Welcome to Leo Burnett
Leo Burnett founded the agency bearing his
name on August 5, 1935.
The Leo Burnett Philosophy
 Built during the
Serving free
recession in Chicago
apples to everyone who came
Inspiring everyone by starting work
at 5 am
Our Heritage
1951
2005
Leo Burnett creates
Tony the Tiger for
Kellogg's
Clients: 24
Employees: 292
Billings: $ 22.2 mn
On its 70th anniversary,
23 LB offices make it to
the Gunn creativity
report
1965
The Poppin’ Fresh
man is created for
Pillsbury Fresh
1981
Employees: 1100
Billings: $ 188 mn
Offices: 6
1935
1974
Leo Burnett opens
his door and keeps
apples outside
Employees: 7000+
LB USA serves
up a smiling
Happy Meal
The world
falls in love
with ketchup
Offices: 96 in 84 markets
1995
LB makes history with
P&G Pert Plus in 36
countries
Clients: 3
Employees: 6300
Employees: 3
Billings: $ 3.6 billion
Billings: $ 200,000
1955
The iconic Marlboro
Man rides into history
Clients: 25
Employees: 605
Billings: $ 70 mn
Offices: 43 in 36
markets
96 offices
84 countries
Over 7000 passionate brand builders
is Group Publicis Communications Company
Groupe Publicis operates in more than
200 cities in 104 countries.
Groupe Publicis is the 3rd largest communication group
in the world
Group Publicis
in India
Some Global clients
SINCE 1981
SINCE 1994
SINCE 1954
SINCE 1971
SINCE 1988
SINCE 1952
SINCE 1974
SINCE 1988
SINCE 1988
SINCE 1988
One of the most awarded agencies in the world
2009 Cannes
Advertising Awards
10 Golds
6 Silvers
16 Bronzes
India
• Offices in Mumbai, Delhi, Bangalore and Chennai
• Over 300 passionate brand-builders
Our Journey
1983: Arvind Sharma
joins Chaitra
1972 : Chaitra
Advertising Pvt Ltd
1987: Chaitra bags
Heinz & P&G
1995: CLB bags
Coca Cola
1999: CLB becomes
Leo Burnett India
1996 : Bajaj Auto
comes to CLB
2008 : LB wins Gold
at Cannes for Luxor
2004: LB launches its
Digital+ BTL arm ARC
Clients we handle in India
Awards &
recognition
One of India’s most awarded …
Cannes 2007-09
2 Gold
2 Silver
5 Bronze
13 Finalist
Clios 2008-09
4 Finalists
One Show
2007-09
1 Gold
2 Silver
5 Finalists
New York Festival
2007-09
1 Gold 3 Silver
8 Bronze
22 Finalists
GoaFest
2007-09
2 Grand Prix
6 Gold
15 Silver
41 Bronze
D&Ad 2007-09
4 Finalists
Art Directors
Club 2007-08
2 Gold
2 Finalists
AdFest 2007-09
8 Silver
7 bronze
11 Finalists
One of India’s most awarded …
ANDYs
2007-08
2 Silver
2 Finalists
Media Spikes
2008-09
1 Silver
2 Bronze
9 Finalists
Adstars Korea
2007-08
1 Gold
4 Silvers
5 Bronze
London Int’l
2007-08
5 Golds
4 Silvers
2 Finalists
Digital capabilities that match the best in the world
INDIA’S FIRST AND ONLY CYBER LION : LUXOR
HIGHLIGHTERS
Leo Burnett Global Agency of the Year
2003 and 2008
Our Offerings : Arc + Leo Burnett India
Deliver Holistic Marketing Solutions
Advertising
Direct
Marketing/CRM
Interactive
Marketing
 Brand Planning
 Relationship Strategy
 Digital Marketing Strategy
 Brand Strategy
 Segmentation/
 User Experience Strategy
and Design
 Mass channel
communications
 Idea Generation
 Creative Development
 Creative Production
Profiling/Consumer
Analysis
 Campaign Strategy and
Management
 Acquisition/Retention/Loy
alty Programs
 Multi-Channel Contact
Management
 Direct Response Creative
 Database
Strategy/Design
 Digital Branding
 Online Campaign
Development
 Digital Content and
Creative Development
 Website/Micro-Site
Development
 Technology strategy,
application development,
systems implementation
Events &
Promotions
Shopper
Marketing
 Sales Promotion
Development and
Execution
 Consumer Retail StrategyChannel, Category, and
Retailer Strategy
