DESIGN & REKLAMA
20th Exhibition of Advertising Industry
APRIL 15-18, 2014, Moscow, CHA
DESIGN & REKLAMA, the largest exhibition of the advertising
industry, will take place in Moscow on April 15th – 18th, 2014
Patrons:
Moscow City Government
Department for Media and Advertising of Moscow
DESIGN & REKLAMA
THE KEY EVENT OF THE BRANCH
Supported by:
International Advertising Association (IAA)
Russian Association of Communication Agencies (RACA)
Association of Branding Agencies of Russia
Russian Public Relations Consultancies Association (ICCO-Russia)
Association of National Advertisers
Art Directors Club
Chamber of Commerce and Industry of the Russian Federation
Moscow Chamber of Commerce
Noncommercial partnership of TV and Video advertising (NPCP)
Russian department of the Global Association
for Marketing at Retail POPAI
DESIGN & REKLAMA is one of the largest and most
prospective events in our market. The possibility to learn
about technologies and tendencies that have appeared on
the market during the previous year, to gain knowledge at
various master-classes and seminars, and to meet
colleagues gives a great practical effect to the exhibition.
Sergey Koptev,
President of the Russian Association of Communication Agencies
Over 90% of participants are pleased by the results of the
exhibition and reached their business targets
2013: 178 participating companies from 7 countries.
13,520 specialists of the branch from 73 constituent states of
the Russian Federation and 5 countries of the world visited the
exhibition and frame program events.
Space: 5 229 m2
DESIGN & REKLAMA
THE KEY EVENT OF THE BRANCH
DESIGN & REKLAMA is a reputable ground for
conversance with the advertising market and novelties of
the industry. It is a valued professional event that gathers
the leading experts of the marketing communications
branch together from year to year.
Andrey Barannikov,
General director of the SPN Ogilvy Communications Agency,
Chairman of the Russian Public Relations Consultancies
Association
The exhibition is arranged by sectors for the convenience
of our visitors
2nd floor, halls 5, 8-15
DESIGN: corporate identity design, printed materials
design, multiple page edition design, periodicals
design, outdoor advertising, logotypes, trademarks,
souvenirs, packaging materials
SECTORS OF
THE EXHIBITION
GOODS PROMOTION ON THE SALES PREMISES:
displays, shelves, showcases, promo-stands, audiovisual systems, lighting constructions
ADVERTISING PRINTED MATERIALS: offset / instant
printing, printing / pre-printing, post-printing finishing,
equipment, operating supply and parts
MATERIALS AND EQUIPMENT: large format printing,
equipment, advertising on transport and subway,
signboards, directories, standers, lighting advertising
and lighting technology, digital panels and video-walls,
operating supply and parts
TERRITORY OF
INNOVATIONS
SEMINAR
ZONE 1
DESIGN & REKLAMA takes up all storeys
of the exhibition complex
MEZZANINE FLOOR, HALL 2
•
WEB ADVERTISING: web-site design, web-site
management systems, e-mail marketing, mobile and
cooperate marketing, SEO, SMM, content management,
e-commerce
SECTORS OF
THE EXHIBITION
SEMINAR
ZONE № 2
DAYS OF
INTERNET
ADVERTISING
3rd floor, HALLS 16-19
ADVERTISING SOUVENIR PRODUCTS: business
souvenirs, goods for sales promotion, packaging,
materials
The business program includes master-classes, seminars
and presentations from major players of the branch
The ambitious business program is organized in the frames of
DESIGN & REKLAMA exhibition from year to year. The effective
experience exchange and professional discussion of the branch
issues with the participation of leading associations are its main
target.
BUSINESS
PROGRAM
The program is arranged by thematic days for the visitors’
convenience:
PR-TECHNOLOGIES DAY
DESIGN DAY
BRANDING DAY
PRINTING INDUSTRY DAY
INTERNET ADVERTISING DAYS
SOUVENIR PRODUCTS DAY
POS MATERIALS DAY
EVENT TECHNOLOGIES DAY
NONSTANDARD ADVERTISING DAY
OUTDOOR ADVERTISING DAY
TV AND CINEMA ADVERTISING DAY
Over 100 events such as lectures, master-classes, round
tables will be in the program.
Besides that, TV AND CINEMA ADVERTISING DAY will
present following events:
• a show of the teasers-winners of the 12th Professional
Contest for Television Advertising “25 kaDR”
• AICP-show in Moscow will present the best TV teasers
by the Association of Independent Commercial
Producers, USA
DESIGN & REKLAMA Festival program traditionally
includes industry contests
Special projects are held in the frames of the exhibition from year to
year. They are a perfect way to reflect the latest trends, tendencies
and the bravest advertising ideas.
Besides special projects organizers host industry contests that
accentuate the high professional status of participants.
FESTIVAL
PROGRAM
25 kaDR, the Professional Contest for Television Advertising,
presents works created by production companies from Russia,
Ukraine and Belarus.
