NYS Farmers Market Wireless
EBT Program
2010 EBT Program
• eFunds Corporation
• Verifone v610 terminal
– Verizon Digital service
– 24 hour technical support
– eFunds training on terminal usage
• Signed market agreement
• Signed farmer agreements
• Issuance/redemption logs
Pricing structure
• Monthly wireless fee - $35
• EBT transaction fee – 4¢ each
• Monthly fees debited directly from
checking account
• Bounced check fee - $25
EBT Token
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$1 value
Serialized, market specific
No change given
Valid only on food stamp authorized
products
• Redeemable back through market
manager
• Market responsible for all lost or stolen
tokens if farmers redeem them
Federation Responsibility
• Provide wireless terminal
• Provide 1000 wooden EBT tokens, serialized,
market specific
• Provide signage – market banner, farmer
acceptance signs
• Provide media kit
• Reimburse monthly wireless fees and EBT
transaction fees
• Liaison with eFunds Corporation, USDA FNS,
NYS OTDA
Day Before Market
• Have signed farmer agreements on hand
and copies with the Federation.
• Charge terminal battery.
• Count out enough tokens to accommodate
sales for the next day.
• Be sure to have an adequate supply of
receipt paper for the day’s sales.
Day of Market, before opening:
• Erect EBT banner at market manager or
EBT booth to let customers know where
they can purchase EBT tokens with their
food stamp benefits.
• Be sure all eligible farmers have their
“Tokens Accepted here” signs displayed.
During Market
• Have someone on hand with the EBT terminal at
all times to perform EBT transactions.
• As sales of EBT tokens are made, keep the first
transaction receipt for market records and the
customer receipt is given to the customer.
• Although there is no expiration date on tokens
and they can be kept from week to week, EBT
customers are permitted to return unused tokens
for a refund to their EBT account.
End of Market Day
• Batch out the terminal to transfer all transaction in the
terminal, through the wireless network, to the market
checking account.
• Reconcile batch report with the receipts obtained from
each individual sale.
• Record batch total on Daily Summary Issuance Log.
• Redeem tokens from farmers and vendors, recording
redemptions on Daily Redemption Log.
• Issue checks from last week’s redemptions. Complete
the payment section of the EBT Redemption Log.
Working with your new terminal
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Three year warranty
No need for seasonal closure with EBT only terminals
Battery charge is 3-4 hours
Power terminal down between sales
If available, terminal can be operated while plugged in
Let battery fully discharge periodically, then recharge
Protect against dampness
Remove battery if not being used for several days
Paper rolls are single ply, thermal paper roll, 57
millimeters (2.24 inches) wide
• 24 Hour Help Desk - 1-800-737-5834
Farmers Market Wireless EBT Program
EBT Daily Summary Issuance Log
Market: ____________________________
EBT Manager: _______________________
Market Date
Season Total
Total Returned by
Customer
Daily Total Issued
$
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$
-
Total Redeemed by
Farmers
$
-
Farmers Market Wireless EBT Program
Farmer Redemption Log
List all farmers
Date
Redeemed
$
Redemptions
Ck #
Date
Paid
Date
Redeemed
$
Redemptions
Ck #
Date
Paid
Total
Redemptions
0
0
0
0
0
0
0
0
0
0
0
0
0
Terminal Options
• Additional battery - $75
• Carrying Case - $40
• Recommend a vinyl cooler or fishing
tackle box to protect terminal.
• All options are market’s expense
EBT Incentive Waiver
• Complete contact Information for Incentive Program
Administrator(s):
• Source(s) of Funding – Describe or Attach Copy of
Agreement Showing:
– Name of Organization
– Funding Amount
– Time Period Covered (start and end dates)
• If Report Required by Funder, Agree to Provide
Copy to the State EBT Office at the Same Time
• Market Information:
– Name(s) and Location(s) of Prospective Markets or
distribution points (even if not yet authorized by FNS)
EBT Incentive Waiver
Short Description of Incentive Project Operation Include the Following Information:
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Proposed Distribution Method
– Type (e.g., pre-packaged produce at reduced rates, bonus coupons, special
tokens, scrip, etc.)
– Dollar denomination(s) of incentives
– If incentive issued as tokens or scrip, describe how they will be differentiated
from regular SNAP tokens or scrip
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Frequency and Limitations of Distribution
– Description of what comes in reduced-rate packages or can be purchased with
incentive (e.g., only fresh produce, all SNAP-eligible items, etc.)
– Matching ratio (e.g., dollar for dollar, $2 for every $5, $20 package for $6, etc.)
– Minimum purchase required to get incentive
– Maximum frequency and value (e.g., $5 incentive for each transaction, $15 per
week, one package per month, etc.)
