Culture, Identity and Property Market. Redevelopment of post-industrial district Zablocie in Krakow Malgorzata Zieba, PhD. Institute of Real Estate Market Department of Real Estate and Investment Economics Krakow University of Economics ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Zablocie – old industrial district of Krakow Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Research goals and potential application of results Verify impacts of culture for redevelopment of post-industrial areas according to Evans [2005, Measure for Measure: evaluating the Evidence of Culture’s Contribution to Regeneration, Urban Studies, Vol. 42, Nos 5/6] culture contributes to Physical regeneration of the area, eg.: changes in land use and building use, design of public space Economic regeneration, eg.: competitiveness and growth Social regeneration, eg.: social inclusion, identity, social capital, citizenship Application of results Improving the adequacy of local government redevelopment policy instruments Enhanced knowledge of cultural policy impacts, particularly on local society’s quality of life and local economic development (cultural policy) Understanding development patterns of local property markets in areas undergoing regeneration Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Research rationale & hypothesis Vast literature and several studies on the cultural regeneration and its impacts does not give clear answer how it really influences redevelopment, what its impacts on physical, economic and social development are Problem of measuring the impacts and evaluating the effects has not been yet solved Polish experience and research in the field of cultural regeneration is very limited – remarkable knowledge gap Hypothesis: Public infrastructural investments, investment facilitation (i.e. zoning map) necessary for redevelopment but cultural regeneration makes the area more human, friendly, attractive, known and positively recognized Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Cultural regeneration of Zablocie According to Colomb [2011], the term „cultural regeneration” means that cultural activities, infrastructure and events, are integrated into an area regeneration strategy alongside other environmental, social and economic acitivities Claire Colomb, 2011: Culture in the city, culture for the city? The political construction of the trickle-down in cultural regeneration strategies in Roubaix, France; Town Planning Review, vol. 82(1)2011. Regeneration of Zablocie, follows the global trend in the reshaping of urban economies and urban regeneration based on cultural and creative industries Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Theoretical debate over the role of culture in urban regeneration Evans, G. [2005, 2004]: measuring impacts of cultural activities on urban regeneration, Wansborough, Mageean [2000]: culture of great importance for local economic development and city marketing; significance of urban design for urban regeneration Garcia [2004]: cultural regeneration the result of emerging notion of culture as an economic asset; cultural consumption & cultural production; sustainability of cultural investments’ results; social aspect Colomb [2011]: significance of cultural investments for urban regeneration, urban competitiveness due to support for creative industries; limited and not fully recognized impact on social inclusion processes Francesca et al. [2010] high value added of cultural sectors in times of global restructing of economies and industries; evaluating the culture-led regeneration Bailey, Miles, and Stark [2004]: „overriding assumption that culture-led regeneration has a trickledown effect insofar as it enhances the quality of life of the wider community”. They concentrate on the strengthening of pre-existing sense of identity due to cultural investments and see it as major role of culture-led regeneration Sepe, Di Trapani [2010]: culture and creative industries as reflection of changing urban renewal policies that include identity, and social aspects more and more („cities are not just buildings and material structures, but also persons, networsk and intangible elements such as memory, history, social relationships, emotional experiences and cultural identities”) Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland creative industries Culture Cultural regeneration city competitiveness Production and consumption of culture Neglected Areas Regeneration Physical and spatial renewal City brand Economic Revival Local identity Social inclusion Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Research methods analysis of market data on property market: transaction prices and commercial investments questionnaire (internet survey) among residents of the area, local businessmen, and other members of local society – not completed yet In-depth structured interviews with major investors and local government officials (strategy, culture) – not completed yet general public opinion on Zablocie: analysis of internet discussion platforms, local newspapers, students’ opinion on Zablocie – partly completed on-site observation, regular, twice a year photographic documentation of changes and developments since 2006 analysis of secondary sources of information: local government strategic documents, investment reports, local legal acts; Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Identified disadvantaged areas in Krakow (2006) I. II. III. IV. V. VI. VII. VIII. Old Town, Kazimierz: historic, mix-use, centre of contemporaty metropolis Old Podgorze, Zablocie: post-industrial and residential, historic Zakrzowek&Debniki Krowodrza: residential, post-industrial (old transporta railway routes and stations) Old Nowa Huta: residential, historic, post-socialist town Plaszow: post-industrial, railway Lagiewniki: post-industrial Nowa Huta East: surroundings of steel work Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Urban regeneration areas in Krakow 2012 existing Local Urban Regeneration Programs: 1. Krakow Zablocie (2006) Krakow Old Town with Jewish District Kazimierz and Old Podgorze (2008) Krakow ‘old’ Nowa Huta (2008) 2. 