30.May.2011
Investment Opportunity
in Rio Grande do Sul
히우그란지두술 투자기회 세미나
Hana Micron Inc. CEO
Chang Ho, Choi
하나마이크론㈜ 대표이사 최창호
CONTENTS
1. HT Micron
2. Semiconductor in Brazil
3. Business Strategy
4. Why Brazil? Why Rio Grande do Sul?
5. Government Supports
6. UNISINOS Supports
7. Experience in Brazil
8. Q & A
HT Micron
• HANA MICRON
• PARIT Holdings
(ALTUS/TEIKON)
Company
Chairman ; Chang Ho Choi
CEO ; Ricardo Felizzola
• HT MICRON SEMICONDUTORES LTDA.
Address
• Av. Unisinos 950, Prédio da HT Micron, 93022000, São Leopoldo, RS, Brazil
Establish
• December 1, 2009
Share holder
• Hana Micron (50%) : PARIT(50%)
Management
• CEO : Ricardo Felizzola, Chairman of PARIT
• Chairman : Chang Ho Choi, CEO of HANA
Electronic Value Chain in Brazil
Semiconductor
IC Design
• FAB
Wafer
SMT
PKG/TEST
Electronic
Assembly
: CEITEC(6in/130nm)
• PKG/TEST : Smart Moduler(DRAM only)
& Few small Discrete Makers
• Many EMS/CMs
• Many Global Players
MCT strategy to move down
the supply chain
• Localize Semiconductors & Secure Core Competency of IT
• Silicon Valley in Brazil for South America
HT Micron Business Strategy
: Provide & Transfer
World Class Semiconductor
Packaging & Test technology
Hana Micron
Semiconductor
packaging and test
company
HT Micron
PKG/Test,
Sales & Marketing
: Expertise in local market
HT Micron Business Strategy
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Why Brazil? Why Rio Grande do Sul?
 One of the world’s BIGGEST MARKET & FASTEST GROWING ECONOMY
3’rd
4’th
5’th
5’th
 Strong will of the governments to attract foreign companies with high-end
technology : Providing INCENTIVES & BENEFITS as PADIS & PPB for semiconductor
industry
 BNDES TO HELP WITH FINANCING at low interest rate
 RS have BEST HUMAN RESOURCES in Brazil & many leading universities in Brazil
are located in RS
 RS is located NEAR OTHER LATIN AMERICAN COUNTRIES
Federal Government Support
• MCT/MDIC/BNDES to support HT w/ PPB & PADIS
• MCT Minister visited HANA Micron (Nov.11.2010)
• MiniCom visited HANA Micron (May. 10. 2011)
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State Government Supports
• Rio Grande do Sul State to support HT w/ Special IT Law
• Contract w/ State Governor on 10.Dec.2009
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Cooperation with UNISINOS
• UNISINOS – with
HT MICRON –UNISINOS
CEITEC (40 Km) – TEIKON (30 Km)
Cooperation
• Semiconductor related courses – Undergraduate, graduate
• Joint R&D Program
Base Camp
: Temporary Clean Room
NEW FACTORY
Land : 122,000M2
Sinos Valley in San Leo poldo City
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City & University Supports
• University will construct Factory & support R&D program for HT
Date of Completion : March 2012
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Experience in Brazil
Expect the unexpected!
Always be ready and prepare contingency plans
 Selecting a right Brazilian partner
Tip. Brazilian partner should have strength in your weakness.
i.e. Good relations with governments & local knowledge
 Brazil has very high barriers to enter the market
Tip. Have patience. These are mainly caused by legal issues and slow process in Brazil.
Your competitors will also have to the same problems.
 Issues with communication
Tip. Lack of communication normally lead to problems. It is always good to have daily
communications even it might not be relevant to the business.
 Adapting to Brazilian environment, culture and behavior
Tip. Human resource management is always the key to the success, it gets worse when
you are further away from home. Make sure your employees are adapting well and
getting along well with local employees.
 Working with Brazilian Government
Tip. Earn their trust, the government will assist you in anyway possible.
Line Set-Up Plan
Success
Good luck with your new journey ahead
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