“Building Quality Supply Base” Harinder Jeet Singh Principal Counselor & Head 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 1 “Building Quality Supply Base” India : GDP Growth and Contribution of Manufacturing sector India - GDP growth % vs. Manufacturing contribution 25 20 15 10 5 -5 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 0 -10 GDP growth (annual %) Manufacturing, value added (% of GDP) Source : World Bank Manufacturing sector contribution to GDP has always been consistent 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 2 “Building Quality Supply Base” India’s Manufacturing Competitiveness Proven Product Development Capabilities Stable Economic Policies Proximity to Markets High Quality Standards India as a manufacturing hub Competitive Manufacturing Cost Large and growing domestic demand Availability of manpower Export Potential Indian Manufacturing positioned for a higher growth rate 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 3 “Building Quality Supply Base” Some interesting facts about Indian MSMEs (Supply Base) • 8% contribution towards India’s GDP • Account for 45% of manufacturing output • More than 26 million spread over the country • Producing 6000+ products • Employment to 59 million+ people • Share 40% to national exports currently • Growing at 35% over the last 2 years Unleash the hidden potential Source : MSME Annual Report 2009-10 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 4 “Building Quality Supply Base” What is Quality Supply Base all about ? Improve Productivity ? Revenue generation? Improve Quality ? ? Maximize Production ? Mfg Cost reduction? Energy saving? 22 June 2011 Technology up? © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 5 “Building Quality Supply Base” What is Quality Supply Base all about ? Improve Productivity ? Revenue generation? Improve Quality ? PEOPLE and ? Mfg Cost reduction? SYSTEMS Energy saving? Maximize Production ? Technology up? Too many parameters to work upon ? 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 6 “Building Quality Supply Base” Element # 1 Standardized work Use Techniques & Technology in process improvements Prevention systems Feedback and control systems Customer supplier relation building Systems robustness – the first step 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 7 “Building Quality Supply Base” Standardization as Base • Start with work standards - First – Need based updation of standards – Work instructions in local languages – Visual standards • Reaching the mass is the key • Focus on standardization while building capacities 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 8 “Building Quality Supply Base” A Work Standard Example Explanatory Photographs Explains the operation sequence Explains the quality, safety & standard related points 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 9 “Building Quality Supply Base” Element # 1 Standardized work Use Techniques & Technology in process improvements Prevention systems Feedback and control systems Customer supplier relation building 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 10 “Building Quality Supply Base” Element # 1 - Use Techniques & Technology in process improvements - 5S, 3M, SMED Quality Circle tools Kaizen Value Stream Mapping (VSM) Failure modes and effects analysis (FMEA) - Special focus on Low cost automations 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 11 “Building Quality Supply Base” Element # 1 Standardized work Use Techniques & Technology in process improvements Prevention systems Feedback and control systems Customer supplier relation building 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 12 “Building Quality Supply Base” Element # 1 Prevention systems – Extracting the advantage of technology & automations – Shift from Time based to Cycle Based maintenance – Process Maintenance 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 13 “Building Quality Supply Base” Element # 1 Standardized work Use Techniques & Technology in process improvements Prevention systems Feedback and control systems Customer supplier relation building 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 14 “Building Quality Supply Base” Element # 1 Feedback and control systems Traceability Visual control – Seeing is believing IT enabled Quality & production control systems 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 15 “Building Quality Supply Base” Visual control – “Seeing is believing” Visual control in material identification 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 16 “Building Quality Supply Base” Visual Communication of an Abnormality 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 17 “Building Quality Supply Base” Element # 2 • Safe and comfortable • Engagement of People • Imbibe Daily Work Management Bringing the Ownership 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 18 “Building Quality Supply Base” Element # 2 • Safe and comfortable work environment • Engagement of People • Imbibe Daily Work Management 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 