Davide Borra
President of MIMOS
Principal of NoReal.it
The Italian Perspective On Virtual Cultural Heritage
with the support of
thanks to
Brisbane, 16-20 September 2013
Rome, 9-11 October 2012
from left: Marco Biagini, Paolo Proietti, Alisha Fisher, Davide Borra
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NoReal.it
MIMOS
Short Presentation
Crossing Boundaries
Virtual Cultural
Heritage
The Italian
Perspective
Paradigms and Technologies
Best italian works
Davide Borra
President of MIMOS
Principal of NoReal.it
a 3D CONTENTS production company
by fifteen years NoReal create 3D contents for industrial simulation systems,
3D realtime engines, virtual cultural heritage applications, virtual worlds,
from any data to any device.
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Davide Borra
President of MIMOS
Principal of NoReal.it
3D contents for industrial simulators and immersive training systems
Davide Borra
President of MIMOS
Principal of NoReal.it
3D contents for health on-line solutions
Davide Borra
President of MIMOS
Principal of NoReal.it
3D contents for Virtual Worlds
Davide Borra
President of MIMOS
Principal of NoReal.it
3D contents and applications for Augmented Reality applications
Davide Borra
President of MIMOS
Principal of NoReal.it
CG & 3D video for product presentation
Davide Borra
President of MIMOS
Principal of NoReal.it
Realtime 3D puppet animation with a cybernetic suite
Davide Borra
President of MIMOS
Principal of NoReal.it
3D stereo animation for eduteinment
Davide Borra
President of MIMOS
Principal of NoReal.it
CG, 2D and 3D video and immersive environments for Virtual Cultural Heritage exhibits
Davide Borra
President of MIMOS
Principal of NoReal.it
Virtual Cultural Heritage
Main works about 3D contents in Virtual Cultural Exhibitions and Museums
1996 > Virtual tour in Hierapolis (Pamukkale-Turkey)
1997 > DVD about the Estense's Castle (Ferrara, Italy)
1999 > CG video about the Mediolanum Anphiteater (Milan, Italy)
1999 > CG video about the "El Oral" archaeological site (Alicante, Spain)
2000 > CG video about the “Augusta Bagiennorum” site (Bene Vagienna, Italy)
2002 > 3D interactive contents about the Giotto's Scrovegni Chapel (Padua, Italy)
2003 > interactive online app about the Imperial Villae in Pompei (Pompei, Italy)
2005 > 3D video about the "C" temple in Selinunte (Sicily, Italy)
2006 > CG&3D video about the Temples Valley in Agrigento (Agrigento, Italy)
2007 > CG video about the Livia's Villae in Rome (Rome, Italy)
2008 > CG video about the Tower of Vendicari (Noto, Sicily, Italy)
2008 > Multimedial interactive app. Giunone's temple in Agrigento (Agrigento, Italy)
2010 > CG video about the Sindone Chapel (Turin, Italy)
2011 > Augmented reality app for the Etruschi virtual exhibition in Trento (Trento, Italy)
2012 > CG video about the Trajano's Emperor Villae in Arcinazzo Romano (Rome, Italy)
2013 > AR Application about the Virtual Capsella di Samagher (Venice, Italy)
2013 > CG video about the Julia Augusta Taurinorum (Turin, Italy)
2013 > Mixed environment “the Mosque of Rome in VR+AR” (Rome, Italy)
Davide Borra
President of MIMOS
Principal of NoReal.it
MIMOS
Modelling & Simulation Italian Movement
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Davide Borra
President of MIMOS
Principal of NoReal.it
MIMOS, Modelling & Simulation Italian Movement,
is an italian cultural association grouping companies, professionals, universities, and research institutions working in the
field of modeling, simulation, virtual reality and 3D graphic,
with the mission of
enhancing the culture of virtuality in Italy,
in every application area, crossing boundaries.
Every day our website www.mimos.it post news from the national and international simulation world.
Each month the newsletter reminds national and international appointments.
Every year several "MIMOS Workshops" are organisd in order to meet and discuss simulation topics around Italy.
Every two years the "MIMOS Award" is organised for the best student thesis and research.
Occasionally, MIMOS co-organize and partecipates at PHD and specialization courses proposed by the italian universities.
Davide Borra
President of MIMOS
Principal of NoReal.it
March 2001
The first MIMOS board
From left: Marco Fabbri, Paolo Savio,
Giuseppe Varalda, Pierluigi Duranti,
Daniela Giachino, Davide Borra, Fulvia
Quagliotti, Aldo Zini, Paolo Proietti,
Agostino Bruzzone
from September 2008:
President: Borra Davide [No Real.it - Torino]
Vice President: Proietti Paolo [Selex Sistemi Integrati spa - Roma]
Segretary: Fabbri Marco [Alenia Aermacchi spa - Torino]
Board: (in alphabetic order):
 Avizzano Carlo Alberto [S.Sup. Sant'Anna di Pisa - lab. PERCRO]
 Bruzzone Agostino [University of Genova - DIPtem]
 Giachino Daniela [Alenia Aermacchi spa - Torino]
 Varalda Giuseppe [FIAT Reseach Center]
