IBM PureSystems
A new family of expert integrated systems
Torben Skov, IBM PureSystems, Nordic (tskov@dk.ibm.com).
© 2012 IBM Corporation
To realize the promise of a Smarter Planet,
enterprises must address the IT conundrum
Meet the insatiable demand for new service….
32.6 million servers
worldwide
• 85% idle computer
capacity
• 15% of servers run 24/7
without being actively
used on a daily basis
1.2 Zetabytes (1.2
trillion gigabytes) exist
in the “digital universe”
• 50% YTY growth
• 25% of data is unique;
75% is a copy
Between 2000 and 2010
• servers grew 6x (‘00-’10)
• storage grew 69x (‘00’10)
• virtual machines grew
51% CAGR (‘04-’10)
Data centers have
doubled their energy use
in the past five years
• 18% increase in data center
energy costs projected
Internet connected devices
growing 42% per year
Since 2000 security
vulnerabilities grew
eightfold
…while IT
budgets
are growing
less than 1%
per year.
2
IT Operating Costs
Worldwide Spending on Servers, Power, Cooling, and Management Administration
$247 B est.
$217 B
11%
$175 B
12%
$130 B
$100 B
29% 63%
1996
22%
16%
33%
11%
8%
20%
43%
46%
2001
New Server spending
51%
2006
66%
69%
2011
2013
Power and cooling costs
Server management and admin costs
Source: IDC, 2012
© 2012 IBM Corporation
Integration yields simplicity and flexibility
Open tools and easy app access through Application Store
Page 4
© 2012 IBM Corporation
What if we could do the same integration in an optimized IT System ?
Networking
Storage
Virtualization
Management
Compute
Tools
Applications
Flexible and open choice in a fully integrated system
5
© 2012 IBM Corporation
Introducing a new category of computing – a Smarter Computing System
that lowers cost and improves productivity.
PureSystems Center
“IBM APP Store”
Compute Nodes (ITE)
(POWER & x86)
Enterprise Chassis
High Speed
Networking Switches
(BNT and Brocade)
Page 6
Systems Management
Appliance (FSM)
Integrated Storage
© 2012 IBM Corporation
Break through Systems Management
New World Class User Experience
 Unmatched integrated control
across servers, storage and
networking
 Virtualization in it’s DNA
Chassis
Map
 Brand new world class user
experience
 Customizable management
profiles to match your
administrative structure
Remote Presence
Quick Search
 Dynamic allocation of virtual
server, storage and network
resources to ensure workload
optimization
 Integrates with existing IBM
platform and enterprise
management
Mobile Devices
Setup Wizards
7
IBM PureSystems
Introducing the first family of systems with integrated expertise
IBM PureFlex System
Infrastructure System: Expert
at sensing and anticipating
resource needs to optimize
your infrastructure
IBM PureApplication and
IBM PureData System
Platform System: Expert at
optimally deploying Cloud Services
and running applications for rapid
time-to-value as well as Big Data
(Transactions, Analytics and
Operational Analytics)
Integration by Design
Built-In Expertise
Simplified Experience
• Factory integrated hardware and
software, optimized and tuned to the
task
• Integrated management across all
elements of the solution
• Security, designed in from firmware
up thru the application to prevent
denial of service attacks.
• Built for cloud, an integral part of
IBM SmartCloud Foundations
• Patterns of Expertise from IBM
and Solution Providers
• IBM PureSystems Centre: an
online catalog of applications and
patterns.
– Over 180+ solution provider
offerings optimized for IBM
PureSystems
– Workload patterns ranging from
ERP, Business Intelligence, Social
Business, BPM, Web transactional
and more
• Built in analytics to optimize query
performance and storage efficiency.
8
• Simplifying the IT lifecycle: Easy
to procure, up and running in hours,
integrated management, upgrade
without downtime.
• IBM PureExperience to accelerate
adoption and usage
© 2012 IBM Corporation
Flexibility and Simplicity in acquisition
A continuum of value from fully configurable to integrated expertise
Flex System Building Blocks
Chassis
14 half-wide bays
for nodes
Compute Nodes
Power 2S/4S*
x86 2S/4S
IBM PureFlex System
Pre-configured, pre-integrated
infrastructure systems with
compute, storage, networking,
physical and virtual management,
and entry cloud management with
integrated expertise.
