ETA SOLUTIONS
PRESENTATION FOR HJ
11-29-2011
Company Overview







Company History
Company background
Current Status development
Organization
Marketing Strategy
Execution
Products
Company History
 2008
 2009
 2009
 2009
 2010
 2011
Launched Shanghai R&D Office
Incorporated as an US company
Sales office in ShenZhen
Generating Revenue
Designed in Top-Tier customers
Revenue to exceed 10 million RMB
Company Background
 Founder
background
 Graduated
UC Berkeley, worked in Maxim and AATI 10
years
 Previously managed 30+ people, and introduced 40+
products.
 R&D
team members are veterans in Power IC industry
 Forward design, own IPs and proprietary technologies
 Sales generated revenue from 0 to USD$15M in 3
years with previous Power IC company.
 Sales penetration into the largest Networking
companies in China
Current Status and Development
 16
employees. 10 in R&D and 4 in Sales &
Marketing, 2 in Operations
 2 Product lines


General DC-DC converters
Customized Power management Solutions
 20
products in Mass Production and 10 products in
development
 Goal is to reach USD$10Mil revenue in 3 years
Organization
DC-DC
Business Manager
Application
IC Designer
AC-DC
Business Manager
Application
IC Designer
PMIC
Business Manager
Application
IC Designer
Linear
Business Manager
Application
IC Designer
Sales
FAEs
Marketing
BMs
CEO
Business Units VP
Sales & Marketing
VP
Logistics
Operation VP
Production
Control
QA
Product
Engineering
Marketing Strategy

Red Ocean and Blue Ocean amphibian


Surviving in Red Ocean
 By Becoming performance AND cost
leader in large volume commodity
products
Find Blue Ocean opportunities in Red Ocean
and capitalize on them
 Develop highly customized products
tailored for customers with high Gross
Margin
Market
Market
Execution


High Volume Products (供应商,渠道）

ETA3406 : 5KK/Month

ETA1018: 4KK/Month

ETA8015: 1KK/Month

ETA1482: 5KK/Month (est.)

ETA1483: 2KK/Month (est.)

ETA3409A/B: 1KK/Month
Niche High Margin Products （Higher Margin,品牌）

ETA3410

ETA9020

ETA1021
Products
MP Released
Part #
Description
Technology
Packages
ETA3406
1A, 1.5Mhz Sync Buck
5V Mixed-Mode
SOT23-5
ETA3409A
1.5A, 3Mhz Sync Buck
5V Mixed-Mode
ETA3409B
2A, 3MhzSync Buck
5V Mixed-Mode
ETA8015
3A, 3Mhz Sync Buck
5V Mixed-Mode
ETA3410
2A, 3Mhz Sync Buck
ETA1482
Actual+ Projected Volume /M
Wafers
Packages
300
5kk
25
500k
25
500k
DFN33-10
50
1kk
5V Mixed-Mode
DFN22-8
50
1kk
2A,18VSync Buck
24V CDMOS
SOP8
400
5kk
ETA1483
2A,18VSync Buck/PFM
24V CDMOS
SOP8
100
1kk
ETA1018
0.5A, 1Mhz Sync Boost
5V Mixed-Mode
SOT23-5
50
1kk
Total
1000
15kk
SOT23-5
SOT23-5
Products
In Development (High Voltage)
Part #
Description
Technology
Packages
ETA1484
3A,18V, Sync Buck
24V CDMOS
ETA1472
2A,18V, Sync Buck in
SOT23-8
ETA1485
Projected Volume /M
Wafers
Packages
SOP8
100
1.5kk
24V CDMOS
SOT23-8
Flip-Chip
100
1kk
2A,18V, 600kHz, Sync
Buck
24V CDMOS
SOP8
25
500k
ETA1494
3A, Sync Buck in SOT23-8
24V CDMOS
SOT23-8
Flip-Chip
300
5kk
ETA1488
3A,40V, Buck with CC
40V CDMOS
SOP8
25
250k
ETA2359
1.5A,40V, 1.3Mhz Buck
40V CDMOS
SOT23-6
50
500k
ETA1060
40V Boost LED driver
40V CDMOS
DFN22-6
SOT23-6
50
1kk
ETA1061
40V Sync Boost LED
driver
40V CDMOS
DFN22-6
SOT23-6
50
1kk
Total
700
9.5kk
Products
In Development (Low Voltage)
Part #
Description
Technology
Packages
ETA3559
LED flash Driver
5V Mixed-Mode
ETA5904
6MHz, Sync Buck
ETA8053
ETA1022
Projected Volume /M
Wafers(pcs)
Packages
W-CSP
25
200k
5V Mixed-Mode
W-CSP
100
1kk
PMU
5V Mixed-Mode
W-CSP
25
200k
1A, Sync Boost
5V Mixed-Mode
SOT23-6
DFN22-6
25
500k
Product Highlights
ETA3406

Features






Up to 1.2A Max Output Current
1.5MHz Frequency
Light load operation
Internal Compensation
Tiny SOT23-5L Package
Applications





USB ports/Hubs
Hot Swaps
Cellphones
Tablet PC
Set Top Boxes
Typical Application
VIN 2.6V to 5.5V
IN
10μF
1
4
SW
EN
VOUT
1.8V/1.2A
3
2.2μH
100K
FB
GND
5
10μF
50K
2
1.8V/1.2A 1.5MHz Step-Down Converter
Product Highlights
ETA1483

Features






Typical Application
Wide Input Operating Range
from 4.5V to 18V
High Efficiency:
 Up to 90%at Light Load
 Up to 95% at Heavy Load
Capable of Delivering 2A
Input OVP
No External Schottky Diode
Needed
Applications

Wide input Range Step-down
10nH
VIN
100kΩ
22mF
EN
26.1kΩ
ETA1483
FB
SS
0.1mF
VOUT 3.3V/2A
10mH
BST
SW
IN
COMP
GND
5.6kΩ
3.3nF
10kΩ
22mF
x2
Product Highlights
ETA3410

FEATURES






Typical Application
Up to 2A Max Output Current
3MHz Frequency
Internal Compensation
Clock Dithering
Tiny DFN2x2-8L Package
APPLICATIONS





USB ports/Hubs
Hot Swaps
Cellphones
Tablet PC
Set Top Boxes
VIN 2.6V to 5.5V
7
AVIN
5
10μF
8
PVIN
EN
SW
6
2
MODE
FB
AGND
1
PGND
4
VOUT
1.2V/2A
1μH
120k
10μF
120k
3
Figure 1. 1.2V/2A 3MHz Step-Down Converter