SUPERIOR MOTOR STARTING
SOLUTIONS
INTRODUCTION
2

HAARTZ RETAIL PVT. LTD. (Indore) is into
promoting and marketing the use of SYEMCO®
make Innovative, Energy Saving and Performance
Enhancing electrical solutions and products

SYEMCO® IMPEX (Indore) is into design and
manufacturing of high end and technically
superior motor starting solutions

Our group has supplied 10,000+ starters in India
and abroad to various reputed clients
Haartz Retail Pvt. Ltd.
INTRODUCTION (2)


3
SYEMCO® also manufactures following starting
solutions for Slip Ring Motors :

Stator-Rotor Controller

Rotor Controller

Eddy Current Inducer Controller
SYEMCO® has over 25+ years of experience in
supplying specialized motor starting solutions
with a vast technical know-how in the electrical
field
Haartz Retail Pvt. Ltd.
INTRODUCTION(3)
4

The founders of SYEMCO® have a rich experience
in the electrical field of more than 60 years

SYEMCO® has a state-of-the-art manufacturing
and testing unit in Indore, MP

We assure 100% Customer Delight to ensure a
life-long relationship with our Clients
Haartz Retail Pvt. Ltd.
AGENDA
5

INTRODUCTION

OVEVIEW OF CONVENTIONAL METHODS for Starting
of Squirrel Cage Motors

DOL

Star-Delta

Conventional ATS

Soft Starter
Haartz Retail Pvt. Ltd.
AGENDA (2)
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
DETAILED TECHNICAL INSIGHT into SYEMCO®
Power Saving Electrical Controller (using ATS
with Korndorfer Technology) for Squirrel Cage
Motors

CLIENTS

CONCLUSION
Haartz Retail Pvt. Ltd.
OVERVIEW OF CONVENTIONAL
METHODS


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DOL Starting

Cheapest & Simplest

High Starting Current implies High Inrush Current
Star-Delta Starting

Fixed torque (33%) as motor connected in Star at
starting

Considerable “Current Transients” due to open
switching process

Not a safe method to start bigger motors (ISS:39147.1.6)
Haartz Retail Pvt. Ltd.
OVERVIEW OF CONVENTIONAL
METHODS(2)


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Causes mechanical and electrical stresses and
breakdowns
Conventional ATS

Reduced Voltage provided by Transformer

Possible to vary starting current by providing
voltage tapings

Transients are still present as it uses open
transition technology
Haartz Retail Pvt. Ltd.
OVERVIEW OF CONVENTIONAL
METHODS(3)

9
Soft Starter

Inherent problem of Harmonics
electronics (Brochure attached)
due
to

Results in frequent breakdowns due to power
quality issues

Requires maintenance and difficult to do at site
by a normal electrician

Low working control voltage band : 360 to 450 V
Haartz Retail Pvt. Ltd.
OVERVIEW OF CONVENTIONAL
METHODS(4)

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Soft Starter (contd.)

Not environment-friendly as it uses nonrecyclable parts

Lesser intermittent duty cycle

Only a kit is provided without incoming and
outgoing separate terminal blocks

Harmonics cause extra heating of conductors and
hence energy losses in addition to causing
disruption in the surroundings
Haartz Retail Pvt. Ltd.
OVERVIEW OF CONVENTIONAL
METHODS(5)
In all of the above methods there is one or more of the following
drawbacks :
1.
Low torque not suitable for pumps etc.
2.
Energy Losses
3.
Transients resulting in Mechanical & Electrical Stresses causing
breakdowns
4.
Power Quality Issues (Harmonics)
5.
Voltage dip due to high inrush current
6.
Reduced motor life
7.
Frequent and difficult starter maintenance
8.
Motor burning
9.
M.D. shoots
Etc. Etc.
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Haartz Retail Pvt. Ltd.
OVERVIEW OF CONVENTIONAL
METHODS(6)
SO WHAT ARE WE SUGGESTING ? ? ?

SOMETHING INNOVATIVE AND NEW

SOMETHING THAT OVERCOMES THE PROBLEMS OF
CONVENTIONAL METHODS

A TECHNICALLY ADVANCED SOLUTION THAT IS FAR
SUPERIOR THAN ANYTHING IN THE WORLD
The answer is
SYEMCO® ATS (using Korndorfer Closed Transition
Technology and Pro logic)
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Haartz Retail Pvt. Ltd.
SYEMCO ATS (KORNDORFER
TECHNOLOGY)
13
Haartz Retail Pvt. Ltd.
SYEMCO ATS (KORNDORFER
TECHNOLOGY)(2)

14
Operation

Motor is connected in Delta from the start

Auto Transformer provides voltage to the motor
at start

Appropriate lower voltage tapping - customized
as per the application – is provided to the motor

After the motor has attained significant torque
changeover from Auto Transformer to On Line
takes place
Haartz Retail Pvt. Ltd.
SYEMCO ATS (KORNDORFER
TECHNOLOGY)(3)