IBM PureApp & PureData
Pre-configured, pre-integrated
platform systems with middleware
designed for transactional web
applications and enabled for cloud
with integrated expertise and
Big Data
Storage Node
V7000
Expansion inside
or outside chassis
Management
Appliance
Optional
Networking
10/40GbE, FCoE,
IB
8/16Gb FC
Expansion
PCIe
Storage
9
© 2012 IBM Corporation
IBM PureFlex System configurations
Express
Standard
Enterprise
 Infrastructure for
 Infrastructure for
 Infrastructure for
Small and midsize
businesses. Most
affordable entry
point
application servers
with supporting
storage and
networking
scalable cloud
deployments.
Redundancy for
resilient operation
Designed for
• Cloud - SmartCloud Entry included on Standard and Enterprise
 Choice of architectures: IBM POWER7 and/or Intel x86 processors in same system
 Choice of OS: AIX, IBM i, Microsoft Windows®, and Linux from Red Hat, SUSE
 Choice of hypervisors: PowerVM, KVM, VMware, or Microsoft HyperV
 Simplicity: Integrated, single system management across physical & virtual resources
10
© 2012 IBM Corporation
IBM PureSystems delivers the core capabilities clients need:
Designed-in adaptability to overcome traditional hurdles
From traditional
To PureSystems
Value delivered
Up and running in months
Complete infrastructure stack upand-running in hours
Faster time to value
Over-purchase and provision
Built-in workload elasticity
Automated workload scalability
Multiple tools per component
Single point of management
Integrated service and software
management
Piecemeal order and support of
hardware and software
Complete, pre-integrated software
and hardware
Simplified acquisition and support
Create custom solutions to work
with what you have
Easy integration through openstandards computing
Integrated into current environment
Hard to maintain complex
and fragile custom solutions
Simple, well-managed flexibility and
extensibility
Easily adapts
to meet current needs
Page 11
© 2012 IBM Corporation
What does it mean for the Client?
“Why buy?”
Agility
Efficiency
• Get up and running in hours, cutting new
application deployment from months / years
• 100X faster deployment with
application patterns expertise
• Save up to 50% of applicable IT
costs over traditional IT approaches
• Accelerate deployment of infrastructure
stack running in hours and not months
• Cut lifecycle maintenance time in
half with no downtime
• Speed of Entry Cloud deployment
in ‘Four simple Clicks’
Simplicity
Expert
Integrated
Systems
Control
• Increased Productivity by
freeing up time from procuring,
supporting, testing & deploying assets
• Avoid delays due to limited IT skills or
complex integration with factory integration
and built-in expertise
• Maximize flexibility with choice of
architectures, and open standards
• Maintain more quickly and easily with
integrated system patches
• Intelligently manage cloud
environments
• Lower risk, costs and Single
Point of Failures with automated
provisioning and management
12
Competitive offering and positioning
General Purpose
System x
Blade Servers
Power Systems
System z
UCS Servers
ProLiant
Integrity Systems
Page 13
Integrated Systems
Appliances
PureFlex System
PureApplication System
PureData System
Netezza
WebSphere DataPower
ProtecTier …
VCE Vblock
NetApp FlexPod
UCS DMS Appliance
UCS Greenplum
Converged System Cloud System
(Matrix Systems) Virtual System
SPARC Servers
SPARC SuperCluster
Sun x86 Systems
Exadata
Exalogic
PowerEdge
Active System 800
(Active Infrastructure)
Vstart 100
AppSystem
Exalytics
Oracle Database
Appliance (ODA)
Big Data Appliance
© 2012 IBM Corporation
Only PureFlex truly consolidates the complexity of your data center
X86
x86
Compute
Power
Power
IBM
Storage
IBM
EMC
EMC
NetApp
NetApp
HP
HP
Juniper
Network
IBM
Cisco
Cisco
Brocade
Brocade
OS
Windows
AIX
AIX
IBM i
IBM i
Linux
Linux
PowerVM
Virtualization
VCE Vblock
Juniper
IBM
Windows
14
x86
X86
PowerVM
Hyper-V
Hyper-V
KVM
KVM
VMware
VMware
© 2012 IBM Corporation
What makes PureSystems Different!