3. 2 Dr Małgorzata Zieba ziebam@uek.krakow.pl 3 1 ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Regeneration of post-industrial district Zablocie – programming and legal framework Strategic development documents of the City: Study of Spatial Development Conditions and Directions (2003) Urban Regeneration Program for Krakow (2005) Development Strategy for Krakow (2005) Long-term Investment Plans for Krakow Local Zoning Plans Malopolski Regional Operational Program 2007-2013 Local Regeneration Program for Zablocie: 2006, modified and updated in 2010 Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Regeneration area Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Old Town city centre Zablocie Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Zablocie: functional division and diversification in Local Zoning Plan A: B: C: Old residential areas, historic, CBH Post-industrial area, commercial and housing developments, historic monuments, culture, education. Strategic area Post-industrial area, least developed, mostly mono-functional, commercial Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Zablocie – some features of the area Area (in hectares) Population Density of Number of private population companies (people per square km) Zablocie 175 4 222 Area A: 84% Area B: 5% Area C: 11% 241 677 (mostly SME up to 19 employees) Krakow 32 700 756 529 2 313,5 104 668 0,607% 0,094% - 0,0064% Source: Local urban regeneration programme for Zablocie, December 2008 updated version, City Council, Krakow Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Zablocie – goals of the urban regeneration programme 1. 2. 3. Economic: stimulation of economic development Social: activation, participation Spatial: spatial organization, protection of natural resources and cultural heritage, organization of built environment Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Transport – public investments new Kotlarski Bridge (completed and ready to use on 8th December 2001) new connection between southern districts of Podgorze and Zablocie with Krakow inner city, northern and eastern districts part of the strategic transport route Central Route, connecting eastern and northern districts of Krakow with southern districts and intercity roads (A4 cost 132.7 million PLN (circa €33million) 2 tram routes, 2-lane streets plus safety lanes, bicycle lanes, pedestrian walks. Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Transport – public investments City transit road: HerlingaGrudzinskiego Street (with Kotlarski Bridge its a part of Central Route), 4-lane road with parallel tram lanes Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Transport – public investments City Fast Tram Line and several ‘regular’ tram lines along Herlinga-Grudzinskiego, providing public transportation for new housing developments south of Zablocie and for Zablocie itself Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Cultural Investments in Zablocie Museum of Contemporary Art in Krakow MOCAK Historical Museum of the City of Kraków, new branch of the Museum - Oskar Schindler’s Enamel Factory Plac Bohaterow Getta (Square of Ghetto Heroes) Museum Cricoteka (Taduesz Kantor artwork and art heritage museum) – under construction Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland MOCAK 2004: Idea of museum of modern art emerged 2005: City of Krakow purchases premises of former Oskar Schindler’s Enamel Factory – future location of MOCAK and Historical Museum Ministry of Culture and President of Krakow signed agreement on financing the investment 2007: architectural project of MOCAK accepted 2009: construction starts: adaptation of 6 old buildings and construction of one entirely new Mai 2011: official opening of MOCAK Total cost of investment: PLN 70 Million (ca. €17.5Million) Exhibition area: 10 000 square meters Most important public cultural institution contend with modern art in Krakow Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Oskar Schindler’s Enamel Factory 2002: industrial activities in the premises of the old Enamel Factory ceased 2005: City of Krakow purchased premises of former Oskar Schindler’s Enamel Factory – future location of MOCAK and Historical Museum (Enamel Factory) 2007: Former administrative building of the Schindler’s factory became the seat of a new branch of the Historical Museum of the City of Kraków autumn 2008: part of the exibition opened: temporary short exibition on the history of place June 2010: Official opening of the permanent exhibition presenting the history of Kraków and its residents under Nazi German occupation (1939–1945) Member of International Coalition of Sites of Conscience Part of the Krakow Memory Route Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Former Enamel Factory premises in 2005 Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Former Enamel