Indian Society of Agribusiness Professionals
A Social Enterprise committed to Rural Prosperity
23, Community Center , Zamroodpur , Kailash Colony Extension , New Delhi -110048
Indian Society of Agribusiness Professionals
About Us…
ISAP is a NonGovernmental Not for
Profit Organization
incorporated in 2001 under
Section -25 of the Indian
Companies Act .
Maharashtra
Punjab
Assam
Orissa
Haryana
Nagaland
One of the largest networks
of agriculture and Allied
professionals in the world
with a network of :
Bihar
Himachal
Pradesh
Mizoram
15000 members
Madhya
Pradesh
Jammu &
Kashmir
Karnataka
Andhra
Pradesh
Rajasthan
Gujarat
10000 experts ,
200 chapters and
475 NGO’s.
STATES:
Indian Society of Agribusiness Professionals
Awards:
 National Award on E-governance 2007-08 by Government Of India for ICT
Intervention
 Most Promising Social Enterprise Award 2002 – Indo -US Knowledge
Trade Initiative
 Award winner of the Manthan Award South Asia 2009 for delivery of
knowledge based services in “e- Enterprise and Livelihood” for the Kisan
Call Center.
Accreditations:
Recognized “Chamber of Commerce” by Ministry of Commerce, GoI
Recognized Nodal Training Agency of “MANAGE”, Ministry of
Agriculture, GoI
Special Consultants’ status with United Nations-Economic & Social
council (ECOSOC).6
ISAP Domain of Work
Indian Society of Agribusiness Professionals
Agriculture Extension Services :
ATMA under PPP mode- 6 Districts in MP , 35000 Farmers, 174 Farm Schools
Kisan Didi and KisanMitra -Two Farmers trained from every village in MP (78280 Farmers)
Sustainable Yield Initiative –Corn and Cotton
Soil Health Improvement Programs – Soil Health Cards
Pulses Intensification Program – Arhar, Moong , Urad & Chana
Frontline Demonstrations - Dte of Cotton Development , Dte of Maize Res.
Trainings and Certification:
Training of Trainers; Agri-Entrepreneur Development (EDP);
Vocational Skills Training
Training and Certification of Extension Workers – India CCA Program
ICT Based interventions :
Query Redress Service; CISCO/OWSA
Kisan Call Centre-Bhopal-Govt. Of Madhya Pradesh
Community Radio Station- Vidisha- Govt. Of M.P.
Qualcomm- Wireless Reach
Market Linkages:
Buyer Seller meet for Fruits and Aromatic & Medicinal
Plants
Indian Society of Agribusiness Professionals
Agriculture Extension Services …
Farmer Training
Programs:
Farm Field Schools
Field Demonstration
Exposure visits
Good Agricultural
Practices
 Technical trainings
including:
 Soil Health
 Input Management
 Balance Fertilizer
Use
 Seed
 Drip-Irrigation
 Water Conservation
 Intercropping
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Farmer Awareness
Programs:
Other Farmer
Trainings:
IEC
Farmer Awareness
Camps
Street corner Baithaks
Kisan Goshtis
Exposure Visits
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
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
Bee keeping
Para Vet
Horticulture
Biosafety
Master training
NGO/SHG capacity
building
Agriculture Extension Services …
Exposure Visit –Drip Irrigation , KVK
Bundi
Field Demonstrations- Maize , Hindoli
Indian Society of Agribusiness Professionals
Farmer Awareness Camp in
Adilabad
Beekeeping Training in
Nagaland
Agriculture Extension Services …
OCP – AES PROJECT OUTLINE
3 Districts - Gulbarga , Bidar, Raichur
3000 Farmers in
Pulse Growing hub
(100 groups of 30 farmers
each)
INPUT
• Soil Testing
• Soil Health Cards
with Advisory
•Quality Seeds,
planting material
•Balanced Fertilizers
6 Blocks
- Bhalki, Basva Kalyan, Aland
Afzalpur, Cheetopur,
Raichur.
