T-shaped professionals
depth & breadth
Ready for Life-Long-Learning
Ready for Teamwork
Ready to Help Build a Smarter Planet
Many cultures
Many disciplines
Many systems
Deep in one system
Deep in one culture
DEPTH
Deep in one discipline
BREADTH
(understanding & communications)
(analytic thinking & problem solving)
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Systems-Disciplines Framework: Depth & Breadth
systems
disciplines
Customer
Systems that focus on flows of things
transportation &
ICT &
food &
energy
supply chain water &
cloud
products & electricity
waste
Systems that support people’s activities
Systems that govern
retail &
healthcare
education city
state nation
building & hospitality banking & family
secure scale laws
&work
construction
& finance
behavioral sciences
stakeholders
e.g., marketing
Provider
management sciences
e.g., operations
Authority
Competitors
People
Identify Stakeholder Entities (As-Is)
political sciences
e.g., public policy
learning sciences
e.g., game theory
and strategy
cognitive sciences
e.g., psychology
resources
Technology
system sciences
e.g., industrial eng.
information sciences
Identify Resource Accesses (As-Is)
Information
e.g., computer sci
organization sciences
Organizations
change
History
(Data Analytics)
Future
(Roadmap)
Run
value
Transform
(Copy)
Innovate
(Invent)
e.g., knowledge mgmt
social sciences
e.g., econ & law
decision sciences
e.g., stats & design
Understand Change Potential (Has-Been & Might-Become)
run professions
e.g., knowledge worker
transform professions
e.g., consultant
Choice, Action & Value Realization (To-Be & Has-Become)
innovate professions
e.g., entrepreneur
IBM University Programs worldwide, accelerating regional development (IBM UPward)
© 2011 IBM Corporation
What improves Quality-of-Life? Service System Innovations
* = US Labor % in 2009.
20/10/10
A. Systems that focus on flow of things that humans need (~15%*)
1. Transportation & supply chain
2/7/4
2/1/1
2. Water & waste recycling/Climate & Environment
7/6/1
3. Food & products manufacturing
1/1/0
4. Energy & electricity grid/Clean Tech
5/17/27
5. Information and Communication Technologies (ICT access)
B. Systems that focus on human activity and1/0/2
development (~70%*)
6. Buildings & construction (smart spaces) (5%*)
24/24/1
7. Retail & hospitality/Media & entertainment/Tourism & sports (23%*)
2/20/24
7/10/3 (wealthy) (21%*)
8. Banking & finance/Business & consulting
5/2/2
9. Healthcare & family life (healthy) (10%*)
10. Education & work life/Professions & entrepreneurship
(wise) (9%*)
3/3/1
C. Systems that focus on human governance - security and opportunity (~15%*)
0/0/0
11. Cities & security for families and professionals (property tax)
1/2/2
12. States/regions & commercial development opportunities/investments
(sales tax)
0/19/0
13. Nations/NGOs & citizens rights/rules/incentives/policies/laws (income tax)
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
“61 Service Design 2010 (Japan) / 75 Service Marketing 2010 (Portugal)/78 Service-Oriented Computing 2010 (US)”
IBM University Programs worldwide, accelerating regional development (IBM UPward)
© 2011 IBM Corporation
Our ambition is to reach K-12 students with Service Science & STEM:
“The systems we live in, and the systems we are…”

Challenge-based Project to Design Improved Service Systems
– K - Transportation & Supply Chain
Systems
–
1 - Water & Waste Recycling
–
2 - Food & Products (Nano)
–
3 - Energy & Electric Grid
–
4 – Information/ICT & Cloud (Info)
–
5 - Buildings & Construction
–
6 – Retail & Hospitality/Media &
–
7 – Banking & Finance/Business & Consulting
–
8 – Healthcare & Family Life/Home (Bio)
–
9 – Education /Campus & Work Life/Jobs & Entrepreneurship (Cogno)
–
10 – City (Government)
–
11 – State/Region (Government)
–
12 – Nation (Government)
–
Higher Ed – T-shaped depth added, cross-disciplinary project teams
–
Professional Life – Adaptive T-shaped life-long-learning & projects
that focus on
Flow of things
Systems
that focus on
Human
Activities and
Entertainment
(tourism)
Development
Systems
that focus on
Governing
“Imagine smarter systems, explain why better (service systems & STEM language)”
STEM = Science, Technology, Engineering, and Mathematics
See NAE K-12 engineering report: http://www.nap.edu/catalog.php?record_id=12635
See Challenge-Based Learning: http://www.nmc.org/news/nmc/nmc-study-confirms-effectiveness-challenge-based-learning
IBM UPward (University Programs worldwide – accelerating regional development)
© 2012 IBM Corporation
US National Academy of Engineering Grand Challenges
A. Systems that focus on flow of things humans need
1. Transportation & Supply Chain
Restore and enhance urban infrastructure
2. Water & Waste/Climate & Green tech
Provide access to clear water
3. Food & Products
Manager nitrogen cycle
4. Energy & Electricity
Make solar energy economical
Provide energy from fusion
Develop carbon sequestration methods
5. Information & Communication Technology
Enhance virtual reality
Secure cyberspace
Reverse engineer the brain
B. Systems that focus on human activity & development
6. Buildings & Construction (smart spaces)
Restore and enhance urban infrastructure
7. Retail & Hospitality/Media & Entertainment (tourism)
Enhance virtual reality
8. Banking & Finance/Business & Consulting
9. Healthcare & Family Life
Advance health informatics
Engineer better medicines
Reverse engineer the brain
10. Education & Work Life/Jobs & Entrepreneurship
Advance personalized learning
Engineer the tools of scientific discovery
C. Systems that focus on human governance
11. City & Security
Restore and improve urban infrastructure
Secure cyberspace
Prevent nuclear terror
12. State/Region & Development
13. Nation & Rights
IBM UPward (University Programs worldwide – accelerating regional development)
© 2012 IBM Corporation
From Work Done By the Institute for the Future (IFTF.org)
Transdisciplinary = T-Shaped People (Breadth & Depth)
http://ibmjobskills.com/
Adaptive
innovators
The T Shaped
Professional
Jim Spohrer
IBM Labs
What are the benefits of more education? Of higher skills?
