Best Quality, Best Price, Best Delivery
(Sriracha Plant)
Shin Heung Thailand
Contents
1. Plant Site
2. Factory Lay out
3. History
4. Company Philosophy
5. Vision
6. Organization
7. Monthly Sales
8. Products
9. Factory Equipment
10. Printing & Stamping Process
11. Global Certification
12. Internal Activities
13. Affiliate Companies Map
; Global & Thai
Plant Site
85/11 Moo.4
T. Beung A. Sriracha
Chonburi 20230
Thailand
Suvarnabhumi Airport
(50min)
Chonburi Plant
45 km
(Chonburi PlantTSE)
Ares(m²) Pyung
Plottage
28,512
8,640
Floor space
19,050
5,773
Employee
300 Persons
TSE
Ramchabang
Port
7 km
(Sriracha Plant  TSE)
Sriracha Plant
Factory Lay out
Inbound & Production
Outbound
Main Gate
Office
Mold storage
area
Injection Process
(1,200 PY)
Press Process
(1,200 PY)
Finish Good Warehouse
(2,618 PY)
138M
120M
Resin
Warehouse
History
2012. Sep
Groundbreaking
2013. Jan
Injection Process Operation Start
Apr
Press Process Operation Start
∙∙∙∙
Company Philosophy
◆ Realization of Customer’s Impression
• We will put more effort to impress the customers with customer-or
iented thinking, and go forth always as a company to create the futu
re with customer.
◆ Continuous Research & Development
• For the development of high-precision and perfect quality products ,
we are always striving to develop new products from design to it
◆ Human Society Contribution
• As a company which highly regard the talent, SHC will go to develop
real skills which is going to improve the happiness of mankind, and
enrich the quality of life
Vision
Global Excellent Material
Supplier
in 21st Century
GOAL
DIRECTION
DETAIL
METHOD
BASIS
Internationalization
Complexation for Synergy
Information oriented
Concentration of resources
and Efficiency management
( Global Management )
Raise the Synergy effect by
Integration of resources
(Concurrent Management )
Sharing of information
Personal
Process
Product


Culture of complying
rule
Professionalism of all
employees
Best Technology


(Speed Management)
Build the optimum
process of value creation
for customers

Top class of Quality

Development a own
unique Model
Zero defect by 6-Sigma

Value Innovation
Innovative Thought
Customer-oriented
Management
Organization
Manpower
MD
KH Han
Q.A
Expat
7
Employee
293
Total
300
Sriracha Plant
S/Mgr.
HB Choi
FM
DIR Kim
Finance Team
Sales 1T
Sales 2T
Press Team
Injection Team
Q.C
Director
G/Mgr.
G/Mgr.
G/Mgr.
G/Mgr.
S/Mgr.
YS Choi
DK Kim
JM Choi
BH Ha
JS Lee
HB Choi
Mgr.
Tirapat
ERP
Maintenance
Mgr.
G/Mgr.
SW Jung
GS Cho
[Integrated Organization]
Mgr.
Mgr.
DJ Kang
YS Kim
 Expat and Key Engineer Status
Department
R&D
Press
Manufacturing
Press Die
Control
Expat
1
(Integrated organization)
KeyEngineer
Total
1
2
Customer support for New Product
Follow up Customer’s ECN
5
6
Manufacturing Engineering, SemiAutomation, Machine Maintenance
1
1
Mold modification, Mold PM
1
Remarks
Injection
Manufacturing
3
17
21
Optimization of injection, Trouble
shooting, Quality Improvement
Injection
Mold Control
(1)
(with Manufacturing)
4
4
Mold PM, Low level Maintenance
Printing
1
1
2
Printing quality Improvement
Q.C
1
14
15
IQC, PQC & OQC
Quality verification of New product
Machine
Maintenance
1
(Integrated organization)
3
4
Mechanical, Electric and Utility Control
Total
8
46
54
Monthly Sales (Year 2013)
 By Product
Year 2013
Products (Press)
TV PARTS
COPY M/C
AUTO PART
TV
Products (Injection)
Refrigerator
TV
Aircon
PRINTER
Factory Equipment (Press)
TON
600 DOUBLE
500 DOUBLE
400 DOUBLE
350 DOUBLE
300 DOUBLE
250 DOUBLE
200 SINGLE
160 SINGLE
150 SINGLE
110 SINGLE
100 SINGLE
80 SINGLE
75 SINGLE
60 SINGLE
TOTAL
SRIRACHA
CHONBURI
KORAT
AYUTTAYA
TOTAL
AUTO MANUAL AUTO MANUAL AUTO MANUAL AUTO MANUAL AUTO MANIAL
1
1
1
1
2
1
2
3(2)
3
1
1
4
2
4
5(4)
10
1
1
2
3
11
1
2
1
3
1
6
9
5
11
2
2
13
22
2
8
1
5
3
2
6
15
1
1
0
2
6
1
8
1
2
4
16
3
3
1
1
4
4
1
1
2
3
1
1
3
4
1
1
3
1
4
14
20
31
17
32
11
8
48
83
12
51
49
131
19
Factory Equipment (Injection)
TON
2,100
1,800
1,400~1,300
900
850
700
650
600
550~580
500
450
380~350
250
220
180
150
100/70
Total
SRIRACHA
1
3
2
1
6
5
7
0
2
0
2
2
0
0
0
0
0
31
CHONBURI
0
0
0
1
6
2
1
1
6
1
1
2
6
5
32
KORAT
0
0
0
2
1
2
1
1/1
2
6
10/2
2
2
2
5
39
TOTAL
2
9
1
4
2
3
2
7
18
3
3
2
8
10
74
Factory Equipment (Precision Machine)
Sriracha Plant
Machine Tool
Chonburi Plant
(Mold Team)
Origin
Quantity
WIRE CUT
-
-
SWISS
KOREA
8
CNC MILLING M/C
-
-
KOREA
3
EDM
-
-
KOREA
1
SUPER DRILL
-
-
KOREA
1
LATHER
KOREA
1
KOREA
3
MILLING M/C
KOREA
TAIWAN
2
KOREA
7
-
-
KOREA
1
KOREA
1
KOREA
8
-
4
-
32
BAND SAW
GRINDING M/C
TOTAL
Origin Quantity
Factory Equipment (General Machine)
Sriracha Plant
Chonburi Plant
(Mold Team)
Machine Tool
Origin Quantity Origin
Quantity
BUSTER PRESS
-
-
KOREA
3
SHEARING M/C
-
-
JAPAN
1
LAINER W/D
-
-
JAPAN
1
MULT TAPPING
-
-
KOREA
9
-
-
KOREA
5
-
-
THAI
8
SPINING M/C
-
-
KOREA
7
CAULKING M/C
-
-
KOREA
9
TOOL GRANDING
-
-
KOREA
1
TOTAL
-
-
-
44
SPOT WELDING
Printing & Stamping Process
All printing and foil stamping process are immediately followed by injection.
So, cooling unit, printing jig and dryer oven are located in line of injection.
 Equipment
Item
Description
SRIRACHA
Printing Jig
300*400mm
8
Drying Oven
30~100℃
8
Stamping Machine
W30*L800
3
 Whole finishing and assembly can be done in injection line.
Global Certification
Eco Partner Certificate (SAMSUNG)
Green Partner Certificate (SONY)
ISO1401 (ISOOAR)
Supplier Quality Contract (LG)
Quality Achievement Award (LG)
ISO9001 (ISOOAR)
Internal Activities