National contest POPAI RUSSIA AWARDS presents
superlatives of the POSM industry.
Its main target is to discover the best developments of the
POSM industry and in-store communication.
Nominations: tobacco, alcohol, drinks, cosmetics and
perfume, care products, pharmaceuticals, food, equipment
and home electronics, services, household goods,
standard POS materials, POS solutions involving Digital
Signage, Promotional Campaign at points of sales,
category management, spacing and shop design,
Concept, Shop-in-shop. Only leading Russian and
international specialists, advertisers and representatives of
the POSM originating companies such as Mars, Ferrero,
Kimberly-Clark, Euroset, Philips, Unilever, Nestle,
Johnson&Johnson, Microsoft, Efes, Bacardi, are invited to
the Jury of the contest.
Over 90% of participants found their target visitors
DESIGN & REKLAMA is an effective tool for business
communications of manufacturers, distributors and customers
of the advertising industry:
Over 13.000 visitors from 73 Russian cities and CIS countries
registered during 4 days of the exhibition in 2013.
22,2%
Senior executive managers
20,7%
Middle management
35,1%
Specialists
21,6%
Other categories
41,8%
Originating companies
of promotional products
New business contacts
58,2%
Manufacturers and distributors
of promotional products
Support of business contacts
52,8%
Moscow /
Moscow region
VISITORS
STATISTICS
5,2%
19,8%
6,7%
55,4%
12,9%
Purchase / order of goods or services
Familiarization with the novelties of the branch
Visiting of the Event program
38,7%
Constituent states
of Russia
8,5%
Foreign countries
Over 90% of participants were
satisfied by the number of
visitors
VISITORS
STATISTICS
Full service advertising agencies
12,3%
Advertising manufacturing complex
17,7%
Design-studio
22,3%
Advertising agency
Periodicity of visits of DESIGN & REKLAMA:
Visitors’ interest to the sections of the exhibition:
41,1%
Visited for the 1st time
Advertising printing
34,0%
Visit sometimes
Outdoor advertising
24,9%
Visit annually
22,1%
Design
19,6%
11,5%
7,6%
19,1%
Goods promotion
on the sales premises
Visitors who order advertising services:
11,3%
Trade
10,7%
WEB-advertising
14,3%
Nonstandard advertising
8,2%
Manufacturing and industry
13,1%
Souvenir products
7,4%
Banks, insurance companies
10,3%
Services and maintenance
Professionals meet at DESIGN & REKLAMA
Participants consider the high quality of the
audience of DESIGN & REKLAMA as its main
achievement.
87% of visitors are professionals.
AMONG
VISITORS
36,6
7 Krasok
7 TV
Absolut Bank
Absolut Realty
Adidas Group
Administration of
Smolensk city
Administration of
Tambov city
Administration of
Troitsk Urban Okrug
Aeroflot
AeroSoyuz Helicopter
Airline
Agroprom-MDT group
of companies
Alfa-Bank
Alfa-Capital
AlfaStrakhovanie
ALMAZ HOLDING
AlmazYuvelirExport
Alm-Development
Alpina Publisher
Amway
Apex Realty
Auchan LLC
AirTransCargo
Aviadvigatel OJSC
Avtokhimia-Invest
AvtoVAZ
Azbuka zhilya
Baltika Breweries
Bank BCC-Moscow
Bank Expresscredit
Bank Globex
Bank
Petrocommerce
Bank ROST
Bank Russky
Standart
Bank
Vozrozhdenie
Bank VTB
Bank Gagarinsky
Bank VTB24
Banking technologies
BBDO
BBK Electronics
Belagromash-Service
named after
Ryazanov V.M.
BelGazpromBank
Blackberry Agency
Bolshoi Theatre
Bosco stores
BusinessInvest
Canon Ru LLC
Capital Construction
and Architecture
Department
Capital Credit
Comradeship Bank
Carrera & Carrera
Channel ONE Russia
CitiBank
Coca-Cola HBC
Confael
CORAL TRAVEL
Corporate Finance
Bank
CREDIT EUROPE
BANK
Cristall-Lefortovo
Danone Unimilk
DepoComputers
Dilyaver LTD
DonetskSteel Group
Energy Consulting
Ernst & Young
EUROCEMENT group
Eurohydraulic
Euroset Retail
EVRAZ Metall Inprom
EVROBETON
Expert Network of
Electronics
FAVORIT MOTORS
Ferrero Russia
FINN FLARE
Formula Kino
Gedeon Richter
Gogol Theatre
GOTEK Enterprises
Group
ABSOLUT GROUP
Gulliver
GUTA Bank
HAPPYLON
Corporation
Heineken
Hewlett-Packard
IEK Group of
Companies
IKEA
IKEA DOM
INCOM Invest
INCOM Real Estate
Infoflot Cruise
Company
InterCoopBank
Intourist
Invest Club
Investment Bank
InvestTradeBank
IzhComBank
Jeans Symphony
Johnson&Johnson
KAMAZ
Karat
KARL STORZ GmbH
Karlson Tourism
Karo Film
Kaspersky Lab
Kelly Services
Kimberly Land
KIT Finance
Kolomensky Zavod
Kopeika Retail Chain
Krasnogorsky Zavod
Krasny Souvenir
L’Oreal
LAYSA Railway
Advertising Agency
LG Electronics
LUKOIL-Inter-Card
M.Video
Machine-Building Plant
Magiya Zolota
Makmaster Café Network
Mango
MARKS&SPENCER
MARS
Mary Kay
Maxima Hotels
MDM Bank
Medsi Group of
Companies
Over 90% of participants mentioned the high level of
visitors’ competence
Participants consider the high quality of the
audience of DESIGN & REKLAMA as its main
achievement.
