Automotive Industry in Hungary

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Hungarian
Investment and
Trade Agency
Automotive Industry in Hungary
2014
Hungary: home of automotive investments
• Audi Hungaria Motor Kft. in Győr produces engines for all brands in the VW
Group and has a brand new production plant for A3 Cabriolet and A3
Limousine, together with the new generation of TT Coupé and TT Roadster.
• Mercedes-Benz Manufacturing Hungary Kft. has picked Hungary as its first
plant in Eastern Europe, producing the Mercedes B and CLA models.
• Magyar Suzuki Zrt. has assembly lines in Esztergom, producing Suzuki
Swift, Splash, SX4 and SX4 S-Cross.
• Opel Szentgotthárd Kft. produced Opel Astra cars at the beginning,
afterwards they manufactured engines, cylinder heads, crankshafts and
piston-rods.
H-1055 BUDAPEST, HONVÉD UTCA 20. PHONE: (+36) 1 872 6520 FAX: (+36) 1 872 6699
Overview: major OEMs in Hungary
AUDI Hungaria Motors Kft.
Location: Győr
Magyar Suzuki (Suzuki Motors)
Location: Esztergom
Foundation: 1993
Products: TT Coupé/Roadster, A3
Cabriolet/Limousine
Car. prod. cap.: 125.000
Engine prod. cap.: 1.900.000
Nr. of employees: 10.300
Revenue (2012): EUR 5,282 billion
Foundation: 1991
Products: Swift, Splash, SX4 S-Cross
Car. prod. cap.: 300.000
Nr. of employees: 3.100
Revenue (2012): EUR 1,4 billiion
Miskolc
Győr
Tatabánya
Szombathely
Hatvan
Debrecen
BUDAPEST
Székesfehérvár
Szentgotthárd
General Motors Powertrain (GM)
Location: Szentgotthárd
Nyíregyháza
Esztergom
Szolnok
Kecskemét
Szeged
Pécs
Foundation: 1991
Products: engines, cylinder heads,
gearboxes
Engine prod. cap.: 1.000.000 (2015)
Nr. of employees (expected): 1000
(1,500 - 2015)
Revenue (2012): EUR 86,7 million
H-1055 BUDAPEST, HONVÉD UTCA 20. PHONE: (+36) 1 872 6520 FAX: (+36) 1 872 6699
Mercedes-Benz Manuf. (Daimler)
Location: Kecskemét
Foundation: 2008
Products: A and B Class, CLA
Car. prod. cap.: 150.000
Nr. of employees: 3.000
Revenue (2012): EUR 0,92 billion
(Operation started in March 2012)
Facts and figures
•
Production value : 19.4% of total industrial production
•
Automotive industry gives 20% of Hungary’s total exports (16,65 bn EUR
in 2012 )
•
Main export market: EU (75 %)
•
No. of companies: cca. 700
•
No. of employees: cca. 115,000
•
Average gross salary: 824 EUR/month (Eurostat, 2013 June)
•
Forecast: more than 2,3 million engines and 400.000 passenger cars will
be manufactured in Hungary in 2014
H-1055 BUDAPEST, HONVÉD UTCA 20. PHONE: (+36) 1 872 6520 FAX: (+36) 1 872 6699
Top reasons for Hungary I.
• Central location
At the crossroads of 4 main European transportation corridors Ideal logistical center for the automotive industry (More than 90%
of Hungary’s automotive production goes for export)
• Cost efficiency
Competitive wages and labor cost/value ratio in European
comparison in the CEE region.
• Tradition of innovation
Long and successful tradition of cooperation between the
universities and the producers in R&D.