Activating Suggestion system
- Selection “King of suggestion”
(Monthly & Yearly)
- Slogan competition for Quality
Enhancement

Meeting for Daily defect fail in the early
morning

Continuous 5S activity.
Good quality comes from a clean
environment

Customer Complaint is shared
immediately in the case of failure

Conducting sport day annually
Affiliate Companies Map (Korea)
Affiliate
SHC 4
SHC
3 SHC
SHC
7
1
SHC 2
SHC 6
Location
Key Product
1
(株) 新興精密
(本社)
ANSEONG
LCD,LSU,CD/DVD,
CAR CD, ECR
2
(株) 新興精密
金泉工場
KIMCHUN
Printer parts
3
(株) 新興精密
安山工場
ANSAN
Copy M/C , PC Assy
4
(株) 新興精密
SEOUL事務所
SEOUL
ECR R&D,
Overseas sales
5
(株) 新興精機
KWANG JU
Home Appliance parts
6
(株) 新興機工
KIMHAE
Automobile parts
7
(株) 大成STEEL
PYEONGTAEK
Coil service center
SHC 5
Affiliate Companies Map (Global)
SHC 9
1
SHC
SHC 11
SHC
4
2
SHC
SHC 3
Affiliate
1 (株)新興
天津
Location
TIANJIN
2 (株)新興
威海
3 (株)新興
蘇州
4 (株)新興
惠州
WEIHAI
SUZHOU
HUIZHOU
5 (株)新興
南京
6 (株)新興
THAILAND
NANJING
7 (株)新興
INDONESIA
BEKASI
CHONBURI
5 SHC
SHC 10
SHC 6
SHC 7
SHC 8
Key Product
DVD Blueray Deck Ass’y
TV&Monitor Parts, SMT
Automobile parts
Printer assy, LSU
LCD parts,Aircon & Refrigerator
parts, Automobile parts
DVD-ROM, SMT,
Home CD player deck ass’y
Car audio deck ass’y
Monitor housing ass’y
Printer parts VCR deck,
Car audio parts,
Washing machine parts,
Refrigerator parts, FBT & DY
Audio Parts
Automobile parts
DVD Blueray Deck
Copy M/C Parts
DVD-ROM
8 (株)新興
CALAMBA
PHILIPPINES
9 (株)新興
NOVEZAMKY TV & Monitor parts,
SLOVAKIA
DVD Home CD Player
Set Top Box
10 (株)新興
CHENNAI
LCD TV/Monitor Frame/Injection
INDIA
Aircorn, Refrigerator,
Pulverulent Body Painting
11 (株)新興
ORADEA
TV & Monitor parts, DVD Home
RUMANIA
CD Player,Set Top Box
Affiliate Companies Map (Thailand)
SHC 2
SHC 3
SHC 1
SHC 4
Affiliate
Location
(株)新興
THAILAND
CHONBURI
Printer parts VCR deck,
Car audio parts,Washing
machine parts,FBT & DY
2
KORAT
Printer parts VCR deck,
Car audio parts,Washing
machine parts,FBT & DY
3
AYUTAYA
Printer parts VCR deck,
Car audio parts
4
SRIRACHA
Refrigerator, Aircon, TV
1
Key Product
Shin Heung Thailand
As of 12 Sep. ’13