THROUGH PUT
•Targeted Nutrient
management
•Field Demonstration
•Farmers Trainings
•Exposure Visits
•ICT Based farm advisory,
Farmers Help Line
OUT PUT
•Backward and
Forward Market
Linkages
•Capacity Building on
value addition at
Farm Gate
Agriculture Extension Services …
Indian Society of Agribusiness Professionals
Project Beneficiaries – 3000 farmers ; (Ripple Effect- 30,000 households)
Pigeon pea Crop –”Transplanting “
Harvested Pigeon Pea
Pigeon Pea at
Flowering
stage
P.K.Basu ,Secy , GOI and Addl. Secy Mukesh
Khullar visiting Project Geography
Agriculture Extension Services …
Project Share* - A Sustainable Yield Initiative
COTTON
CORN
• Amravati in Maharashtra
• Adilabad in A. P.
• Bhilwara in Rajasthan
• Bundi in Rajasthan
Blocks covered over 4 years
Amravati – 6
Adilabad – 8
Bhilwara – 6
Bundi – 3
Across 1050 villages
Project Duration:4 Years – 2009 to 2012
Target Group
Direct Intervention-10,000 Farmers
* in groups of 25 each
*400 groups
Expected Ripple Impact on 100,000
Farmers
* An initiative in collaboration with Monsanto
Agriculture Extension Services …
Organic Inputs- MATKA
KHAD
Farmers Irrigation with a
rain gun
Vermi-Compost
Watershed Construction at
Amravati
Drip Irrigation
SHG Meeting at Indervelly,
Adilabad
Women SHG- Sewing Center
Seed cum Fertilizer drill in
operation in Bundi
SARE Designed Seed
cum Fertilizer drill
designed at ISAP
Practical demonstrations for
Tribal people
Pre-sowing trainings are a class
room affair with the help of
practicals and Teaching aids.
Amravati,
Maharashtra
Agriculture Extension Services …
Golden Rays - Project Baran
Project Duration : May - Nov 2010
Project Geography: 100 villages in Shahabad & Kishanganj,
Baran, Raj.
Interventions : Seed & Extension Support for Corn Cultivation to 2000 Sahariya Tribals
Activity
Unit
# of beneficiaries
Seed Distribution of Hybrid Seed to
Selected tribal farmers
100 Quintals
2000 farmers
Awareness Creation
150 Project villages in 2
blocks
2000 farmers
Capacity Building workshops on
GAPs & Pre and Post Harvest
12 Trainings
2000 farmers
Agri Extension Services
103 Villages
2000 farmers
Lead Farmers Fields
100 plots
100 farmers
Networking and linkage developed
Department of
Agriculture Baran
Agriculture Extension Services …
Desi Vs Dekalb Prabal (Hybrid)
Harvested Maize
Dekalb Prabal
Dekalb Prabal
Success of the Initiative
Trainings & Certifications - EDP…
MANAGE - ACABC SCHEME
Established Agri/Allied Ventures
Till Date
Current Year
Assam
124
20
Haryana
88
23
HP
88
24
Jammu
56
18
69
10
Kashmir
43
14
MP
23
6
Nagaland
10
0
Punjab
88
14
TOTAL
589
129
Centers
Jharkhand
 1162 bankable DPRs prepared and submitted
 589 Agri – ventures established
 1980 unemployed Agri / allied graduates trained
Additional Achievement
Breeder Seed Certificate obtained by
one of ISAP Trained Agripreneurs
Trainings & Certifications - EDP…
Seed Brand of Agripreneur
Woman Agripreneur
Breeder Seeds of Paddy
Indian Society of Agribusiness Professionals
Trainings & Certifications …
Indian Society of Agribusiness Professionals
India Certified Crop Advisor Program
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American Society of Agronomy (ASA) partnered with CSISA to implement the CCA Program in
India
CCA Program launched in India in 2009 with collaborative approach of ISAP, IRRI and ASA
First Open Exam successfully held on 12th December 2010.
