The Rapidly Expanding Air Taxi and
Very Light Jets (VLJ) Market
The Benefits and Positive Impact
on Airport Ground Transportation Needs
Joe Leader
Air Taxi Association President
Image Source: © Respective Companies. As example only. Not for reproduction.
Image Source: © Respective Companies. Example only - Not for reproduction
© Air Taxi Association, 2007, CONFIDENTIAL
Next Generation Air Taxis
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Image Source: © Respective Companies. As example only. Not for reproduction.
© Air Taxi Association, 2008
www.atxa.com
Not just about the
arrival of very light jets
Technology advanced,
highly efficient aircraft
Major advances in
business models
Highly efficient
operations
Today’s Presentation
Quick introduction
 Thank You to AGTA Participants
 Key Air Taxi Industry Definitions
 Forecasts and Growth
 Next Generation Companies Overview
 How Ground Transportation Can Benefit
Q&A
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© Air Taxi Association, 2008
www.atxa.com
AGTA Atlanta 2008 Participants
National Interstate Insurance
National Interstate Insurance Company (NIIC) and its affiliates are licensed
in all states and the District of Columbia, and currently focus on passenger
transportation, truck, recreation vehicle and Hawaii general commercial
insurance. NIIC is an independently operated subsidiary of Great American
Insurance Company and Underwriting Manager for Great American's
public transportation and recreation vehicle insurance programs.
© Air Taxi Association, 2008
www.atxa.com
AGTA Atlanta 2008 Participants
TransCore
TransCore is dedicated to driving inefficiencies out of surface transportation
through innovation, utilizing our expertise in systems integration, design
consulting, operations, maintenance, manufacturing, enabling RFID and
satellite communications technology, and our extensive Web-based logistics
and transportation management systems.
© Air Taxi Association, 2008
www.atxa.com
AGTA Atlanta 2008 Participants
Asheville Regional Airport
The Asheville Regional Airport is located approximately 10 miles
south of the city of Asheville, is served by 20 different tenants, and
caters to general aviation.
© Air Taxi Association, 2008
www.atxa.com
AGTA Atlanta 2008 Participants
Dallas Love Field
The City of Dallas owns and operates Dallas Love Field, a generalpurpose airport that is home to seven FBOs. The airfield is located
seven miles northwest of the downtown central business district and
is managed by the City's Department of Aviation.
© Air Taxi Association, 2008
www.atxa.com
AGTA Atlanta 2008 Participants
Los Angeles World Airports
Los Angeles World Airports is a unique system of four airports owned and
operated by the City of Los Angeles. Each of the airports – Los Angeles
International (LAX), LA/Ontario International (ONT), Van Nuys (VNY) and
LA/Palmdale Regional (PMD) – plays an integral role in helping to meet the
regional demand for passenger, cargo and general aviation service in the 21st
century. Each airport makes a distinct contribution to the strength of the system
as it provides a high level of safety, security and service for its customers,
communities and stakeholders. The strength of the system and the value this
approach provides to the future of Southern California can be captured in a few
words -- We Fly As One.
© Air Taxi Association, 2008
www.atxa.com
AGTA Atlanta 2008 Participants
Port of Portland
The Port of Portland is the port district responsible for overseeing Portland
International Airport, general aviation at Hillsboro, Troutdale, and Mulino
Airports, and marine activities in the Portland, Oregon metropolitan area.
© Air Taxi Association, 2008
www.atxa.com
AGTA Atlanta 2008 Participants
DAJA International, LLC
DAJA focuses on providing high-quality management services in
three primary areas:
• Transportation management
• Ground-transportation logistics
• Parking facility management
© Air Taxi Association, 2008
www.atxa.com
AGTA Atlanta 2008 Participants
Park N’ Fly
Park 'N Fly today operates 18 facilities in 12 markets nationwide and
offers a network of off-airport parking services at over 80 affiliate
locations through its Internet-based reservation system, the Park 'N
Fly Network.
© Air Taxi Association, 2008
www.atxa.com
AGTA Atlanta 2008 Participants
A-National Limousine Service, Inc.
Established in 1982, A-National Limousine Service is Atlanta’s premier
transportation service provider. Our experienced staff, well-maintained latemodel fleet and focus on customer service and dependability set us apart
from the competition.
© Air Taxi Association, 2008
www.atxa.com
AGTA Atlanta 2008 Participants
Cooper-Atlanta Transportation
Cooper-Atlanta Transportation Services is based in Atlanta and caters
to business travelers and special occasion events.
© Air Taxi Association, 2008
www.atxa.com
AGTA Atlanta 2008 Participants
George’s Motor Coach
George’s Motor Coach are experts in convention planning and can take
care of your signage, scheduling, routing, shuttle, registration, provide
"meet and greet" services, and security for groups as large as 30,000
plus. We provide transportation to and from hotels, seminars, trade
shows, and arrange tours for sightseeing and shopping. We also provide
charter services anywhere in the United States and Canada
© Air Taxi Association, 2008
www.atxa.com
AGTA Atlanta 2008 Participants
Groome Transportation
Groome Transportation currently operates shared ride door-to-door,
shuttle, and charter services at Richmond International Airport and shuttle
and charter services to Atlanta Hartsfield International Airport and
Nashville International Airport.