Factory premises in 2009 Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Enamel Factory premises in 2009 Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Enamel Factory premises in 2009 Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Historical Museum of the City of Kraków, new branch of the Museum - Oskar Schindler’s Enamel Factory in 2012 Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Historical Museum of the City of Kraków, new branch of the Museum - Oskar Schindler’s Enamel Factory in 2012 Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Museum of Contemporary Art in Krakow MOCAK Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Museum of Contemporary Art in Krakow MOCAK Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Museum of Contemporary Art in Krakow MOCAK Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Diamante Plaza – office building first modern office building in Zablocie completed in 2009 Spanish developer Aldesa A-class offices ca. 10 000 square meters of office space Construction cost estimated at ca. PLN 60-70 million Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Diamante Plaza – office building Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Garden Residence - housing first new residential project in Zablocie Alpha Development (Greek developer) completed in 2010 451 apartments, 512 parking sites Site area: 2,52 hectares PLN 7 000 – 11 000 / sqm premises of former cosmetics factory Miraculum estimated cost ca. PLN 100 000 000 Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Mlyn Lofts – luxury housing unique in Krakow project of adaptation of post-industrial building (mill) into housing – lofts Polish developer Krakow Lofts 6-storey building, 57 apartments 2007 – 2009 adaptation and completion Ca. PLN 15 000 / square meter Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Mlyn Lofts – luxury housing, neighbouring old factory Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Mlyn Lofts – under construction Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland College of Krakowska Akademia Constructed 2004 – 2008 Private college premises ca. 2 hectares Constructed in 3 stages Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Vistula River Boulevards – green areas Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Vistula River – developments on the other side Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Zablocie: old and still industrial Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Zablocie: old and still industrial Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Zablocie: old and still industrial Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Zablocie: old and still industrial Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Zablocie – multiplier effect of public investments Public investments: Kotlarski Bridge Herlinga Road MOCAK Schindler’s Factory Tram Line Square of Ghetto Heroes Private investments: Office projects (Diamante Plaza and other under construction: Enterprise Park) Garden Residence Mlyn Lofts Przemyslowa 15 Apartments Krakowska Akademia Ca. 500 million 2004 - 2011 ca. PLN 300 million 2001-2010 Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Notion, recognition of the district – preliminary results of the research Survey among students of real estate and spatial economy 52 responses Students as focus group „general public”: assumption that studying real estate and spatial economy makes them more knowledgeable of local development programs and problems, strategic for development areas, investments etc. Students at bachelor, master and postgraduate level Most of them under 30 years (72%) 36% of them for the first time ever heard on Zablocie during lectures and site-trip. 46% of students lives in Krakow They were asked about their opinion on Zablocie (open questions), on important investments for the development, on their knowledge of cultural and tourist attractions, on the factors of Zablocie attractiveness as a place to live and/or work; Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Do you think Zablocie is an attractive district? 80% 75% 75% 70% 60% 50% 40% 45% 36% 30% 25% 19% 20% 10% 0% as a place to live as a place to work, settle the office of the company as an area to invest in real estate as a place to spend free time (culture, night life, sport) Dr Małgorzata Zieba ziebam@uek.krakow.pl as a place to study as a place to work ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland What factors, make Zablocie attractive district? 0% 10% 20% 30% 40% 50% Location 51% 51% History, special identity of the district 28% 17% 30% 4% 28% 2% Availability of investment land 15% Cultural institutions and tourist attractions 15% Attractive neighbourhood 77% 28% 30% Close distance to the Vistula Boulevards Prestige of the district 80% 72% 42% Low prices of properties Existing local zoning plan 70% 49% Public and private transportation No limits for new investments because of no CBH protection 60% 4% 49% 23% 19% 2% 2% Dr Małgorzata Zieba ziebam@uek.krakow.pl an area to invest, have office, work an area to live, spend free time, recreation 90% ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Which investments (private, commercial, of Local Government) enhanced attractiveness and recognition of Zablocie? development of transportation facilities: Kotlarski Bridge, Herlinga-Grudzinskiego Road, new tram and bus lines construction of commercial office buildings like Diamante Plaza construction of new residential buildings opening of Museum of Contemporary Art Krakow MOCAK opening of the Historical Museum of the City of Krakow "Schindler's Factory" location of the campus of the College of Krakowska Akademia Dr Małgorzata Zieba ziebam@uek.krakow.pl 79% 28% 43% 42% 64% 58% ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Which cultural institutions, tourist attractions of Zablocie you know? 4% 11% 58% Schindler's Factory 36% MOCAK MHMK none Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland How would you describe Zablocie (choose 3 descriptive words)? 