15
Operation (contd.)

The changeover is “Closed Transition” i.e. during
changeover the Auto Transformer acts as a Choke
supplying voltage to motor – hence smooth or
stepless or soft starting takes place

The motor then runs on Line Current

The transformers are isolated from both the ends
to protect the contactors
Haartz Retail Pvt. Ltd.
SYEMCO ATS (KORNDORFER
TECHNOLOGY)(4)

Adjustable high torque


No Power Quality Issues


All standard electrical components ensure that
there are NO harmonics or other power quality
issues
Transient Elimination

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A high torque (upto 64%) possible and can be
customized by Voltage tapings
Korndorfer Closed Transition technology ensures
that Transients are eliminated
Haartz Retail Pvt. Ltd.
SYEMCO ATS (KORNDORFER
TECHNOLOGY)(5)

Motor Protection


Reduced Voltage Starter


Voltage controlled by Auto Transformer at the
time of starting
Maintenance Free

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Motor is connected in Delta at the time of
starting to avoid high inrush current in the motor
winding thus providing lesser heat generation
Does not need any maintenance basically a Fitand-Forget system
Haartz Retail Pvt. Ltd.
SYEMCO ATS (KORNDORFER
TECHNOLOGY)(6)


True Energy Savings

Reduced transmission losses as only 3 cables are
required and use of reduced wattage contactors

Unity Power Factor can be maintained at the
motor through our controller
Improves motor life

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As motor is connected in delta, motor and
winding life is improved
Haartz Retail Pvt. Ltd.
SYEMCO ATS (KORNDORFER
TECHNOLOGY)(7)

Customized design


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Designed as per requirements after analyzing
the Speed-Torque characteristics
Excellent Workmanship

Uses solid joint-less and manually forged cabling

Cabling is Hot tinned and duly Glass insulated

Use of High quality MS Enclosure
Haartz Retail Pvt. Ltd.
SYEMCO ATS (KORNDORFER
TECHNOLOGY)(8)

Better Intermittent Duty Cycle


Wide Control Voltage Band

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The Starter provides better IDC (no. of start-stops
per hour) as compared to soft starters
Wide range of working control voltage – 280 V to
480 V as against soft starter which gives only
between 360V to 450 V
Haartz Retail Pvt. Ltd.
SYEMCO ATS (KORNDORFER
TECHNOLOGY)(9)


Zero Maintenance

Requires no maintenance

Even the oil compartment is completely enclosed
so there is no chance of contamination
Starter Protection

21
The Transformer is isolated from both the ends
after the changeover to enhance protection
Haartz Retail Pvt. Ltd.
SYEMCO ATS (KORNDORFER
TECHNOLOGY)(10)

Ease of operation


Proven and Technically Advanced

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Push Button and Fully Automatic
Because of all the above points our Starters are
easy to use, technically advanced, attain high
torque and require practically no maintenance
Haartz Retail Pvt. Ltd.
CLIENTS
We have had the privilege to associate with reputed clients –
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
RUCHI SOYA GROUP OF INDUSTRIES (ALL INDIA OPERATIONS)

NAGORI CEMENT, DHAR (M.P.)

AMBIKA SOLVEX LTD., AKOLA, MANDSAUR, JAORA, PATHARIA
& KALAPIPAL.

SHARDA SOLVENT LTD. (A BHASKAR GROUP COMPANY), KOTA,
SHIVPURI, BIORA.

MICROINKS LTD., VAPI (GUJARAT).

BHARAT HEAVY ELECTRICCALS (BHEL).

OIL & NATURAL GAS CORPORATION (ONGC).
Haartz Retail Pvt. Ltd.
CLIENTS (Contd.)
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
PUBLIC WORKS DEPARTMENT (PWD – VARIOUS
STATES) water pumping schemes.

PUBLIC HEALTH ENGINEERING DEPARTMENT.

VARIOUS MUNICIPAL CORPORATIONS.

BEST & CROMPTON, CHENNAI.

INDIAN CORD CLOTHING COMPANY (ICC), PUNE.

CMC GROUP OF INDUSTRIES, SURAT.

SURFACE INVESTMENTS PVT. LTD., ZIMBABWE….and
many more.
Haartz Retail Pvt. Ltd.
CONCLUSION
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
Syemco controllers are an ideal fit for motors
coupled with machines which require high torque
initially

Syemco controllers provide very high mechanical
life of machines and oil seals’ life in pumps as
there are no mechanical stresses at the time of
starting

Syemco controllers are technically advanced and
superior to other starters in all aspects

Syemco group possesses the right knowledge and
manufacturing and testing facility to supply bestin-class products
Haartz Retail Pvt. Ltd.
THANK YOU
Haartz Retail Pvt. Ltd.
13-14 Dhenu Market,
Indore-452003(M.P.)
(0731) 2538906, 2542472
www.haartzretail.com
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