No. of candidates for December Exam - 85
Luther Smith – Director-Certification & Licensing, visited India during FAI Annual Seminar
Pilot Exam in August
 22 Registrations – 19 Certified Crop Advisers
 First Open Exam in December
 85 Registrations – 59 candidates passed
 Second open exam in June 2011 – 105 registrations

SINGLE MOST EFFECTIVE
INTERVENTION IN IMPROVING
QUALITY OF FARM ADVISORY
PROMOTIONAL MATERIALS – EMAILER, BROCHURES, POSTERS
DEVELOPED
India CCA Board
Trainings & Certification s…
Indian Society of Agribusiness Professionals
Board Of Directors
India CCA Exam held on 12th
December 2010
Trainings & Certifications –Vocational…
Indian Society of Agribusiness Professionals
SGSY Skill Development Program For MORD
Salient Contours
 90 days training .
 Training of BPL youth.
 5000 beneficiaries(revised to
2500).
 Guaranteed employment of 75%
beneficiaries.
 Employment preferably in local
district/state.
 1 year hand holding support after
employment.
 Custom Trained Manpower for
Non Govt.Sector.
Trainings & Certifications–Vocational…
Indian Society of Agribusiness Professionals
Certificate Distribution-Sehore
Children’s Day Rally
Registration-MP
On- site training
Classroom Training -Akola
On- site Training-Vidisha
On- site training
ICT …
Indian Society of Agribusiness Professionals
ISAP Interventions using ICT…
Query Redressal Services (QRS)
 IVRS based Crop Advisory funded by CISCO/ OWSA for over three years
Kisan Call Centre, Bhopal
 Answering Live calls from farmers from all the 50 districts of MP
Community Radio Station –Sironje
 First ever Farm Centric Community Radio Station
Wireless Reach- Qualcomm
 Improving Livelihoods through ICT using Brew Platform
ICT… Query Redress Service…
Indian Society of Agribusiness Professionals
IVRS based Crop Advisory funded by
CISCO/ OWSA for over three years
Addressed more than 2.7 Lakh farmer
queries from Himachal Pradesh,
Uttar Pradesh and Madhya Pradesh.
Received sector specific ‘e-governance’ award
for ICT in Agriculture 2007-08 from Govt. Of
India
ISAP received nearly 300
- 350 queries per day
from farmers of HP, MP,
Haryana and UP, where
the outreach teams were
located .
“Soochna Se
Samadhan”
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ICT…
Indian Society of Agribusiness Professionals
Kisan Call Center…
KCC has already resolved 4,25,000
queries in the last 18 months
The Domain Experts answer
calls related to
Horticulture
Agronomy
Entomology
Plant Pathology
Plant Breeding & Genetics
Agriculture Engineering
Veterinary and Dairy
Mandi Prices
Weather Forecasts
Details of govt. schemes
Farmers Welfare and Agriculture Development Minister,
Dr Ramkrishan Kusmariya responding calls of the farmers at
ISAP Kisan Call Centre, Bhopal
21
ICT…
Community Radio Station- Kisan Vani 90.4 Mhz
Source of Unlimited & Useful Information for the Farmers
50 watt transmitter
First ever Community Radio
Station exclusively for farmers
Broadcasting to farmers within
range of 25 kms
Phone In Programmes with
experts. Impacting more than
50,000 rural folk.
‘Self Sustainable’
Provides an active forum for local
community to raise / discuss their
social issues and concerns.
Dissemination of useful and scientific information by Scientists
and Agricultural experts
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ICT… With Qualcomm…
240 Rural Retail entrepreneurs in Rajasthan
exploring new aspects of business using ICT on
Brew Platform.
Increasing possibilities of business and
introducing domains of commerce in rural
hinterland .
Utilizing the untapped potential by opening up the
market for idle machines in rural India.
Empowering the youth by providing information
of the opportunities available.
Improving ROI of the rural Entrepreneur by
improved Working Capital Management.
Empowering rural customer such that s/he can
utilize products as per their needs and not as per
the market availability.
