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3ds Max 2012 with iray
Join the Rendering Revolution
Product Description
World’s most popular 3D content creation tool
Used across Design, Games and VFX markets
Over +300k 3ds Max licenses, many on subscription
News is iray:
New native renderer to 3ds Max 2012* with the
world’s fastest photorealism workflow
Now interactive with ActiveShade**
+5x faster on a Fermi GPU vs. a quad-core CPU
+2x faster on a Fermi GPU vs. last GPUs
Target Market is Design: AEC, MCAD,
Industrial, Packaging, Lighting and Interior Design
* first available in 3ds Max 2011 Subscription Pack in September, 2010
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** requires 3ds Max 2012 Subscription Pack from September 2011
3ds Max 2012
Quadro Advantages
Advantages for all 3ds Max Markets:
+100% viewport speed** with Geometry Engines
Large frame buffers for texture heavy scenes
(very common in Games and VFX)
Advantages for GPU Ray Tracing (iray)
Scene must fit entirely into GPU memory or no acceleration
Large Scenes: all geometry and bitmaps must fit (+600MB for a modest scene)
Large Images: poster sizes need +1GB just for buffer***
Network Rendering = Data Center usage = Quadro/Tesla only in support
*versus consumer graphics
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**Q5000 vs. GTX 480 ***64 bytes/pixel
iray - a Good Fit for Designers & NVIDIA
from end user survey 10/6/2010
Survey where pool was 55% Design:
iray strengths match user needs:
final image quality is #1
iteration speed and ease-of-use tie for #2
iray has good mental ray compatibility:
mental ray is the primary renderer of nearly half the users
Fast adoption: latest version in production within 6 months of FCS
Add-in Board opportunity:
60% of users upgrade their GPUs, and 18% do it twice or more per PC
New System opportunity:
+2,000 new licenses/month, often done with a new system purchase
Server opportunity: average 6 dedicated machines per site
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GPUs Accelerate 3ds Max 2012
From faster interaction to faster Photo-Real Results
Quadro 4000 and 5000 for
Optimal Viewport Graphics:
Quadro Performance Driver for superior viewport speeds
Quadro Geometry Engines give +2X speed increase
on large models with cohesive meshes
All Subscription Users get:
Intuitive workflow for predictable, photo-real results
CUDA-enabled iray for accelerated rendering with
+5x Rendering Performance*
*5X faster on a Fermi GPU (vs. a quad-core CPU)
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3ds Max 2012 iray – Speed-Up vs. CPU
+2.5X Boost from Fermi over Last Generation
Speed Up vs. Quad Core CPU
8
7
6
+2.7X
5
+2.5X
4
3
2
1
0
Quad-Core CPU
Quadro FX 4800
(GT200)
Quadro 5000
(Fermi)
Quadro FX 5800
(GT200)
(same system, just changing boards)
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Quadro 6000 or
Tesla C2050
(Fermis)
3ds Max 2012 iray – Speed-Up vs. CPU
Continual Scaling with Fermi CUDA Cores
Speed Up vs. Quad Core CPU
14
12
10
8
6
4
2
0
Quad-Core
CPU
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Quadro
4000
Quadro
5000M
Quadro
5000
Quadro
6000 or
Tesla
C2050
2 Quadro
5000
(same system, just changing boards)
Quadro
5000 &
Tesla
C2050
2 Tesla
C2050
3ds Max Graphics Performance
Handle texture intensive scenes with the
industry’s largest graphics memory
+2x speed on large mesh models
with Quadro Fermi geometry engines
3ds Max iray Performance
The Professional Advantage
Upgrading to the best possible
graphics and rendering experience
Keep the largest of scenes and output
resolutions running at +5X speed with the
industry’s largest memory in Quadro/Tesla
Certification & Recommendation
Quadro 4000 and 5000 certified now;
all other Quadro's coming
Highest Reliability
Dedicated Testing, 3X Warranty & Availability
Shipping in all Major Workstation OEM’s
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Suggested 3ds Max Board Configurations
3ds Max Seat
Good
3D artists wanting accelerated viewports
and increased texture memory
Quadro 4000 – a single slot Fermi solution
Up to + 35% greater interactive performance**
2 GB of frame buffer for texture heavy scenes
Geometry Engines help large mesh models
Also gives 3.5x speed up* to iray rendering
3ds Max Seat
Better
3D artist working with larger models and
textures or GPU ray tracing
Quadro 5000
Up to + 40% greater interactive performance**
2.5 GB of frame buffer for texture heavy scenes
More Geometry Engines help large mesh models
Also gives 5x speed up* to iray rendering
3ds Max Seat
Best
3D artist working with larger models and
textures or GPU ray tracing
Quadro 6000
$1,000 ESP
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$2,500 MSRP
$5,000 MSRP
Up to + 50% greater interactive performance**
6 GB of frame buffer for maximum textures
Max Geometry Engines help large mesh models
Also gives +6x speed up* to iray rendering
*over single quad core CPU
** versus consumer graphics
GPU Ray Tracing Configurations (iray)
Workstation
Good
Network Rendering
Designers needing efficient rendering and fast
viewport graphics
Quadro 5000
5x iray speed* for +67% scene & res. size**
Fast and Efficient Render Node
Workstation
Network Rendering
Better
Good
(2) Tesla C2050 or Tesla M2050
12x iray speed* for +67% scene & res. size**
Better
Designers wanting faster rendering decisions
Quadro 5000 + Tesla C2050
10x iray speed * for +67% scene & res. size**
Very Fast Render Node
(4) Tesla C2050 or Tesla M2050
24x iray speed* for +67% scene & res. size**
Workstation
Network Rendering
Best
Designers working with large scenes or resolutions
Quadro 6000 + Tesla C2070
or Quadro Plex 7000 (for easy configuration)
12x iray speed * for +166% scene and res. size**
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*over single quad core CPU
**vs. consumer GPUs
Best
Very Fast Render Node for Largest Scenes & Res.
(4) Tesla C2070 or Tesla M2070
or (2) Quadro Plex 7000
24x iray speed * for +166% scene and res. size**
Marketing Deliverables
Completed
• Landing Page
• Key Visual
• Benchmarks
• Survey
• Sales Preso
• WTB links
• FAQ
• Partner landing page
• Web banners
• 1 Pager (by EOW)
Events (Nov 30-Dec 2)
• Autodesk University
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