IBM PureSystems
Traditional Systems
Integrated by Design:
Workload optimized configurations
designed for performance and efficiency
Pre-integrated, configured & tested
systems - up and running in hours
Integrated system management that
easily works w/ existing tools
Client Design, Procure & Integration
Specialists, across silos, design, size
and procure system components over
weeks-to-months
Teams manually integrate, configure
and test IT solutions
Configure multiple management
interfaces and integrate w/ existing tools
Built in Expertise:
Rapidly provision resources & deploy
applications (dev/test/production)
Client Expertise/Tuning:
Manually provision resources and
deploy applications
Operations to monitor, adjust, add,
configure capacity to match demand
 Experts design/implement/ensure high
availability
Easily scale with changing demands
Provide high availability
Simplified Experience:
Single, integrated system management
Single fix/update for entire system
Single support line
15
vs.
Client Managed IT Lifecycle:
 Use multiple/diverse siloed
management interfaces
 Coordinate multi-vendor HW and SW
maintenance & upgrade policies and
schedules
 Client managed support relationship w/
multiple vendors
© 2012 IBM Corporation
PureFlex value propositions --- kundens værdi af PureSystems ?
 Forenkling af de administrative opgaver:
 Pure Systems forenkler virksomhedens daglige administrative arbejde omkring installation og management af IT
infrastrukturen i danske virksomheder.
 Ét samlet management værktøj
 En stor del af det daglige arbejde kan automatiseres så virksomhedens server, storage og netværks administratorer kan
arbejde med det der giver værdi for virksomheden: udvikle nye løsninger.
 Integrer Power (AIX/UNIX), System i, x86 (windows system) og Linux
 Virksomheder der har flere af disse platforme kan konsolidere på tværs af systemerne og dermed optimere
 brugen af de tilstedeværende system resourcer.
 Kom nemmere og hurtigere i gang med drift.
 PureSystem er en integreret platform der kommer pre-testet og færdig installeret i en chassi og standard rack.
 Dermed skal kunden blot sætte strøm og netværks kabel til. Workload kan umiddelbart efter lægges på systemet.
 Der spares ugers arbejde på installation, kabling, aftestning og integration af alle nødvendige system komponenter.
 Efter Installaton
 PureSystems har ét management værktøj til dine Servere, Storage, netværks og virtualiserede
komponenter.
 Spar tid (penge og ressourcer) via PureSystems unikke administrationsværkøtjer. Normalt skal kunderne have Serveradministratorer, Storage-administratorer,Netværks-administratorer og ofte også virtualiserings-administratorer, der alle
benytter hvert sit administrations værktøj.
 Med IBM PureSystems er der kun ét administrations værktøj der kan styre alle system resourcer.
 Større integration i virksomherdernes IT afdelinger – og derved store muligheder for at være mere effektive
 Kom hurtigt i gang med Cloud.
 Med et IBM PureSystem har du fra dag 1. en løsning der er klar til brug (Server, storage og netværk).
 Dermed kræves kun IBM Cloud Entry der ligeledes kan leveres præ-installeret for at Cloud systemet er klar til produktion.
 Produktionsklart Cloud system på et par dage
© 2012 IBM Corporation
Thank you!
Questions ?
askpureflex@us.ibm.com
askpureflex/rochester/ibm
17
Workload Optimization
Consolidate SAP Landscapes with IBM PureFlex Systems
Results:
Consolidate
Reduce SAP system (online) cloning
from 14 hours to 30 minutes
Mixed Processor architecture
Reduce SAP Post Copy automation
optimized on IBM PureFlex System:
from 5 days to 5 hours
 IBM Flex System™ p260 Compute Nodes
 IBM Flex System™ x240 Compute Nodes
 IBM Flex System Manager
 8Gb Fibre Channel switch
 10Gb Ethernet switch
 IBM Storwize V7000 Unified storage
 IBM Smart Cloud Entry (optional)
 1 Rack; 1 PDU
Reduce dynamic SAP Instance provisioning
from 1 day to 5 minutes
“
Note: Please see speaker notes for additional details on the
configuration used in the technical optimization project.
