Codename: BlueMix
Redefining Cloud Platforms for Developers
Sandhya Kapoor
IBM Ecosystem Development
kapoor@us.ibm.com
© 2014 IBM Corporation
Please Note
IBM’s statements regarding its plans, directions, and intent are subject to change
or withdrawal without notice at IBM’s sole discretion.
Information regarding potential future products is intended to outline our general
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The information mentioned regarding potential future products is not a
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Performance is based on measurements and projections using standard IBM
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that any user will experience will vary depending upon many factors, including
considerations such as the amount of multiprogramming in the user’s job stream,
the I/O configuration, the storage configuration, and the workload processed.
Therefore, no assurance can be given that an individual user will achieve results
similar to those stated here.
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#BlueMix
Market
Shifts
in the digital economy
Shift in personalized computing
to mobile using cloud services
Shift towards unbundled
business offerings
Shift towards killer-apps
transforming industries
#BlueMix
Responding to these shifts requires a new approach . . .
the Composable Business
A Building Block Approach
Restless Reinvention and
Process Innovation
Better Decision Making
from Actionable Insights
Accelerated Time to
Market
Secure Integration across
Business & Technology
#BlueMix
It is estimated that by 2016 more than one-fourth of the world’s
applications will be available in the cloud, and 85% of new
software is now being built for cloud deployment.
Application
Aware
Service
Driven
Resource
Smart
Composable
Business
On or Off Premise
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#BlueMix
The Composable Business is built on the “as a Service”
environment…with a goal of enabling the API economy
From Software Defined Environments to Cloud Operating Environment to an API Economy
External
ecosystem
API
economy
(Marketplace)
Analytics
API
Marketplace
API
Cloud
operating
environment
(BlueMix)
Softwaredefined
environment
(SoftLayer)
Commerce
API
API
Location
Collaboration
API
Data
Services
API
API
App
Solutions
Software
as a Service
API
Services and composition patterns
API & Integration Services
Traditional
Workloads
Development
Big Data and
analytics
Security
Integration
Mobile
Social
Platform
as a Service
Workload definition, optimization and orchestration
Resource abstraction
and optimization
Software-defined
storage
Software-defined
compute
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Software-defined
networking
#BlueMix
Infrastructure
as a Service
No organization can get there instantly,
Challenge is to balance optimizing existing systems with such
innovation
drives need for continuous
optimization
Innovation
Optimization
fuels investments in
innovation
#BlueMix
The Evolution of Cloud
Virtualization
Cloud Enabled
Dynamic Hybrid
“I want to get more out
of my existing hardware”
“I want to move my existing
middleware workloads to
the cloud”
“I want to strategically
use public and private
cloud together”.
Business Services (SaaS)
Cloud Native
“I want to use an app
without having to own it”
“I want to rapidly build new,
born on the cloud, engaging
applications in a continuous
delivery model”
#BlueMix
A Power Shift
The next billion dollar
idea starts with a single
developer.
That developer starts
with a single line of
code.
New App Culture Has
New Expectations:
Integrated
Mobile
Iterative
Ecosystem
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#BlueMix
Composing of an application, not traditional writing of an
application
ITERATE
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Add Monitoring
service instance
Create app
TASK:
Create a secure application that
analyses sentiment about certain
topics in social media
2
Add database
service
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3
Extract social media
data into database
Secure the service
Add social
analytics service
#BlueMix
Introducing IBM’s Cloud Platform, Codename BlueMix
BlueMix services
include:
About BlueMix
• Run apps in any
language
• Built on open
standards
• Integration services to
systems of record
• Designed for mobile
• Provides DevOps
services
Register today at bluemix.net
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DevOps
Big Data
Mobile
Cloud Integration
Security
Internet of Things
Watson
Database
Web and application
BlueMix enables everyone from individual developers to large enterprise teams to rapidly build and deploy new
applications, embrace devops and extend existing IT investments with cloud integration services.
Compose
applications
Deploy and
scale
Code with
confidence
from a rich library of
IBM, 3rd party and open
source runtimes,
services and APIs.
new applications and
services with
infrastructure services
from IBM SoftLayer.
knowing IBM’s cloud
platform is built on a
foundation of open
standards.
#BlueMix
Developers are joining BlueMix because they need
to…
1. Rapidly bring products and
services to market at lower
cost
Register today at bluemix.net
2. Continuously deliver new
functionality to their
applications
3. Extend existing investments in
IT infrastructure
With on-demand
services and
infrastructure,
developers can go
from 0 to running code
in a matter of minutes.
When coupled with
DevOps, teams both
large and small can
automate the
development and
delivery of many
applications.
By connecting
securely to on-prem
infrastructure,
organizations can
extend their existing
investments.
#BlueMix
IBM Services Available in Q2 Codename: BlueMix
Web and Application
Reduce costs, deliver and
scale engaging web
applications and services
•Session Cache
•Data Cache
•Application Auto-Scaling
•Workflow
•RapidApps
•Rules
•Elastic MQ
Integration
Securely connect cloud
applications to on-premise
data and infrastructure.
•Cloud Integration
Big Data
Harness the power of Big
Data.
•BLU Analytics Acceleration
•Time Series Database
•Reporting
•Map Reduce
•Streams
Mobile
Rapidly build on-device mobile
applications or host mobile
web applications
•Mobile Application Security
•Push
•Mobile Data
•Mobile Quality Assurance
•Location
Database
DevOps
Open, integrated rapid
development that scales.
•Monitoring and Analytics
•Continuous Integration
•Git Hosting
•Web IDE
•Delivery Pipeline
•Agile Planning and Tracking
Security
Choose your own database-asa-service.
Build security into your
application by design.
•SQL Database
•Cloudant JSON Database
•SSO
•Appscan Mobile Analyzer
Watson
Analytics based on natural
language questions.
Internet of Things
Consume, analyze and act on
streaming data from physical
sensors.
•Watson Analytics Services
•Internet of Things Cloud
Beta at GA
#BlueMix
BlueMix Real Scenarios
Sponsor users as part of IBM Design Thinking
Web Applications
Mobile Back ends
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Scalable cloud centric web
applications and APIs supporting
mobile workloads
Leveraged many different language
runtimes (Ruby, PHP, JavaScript,
Java)
Migration from competitive
offerings: Heroku, Amazon,
Rackspace
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www.eyeqinsights.com
Back end services replacing custom
code hosted on IaaS (e.g. Push
Notification)
Cloud Code for offloading business
logic from the mobile client
Integrated into iOS and Android
native applications using BlueMix
SDK
www.themymenu.com
API Economy
Integration with existing systems
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Location based services provided
by Pitney Bowes in BlueMix
Catalog
Allow innovators and developers
to seamlessly extend their
products and services to cloud
and mobile devices.
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wwww.pb.com
Secure connectivity to enterprise
network from BluMix
Discovery of existing APIs into
BlueMix
Sync of data between BlueMix and
on premise data
#BlueMix
Fortune 500
Enterprise
DEMO
Code Name: BlueMix
© 2014 IBM Corporation