Send request to Farmers Market Federation for processing
Debit/Credit Program
• Central terminal market system
• Visa and Mastercard
• Opportunity to reach additional consumers,
adding sales potential to farmers
• Second token helps create a new economy in
the market building retail excitement
• Second token reduces stigma for EBT token
users
Debit/Credit Token
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$5 token
Serialized, market specific
Full color for easy recognition by farmers
Change can be given
No limitations on its usage
Redeemable back through
market manager
• Cost of tokens is market’s responsibility
Fee Structure
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Discount fee - 1.75%
Mid and Non- qualified are higher
Transaction fee - 22¢ each
Debit transaction fee - 40¢
Daily batch fee - 30¢
Minimum monthly fee - $15 per terminal
Chargeback fee - $17.75
Fees are NOT reimbursable by the Federation
Seasonal closure required to suspend minimum
fees.
– Fees are subject to change
Additional Fees
• I Payment Access Service
– Online statement
– $9.95 per month
– Can opt out by calling number on statement
• Annual PCI Compliance Fee
– $139 mandatory fee - October
• Early Closure Fee
– $350 before first year anniversary
– $100 betw first and second year
– No charge after second year
Fee Recovery
• Fees are charged back to the farmer when
tokens are redeemed.
• To fully recover charges, farmer
redemptions will be charged 25¢ per
token
– Farmer receives $4.75 per $5 token
• As sales are made, the discount fees are
applied against the minimum fee.
Farmers Market Wireless EBT Program
Db/Cr Transaction Log
Time of
Issuance
Balance
Transaction
# tokens
# tokens
opening bal
0
0
0
0
0
0
Total
Value
0
$
-
Customer returns
Farmer Redemptions
End Inventory
0
Farmers Market Wireless EBT Program
Db/Cr Redemption Log
Market:
Debit/Credit Redemption Log
List al farmers
Date Redeemed
# Tokens
Redeemed
Value of
Tokens
Redeemed
Discount
$ Total
paid to
Farmer
Ck #
Date
Paid
Total
Redemptio
ns
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Media Kits
• Materials for promoting all facets of the NYS
Farmers Market Wireless EBT Program
• Instructions in best usage of materials and how
to get the most media support for your market.
• Copies are being given to each county Cornell
Cooperative Extension office
• Best to reach out to community partners to
assist in using materials and promoting the
programs.
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Poster
English and Spanish
EBT only
EBT/Debit/Credit
PDF or Word Doc
To ad your market
information
– Using word doc
version - add with a
text box in the blue
section, no fill, no line
– Printer may add
information using pdf
file for higher
resolution
Consumer Brochure
Print Ads
¼ Page Size
Additional Materials on CD
• Press Releases
– EBT Only
– EBT/Debit/Credit
• Instructional guide on how best to use the
media kit
Signage
• Banner for display at EBT manager booth
• Farmer signs
– We Gladly Accept Tokens
• Farmer instructions
– How to accept/redeem tokens
www.Snaptomarket.com
• Consumer oriented
– How to use food stamp benefits and farmers
markets
– Locations of EBT markets
– Recipes, hints and tips for using fresh
produce
– Resources for finding services
• Service provider guide and brochure
Just Say Yes to Fruits & Vegetables
• Advance notice is required for scheduling and food
preparation permits (60 days prior to the event).
• Scheduling is done through our central office and subject
to availability.
• Consider the following:
• Will there be 50 or more people in attendance at my
event?
• Is the event intended to serve low income
neighborhoods and/or food stamp populations?
• Is there adequate parking for the truck? (The truck is 25
foot long, 12 foot high and 7 foot wide!)
• Anna Ficorelli, Southern Tier Region (518) 408-0407
SouthernTier@jsyfruitveggies.org
Just Say Yes to Fruits & Vegetables
– Regional Offices
NYC Region 1 (Kings, Richmond)
Jennifer Horan
NYC@jsyfruitveggies.org
NYC Region 2 (Manhattan, Queens)
Brooke Loewenstein
NYC2@jsyfruitveggies.org
Southern Tier Region
Anna Ficorelli
SouthernTier@jsyfruitveggies.org
Rochester Area
Leslie Elliott
rochesterarea@jsyfruitveggies.org
Western Region
Erin Burch
western@jsyfruitveggies.org
Long Island Region
Dana John-Goodrich
LongIsland@jsyfruitveggies.org
Central Region
Roseanne Jones
CentralNY@jsyfruitveggies.org
Westchester Region
Cara Cox
Westchester@jsyfruitveggies.org
Just Say Yes to Fruits & Vegetables
– Regional Offices
Northeastern Region 1 (Albany, Clinton,
Essex, Franklin, Fulton, Hamilton,
Montgomery, Otsego)
Kerry Leary
NortheasternNY1@jsyfruitveggies.org
Northeastern Region 2 (Columbia,
Delaware, Dutchess, Greene, Orange,
Putnam, Rockland, Sullivan, Ulster)
Julie Tresco
NortheasternNY2@jsyfruitveggies.org
Administrative Coordinator
Janis Graziano
jxg14@health.state.ny.us
All contact phone numbers:
518-408-0407
Questions?
My contact:
Diane Eggert
315-637-4690
diane.eggert@verizon.net