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T: 028 258 20968
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i bub Communications
 Presentation I Bub
 Presentation IP Genie organization & structure
 IPGenie product portfolio & solutions
 IPGenie roadmap for 3-5 years
 Market approach NI - marketing to penetrate in heavy competing
market?
 Co-operation proposal
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IPGENIE
 IPGENIE was established in March 2010 as a trading name of
McWilliams Communications Ltd , The product was trade marked
in May 2010 –
 With over 75 years of collective Telecoms experience the
company recognised IPGENIE was to be marketed to a select
number of traditional dealers with an established background
 All of the team are from a telecoms background – although we
do have IT experts to help on the networking and bespoke
application CRM Microsoft dynamics etc.
 We are Microsoft Partners along with Cisco accreditation
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Background & Structure
 The two founder members of IPGENIE started this project in
October 2003 – when we recognised the market place was going
to change to a new technology VoIP over the next 5 years the
IPGENIE Project was implemented working with major SIP and
network partners – We also recognised the structure would be
lean in order to move things into the market faster than the
competitors
 There were two issues in entering into the market – Product
placement and Quality of call
 We also recognised we have a small window of opportunity and
how to differentiate ourselves from the competition – the
business model was simple and easy to understand. Going back
to the traditional, and mixing it up with TDM and VoIP. we had a
product we could take into the market place in the UK and
beyond.
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It’s all in the box
 No need for costly licences (Totally Unlicensed)
 Unlimited layer Auto Attendant – Included!
 Departmental Music on hold – Included!
 Voicemail to email – Included!
 Call Queuing – Included!
 Call recording and logging – Included!
 Multiple conference rooms – Included!
 Use of non proprietary handsets – Included!
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Flexibility
 Mobility
 Call centre
 Hospitality
 Smart phones
 Home workers
 Soft phones
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Built and designed in the UK
IPGENIE UCP Chassis
unlimited user extensions
Built & designed in the UK
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Security
 Active threat patrol
 Self diagnostic & healing
 Real time alerts
 Regular health check alerts
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Mobility
Lets Talk..............
On the road at home or abroad IPGENIE will connect you & your business
whenever forever ...............
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Connectivity
 Unlimited SIP Trunks
 ISDN 2
 ISDN 30
 SDSL
 Broadband
 Dedicated lease line
 EFM
 Analogue lines
 SAT Broadband
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Product Specification
Open source software
Intel core Dual Processor
1U Rack Mountable / Standalone UCP
Unlimited extensions from 5 users up to Unlimited extension users
Trunk line connectivity for emergency services
Disaster recovery (Divert to Mobile)
Competitive costing
Quality of service
Call quality based on ........
Codec , G729 15K per voice channel
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System Connectivity
Will connect to any type of SIP / IP handset i.e. IPGENIE, CISCO,
Polycom, Yealink , Snom & WIFI Single , Dual mode handsets and
Soft phone
Broadband: Business Broadband / SDSL
Just need one analogue line with a broadband saving you up to
60% on line rentals
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Standard Features
Auto attendant
Black list
Privacy manager
DDI
Unified messaging (voicemail to email)
Voicemail
Internal Directory
Fax to Email
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Standard Features
Call waiting
Multiple Conference rooms
Individual - Operator Console LAN/WAN Unlimited users *
Call pick up
Call Recording on demand or continuous 1 terabyte (separate server recommended)
Intercom LAN / WAN
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Product USP’s
No need for ISDN 2/30 Connectivity (Saving on line charges)
Free calls between sites and to wireless phone workers
Soft phone for the laptop / Desk top for Home workers
System is fully integrated with all features
Mobile Client
Integrated Hospitality package
Full Call Centre functionality
Own Handset range
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Product USP’s
Full in house ongoing development
Integrate with legacy telephone systems
Integrate with legacy Handsets (See separate slide)
Unlicensed Product
Manufactured In United Kingdom
UK Support office
Direct Intel Technical Support
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Admin Panel
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Mobile App User interface
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WAN ops panel
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CTI Computer Telephony Integration
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Outgoing call
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Remote CTI
•
IPGenie can support remote CTi
•
Interoperates with Outlook, ACT!, Lotus Notes, Access
databases etc.
•
Create Notes, appointments, Emails, SMS & fax's direct from the
interface.
•
Works on Terminal Server
•
Connects to SKYPE
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Competitive Advantage
All companies use ISDN / Analogue connectivity to route calls over IP
IPGenie is a pure voice over IP switch
Competition still use ISDN
Cisco, Siemens, Nortel, Avaya, Shoretel, Zultys Mitel, Alcatel, Panasonic, LG All of
these manufacturers license their products and add on’s
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Legacy Handsets
 BT Meridian
 Ericsson
 Toshiba
 Siemens Optipoint
 Panasonic
 Alcatel
 Meridian Centrex
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Typical Install
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Wireless IP Desktop Range
IPGWS320 wireless
Desktop 12 key display
IPGWS210
standard
display
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Fixed IP Handset range
IPG 310 small
screen
Display 12
Programmable keys
Large Screen display
With 32 key DSS/BLF
Operator console
Up to 96 extensions
Small screen
Standard display
IP Handset
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Marketing
 Full Literature and access to images and material for website
and company brochures.
 Company advertising in local and leading industry magazines –
papers.
 New market initiatives working with our partners.
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IPGENIE Training
 Our Training is in house and has different levels;
 Basic (No IP – IT Experience) Min 5 Days
 Light Min 5 Days (Min IP – IT Experience)
 Advanced Min 3 days (IP – IT Experience)
 Pricing is dependant on what level of dealer – distributor.
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Company Road Map
 IPGENIE wants to bring a new concept into the marketplace and
by working closely with our dealers, resellers and distributors,
IPGENIE bring ideas and concepts to the market faster than
anyone else.
 This has been proven time and time again with our dealers base
as we have implemented bespoke apps within weeks rather than
months or years.
 Our Road map is you......
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Some of our customers

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Our Partners
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Agreements
 Agency (15% of Sale any company introduced , ongoing 10% for
that year IPGENIE does install liaison with networks )
 Dealer ( Stock required of 1 x demo 30 user unit with a bundle of
handsets) along with two other units, Targets TBA, we will
supply and deliver ,Dealer has own tech support and install team
IPGENIE 2nd line support when required.
 Reseller / Distributor minimum stock level of 25 units supply
direct and to sub dealers and 500 handsets bundled all of above
as dealer.
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Company Details
 McWilliams Communications Ltd T/A IPGENIE
 Registered office 72-75 Red lion Street , London , WC1R 4GB.
 Company Registration 07185787
 VAT 983 5058
 Head Office; Unit 2 Bushmills Road Business Park,Coleriane
BT52 2BY
 Sales Distribution ; No 1 Cross Street Business centre ,Cross
Street ,Burton On Trent Staffordshire , DE14 1EG.
 Telephone , 028 703 480 40
 Web , www.ipgenie.co.uk