© Air Taxi Association, 2008
www.atxa.com
AGTA Atlanta 2008 Participants
National Limousine Association
The National Limousine Association is responsible for and dedicated to
representing and furthering the worldwide, national, state and local interests
of the luxury chauffeured ground transportation industry. Our membership
includes limousine owners and operators, suppliers, manufacturers, and
regional and state limousine associations.
© Air Taxi Association, 2008
www.atxa.com
AGTA Atlanta 2008 Participants
SuperShuttle
SuperShuttle provides door-to-door service for over 8 million passengers
per year, services to and from 28 major airports in 23 cities, and has
approximately 1,200 distinctive blue and yellow vans on the road.
© Air Taxi Association, 2008
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Key Definition
Next Generation Air Taxi
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© Air Taxi Association, 2008
www.atxa.com
Direct, on-demand air travel
at competitively priced levels
using technologically
advanced aircraft and/or
advanced business models to
maximize efficiency.
Filling the gap between
traditional charter, commercial
carriers, and driving with a
return on time investment.
Majority of next generation
air taxi passengers today
come from the roads and
aircraft primarily utilize
secondary airports.
Key Definitions
Very Light Jet
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VLJs utilize advanced avionics from leading
manufacturers allowing aircraft to fly RNP and to be
ADS-B ready for more efficient aircraft utilization.
© Air Taxi Association, 2008
www.atxa.com
Very lights jets are
defined as jet aircraft
weighing 10,000 pounds
of less, certified for
single pilot operation,
and possessing
advanced avionics.
Very Light Jets
Aircraft
Citation
Mustang
Manufacturer
Seats
Engines
Cessna
6
2× PW615F
Eclipse 500
Eclipse Aviation
6
2× PW610F
Diamond D-Jet
Diamond
Aircraft
5
1× Williams
FJ33-4
Eclipse ECJ
Eclipse Aviation
4
1x PW615F
Embraer
Phenom 100
Embraer
6-8
2× PW617F
Epic Victory
Epic Aircraft
4-6
Honda HA-420
HondaJet
Spectrum S-33
Independence
Honda Aircraft
Company
Spectrum
Aeronautical
Cirrus Jet
Cirrus Design
7
Epic Elite
Epic Aircraft
7
6-8
9
1× Williams
FJ33-4
2× GE Honda
HF120
2× Williams
FJ33-4
1× Williams
FJ33-4
2× Williams
FJ33-4
1× Williams
FJ33-4
Excel-Jet: SportExcel-Jet
Jet
5
PiperJet
Piper Aircraft
7
1× FJ44-3AP
Spectrum S-40
Freedom
Spectrum
Aeronautical
7-9
2× GE Honda
HF120
© Air Taxi Association, 2008
Shortest Takeoff / Landing: 3100 ft / 2380 ft
Flight Level Max: 25,000 ft – 45,000 ft
Max. Cruise
340 knots
(630 km/h)
370 knots
(695 km/h)
315 knots
(583 km/h)
345 knots
(639 km/h)
380 knots
(704 km/h)
Max. Range
Cost
Orders
Certification
1,300 NM
$3.295m
250
November 23, 2006
1,125 NM
$1.52m
2,500
December 31, 2006
1,350 NM
$1.38m
~300
2008
1,250 NM
NA
NA
2009
1,320 NM
$2.85m
50+
2008
320 knots
1,200 NM
$1.20m
1,100 NM
$3.65m
2,000 NM
$3.65m
~1000 NM
$1.3m
1,600 NM
$2.10m
early 2008
1,000 NM
$1.00m
late 2009
1,300 NM
$2.20m
2,200 NM
$6.2m
420 knots
(778 km/h)
415 knots
(770 km/h)
~300 knots
390 knots
(722 km/h)
375 knots
(695 km/h)
360 knots
(667 km/h)
435 knots
(805 km/h)
www.atxa.com
2009
130+
2009
2009
327
~180
2010
early 2010
2010
FAA Analysis for 2008-2025
Updated Estimate on VLJ Fleet Entry
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© Air Taxi Association, 2008
www.atxa.com
The actual number of
VLJ deliveries in 2007 fell
short of our assumption
in last years forecast
(143 vs 350).
The current forecast
assumes that VLJs will
continue to enter the
active fleet at a rate of
400-500 aircraft a year,
reaching 8,124 aircraft by
2025.
FAA Analysis for 2008-2025
Selected Quotes on VLJ Growth
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The relatively inexpensive twin-engine VLJs (priced
between $1 and $2 million) are believed by many to
have the potential to redefine the business jet
segment by expanding business jet flying and
offering performance that could support a true ondemand air-taxi business service.
