Adapted from
Type author names here Calvert Markham
nd
Chapter 3: Types of Consultancy
© Oxford University Press, 2013. All rights reserved.

Chapter Objectives
You will learn:

The differing business models of consultancy.

The types of services that firms offer.

The various sectors that consulting firms serve
O’Mahoney and Markham: Management Consultancy , 2 nd edition

3.1 Consultancies by business model
O’Mahoney and Markham: Management Consultancy , 2 nd edition

Different consulting business models

Hybrid vs. pure consultancies

Niche vs. general consultancy

Small vs. large consulting

Body-shopping

Internal consulting

Contracting

Interim management
O’Mahoney and Markham: Management Consultancy , 2 nd edition

3.1 Consultancies by business model
O’Mahoney and Markham: Management Consultancy , 2 nd edition

Different consulting business models

Hybrid vs. pure consultancies

Niche vs. general consultancy

Small vs. large consulting

Body-shopping

Internal consulting

Contracting

Interim management
O’Mahoney and Markham: Management Consultancy , 2 nd edition

3.2 Consultancies by service
O’Mahoney and Markham: Management Consultancy , 2 nd edition

Problems of categorisation
O’Mahoney and Markham: Management Consultancy , 2 nd edition

Problems of categorisation
O’Mahoney and Markham: Management Consultancy , 2 nd edition

Strategy Consulting
• What is strategy consulting?
• What should strategy consultants do?
• What do strategy consultants do?
• Strategy deliverables
O’Mahoney and Markham: Management Consultancy , 2 nd edition

Elements of Strategic Management
Johnson, Scholes & Whittington (2010)

13 | Presentation Topic | Russian Railways Corporate University http://www.houd.info/Fads.pdf

What is the role of the consultant?
What should consultants do?
https://www.youtube.com/watch?v=vv3p6lMdC7c
Based on Alan Weiss http://www.summitconsulting.com

IT Consulting

Consultants and technology

IT consultancy work
O’Mahoney and Markham: Management Consultancy , 2 nd edition

Who does what in IT consulting?
O’Mahoney and Markham: Management Consultancy , 2 nd edition

Project Management Triangle

IT Project Roles




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Business Owners / Product Managers
Business Analyst
Systems analyst
Systems architect
Coder
O’Mahoney and Markham: Management Consultancy , 2 nd edition

Change management consultancy






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BPR
TQM / Lean
Culture change
HRM
Operations consulting
Program / Project Management
Other specialisms
O’Mahoney and Markham: Management Consultancy , 2 nd edition

O’Mahoney and Markham: Management Consultancy , 2 nd edition

The sectors served by consultancy
O’Mahoney and Markham: Management Consultancy , 2 nd edition

Consultancy sectors

Finance & banking

Telecoms & entertainment

Government

Health

Utilities, energy, mining and infrastructure

FMCG, retail & consumer business

Manufacturing

Social sector

Environmental
O’Mahoney and Markham: Management Consultancy , 2 nd edition

The Public Sector
O’Mahoney and Markham: Management Consultancy , 2 nd edition

O’Mahoney and Markham: Management Consultancy , 2 nd edition

Summary
This chapter has outlined the different segmentations of the consulting industry. The key points include:

Strategy consultancies are moving downstream and doing management work, whilst IT and outsourcing consultancies are trying to move upstream into the same area.
 IT, finance and manufacturing companies are increasingly offering consultancy services to boost their revenues.

Procurement departments are increasingly used to batter down consultancy fees.

Banking and finance account for most of the income in private sector consulting, but public sector has grown enormously over the last ten years, especially in IT consulting.
O’Mahoney and Markham: Management Consultancy , 2 nd edition