45% developing area, 'with future' 2% 53% commercial nice industrial interesting 6% 25% 2% unique ’the only one like this' important address on the cultural map of Krakow ugly 8% chaotic neglected 11% 55% unfriendly 15% 17% Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland 0% 10% 20% 30% 40% 50% 60% 70% 80% more green and recreational areas, development of the Vistula Boulevards 55% improving the quality of public space (roads, streets, pedestrian walks, etc.) What would make the district more attractive as location for economic activities? 68% more cultural initiatives and projects 28% more entertainment facilities 28% improving the quality and technical state of housing stock more social infrastructure facilities (schools, kindergarten, services, shopping, etc) more investment in technical and communication infrastructure more promotion more support for investors 0% others 2% Dr Małgorzata Zieba ziebam@uek.krakow.pl 34% 45% 49% 45% ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Property market in Zablocie „Each story of regeneration begins with poetry and ends with real estate” Klunzman, K. (2004) keynote speech to Interreg III Mid-term Conference, Lille, in: Regeneration and Renewal, 19 November. transaction prices 2006 – 2011 all types of properties: residential, land, houses database that was accessed included only representative transactions in major residential projects like Garden Residence; hence limited number of transactions presented Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Transactions and prices of land 1600 1495,51 1400 1200 1086,96 1000 800 792,39 620,35 600 526,11 367,57 470,59 400 271,92 383,62 401,52 200 599,32 532,86 231,1 181,27 176,99 127,47 Price per square meter PLN Dr Małgorzata Zieba ziebam@uek.krakow.pl 2011-10-01 2011-07-01 2011-04-01 2011-01-01 2010-10-01 2010-07-01 2010-04-01 2010-01-01 2009-10-01 2009-07-01 2009-04-01 2009-01-01 2008-10-01 2008-07-01 2008-04-01 2008-01-01 2007-10-01 2007-07-01 2007-04-01 2007-01-01 2006-10-01 2006-07-01 2006-04-01 2006-01-01 0 ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Transactions and prices of land in Zablocie 2006-2011 1600 1400 1200 Var2 1000 800 600 400 200 0 2006-03-24 2007-04-28 2008-06-01 2009-07-06 2010-08-10 2011-09-14 2006-10-10 2007-11-14 2008-12-18 2010-01-22 2011-02-26 2012-04-01 Dr Małgorzata Zieba ziebam@uek.krakow.pl Var1 ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Transactions and prices of apartments 20000 18084,09 18000 16000 14000 13667,45 12950,04 12000 10594,82 10508,81 9986,53 10000 10647,63 9570,84 8457,88 8000 8571,82 8371,94 7714,44 6000 6593,26 4617,83 4646,46 5100 4000 4014,31 3121,21 2000 4804,77 4148,15 4972,73 3893,44 3301,13 0 2006- 2006- 2006- 2006- 2007- 2007- 2007- 2007- 2008- 2008- 2008- 2008- 2009- 2009- 2009- 2009- 2010- 2010- 2010- 2010- 2011- 2011- 2011- 201101-01 04-01 07-01 10-01 01-01 04-01 07-01 10-01 01-01 04-01 07-01 10-01 01-01 04-01 07-01 10-01 01-01 04-01 07-01 10-01 01-01 04-01 07-01 10-01 Price per square meter Dr Małgorzata Zieba ziebam@uek.krakow.pl ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Transactions, prices and price-trend in Zablocie 2006-2011 20000 18000 16000 Var2 14000 12000 10000 8000 6000 4000 2000 2006-03-24 2007-04-28 2008-06-01 2009-07-06 2010-08-10 2011-09-14 2006-10-10 2007-11-14 2008-12-18 2010-01-22 2011-02-26 2012-04-01 Dr Małgorzata Zieba ziebam@uek.krakow.pl Var1 ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Transactions and prices of houses 3000 2500 2603,23 2000 1500 1523,81 1666,67 1523,81 1000 1167,57 500 0 2006-01-01 2007-05-16 2008-09-27 2010-02-09 2011-06-24 Price per square meter PLN Multifamily town-houses 4857,44 750,18 1013,33 20 06 20 -0 1 06 -0 1 20 -0 4 06 -0 1 20 -0 7 06 -0 1 20 -1 0 07 -0 1 20 -0 1 07 -0 1 20 -0 4 07 -0 1 20 -0 7 07 -0 1 20 -1 0 08 -0 1 20 -0 1 08 -0 1 20 -0 4 08 -0 1 20 -0 7 08 -0 1 20 -1 0 09 -0 1 20 -0 1 09 -0 1 20 -0 4 09 -0 1 20 -0 7 09 -0 1 20 -1 0 10 -0 1 20 -0 1 10 -0 1 20 -0 4 10 -0 1 20 -0 7 10 -0 1 20 -1 0 11 -0 1 20 -0 1 11 -0 1 20 -0 4 11 -0 1 20 -0 7 11 -0 -1 1 001 6000 5000 4000 3000 2000 1000 0 Dr Małgorzata Zieba ziebam@uek.krakow.pl Price per square meter PLN ERES 19th Annual Conference,13th-16th June 2012, Edinburgh, Scotland Conclusions Infrastructural investments & regulations (hardware) had major impact on area redevelopment but in the ‘next phase’ and longer time, cultural investments may create the image, improve the quality of life (software) major impact on the district’s image had: public infrastructural investments cultural projects, i.e. Schindler’s Factory, MOCAK development of educational facilities district is still perceived as neglected, industrial no consistent, strong positive image has emerged district seen as attractive because of location features, communication & transportation, investment feasibility (zoning map, no cultural built heritage protection) Dr Małgorzata Zieba ziebam@uek.krakow.pl