19 “Building Quality Supply Base” Safe and comfortable work environment Spot coolers Casting shop: Adverse Conditions: Heat resistant protective gear 1.Molten metal handling 2.55C ambient temperature Air regulator 3.Working with die temperature of 350C 22 June 2011 Comfortable safety shoes © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 20 “Building Quality Supply Base” Daily Management System Role Clarity Development through collaborative approach - Openness to provide and implement ideas Higher the levels – wider the focus 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 21 “Building Quality Supply Base” Higher the levels – wider the focus Observation by Supervisors View by various levels 22 June 2011 Observation by Executives Observation by Manager Observation by Plant Head Check on Check function responsibility at every level © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 22 “Building Quality Supply Base” Element # 3 Communication across level Skill management – Multiskilling & structured training Capability building - Development of specialists Build systems adaptive to changes 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 23 “Building Quality Supply Base” Element # 3 Communication across level Skill management – Multiskilling & structured training Capability building - Development of specialists Build systems adaptive to changes 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 24 “Building Quality Supply Base” Element # 3 Communication across levels Seamless communication Change control displays 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 25 “Building Quality Supply Base” Seamless Communication 2-way Communication at all levels Dept. Head’s Monthly Communication Meeting Dept. Head’s Daily Communication Meeting “Communication is the real work of leadership.” 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 26 “Building Quality Supply Base” Element # 3 Communication across level Skill management – Multiskilling & structured training Capability building - Development of specialists Build systems adaptive to changes 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 27 “Building Quality Supply Base” Model of Manufacturing Excellence Ownership Sustainability Involvement Integration 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 28 “Building Quality Supply Base” Building Quality Supply Chain The CII - CLUSTER approach • Getting Together • Learning together • Achieving together By 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 29 “Building Quality Supply Base” CII – CLUSTER ROAD MAP Management System • H R Management • Cost Management • Energy Management • SMED • MIS - Key Indicators Equipment Quality • Model Machine • Breakdown Reduction Employee Quality (TEI) • 3M • 5S • Kaizen, Suggestion Scheme • Cost Consciousness 22 June 2011 Reliable Quality & Delivery at low cost Competitiveness Product Performance • Flow Manufacturing • Problem solving • Poka Yoke • Product Profitability Good Management Practices Healthy Equipments Motivated Employees © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 30 “Building Quality Supply Base” 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 31 “Building Quality Supply Base” Cluster Methodology • • • • • Assessment & short Listings Kick-off Common Training Programmes Individual handholding visits by counselors Review Meetings in the premises of one of the companies followed by visit to the company. • Documentation and sharing of improvements • Closing ceremony 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 32 “Building Quality Supply Base” KEY INDICATORS FOR SUPPLY CHAIN 22 June 2011 Not Right First Time Stock Turnover (Inventory Turn Ratio-ITR) Delivery Schedule Achievement Floor Space Utilization 5S Quick Changeover- Customer Response Safety Absenteeism No. of suggestions per employee Employees involved in Improvement Activities Cost of Internal Non-conformities Machine Breakdown (Hours) Machine Breakdown (Frequency) Energy Cost Savings © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 33 “Building Quality Supply Base” Major Benefits CII - Cluster CII – MOHALI CLUSTER BENEFITS 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 34 “Building Quality Supply Base” Major Benefits CII - Cluster CII – JALANDHAR CLUSTER BENEFITS Turnover Range of Cos – Rs 10 Crores to Rs 35 Crores Product Profile of Cos – Hand Tools Tangible Results (Avrg) of Jalandhar Cluster + Before Joining the cluster # One year after joining the cluster > > > Total Savings achieved by Cluster companies - Rs. 9.5 Crores < < < 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 35 “Building Quality Supply Base” Major Benefits CII - Cluster CII – GURGAON CLUSTER BENEFITS Turnover Range of Co’s – Rs 2 Crores to Rs 25 Crores Product Profile of Co’s – Auto Components Total Savings achieved by Cluster companies - Rs. 2.5Crores 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 36 Any Queries can be forwarded to ciicfc@cii.in 22 June 2011 © Confederation of Indian Industry CII-AVANTHA Centre for Competitiveness for SMEs 37