Project Proposal
By:
Jackie O’Dowd
Saskia Swaan
Joe Moore
Presentation Outline:
 Aim of Project
 Users & Demographics
 Technology & the Age Divide
 Identifying the Issues
 Personas
 Idea Generation
 The Product/Concept
 Product Research/Technical Feasibility
 Inclusivity (Trojan Horse)
 Conclusion
 References
The aim of the project…
…is to design a product or service for a population
with a capability loss, using an inclusive design.
Who are the users?
Over 60’s
User Demographic:
60+
1980
2012
(WHO, 2012)
User Demographic:
89% (Social payments)
56%
€352,18 (single income)
Income
€ 446,94 (shared income)
Chronic illness
(CSO, 2012)
Technology & the Age Divide
Computer & Internet Usage:
60%
16-49 yrs
35%
50-64 yrs
15%
65-74 yrs
( Cullen, K., Dolphin, C., Delaney, S., & Fitzpatrick, M., 2010 )
Technology & the Age Divide
39%
45%
(Zickuhr K., & Smith A.,2012)
Technology & the Age Divide
95%
(Zickuhr K., & Smith A.,2012)
Technology & the Age Divide
Negative Attitudes
Feeling too old to learn, too hard
And only 10% use phone for Internet :
-preference for pay as you go
-perceived as complicated and difficult
-nervous using new electronic device
(Hargreaves, G. , 2011).
Age of Respondents:
Capability Loss:
< 60 yrs
60 – 79 yrs
15%
Hearing
45%
Poor Vision
33%
Memory Issues
Personas:
Harry Sally
Idea Generation
Simple is Not the same as stupid
(Hargreaves, G., 2011).
The Product/Concept:
Product Research/ Technical Feasibility
O2 Joggler
Inclusivity
Conclusion
Trojan horse effect
Technology and the Age divide
Thank you for listening…
Any questions?
References
Cullen, K., Dolphin, C., Delaney, S., & Fitzpatrick, M., (2010). Survey of older people and
ICTs in Ireland. Retrieved October 20, 2012, from http://www.dcenr.gov.ie/NR/rdonlyres/DA00462AD51B-4C6F-8DBF-B08D0191D931/37829/SurveyofOlderPeopleandICTsinIrelandResearchReportb.pdf
CSO (2012). Survey on income and living conditions (SILC). Thematic Report on the Elderly
2004, 2009 and 2010.Retrieved October 20, 2012, from
http://www.cso.ie/en/media/csoie/releasespublications/documents/silc/2010/elderly0409and10.pdf
Hargreaves, G. (2011). Smartphone fear factor for over 65s. Retrieved October 20, 2012,
From Aging and the use of the internet (n.d). Retrieved October 20, 2012, from
http://www.nominettrust.org.uk/sites/default/files/NT%20SoA%20- Ageing and the use of the
internet.pdf
Swaan, S. (2012, November 7). ). Survey Monkey. Retrieved from https://www.surveymonkey.com
WHO (2012). Are you ready? What you need to know about aging? Retrieved October 20,
2012, from http://www.who.int/world-health-day/2012/toolkit/background/en/index.html
Zickuhr K., & Smith A.,(2012). Digital differences. While increased internet adoption and
the rise of mobile connectivity have reduced many gaps in technology access over the past decade, for some
groups digital disparities still remain. Retrieved October 20, 2012, from
http://pewinternet.org/~/media/Files/Reports/2012/PIP_Digital_differences_041312.pdf
References (Images)
Calendar [Image] (n.d.). Retrieved November 8, 2012, from
http://www.wherestheshuttle.com/Announcements.html
Cartoon boy [Image] (n.d.). Retrieved November 8, 2012, from
http://drawsketch.about.com/od/cartooning/ss/cutecartoon.htm
Chronic illness [Image] (n.d.). Retrieved November 1, 2012, from http://www.thetotalwellnessdoc.com/wpcontent/uploads/image/pills.jpg
Family group [Image] (n.d.). Retrieved November 1, 2012, from
http://www.mandysmoon.com/store/images/Category_Images/Specialty_Items_Department/people_row_spe
cialty_items.jpg
Family image [Image] (n.d.) Retrieved November 1, 2012, from http://www.lesswaste.org.uk/greene_family.bmp
Family member’s gif [Image] (n.d.). Retrieved November 1, 2012, from
http://www.mandysmoon.com/Qstore/uploads/familyhomepg.giffamily group
Fear of technology [Image] (n.d.). Retrieved November 1, 2012, from
http://itineraryforvision.files.wordpress.com/2011/06/fear_technology.jpg
Globe [Image] (n.d.). Retrieved November 8, 2012, from http://www.clker.com/clipart-planet-earth-1.html
Globe digital divide [Image] (n.d.). Retrieved November 8, 2012, from
http://cdn6.fotosearch.com/bthumb/CSP/CSP200/k2003722.jpg
I-Pad [Image] (n.d.). Retrieved November 8, 2012, from http://dualbrowser.19e3.com/
Hit thumb with hammer [Image] (n.d.). Retrieved November 1, 2012, from http://images.clipartof.com/small/438632Cartoon-Man-Holding-His-Throbbing-Thumb-AfterI said sit [Image] (n.d.). Retrieved November 1, 2012, from
http://tizona.files.wordpress.com/2009/04/i_said_sit.jpg?w=504
References (Images)
Lady [Image] (n.d.). Retrieved November 8, 2012, from
http://data.whicdn.com/images/17244165/6042694297_6d5d4a8d79_z_thumb.jpg
Little lady [Image] (n.d.). Retrieved November 8, 2012, from
http://www.madeit.com.au/uploaded/2012-921/f62952742Db4ee2D49ee2Dafd82D5ab99268000cPREVIEW2.jpg
Man in front of computer [Image] (n.d.). Retrieved November 1, 2012, from
http://www.toonpool.com/user/997/files/just_how_you_feel_out_of_memory_351575.jpg
Memory loss [Image] (n.d.). Retrieved November 1, 2012, from http://thatssuperfood.com/wpcontent/uploads/2010/04/memory-loss-2.jpg
Money green [Image] (n.d.) Retrieved November 1, 2012, from http://www.clker.com/cliparts/A/U/J/c/h/u/stacks-ofmoney-hi.png
Old man w/ pipe [Image] (n.d.). Retrieved November 8, 2012, from
http://www.clipartmojo.com/clip-art/old-man-smoking-pipe-3228/
Old man w/ tie [Image] (n.d.). Retrieved November 1, 2012, from
http://www.zazzle.ca/funny_cartoon_male_old_man_angry_postcard-239911656608042186
Old woman cartoon [Image] (n.d.). Retrieved November 8, 2012, from
http://barbarah.files.wordpress.com/2011/09/older-lady.png
Short sighted caterpillar [Image] (n.d.). Retrieved November 1, 2012, from http://www.flikie.com/wpcontent/uploads/2011/01/3D_20110111_Shortsighted-Caterpillar.jpg
References (Images)
Smart phone [Image] (n.d.) Retrieved November 8, 2012, from
http://www.uk2.net/blog/your-smartphone-is-changing-the-way-web-servers-get-built/
.
Stack of coins [Image] (n.d.) Retrieved November 1, 2012, from
http://thumbs.dreamstime.com/thumblarge_337/1227646470i44Nr2.jpg
Trojan horse [Image] (n.d.). Retrieved November 1, 2012, from
http://cache3.assetcache.net/xt/88364414.jpg?v=1&g=fs1%7C0%7CLIQ%7C64%7C414&s=1