• Long-term planning
 Solid political and public institutional framework
 Stable economic outlook
 Harmonized tax system
H-1055 BUDAPEST, HONVÉD UTCA 20. PHONE: (+36) 1 872 6520 FAX: (+36) 1 872 6699
Competitive average wages
Gross wages, Industry (€)
2013 June
1600
1435
1400
1200
1000
986
976
960
800
600
927
891
876
824
710
671
664
535
400
200
0
Source: wiiw, Eurostat, national statistics
H-1055 BUDAPEST, HONVÉD UTCA 20. PHONE: (+36) 1 872 6520 FAX: (+36) 1 872 6699
500
424
383
355
High average yearly working hours (2012)
1920
1900
1,912
1,894
1,884
1880
1860
1,837
1840
1,829
1820
1800
1,793
1,792
Poland
Slovenia
1780
1760
1740
1720
Hungary Bulgaria
Slovak Romania Czech
Republic
Republic
Source: IMD, World Competitiveness Online 2013
H-1055 BUDAPEST, HONVÉD UTCA 20. PHONE: (+36) 1 872 6520 FAX: (+36) 1 872 6699
Gross wage levels in European cities
New York=100 (2012)
140
120
100
80
60
40
20
Source: UBS, Wealth Management Research, Prices and Earnings, 2012 September
H-1055 BUDAPEST, HONVÉD UTCA 20. PHONE: (+36) 1 872 6520 FAX: (+36) 1 872 6699
Sofia
Bucharest
Budapest
Vilnius
Warsaw
Riga
Prague
Bratislava
Talinn
Ljubljana
Athens
Lisbon
Rome
Madrid
Barcelona
Nicosia
lyon
Milan
Dublin
Paris
Amsterdam
Berlin
London
Vienna
Helsinki
Brussels
Stockholm
Frankfurt
Munich
Luxemburg
Oslo
Geneva
Zurich
0
Automotive competence centers
Competencies in the Regions – Alignment of the
Academic and Industrial Main Priorities
• Győr (engine, vehicle
manufacturing)
• Veszprém
(mechatronics, fuels and
lubricants)
• Budapest (vehicle
technology, electronics,
mechatronics)
• Kecskemét (material
sciences, vehicle
assembly)
• Miskolc (driveline
systems, mechatronics)
H-1055 BUDAPEST, HONVÉD UTCA 20. PHONE: (+36) 1 872 6520 FAX: (+36) 1 872 6699
Top reasons for Hungary II.
Strong supplier base:
•Over 700 companies in the automotive sector
•15 of the 20 leading Tier 1 companies settled down in Hungary
•Hungarian automotive suppliers have several years of
experience supplying OEMs & Tier 1s
•Strong governmental supplier development activity
•Extended vertical and horizontal supplier connections
H-1055 BUDAPEST, HONVÉD UTCA 20. PHONE: (+36) 1 872 6520 FAX: (+36) 1 872 6699
Hungary: home of automotive investments
OEM
Tier 1
Tire man.
R&D
H-1055 BUDAPEST, HONVÉD UTCA 20. PHONE: (+36) 1 872 6520 FAX: (+36) 1 872 6699
And many
more…
More than 700 suppliers
AFL
Ajkai Elektronika
Albert Weber
Alcoa
Asahi Glass
Benteler
Borg Warner
Bourns
Bridgestone
Continental Autom.
Denso
Diamond Electric
Euro Excedy
Gedia
Gestamp
Hammerstein
Hankook
ITW Siewer
Johnson Controls
Karsai Plast
Kirchhoff
Lé Belier
Lear
Magyarmet
Michels
Musashi
Plasticor
Plastimat
Poppe+Potthoff
Rába
SCI Sanmina
SCS
SEWS
Suoftec
Toyo Seat
U-Shin
Valeo
Videoton
Visteon
Wescast
AVL
Cascade
Clarion
Continental Autom.
ContiTech Fluid
Draexlmaier
EMT
Excel Csepel
FESTO
GE Lighting
Hokushin
Ibiden
Lear
MGM
Michelin
Mono-Ipolyfabric
NABI
PEMÜ
Schwarzmüller
Semcon
Northern Hungary
Akzo Nobel Coatings
ARRK
Bosch
CSABAcast
Delphi
Delta-Tech
Exir
Siemens VDO
Tauril
ThyssenKrupp
Toyo Seat
Vogel Sitze
Webasto
W.E.T.
Zollner
Central Hungary
Northern Great Plain
Central Transdanubia
Western Transdanubia
Arcelor
Autoliv
B.O.S.