…But it can be costly, American student loan debt is over $900M
IBM UPward (University Programs worldwide – accelerating regional development)
© 2012 IBM Corporation
How are advanced technologies changing the mix of jobs?
15
10
Expert Thinking
5
Complex Communication
0
Routine Manual
Non-routine Manual
-5
Routine Cognitive
-10
1969 1974 1979 1984 1989 1994 1999
Levy, F, & Murnane, R. J. (2004). The New Division of Labor: How
Computers Are Creating the Next Job Market. Princeton University Press.
IBM UPward (University Programs worldwide – accelerating regional development)
© 2012 IBM Corporation
Job Roles: University Research and Education
University Research fuels
General
Methods
&
Techniques
1. Model Systems
Systems Engineering/
Analytics/BAO/SSME
2. Connect/capture Data
3. Integrate, Analyze
4. Improve, Automate
5. Optimize, Evolve
Cross Industry
Skills
1. Synapsense, SensorTronics
Consultant
Job
Roles
Sales
Specific
Technology
Architect
3. WS, Tivoli, Rational, DB2,
etc.
4. BAO, Green Sigma
Project
Manager
Specialists
2. Infosphere Streams, ILOG,
COGNOS
• Water Supply
SP Service
Systems
• Transportation
• Energy, Electric Grid
• Cities, Buildings
• Healthcare
Industry Specific
Skills
• Education/Government
Run
Transform
IBM UPward (University Programs worldwide – accelerating regional development)
Innovate
© 2012 IBM Corporation
Job Roles: IBM Building Smarter Enterprises & A Smarter Planet
https://jobs3.netmedia1.com/cp/find.ibm.jobs/location/
IBM Employees
1.
2.
3.
4.
5.
6.
~10% Consultant
~10% Sales
~5% Architect
~5% Project Manager
~45% Specialists
~25% Enterprise Operations
~10%
1. Consultant
- a signed contract that
defines work, outcomes, solution,
rewards and risks
for all parties
~25%
6. Enterprise Operations
Administrative Services, Other,
Marketing & Communications
Finance, Supply Chain, Manufacturing,
Human Resources, Legal,
General Executive Management
B2B – Business to Business
B2G – Business to Government
(trusted advisor to customer)
- a value proposition to address
problems or opportunities and
enhance value co-creation
relationships
~5%
3. Architect
~10%
2. Sales
Project Mix
From 90-10 to 80-20:
(systems engineer, IT & enterprise architect)
-An elegant solution design that satisfies
functional and non-functional
constraints across the
system life-cycle
(often with co-PM from customer side)
a detailed project plan that
balances time, costs, skills availability,
and other resources, as well as
adaptive realization of plan
~5%
4. Project Manager
~45%
5. Specialists
(systems engineer, Research, engineer,
Industry specialist, application, technician,
data, analyst, professional, agent)
-a compelling working system
(leading-edge prototype systems
from Research)
IBM UPward (University Programs worldwide – accelerating regional development)
© 2012 IBM Corporation
Up-Skill
Cycle
= New Venture
= Acquisition
= Graduates with
Smarter Planet skills
= IBMer moving from
mature BU to acquisition
= High-Growth
Acquisition/
New IBM BU
(Growing)
= IBMer moving into
University-Region1
IBMer on Campus role
(help create graduates
with Smarter-Planet skills,
help create Smarter Planet
oriented new ventures;
Refresh skills
University-Region2
IBM UPward (University Programs worldwide – accelerating regional development)
= High-Productivity/
Mature IBM BU
(Shrinking)
IBM
© 2012 IBM Corporation


Exclusive Networking and
Mentoring event
Identifies entrepreneurs developing
businesses aligning with our Smarter Planet
vision.
SmartCamp finalists raised more than
$50m and received significant press in
Wall Street Journal, Forbes and
Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15, 2012
Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24, 2012
Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 & 21, 2012
Apply by May 25th
apply now at www.ibm.com/isv/startup/smartcamp
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North America SmartCamp lead: Eric Apse, eapse@us.ibm.com
University Programs lead: Dawn Tew, dawn2@us.ibm.com
IBM UPward (University Programs worldwide – accelerating regional development)
© 2012 IBM Corporation