cloudpaging

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We came out of stealth on 5th March 2012
:: with a bang ::
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
”Blew my mind”
”Have not seen anything like this before”
,
”Pure freaking magic”
”Instant gratification”
”Makes any app a Web app”
“As fast as the real thing,
even over 3G”
“BLOWN AWAY
could change the entire
software industry”
”Streaming gets a new
face with cloudpaging”
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
“magic is the term to describe this”
“massive potential for enterprise users”
:: Osman Kent and Numecent
 Co-founder CEO of Numecent
Originally came as investing Chairman (brought in $1M)
 Became the CEO in 2011

 Osman was previously co-founder & CEO of 3Dlabs
At one time an almost $1Bn chip company on NASDAQ
 One of the fathers of GPU and OpenGL on the PC

 Numecent is the inventor of ‘cloudpaging’ (and app virtualization before that)
Numecent is the parent company of Endeavors who pioneered the technology
 Has 10 foundational US patents in this field
 Located in Irvine (CA) and London (UK) – with a growing worldwide eco system

PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
:: Rest of the executive team
100+ man years of experience
(27 people in total, rest are mainly engineers)
Paul Hacker
Hildy Shandell
Dr Art Hitomi
Ed Corrente
Co-founder VP of Sales
& Business Development
COO
Co-founder and CTO
CFO
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
:: Recent news update
 Series-A funding round
$2M recently received from strategic corporate investors,
 $5M more in progress - shareholders approved up to $10M
 This is in addition to $7.5M seed finance through Endeavour Ventures

 Red Hat Partnership
We are the virtualized application delivery and deployment solution for RHEV3
 Validates our platform agnostic software delivery into VDI desktops
 Opening up new opportunities worldwide

 Spin-out of Approxy - transforming cloud-gaming
Incubated first as a JV – now spun out as a self-standing entity
 Licensed to use our technology to transform cloud gaming

 Unveiling of cloudpaging
Disruptive successor to streaming for non-linear assets (apps, games & content)
 Incorporates a brand new digital transport technology

PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
:: A brief history
Cloudpaging is our 4th generation technology
We invented application virtualization and streaming before cloudpaging
Spinout
UCI/Darpa
Endeavors & Stream Theory
Tadpole invested
around $40M in R&D
1999
MBO
2001
Stealth mode
$7.5M angel round
2009
$10M Series-A Round
2012
cloud-gaming spinout
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
:: A battle tested fundamental patent estate
Built the foundations of application virtualization and streaming
(and 10 additional pending)
Patent No.
6,453,334
7,451,196
7,062,567
Title
Method And Apparatus To Allow Remotely Located Computer Programs And/Or Data
To Be Accessed On A Local Computer In A Secure, Time-Limited Manner, With
Persistent Caching
Method And System For Executing A Software Application In A Virtual Environment
6,918,113
Intelligent Network Streaming And Execution System For Conventionally Coded
Applications
Client Installation And Execution System For Streamed Applications
6,959,320
Censored
for your
protection
Client-Side Performance
Optimization
System
For Streamed Applications
7,043,524
Network Caching System For Streamed Applications
7,096,253
Method And Apparatus For Streaming Software
7,577,751
Software Streaming System And Method
7,240,162
System And Method for Predictive Streaming
8,024,523
Opportunistic Block Transmission With Time Constraints
Microsoft and Citrix are licensees of our patents but not of the technology
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
:: Friction free throughout the food chain
Same technology – different use cases and user perspectives
For users
For ISVs
& Intermediaries
For Enterprises
& SMBs
We are like dropbox for software – agile
painless and ITfree
A secure, license managed
and very fast digital transport platform
A managed, compliant, low cost and rapid software
provisioning platform
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
:: Example use cases
From selected customers
ISV
OEM
Enterprise
CAD portal
App Portal
for 25,000 students
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
University
App Portal
:: A word on spin-outs
We plan to do more spin-outs in well defined verticals
Incubate, help fund, then spin-out – maximizes shareholder value
Approxy
2
(completed)
3
Numecent – Cloudpaging Technology
Broad and far reaching applications
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
4
What we do
we are a b2b software business
fanatical about users
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
:: We solve 3 fundamental problems
Three component parts of our cloudpaging technology
Cloudify any native Windows software – 100%
Any software, even the OS itself – we excel in BIG APPS
Deliver it 20x-100x faster than downloads
And do so encrypted and under License Control
Execute at native speeds without install – even offline
Virtualized – keep users happy, agile and without IT hassles
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
???
Here is what is wrong with the status quo
Digital transport is broken
Legacy AppVirt offerings are broken
Pixel streaming is half a solution
Terminology is confused
Customers and users became disbelievers
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
Introducing Cloudpaging™
A friction-free delivery technology from the cloud
Optimized for deployment of non-linear digital assets on clients
applications, games, mixed media and even the operating system
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
:: Evolution of digital delivery
As assets become non-linear and huge, old technologies break down
Progressive
Downloads
Pixel
Streaming
Linear
Streaming
Application
Streaming
Downloads
Application
Virtualization
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
Cloudpaging
:: Evolution of our technology
Every generation builds on the shoulders of the previous
Cloudpaging 2013
Cloudpaging 2012
Application
Streaming
Application
Virtualization
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
Cloudpaging Technical Overview
Let’s focus on digital transport first
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
:: Typical software runtime behaviour
Access patterns have no spatial coherence
Photoshop
Trackmania
Size factoid:
Autocad full install up to 40GB
New Star Wars game 10GB
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
:: Mixed media is also becoming non-linear
Content is morphing into a complex application – behaves like software
Crossword app
Mixed Media Magazine
Embedded video
3D animation
(which you only watch 10%)
Delivering this as a linear 1GB download is madness
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
:: Cloudpaging compresses this by 20x or more
The initial fetch is typically 5% - less for bigger programs
Original size
Delivered size
(“a partial”)
For example, a 66GB Hyper-V Virtual Machine needed only 900Mb (1.5%)
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
:: This is achieved through a Virtual MMU
Part of our new digital transport through virtualization
Server
3
2
1
Application
(Partial)
HTTP/S
2
1
3
Virtual MMU
Virtualization Sandbox
Client
• Low cost server – 10K users/server
• No ping distance requirement
• Jitter and contention resistant
• 20-100x better than progressive downloads
• 1000x better than pixel streaming (which consumes 2G/hour)
• This is self-adaptive compression
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
Cloudpaging delivers from any server
(Linux, Windows or Android)
Public Cloud
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
Private Cloud
Personal Cloud
:: We also deliver to Virtual Desktops or TS
Solve app delivery first – then decide on the type of desktop
Physical Desktop
Jukebox server
Cloudpaging
Client side VDI
Server side VDI
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
We can cloudify 100% of the apps at native performance
(even deliver separately cloudified plug-ins)
100% of the apps
100% performance
50% of the apps
50% performance
Our Solution
Legacy Delivery Solutions
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
And we do this at a fraction of cost and time
(ignoring huge savings on application license costs)
Our Solution
Legacy Delivery Solutions
≈$
≈25x$
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
And we don’t force users’ data into the cloud
(because we still execute on the client - transiently)
Cloudpaging represents a balanced view of cloud computing
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
Update
What’s in our Labs
www.numecent.com
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
:: Heuristic pushing of pages
Cloudpaging creates a tree of temporal behavior of pages on the server
■ We statistically infer the relationship
between page-requests and create a highly
informative predictive engine
■ By predictively pushing pages, we increase
perceived network performance
■ The graph of inferred page relationships
gives an extremely detailed data on how
users are progressing through apps – a very
useful instrumentation tool for developers.
The Software Genome
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
■ We are essentially mapping the DNA of
global software behaviour for better
network performance
:: Deliver NaaS – native as a service (beta)
Trialling on AWS now – also considering Azure
Numecent NaaS
(multi-tenant)
Private clouds for enterprise, ISVs
and SMBs
Cloudpaging
works with variable bandwidth
has no ping dependency
No constant data hog
Tablet remoting with
gesture virtualization
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
:: We will touch every connected device
Primarily through our partners and spin-outs
Cloudpaging has far reaching implications
Inside the browser
SmartTVs
Appliances
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
Smartphones
Tablets
:: And we will deliver to tablets using GPU streaming
We borrow the GPU in your PC – great for BIG APPS (next gen)
Jukebox server
Cloudpaging
Using the local PC
as a proxy GPU
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
Pixel
streaming
over WiFi
Run on your tablet at 60Hz
and with gesture virtualization
:: Yes – even from a smartphone
All your favorite apps in your pocket (next gen)
Admin
and license
manager
Local Wifi
paging
3G/WiFi for
admin and
license
management
Can be carrier
managed
Jukebox server using
a smartphone as a proxy server
Page apps (games and others) from
your phone to any PC.
All your favourite apps in your pocket
No installation and on demand
Can serve 5-6 users
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
PROPRIETARY & CONFIDENTIAL
This technology is protected by a number of US patents
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