BPW Rába
Car-Inside
Dana
Dekorsy
Delphi
Edag
EMT
Erbslöh
Euro Exedy
Euro Elzett
Federal Mogul
Győri Plast
Hirschler
Kravtex
Luk Savaria
Magna Steyr
Nemak
Rába
Rehau
Rekard Produkt
Rudolph Logistik
Semperform
Veritas
SMR
Vogel und Noot
Firth Rixson
Ganz Foundry
Gibbs
Hi-Lex
Knaus Tabbert
Kovács
Lear
Leoni
Mitsuba
Modine
Prec-Cast
Remy
Saia-Burgess
Salgglas
Shinwa
Stanley Electric
Starter Battery
Technoplast
ZF
Southern Great Plain
Southern Transdanubia
BHG
CabTec
Ratipur
Interplus
Brose
ContiTech Fluid
ContiTech Rubber
Csaba-Metál
Eckerle
Emika
EuroFit
Freudenberg
Hirschmann
HBPO
Johnson Controls
KALOplastic
Knorr-Bremse
Kunplast-Karsai
Linamar
Magna Exteriors
Pata
Phoenix Mecano
ThyssenKrupp
Zorge
Caroflex
Carrier Transicold
Eagle Ottawa
Eismann
FAG (Schaeffler)
Faurecia
Euroszol
F.Segura
Hajdu Autó
Haldex
Hübner
Isringhausen
Jász-Plasztik
Lé Belier
Michelin
Nief
Phoenix
Light vehicle production in the Central and
Eastern European Region (in thousand units)
Source: Ernst & Young, The Central and Eastern European automotive market, 2010
H-1055 BUDAPEST, HONVÉD UTCA 20. PHONE: (+36) 1 872 6520 FAX: (+36) 1 872 6699
About the Hungarian Investment and
Trade Agency - HITA
• Founded by the Hungarian Government in 2011, in order to assist in
achieving its external economic policy goals
• The supervising body of HITA is the Prime Minister’s Office
• 150 employees, mainly consultants on sectorial basis
Our main tasks are:
• Support the foreign trade activities of Hungarian undertakings
• Training of SMEs enabling them to be involved into multinational
companies’ supply chain
• Organizational Structure
 Investment Promotion Directorate
 Business Development Directorate
 Enterprise Europe Network (EEN)
H-1055 BUDAPEST, HONVÉD UTCA 20. PHONE: (+36) 1 872 6520 FAX: (+36) 1 872 6699
Our services for successful investments
Ramp-up
Pre-decision



Tailored and comprehensive
information packages on the
economy, financial incentives,
business environment, tax
Assistance in location search
and evaluation, site visits
organized
Partner meetings organized



Project partner and project
financing advisory
Supplying information on
permitting procedures
Assistance in applications for
incentives
Operations


Expansion assistance
Advocacy to improve the
business climate
H-1055 BUDAPEST, HONVÉD UTCA 20. PHONE: (+36) 1 872 6520 FAX: (+36) 1 872 6699
Our services for successful investments:
Incentives
Services of the Incentives Department:
•EU co-financed tenders
•Subsidy based on individual government decision
•Development tax allowance
•Job creation subsidies
•Training subsidy
H-1055 BUDAPEST, HONVÉD UTCA 20. PHONE: (+36) 1 872 6520 FAX: (+36) 1 872 6699
Our services for successful investments:
Supplier Department (I.)
•Regular personal meetings with management for setting up and reviewing supply
strategy and project plan
•Longlisting business contacts about possible Hungarian suppliers
•Parametering the possible Hungarian suppliers
•Prefiltering business contacts for the OEMs
•Shortlist business contacts to maximize the chance of the successful cooperation
H-1055 BUDAPEST, HONVÉD UTCA 20. PHONE: (+36) 1 872 6520 FAX: (+36) 1 872 6699
Our services for successful investments:
Supplier Department (II.)
•Match-making between the OEM and the suppliers
•Business Seminars, Conferences, Supplier Days, Shows & Exhibitions
•On request establishing business relationship
•On request consultancy with other governmental organs
•Follow-up meetings
• Building interactive supplier database and e-market service
H-1055 BUDAPEST, HONVÉD UTCA 20. PHONE: (+36) 1 872 6520 FAX: (+36) 1 872 6699
Thank you for your kind attention!
Contact us:
Web:
www.hita.hu
E-mail:
investment@hita.hu
Phone:
+36 1 872-6520
H-1055 BUDAPEST, HONVÉD UTCA 20. PHONE: (+36) 1 872 6520 FAX: (+36) 1 872 6699
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