 Trade Promotion
Development and
Execution
 Retail Environment Design
 Product Sampling
 Event Development and
Execution
 Sweepstakes/Games
Development and
Execution
 On-Premise and OffPremise Activation
Programs
 Package Design
 Merchandising/Displays/
Collateral
 Sponsorships
 Digital Relationship
Strategy and Management
www.arcww.in
Our Philosophy
we believe that a truly
big idea is one that is not
media-specific
but one that can travel and
amplify the message
Leo Burnett India : Agency Structure
Chairman
Arvind Sharma
Managing Director
Nitish Mukherjee
National Creative Director
KV Sridhar
Vice President
Samarjit Choudhry
National Planning Director
Rajeev Sharma
Executive Creative Director
Nitesh Tiwari
Vice President
Anup Vishwanathan
Head of Arc
Venkey Sharma
Executive Creative Director
Kapil Sharma
Vice President
Samir Gangahar
Head of Finance
Nosheer Lala
Executive Creative Director
Hemant Jain
Associate Vice President
Nitesh Ravindran
Associate Vice President
Shally Mukherjee
Associate Vice President
Gaurav Lalwani
Head of Films
Kevin Affonso
Arvind Sharma – Chairman
•
Heads Leo Burnett’s operations
across India, Pakistan, Sri Lanka
& Bangladesh
•
Member of the Global Think Tank:
A collection of key managers to
chart and constantly evolve the
Agency’s business
•
Member of the Leo Burnett Asia
Pacific Management Team
•
Leader of one of LB Asia Pacific’s
New Business hubs
KV Sridhar – National Creative Director
•
Leading Leo Burnett’s creative
drive
•
27 years of brand building via
breakthrough creative work
•
Is part of the Regional Creative
Leadership team
•
Has created the face of some of
India’s best known brands
Nitish Mukherjee - Managing Director
•
Moved over as Managing Director
of Leo Burnett after seven years
at Orchard
•
Nitish took Orchard from a single
city start up to three-full fledged
offices in Bangalore, Mumbai,
Chennai and a presence at Delhi
•
A career spanning twenty five
years, built many a brand in the
Indian advertising industry
Rajeev Sharma – National Planning Director
•
One of the pioneers in Brand Planning in
India
•
Rajeev is part of the Asia Pacific
Planning leadership team
– Which leads new strategic thinking in the
region
– Develops new strategic tools for use
across offices
•
Has been instrumental in building
several brands during his advertising
career
In Leo Burnett’s words …
The work of an agency is intimately
warm and
human.
We deal with human needs, wants
and hopes.
In the end businesses are run by such people and our
ideas must spark them to success …
Agency Functioning
•
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•
•
Client Servicing
Strategic Planning
Creative
Production
–
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Studio
Films
Radio
Languages
• Projects
•
•
Finance
HR/admin
Client servicing
–
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Brand Custodians
Managing current relationships
Understanding briefs
Coordinating within the internal departments
Delivery
Managing the Financials
Getting new business
Creative
– The creative output
– Effective Creative that works in the market place, delivers the
client’s objectives
– Winning awards and recognition for the agency
Strategic planning
• Being the consumer’s voice in the creative process
• Analyzing competition, market trends, and category to
come up with insights
• Researching the creative output
• Constantly studying macro consumer trends
• Providing the knowledge quotient
Apples anyone ?
stars,
you may not catch one
If you reach for the
handful of
mud
But you’ll never end up with a