Develop Communications Plan
Member Experience Improvement
•Increase volunteer engagement
•Minimize volunteer time investment in
overcoming unknown obstacles
Budget
Project Success - Metrics
• Increase # of activities in the local unit
• Higher member and volunteer satisfaction
with the local unit
• Increased number of new program
opportunities worldwide
7
MGA
Notes
* Funding approved by IEEE FinCom
%
Complete
Project: India Membership Plan
Goal
Membership growth through improved
member satisfaction, volunteer training
& engagement, and targeted marketing
and benefits in India.
Progress
Milestone
Target
Completion
%
Complete
Environmental scans; SWOT; and
Strategic priorities Finalized
2014
100%
- Also finalize required data gathering in 2013
Bangalore Metro Area Workshop
Sept 2014
100%
Member Experience Improvement
Finalize on participants of 2015 Task
Force Team
January 2014
0%
• Develop more relevant engagement
opportunities for members in India
Finalize tactical plan with India
Council – including accountability
?
60%
Q1 2015?
5%
• Improved retention (especially student)
resulting in a larger IEEE network for
members in India
• Improved relevance of IEEE in India
• Improved support from local sections and
chapters for members
Begin Plan Implementation Plan
based on top priorities:
- Improve relevance of IEEE to industry,
academia and government sectors
- Develop programs to enhance
membership growth and retention,
particularly for young professionals and
student members
Budget
Project Success - Metrics
• Increased Retention (especially Student)
• Increased interactions between sections
and student branches
• Improved Student Recruitment
8 • Increased member & volunteer satisfaction
MGA
Notes
2014
$50K
- External environmental scan study
- May use SDEA funds for Face to Face
2015
TBD
- Marketing (Advertising, list purchases)
- TBD placeholder until projects defined
* Funding approved by IEEE FinCom
Project: Japan Membership Plan
Goal
Membership growth through improved
member satisfaction, volunteer training
& engagement, and targeted marketing
and benefits in Japan.
Member Experience Improvement
• Develop more relevant engagement
opportunities for members from Industry
Milestone
IEEE Workshop on Japanese Industry
Promotion
Finalize 2015 Tactical Plans with Japan
Council – Including Accountability
Conduct Tokyo Metro Area Workshop
• Improved relevance of IEEE in Japan
Continue Plan Implementation:
-Finalize Industry Support Board
-Metro Area Workshop
-Grow YP Affinity Groups
-Young Prof networking events
-Young Prof awards
(more tactics to be determined after
November 2014 Industry Workshop)
• Provide more engaging recruitment
messaging (e.g. In Japanese language)
Budget
• Improved experience for Young Professionals
• Building a larger IEEE network for members
in Japan
Project Success - Metrics
•
•
•
•
9
Progress
Increased HG recruitment
Increased % members from Industry
Increased % volunteers from Industry
Improved Student Recruitment
MGA
2014
$50K*
2014
TBD
Target
Completion
%
Complete
November
2014
50%
Q1
25%
May 2014
0%
10%
Notes
- Event funds (E.G. MAW, YP networking,
Industry Support Meeting)
- Marketing activities
-Marketing (Advertising, list purchases)
-Staffing if required?
-Event funding
* Funding approved by IEEE FinCom
Project: 2014 Metro Area Workshops
Goal
- Continue successful 2011-2013 Metro Area
Workshops pilot by designing a program and
process that will guide and provide geo-units with
the guidance, tools, and support to rapidly and
effectively organize their own Workshops.
- Workshop content shall address emerging
technologies that are in demand within the local
area (Example topics include, Cloud Computing,
Smart Grid, Software Engineering, Mobile
Application Development and Electric Vehicle
Technology). Workshop target audience is
practicing engineers and technical professionals
who are innovators, have a desire to learn more,
and/or are in career transition or considering a
career change.
Progress
Milestone
Target
Completion
%
Complete
Planning
Q1 2015
100%
MAW Locations, Venues & Dates
Determined
Q2 2015
100%
Registration and Marketing
Campaign Launched
Q3 2015
100%
Member Experience Improvement
3 MAW Workshops Executed
Q4 2015
70%
- This projects supports a larger MGA Board objective to
modernize the volunteer experience through new models
of engagement and also supports the vitality of our geo-
Budget
units.
Project Success - Metrics
•
•
•
•
Attendance at each MAW exceeds 100.
30% Nonmembers join IEEE at each workshop.
B/E Section Financials.
Overall MAW Top Box Satisfaction to exceed 46% at
each workshop.
10
MGA
2015
$120K
Notes
Project: Facilitating Volunteer Initiatives
Goal
Provide business and implementation
consultation for new programs and
activities volunteers wish to pursue in
their local area. Remove barriers
associated with ideas that have not been
tried before.
Progress
Milestone
Target
Completion
%
Complete
Review, collect and organize
OU and HQ practices
Develop guidelines for
developing business plan to
support local projects
Volunteer Experience Improvement Design template for reference;
• Increase volunteer engagement
Offer 1st webinar on how to get
started with your idea
• Minimize volunteer time investment in
overcoming unknown obstacles
• Create pride in ownership of new solutions
• Realize more immediate path forward on
projects being socialized in the local unit
Project Success - Metrics
•
•
•
Increase # of activities in the local unit
Higher member and volunteer
satisfaction with the local unit
Increased number of new program
opportunities worldwide
11
Budget
MGA
2015
$0
Notes
No budget dollars identified at this time.