© Air Taxi Association, 2008
www.atxa.com
PMI Media Forecast
Very Light Jet Estimates
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PMI Media
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For 2007, publisher achieved
most accurate forecast for
production 18 months in
advance
2007-2016
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7,659 VLJs Added Worldwide;
5744 U.S.
4,595 Units or 60% Deployed
to Existing Air Taxi / Charter
Marketplace; 3346 in U.S.
U.S.
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2008-2016 Source: PMI Media. Please note newest VLJs / PLJs not forecasted.
© Air Taxi Association, 2008
www.atxa.com
75% of market, Standing at
75% of current backlog
United States
VLJs Deployed as Air Taxis
600
500
400
HondaJet
Must ang
300
Phenom 100
D-JET
Eclipse 500
200
100
0
2007
2008
2009
2010
2011
2012
2013
2008-2016 Source: PMI Media. Please note newest VLJs / PLJs not forecasted.
© Air Taxi Association, 2008
www.atxa.com
2014
2015
2016
VLJs Deployed as Air Taxis
Total Aircraft Growth in U.S.
3500
3000
2500
HondaJet
2000
Mustang
Phenom 100
1500
D-JET
Eclipse 500
1000
500
0
2007
2008
2009
2010
2011
2012
2013
2008-2016 Source: PMI Media. Please note newest VLJs / PLJs not forecasted.
© Air Taxi Association, 2008
www.atxa.com
2014
2015
2016
FAA Analysis for 2008-2025
GA Growth with VLJ Introduction
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© Air Taxi Association, 2008
www.atxa.com
“GA instrument operations
are projected to grow
2.1% a year . . .”
“GA activity is projected to
grow 2.9% a year (almost
as much as commercial
activity), reflecting the
expected impact of VLJs
and additional business
aviation activity.”
VLJ Runway Length & Weight
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Initial aircraft illustrating incredible efficiencies
Remarkably short jet takeoff / landing capabilities
Opens highly efficient, Stage IV jet aircraft to
wider range of secondary airports across America
Cessna Citation Mustang
Eclipse 500
Embraer Phenom 100
© Air Taxi Association, 2008
Takeoff
3,110 ft
2,342 ft
3,400 ft
www.atxa.com
Weight
8,645 lb
5,995 lb
9,700 lb
Landing
2,380 ft
2,250 ft
3,000 ft
FAA Update for 2008-2025
VLJ Air Taxi Utilization Rate
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© Air Taxi Association, 2008
www.atxa.com
“VLJ air taxis are
expected to average
approximately 1,500
hours per year, shared
ownership users about
525 and private use
375.”
What this Means for Ground Trans.
VLJ Air Taxi Utilization Rate
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© Air Taxi Association, 2008
www.atxa.com
Over 1000 passenger
ground missions per
aircraft
Average addition of
290,000 new ground
missions per year
By 2016, additive
effect will be 3.1
additional ground
missions per year
A Wide Variety of Business Models:
Next Generation Air Taxi Operators
Air Taxi Operators
Air Taxi Marketplaces
Future Operators
© Air Taxi Association, 2008
www.atxa.com
Ground Transportation
Recommendations During Growth
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© Air Taxi Association, 2008
www.atxa.com
Get involved early in
massive market upswing
Communicate your
availability and flexibility
to secondary airports,
carriers, communities
Engage in cooperative
arrangements with air
taxi operators to take
passengers the final mile
Ground Transportation
Stretch, but Avoid the Pitfalls
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© Air Taxi Association, 2008
www.atxa.com
Right vehicles for the
right missions
Customers much more
price sensitive than
traditional air charter
customers
Organize to serve
customers on daylong
missions
Take Your First Air Taxi Flight
First Flight Program
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© Air Taxi Association, 2008
www.atxa.com
Reseller program for
airports and ground
operators
$3000 in discounts
across six leading air
taxi companies
Only $99 (Normally $199)
$20 reseller fee to
ground transportation
provider
Air Taxi Industry Partnership
General Membership
© Air Taxi Association, 2008
www.atxa.com
Air Taxi Industry Partnership
Featured Companies & Airports
© Air Taxi Association, 2008
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Air Taxi Industry Partnership
Gold Membership
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© Air Taxi Association, 2008
www.atxa.com
Universal navigation logo
placement
Ideal for companies with
more than one service
area and broadly serviced
airport and customer base
Ability to offer one-time
discounts via First Flight to
get a customer once, keep
them for life
Contact Information
Joe Leader, President
joe@atxa.com
Air Taxi Association (ATXA)
Two Ravinia, Suite 500
Atlanta, GA 30346
678.855.7177
© Air Taxi Association, 2008
www.atxa.com
Q&A
© Air Taxi Association, 2008
www.atxa.com