Indian Society of Agribusiness Professionals
Using Brew
Application
Best
Practices in
Managing
Cash Flow
Inventory
Mgmt
Providing
Commodity
Prices
Classified
for Rural
Services
T
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Market Linkages…
S.No
Indian Society of Agribusiness Professionals
Event
Venue
Year
1
Seminar and exhibition on Cultivation ,
Processing techniques and marketing of
Medicinal & Aromatic Plants
Bihar
December 2004
2
Banana Festival And Conference
New Delhi
August 2005
3
Dairy Value Chain workshop
Chennai
January 2006
4
Honey Buyer –Seller Meet
New Delhi
June 2006
5
Conference on Fruit Industry of
Himachal Pradesh and Buyer seller meet
Shimla, Himachal Pradesh
November 2006
6
Indo-Canadian Agril.Business Partner
meet
New Delhi
February 2007
7
National Buyer -Seller Meet on Apple
and Temperate fruits and nuts .
IMPA, Srinagar, J&K
June 2007
8
International Meet on Herbal and
Medicinal Plants
Pragati Maidan, New
Delhi
October 2007
9
Horti-Expo 2008 coinciding with 3rd
Indian Horticultural Congress
OUAT Bhubaneshwar
,Orissa
November 2008
ISAP Healthcare Initiatives…
Indian Society of Agribusiness Professionals
Eight Medical camps
Over 25,000 Patients
ISAP Health Care Initiatives…ISAP Health Care Initiatives…
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•
•
26 Arsenic Water
Treatment Plants set up
in West Bengal for the
farming community .
10,000 People have been
provided medicines from
8 medical camps .
25 bed hospital -2 No.
ISAP Drinking Water Initiatives…
Indian Society of Agribusiness Professionals
26 Arsenic Removal
Plants have been set up
so far in 3 phases
Each plant has 2000 liters
capacity storage tanks to
serve 250-300 families
every day.
User Committees, each
comprising of 8-15 local
people as members at each
of the locations ensures the
effective usage and
maintenance of the Plant.
Arsenic Water Treatment Plant
Indian Society of Agribusiness Professionals
ISAP Medicare Initiatives…
 Construction of 2 Modern
Hospitals under PPP mode
in West Bengal
 30 bedded facility with
separate male and female
wards, Operation Theatre,
X- Ray Unit, Doctors’
Chambers, USG unit, Pre
and Post Operative Units,
other supportive facilities
like washrooms, nursing
station, conference room
and a medical shop.
Sh. Rajeev Dar, Chairman ISAP, with Sh. Pranab Mukherjee
Honourable Union Minister Of Finance during launch of
ISAP’s rural Health Initiative
Model Of the Hospital
ISAP Leadership Team …
 Sunil Khairnar ( Founder and Vice Chairman ) B.Tech Agriculture , PGDM (IIM
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Ahmadabad) , 18 Years of Work Experience in Agri Commodities trading , Animal Feed
husbandry , Input sourcing and Consulting Services .
Rajeev Dar ( Chairman ) , Diary Technologist , PGDM(IIM Ahmadabad ), 30 years of
experience in Dairy and Food Processing , FMCG , Pharmaceutical and International Trading .
Dr.S.Chandra (Director Agricultural Extension ) Former ADG (ICAR), Ex – Director
(IIPR, Kanpur ) Rockefeller Fellow , Post Doctorate Fellow at University of Illinois .
K.Karthikeyen ( Head Operations ) Masters in Intl. Business & Mktng More than 15
years of experience in industry relations and trade promotion, specializing in market and
investment promotion, and working at the grass root levels with NGOs. Has worked on
several projects in CSR from programme conceptualization, implementation and monitoring
& evaluation.
Ved Prakash Sharma , PGDBM IMT , 17 Years of experience in Media , Agri Business
Consultancy , Event Management & Planning and Implementation.
Shaibal Chatterjee –PGDBM (IIRM Jaipur ) , 11 years of experience in Micro finance /
Rural Banking , Entrepreneur Development and Rural Sales and Channel Management .
Gaurav Vats , M.Sc Ari Extension , 11 Years of experience in commodities Trade research ,
Event Management , ICT Interventions in Agriculture and Web Based Content Development.
Indian Society of Agribusiness Professionals
THANK YOU