Proposed 2015 MGA Priority Projects
Project
IEEE
Collaboratec
(Continuing2014)
Career
Experience
(Continuing2014)
Project Description
Desired Outcome
• Launch of Collaboratec (formerly • Valuable, trusted and well utilized tool for members to
PPCT) tool in Q1 to Members.
make connections with other technology professionals
• Career resources and tools
business plan implementation
The plan involves the following highlights:
• Career Networks
- People-to-people support at the heart of the
experience (distinct IEEE advantage)
- Virtual experience in PPCT
• Employment
- New: Coordinated job site resources for intuitive user
experience
- New: Social media based job posting using PPCT
- Modify: Globalize consultants offerings
• Compensation
- Create compensation calculators for geographical and
technology areas
• Professional Identity
- Modify: Extend ResumeLab offering to offer white
label, customized offering and integration with other
career resources
• Integration
- Coordinated using myIEEE 3.0 and PPCT/Collaboratec
platforms
- Globally relevant or specific region, technology, or
practice-based versions of experience
Proposed 2015 MGA Priority Projects
Project Description
Project
IEEE WIE
Business Plan
(NEW)
Desired Outcome
• Develop and execute year of IEEE •
Women in Engineer business
nd
plan. Including 2 WIE Int’l
•
Leadership Conf, onboarding
project specialist, expansion of
•
Program Partnership Program,
evolving communications,
improvement of Affinity Group
Support, initial planning for
•
Regional Workshops
•
Volunteer
Training
(NEW)
•
•
Establish the norm for MGA
volunteer training for the future.
Renew MGA training into one
unified umbrella program that
•
supports the needs of all
volunteers for geographic units. All
MGA training delivery program
offerings will be reviewed to asses
whether MGA volunteer needs are
•
being adequately addressed.
Conference: Increased attendance, satisfaction and 3rd
Party financial underwriting of the conference
Expansion of Program Partnership: Increased 3rd party
financial underwriting of the WiE Programs
Communications strategy: Improved coordination of WiE
communication channels, including social media and
planning for IEEE WiE web redesign
Affinity Group Support: Increased financial support of
Affinity Group activities
Regional Workshops: Begin planning for up to two
regional conferences
MGA will have an integrated training solution where
volunteers, regardless of the role they serve in, can easily
find the answers and explanation to meet their training
needs.
This program will establish cooperative agreements for
the content and message delivered to MGA volunteers
by: 1) committee led programs such as CLE and Volunteer
Leadership Program, 2) regions, 3) sections and 4)
societies (particularly in chapter training).
MGA Training curriculum as a pre-requisite for succession
planning, committee selection and special programs will
be evaluated with recommendations to the MGA Board.
Proposed 2015 MGA Priority Projects
Project Description
Project
Desired Outcome
• Young Professionals Committee •
Improving
Young
has developed a MSCW list of
Professionals
their efforts, they will be picking
Committee
the key projects to drive a small
Focus on the
subset to completion, high
Member
member participation, and high
(Continuingmember satisfaction
2014)
MGA Presence • RACI Charts developed to clarify •
in Global
roles and responsibilities between
Offices
MGA Staff, Local Office staff, Local
(ContinungVolunteers, MGA upper level
2014)
List of 2-3 key projects or initiatives that can be executed
in 2014 with directly accountable individuals, project
plans, clear quarter by quarter deliverables, status
updates, performance against expected measures of
success
India
Membership
Plan
(Continuing2014)
•
Execution of fully defined tactical plan for member and
membership development in India, based on planning
activities conducted in 2014
Japan
Membership
Plan
(Continuing2014)
•
volunteers
•
Implementation of the
membership development plan for
India, with clear tactical
deliverables at the section level
within India
•
The implementation of tactical
objectives of membership growth
plan for Japan
Seamless interface for volunteers to understand MGA
related activities
Execution of fully defined tactical plan for member and
membership development in India, based on planning
activities conducted in 2014
Proposed 2015 MGA Priority Projects
Project Description
Project
Metro Area
Workshop
(Continuing2014)
Facilitating
Volunteer
Initiatives
(NEW)
Desired Outcome
•
Metro Area Workshop for Sections •
Plan and execution of Metro Area Workshops conducted
at the local level in 2014
•
Develop a new MGA program to •
provide business and
implementation consultation for
•
new programs and activities
volunteers are interested in
pursuing in their local area.
The volunteer consultant role will
ensure coordination with other
IEEE Organizational Units to
discuss, gain support as necessary
and identify procedures that must
be in place to meet IEEE policy and •
governing practices.
Increase member engagement and interest in their unit
by supporting new activities and programs of interest to
volunteers in a local area.
Ideas brought forward can be evaluated and discussed
for assessment and durability, including business
planning, implementation and delivery of the program.
Development and delivery of business plan templates,
financial planning, cost and risk assumptions and other
operational planning guides would be made available.
Webinars and training materials could also be provided
when appropriate.
This program will result in the ownership of new and
increasingly novel approaches to activities in the local
units. Volunteers will go further with ideas they may not
have delivered due to uncertainty and lack of assurance
their ideas could be delivered.
•
Proposed 2015 MGA Priority Projects –
SC14 Reccommendations
Project Description
Project
Free Access to IEEE Digital
Library
•
Include free access to IEEE Digital Library as a member benefit. Promote
other IEEE Services and products based on their usage and preferences
Incentive and Recognition
Program for Companies
•
Develop an incentive and recognition program for companies that invest in
full or partial support of their employees’ IEEE Membership Dues
Loyalty Rewards
•
Introduce loyalty rewards such as publication access, conference fees,
standards for continued membership
Promotion tool for local events •
Provide a tool to build, promote, record, host and broadcast technical events
at the local level and make them available to IEEE members
Enhance vTools
Enhance vTools for better usability by volunteers and provide a training
program to the Sections
•