87% of visitors are professionals.
AMONG
VISITORS
Moscow Musical
MEGA
Theater
MegaFon
Moscow State Circus
Megapolis
Moscvettorg
Development
MosKhimPharmMetelitsa Club
METROWAGONMASH Preparaty named after
Semashko
Microsoft
Moskva Doverie TV
MIEL
Channel
MIR TV and Radio
MostGeoCenter
Company
Mouzenidis travel
MMC Norilsk Nickel
Moscow 24 TV ChannelMr.Doors
MTS
Moscow Art Theatre
named after A.Chekhov National Insurance
Group
Moscow Fotoclub
Nestle
Moscow Kremlin
Museums
Nestle Russia
NGK Slavneft
Nika Trade House
Nizhegorodskaya
Pharmacy Network
NOMOS bank
Nota-bank
Novo Mebel
Ogilvy & Mather
Oleg Tabakov
Moscow Theater
OSTIN
OZON.ru
PepsiCo
Peredvizhnik
Perekrjostok
Perm Engine Company
PharmEtica Advertising
Information Agency
Philips
PIK Group
PONY EXPRESS
Procter&Gamble
PromAgroFond
Renault
Republica
RESO-Garantiya
RosenErgoAtom
Rosinter Restaurants
Holding
ROSOBORONEXPORT
RUSELT GROUP
Rusfinance Bank
Rusimport
Russia-2 TV channel
Russian Space Systems
Russia's Federal Energy
Agency
Russkaya Cosmetica
RUSSLAVBANK
Sberbank CIB
SberCred Bank
SberFond RESO
Scandinavian Health
Center
Sergiev Posad State
History and Art
Museum-Preserve
Seventh Continent
SEVMASH
SIBUR Russian Tires
SIDMASH
Smolensk Hosiery
Factory
SOTCOM Telephone
Company
Sportmaster
Sredne-Nevskiy
Shipyard
State Memorial and
Natural Preserve
Museum-estate of
L.Tolstoy Yasnaya
Polyana
State Tretyakov Gallery
SUNMAR TOUR
SurgutNefteGas
Svyaznoy Logistics
Tashir Media
Tashir Media
Tetra Pak
TNK-BP
TNT-Broadcasting
Network
Trade Holding
TransMashHolding
Tulsky Promyshlennik
Bank
Tupolev JSC
TyazhPressMash
Unilever
Vella Group of X5
Retail Group
Vesta Center
Vital Development
Corporation
VimpelCom
Vladivostok Avia
VneshPromBank
Vokrug sveta
Volgograd branch of
the Russian
Presidential
Academy of National
Economy and Public
Administration
Vologda sausage
factory MiMP
Vtoraya Gruzovaya
Kompaniya
(2nd Freight
Company)
Vtorprom LLC
Vyatka TSUM
Yandex
Youth Center of
Innovations and
Computer
Technology ELIN
Youth Parliament of
Moscow
ZarubezhNeft
Zhildorstroy
Zhukovsky Machine
Engineering Plant
ZiO-Podolsk
April 15th – 18th, 2014. Moscow. Central House of Artists
Exhibition of the advertising industry DESIGN & REKLAMA
«EXPO-PARK EXHIBITION PROJECTS LLC»
Office 165, 10, Krymsky Val, 119049 Moscow
Phone number.: +7 (495) 657-99-22 (multichannel)
www.expopark.ru
ORGANIZING
COMMITTEE
Head of the project
Anastasia Eliseeva
anastasia@expopark.ru
+7 (495) 657 9922, ext.103
Managers of the project
Svetlana Avenirova
s.avenirova@expopark.ru
+7 (495) 657 9922, ext. 229
Karina Diemer
karina.diemer@expopark.ru
+7 (495) 657 9922, ext.118
PR manager
Fedor Stepanenko
f.stepanenko@expopark.ru
+7 (495) 657 9922, ext. 226
Business program manager
Ekaterina Tananova
k.tananova@expopark.ru
+7 (495) 657 9922, ext.102
www.design-reklama.ru