 Zini Aldo [CETENA Research Center]
Auditors: Massei Marina, Mursia Agatino, Savio Paolo
Administrative office: Francone Roberta, Rainieri Claudia
Davide Borra
President of MIMOS
Principal of NoReal.it
Our organization:
2 headquarters : Torino e Roma
57 Corporates Member + 36 Partners
International affiliations:
INTUITION, Liophant Simulation Club, ISCS, ETSA, SIAA, AFCEA, SIGGRAPH, SIGCHI, INCOSE, Simulation Australia.
Activities:
> Free public dissemination trough our website: news, events, corporate news, etc..;
> Organization of several “MIMOS workshop days”, each year, focused on specific
thematics (e.g. Naval simulation, Virtual Cultural Heritage, Virtual Surgery, etc..);
> MIMOS Prize organization (every two years) for better university research work;
> PHD and Master courses co-organizated with with italian universities;
> Partecipation to commercial events and exhibits with rapresentative chain of
MIMOS companies;
> Digital and traditional technical publications (contributes, proceedings, etc..)
> Social activity trough Facebook, LinkedIn, Youtube, etc..
Davide Borra
President of MIMOS
Principal of NoReal.it
Davide Borra
President of MIMOS
Principal of NoReal.it
Davide Borra
President of MIMOS
Principal of NoReal.it
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Davide Borra
President of MIMOS
Principal of NoReal.it
Il DECENNALE MIMOS (Ten years of activity)
Rome, 9-11 October 2012
CONFERENCES
Three-day conference organised for specific topics, with the support of
stakeholders, researchers and professionals for the dissemination of the latest
innovations on Modelling & Simulation. Three panel discussions will conclude the
works, having the session's chairmen and special guests, on the future of virtuality
applied to industry, the earth and life. The proceedings will be published.
MIMOS AWARD
The ceremony of the fourth edition of "MIMOS Award for the best thesis and
research" has no better place than during the celebration of ten years. The young
talents will be listened and appreciated during the short briefing of their work.
BUSINESS PRESENTATION
For each company is possible Ito make business presentations of products and
services, booking 30 minutes slots.
POSTERS
A gallery of contributions in 70x100 format, with the results of research and
industrial and professional applications in the fields of Modelling & Simulation. The
session is open to all levels of academic works and to the works selected for the
MIMOS Award.
B2B MEETINGS
Bilateral tables no longer than 30 minutes to propose and meet potential customers
and partners, according to a electronically pre-organized agenda. The event is
aimed at companies, government agencies, universities and research centers
interested in sharing capability, technology and skill.
SPONSORSHIP & EXHIBITIONS
The ten-year MIMOS can only succeed with the support of sponsors that will link its
corporate brand to the largest Italian event on applied virtuality. 3x2m spaces (and
multiples) are avalable in order to show the technologies, systems and business
applications for the visitors of the event of the decennial. Four levels of contribution
and some specific events will be provided for sponsorship. All informations are
available in the registration form and on the web page of the event.
Davide Borra
President of MIMOS
Principal of NoReal.it
MEDICINE & SURGERY
APPLICATION TO DEFENCE
LANDSCAPE SECURITY
VIRTUAL
EARTH
CUSTOMER SUPPORT
MIMOS AWARD
VIRTUAL
LIFE
VIRTUAL
INDUSTRY
CULTURAL HERITAGE
SYSTEMS ENGINEERING
COMPLEX SYSTEMS DESIGN
Davide Borra
President of MIMOS
Principal of NoReal.it
TECHNOLOGIES
ERGONOMY
CULTURAL PARADIGMS
VIRTUAL
EARTH
BUSINESSES
APPLICATIONS
VIRTUAL
VIRTUAL
LIFE
INDUSTRY
SKILLS
PROCEDURES
INTEGRATION
Davide Borra
President of MIMOS
Principal of NoReal.it
TECHNOLOGIES
ERGONOMY
CULTURAL PARADIGMS
CULTURE
BUSINESSES
of VIRTUALITY
SKILLS
APPLICATIONS
PROCEDURES
INTEGRATION
Note: The links are arbitrary
Davide Borra
President of MIMOS
Principal of NoReal.it
VIRTUAL HERITAGE
TRANING
...
3D Scanning
AR
AVIATION
Davide Borra
President of MIMOS
Principal of NoReal.it
the “3D COMPANY” network
a MIMOS companies chain
3D services, from site to museum:
> 3D laser scanning
> 3D contents production
> 3D, VR&AR solutions
> 3D mobile
> 3D printing
> 3D serious games
+
> 3D immersive systems
> projection solutions
> realtime engines
Virtual Cultural Heritage
paradigms and possibilities
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Davide Borra
President of MIMOS
Principal of NoReal.it
Wikipedia, 9 Sept 2013
Virtual Cultural Heritage
Virtual heritage or cultural heritage and technology
is the body of works dealing with information and
communication technologies (ICT) and their application to
cultural heritage, such as virtual archaeology.
Virtual heritage and cultural heritage have independent meanings:
cultural heritage refers to sites, monuments, buildings and
objects "with historical, aesthetic, archaeological, scientific,
ethnological or anthropological value", whereas virtual heritage
refers to instances of these within a technological domain,
usually involving computer visualization of artefacts or Virtual
Reality environments.
One technology that is frequently employed in virtual heritage
applications is Augmented Reality, which is used to provide on-site
reconstructions of archaeological sites or artefacts.
Many virtual heritage projects focus on the tangible aspects of
cultural heritage, for example 3D modelling, graphics and
animation. In doing so they often overlook the intangible aspects
of cultural heritage associated with objects and sites, such as
stories, performances and dances. The tangible aspects of cultural
heritage are not inseparable from the intangible and one method for
combining them is the use of virtual heritage serious games, such
as the 'Digital Songlines' game for experiencing the cultural
heritage of Australian Aborigines. (Andrew Brown. "Digital Songlines".
Australasian CRC for Interaction Design (ACID). Retr. 29/05/12)
The first use of Virtual Heritage as a museum exhibit, and the
derivation of the name Virtual Tour, was in 1994 as a museum
visitor interpretation, providing a 'walk-through' of a 3D
reconstruction of Dudley Castle in England as it was in 1550
Davide Borra
President of MIMOS
Principal of NoReal.it
TECHNOLOGIES and
APPLICATIONS
USER PROFILING
CULTURAL PARADIGMS
BUSINESSES
DATABASES
PHISICAL and COGNITIVE
ERGONOMY
REAL and VIRTUAL
COLLECTIONS-MUSEUMS
HYSTORICAL RESEARCH
Davide Borra
President of MIMOS
Principal of NoReal.it
TECHNOLOGIES and
APPLICATIONS
CULTURAL PARADIGMS
(locals and globals)
USER PROFILING
BUSINESSES
HUMAN
(in the loop)
PHISICAL and COGNITIVE
ERGONOMY
DATABASES
REAL and VIRTUAL
COLLECTIONS-MUSEUMS
INFORMATIONS
and
EMOTIONS
Note: The links are arbitrary
Davide Borra
President of MIMOS
Principal of NoReal.it
The Virtual Cultural Heritage is a communication factor
Communication is a trasmission act
from an issuer to a receiver, through a vector.
From the Latin : “cum+munis” and “actio”, sharing and acting.
may be intentional or not, verbal or gestural
conveyed by graphics, sounds, tactile experiences.
can be mono-tasking o multi-tasking, with or without medium,
“one-to-one” or “mass-mediatic”.
It may be clear or noisy, understandable or not.
can give happiness or discomfort.
It may be true, partially true, ambiguous or false.
can you describe or evoke
DATA
Real (actualized)
Virtual (potentially)
Pierre Levy, 2005
MEDIUM
Indices
Signals
Icons
Symbols
Signs
CHANNEL
Natural
Artificial
Digital
ACTION
Information
Evocation
What distinguishes the culture communication from other types of
communication?
The main factor is the accuracy of the data, which is manifested in the set of
characteristic elements of the subject, in its temporal, spatial, functional and
social contextualization, the completeness and informative depth, overall
implications who suffered and implies.
The whole set of information related to the subject needs to be declared in its
genesis and then in a rigourous research approach, benchmarking equivalent
hypotesis, etc.. (e.g. bibliographic references, metadata, paradata, etc..)
It's the same problem described in the Restoration Charts about the recovery and
the integrations in the real monuments. (Athen Charter 1931, Italian Chart 1932, Venice Charter 1964,
Italian Charter 1972, Amsterdam Chart 1975, Florence Charter 1981, Washington 1987, Cracovia 2000)
This need becomes even greater value in the current information age where
everything is replicated digitally and the final result reaches levels of realism
never before.
The London Charter
The London Charter seeks to establish principles for the use of computer-based
visualisation methods and outcomes in the research and communication of cultural heritage
in order to:
Provide a benchmark having widespread recognition among stakeholders.
Promote intellectual and technical rigour in such uses.
Ensure that computer-based visualisation processes and outcomes can be properly
understood and evaluated by users.
Enable computer-based visualisation authoritatively to contribute to the study, interpretation
and management of cultural heritage assets.
Ensure access and sustainability strategies are determined and applied.
Offer a robust foundation upon which communities of practice can build detailed ”London
Charter Implementation Guidelines”.
www.londoncharter.org
Davide Borra
President of MIMOS
Principal of NoReal.it
The London Charter
Principle 1- Implementation
The principles of the London Charter are valid wherever computer-based visualisation is applied to the
research or dissemination of cultural heritage.

