The Transformative Power of M2M
Wayne L. Ward
Vice President, Emerging Solutions Group
Sprint Nextel
What Exactly Is M2M?
M2M: (noun), ma·chine-to-ma·chine
Pronunciation: \ muh-sheen \ too \ muh-sheen
Definitions:
1: (M2M); a popular Norwegian pop band (#1 Wikipedia Search Result)
2: (M2M): (a) is about connecting people, devices and systems in new and
transforming ways. Simply put, M2M is the automatic communications
between devices without human intervention. (b) It often refers to a
system of remote sensors, middleware, software and applications that
is continuously transmitting data to a central system.
3:(M2M); (a) is an amazing growth opportunity transforming the way
people and machines interoperate. (b) $$$
2
© 2010 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
M2M & Why it Matters?
• One of the fastest growing areas worldwide
• Reliable, ubiquitous, and affordable
wireless networks
• Shrinking modules/devices at lower cost
• Clear ROI for businesses
• Minimal acquisition costs, minimal subsidies
across equipment/network value chain
3
© 2010 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
How Big is the Opportunity?
North American M2M connection revenue
by application CAGR 2007-2014 = 24%.
Source: ABI Research, 4Q/2009
72m M2M devices are expected to be
connected in North America by 2014.
Source; ABI Research, 4Q/2009
4
The number of activated
emerging wireless
devices, including
smartphones, wireless
CE, and enterprise M2M
applications, will grow
from 53.5m in 2008 to
268m by 2013. Source:
nCode, 3/09
© 2010 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
Drivers for Adopting M2M
Fleet
Management
Smart Grid
Regulatory
Greater Efficiency
• Business process
efficiency
• Energy efficiency
• Regulatory
compliance
Down Economy
5
New Capabilities
• New business
models
• Improved safety &
security
• Improved customer
service
Pay-as-you-drive
Insurance
Telehealth
Asset Tracking
Up Economy
© 2010 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
M2M Spans Several Verticals & Industries
Automation &
Control
ATM/POS
6
Fleet
Utilities
Telematics
Digital Signage
Security
Vending
Emergency
Public
Transport
ConsumerConnected
Devices
Telemedicine
© 2010 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
New Business Models are Evolving
Application Example
Business Model Details
Pay-As-You-Drive Auto
Insurance
Now, insurers can write policies based on detailed,
individual driver behavior instead of relying solely on
actuary tables.
Smart Grid
Now, utilities can use Demand Response (DR) functionality
to forgo expensive capital plant expenditures or spot
market energy purchases.
Content Delivery
Now, e-book vendors can instantly and transparently
deliver content to customers, without requiring a cellular
subscription.
Telehealth
Now, health organizations that are paid on the basis of
patient wellness can reduce care costs and improve results
through remote patient monitoring.
People Tracking
Now, law enforcement can locate at-risk people (e.g.
Alzheimer’s patients) any time, anywhere through cellular
tracking/locating.
7
© 2010 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
Key M2M Solutions Considerations
Network
Experience
M2M/
Embedded
Solutions
Open
Architecture
Support
Services
8
© 2010 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
Killer 4G M2M Vertical Applications
Digital Signage
Remote Monitoring/Diagnostics
Digital Surveillance (CCTV)
Two-way Video Conferencing
WiFi Enablement
Asset Tracking
GPS Tracking & Routing
Passenger Interactive Monitors
Infotainment Services
9
© 2010 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
New M2M Business Models
are Changing the Way
We Live and Work
A New M2M Business Model
• Dedicated Readers
• Smartphones
• Tablets
STORE
Publishers
Wireless
Transport
• Notebooks &PCs
Sprint has teamed with Skiff to deliver a new M2M business model focused
on e-reading and the publishing industry.
11
© 2010 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
A New M2M Business Model
The Continuous Improvement Process
Driving
event
triggered by
unusual
force
Behavior is
monitored to
verify
change
Event
downloaded
via Sprint
Network
Continuous
Improvement
Process
Driver
returns to
the fleet
using
guidance
DriveCam
reviews &
scores event
High
concern
events
assigned for
coaching
Staff
coaches
drivers
when
necessary
A New M2M Business Model
13
© 2010 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
Thank You!
Your inspiration, made real.
www.PowerYourIdeas.com/m2m
© 2010 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.