The SAP logo is a trademark or registered trademark of SAP
AG in Germany and several other countries and is reproduced
with the permission of SAP AG.
18
The SAP application portfolio is open to capitalize on the reliability
and scalability of a heterogeneous POWER & x86 infrastructure.
IBM's PureFlex System will enable our clients to tune their server
and storage infrastructures, matching the various SAP workloads
onto an optimized system. It promises to be a new way of
simplifying the deployment and management of enterprise
applications.
”
— Sethu M, Deputy CTO, Head of Product Architecture and
Technology Strategy, SAP
© 2012 IBM Corporation
Workload Optimization
IBM PureFlex Systems optimizes SAP x86 environments
with industry leading benchmark
Optimize
“
Benefits:
71% reduced energy costs
40% improved staff efficiency
80% reduced facility costs
The SAP application portfolio is open to capitalize on the
reliability and scalability of a heterogeneous POWER &
x86 infrastructure. IBM's PureFlex System will enable our
clients to tune their server and storage infrastructures,
matching the various SAP workloads onto an optimized
system. It promises to be a new way of simplifying the
deployment and management of enterprise applications.
”
— Sethu M, Deputy CTO, Head of Product
Architecture and Technology Strategy, SAP
Intel x86 architecture
optimized on IBM PureFlex
System
The SAP logo is a trademark or registered
trademark of SAP AG in Germany and several
other countries and is reproduced with the
permission of SAP AG.
19
© 2012 IBM Corporation
Workload optimization
Optimizing Linux applications for IBM PureFlex System
Optimize
Intel x86 architecture
J2EE application on Red Hat
 Achieved greater VM density
(4.0 tiles vs 6.4 tiles)
 Improved Productivity with rapid deployment
(15 minute install vs. 2.5 minute clone per VM)
Red Hat optimized on IBM PureFlex System:






IBM Flex System™ x240 Compute Nodes
Red Hat Enterprise Linux 6.2
KVM
IBM Storwize V7000 Unified storage
IBM WebSphere
IBM DB2
Results:
60% greater VM density
6x faster speed of deployment
“
The IBM PureFlex System brings another level of choice and
flexibility for IBM’s and Red Hat’s customers bringing together
the POWER7 and x86 architectures into a platform architecture
that enables broad scale deployment of IT solutions for small
and medium enterprises all the way up to the largest enterprise
and mission critical computing workloads.
”
— Jim Totton, VP & GM, Platform Business Unit, Red Hat
20
© 2012 IBM Corporation
Optimizing Vision High Availability Solutions
for IBM PureFlex Systems
Results:
Vision Solutions High Availability in a
mixed architecture environment
Accelerated deployment with virtual
appliances
Vision Solutions for:
 Real-time application and data protection means nearzero data loss for increased productivity
 Full server failover executed in minutes, not hours
 No distance limits for backup server
 Superior replication technology and performance
Optimized on IBM PureFlex System:
 Integrated Virtual Appliances simplifies deployment and
reduces costs, automating manual efforts
 Powerful integration with IBM Flex System Manager
provides critical system information and status related
to system and application availability
Running:





21
IBM Flex System™ p260 Compute Nodes
IBM Flex System™ x240 Compute Nodes
IBM Storwize V7000 Unified storage
IBM AIX, IBM i, Microsoft Windows and Linux
Vision Double-Take and MIMIX
Optimize
Reduce costs and administrative time
Server failover in minutes, not hours
“
Vision Solutions is excited about IBM’s PureFlex
Systems as it represents a breakthrough in
computing platforms. Our customers will benefit from
simplified deployment of a high availability solution to
protect their most critical applications all from a
unified system leveraging a single interface.
”
– Bob Johnson, Vision Solutions, Executive VP
Sales & Marketing, Vision Solutions
© 2012 IBM Corporation