Principle 2 - Aims and Methods
A computer-based visualisation method should normally be used only when it is the most appropriate
available method for that purpose.

Principle 3 - Research Sources
In order to ensure the intellectual integrity of computer-based visualisation methods and outcomes, relevant
research sources should be identified and evaluated in a structured and documented way.

Principle 4 - Documentation
Sufficient information should be documented and disseminated to allow computer-based visualisation
methods and outcomes to be understood and evaluated in relation to the contexts and purposes for which
they are deployed.

Principle 5 - Sustainability
Strategies should be planned and implemented to ensure the long-term sustainability of cultural heritagerelated computer-based visualisation outcomes and documentation, in order to avoid loss of this growing
part of human intellectual, social, economic and cultural heritage.

Principle 6 - Access
The creation and dissemination of computer-based visualisation should be planned in such a way as to
ensure that maximum possible benefits are achieved for the study, understanding, interpretation,
preservation and management of cultural heritage.
www.londoncharter.org

Davide Borra
President of MIMOS
Principal of NoReal.it
The Sevilla Principles
OBJECTIVES
Generate easily understandable and applicable criteria for the whole community of experts, including
indistinctly computer experts, archaeologists, architects, engineers, general managers or specialists in the
field.

Establish guidelines aimed at giving the public a greater understanding and better appreciation of the
ongoing work of archaeology.

Establish principles and criteria for measuring the quality of projects carried out in the field of virtual
archaeology.

Promote the responsible use of new technologies for the comprehensive management of archaeological
heritage.

Improve current archaeological heritage research, conservation and dissemination processes using
new technologies.

Open new doors for the application of digital methods and techniques in archaeological research,
conservation and dissemination.

Raise awareness of the international scientific community of the prevailing need to make concerted
efforts worldwide in the growing field of virtual archaeology.

www.arqueologiavirtual.com
Davide Borra
President of MIMOS
Principal of NoReal.it
The Sevilla Principles
PRINCIPLES

Principle 1:Interdisciplinarity

Principle 2:Purpose

Principle 3:Complementarity

Principle 4:Authenticity

Principle 5:Historical rigour

Principle 6:Efficiency

Principle 7:Scientific transparency

Principle 8:Training and evaluation
www.arqueologiavirtual.com
Davide Borra
President of MIMOS
Principal of NoReal.it
Technologies for VCH
Davide Borra
President of MIMOS
Principal of NoReal.it
Technology Mediums
2D and 3D VIDEOS
NATURAL INTERACTION
(traking)
MULTIMEDIA TOTEMS
REAL
MUSEUM
WEB & SOCIAL
TACTILE SURFACES
MIXED
MUSEUM
VIRTUAL
MUSEUM
RESPONSIVE ENVIRONMENTS
VIRTUAL WORLDS
VIRTUAL & AUGMENTED
REALITY
Davide Borra
President of MIMOS
Principal of NoReal.it
The Italian Perspective
Best italian works
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Davide Borra
President of MIMOS
Principal of NoReal.it
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Davide Borra
President of MIMOS
Principal of NoReal.it
>
Davide Borra
President of MIMOS
Principal of NoReal.it
Thanks for your attention.
Davide Borra
President of MIMOS
Principal of NoReal.it
davideborra@noreal.it
Brisbane, 16-20 September 2013