Responding to the
seed production
challenge
Connecting agri-science with farming
Master Seeds Investment Programme
Our Customers seed requirements are changing:
Larger acreages are being drilled faster
Orders are placed later after yield results
Farmers expect ever-higher quality specs
New varieties catch on quicker
Precision agronomy adds to complexity
Pressure to hit key drill timings
More tailored approach to seed treatments
Processing lead times are shorter
Connecting agri-science with farming
Master Seeds Investment Programme
This places more
pressure on the
producers of seed –
to be more flexible,
offer higher quality
assurance and meet
tighter deadlines.
Connecting agri-science with farming
Master Seeds Investment Programme
We view
developments in
seed technology of
increasing
importance and a key
component of high
output agronomy
systems for the
future.
Connecting agri-science with farming
Master Seeds Investment Programme
New facilities are
being commissioned
at our Finmere site to
meet these new
challenges and
support our
customers.
Connecting agri-science with farming
Master Seeds Investment Programme
The work is being
overseen by Martin
Vousden (Finmere
Seed Production
Manager) and his
team.
Connecting agri-science with farming
Master Seeds Investment Programme
£2m is being spent at
our Finmere Seed
Plant on state of the
art equipment to
ensure Agrii
customers are
amongst the first to
benefit from the latest
seed developments.
Connecting agri-science with farming
Master Seeds Investment Programme
Advanced full colour
optical sorting, widely
employed in food
processing, is adding
valuable extra quality
and flexibility to Master
Seeds production .
Connecting agri-science with farming
Master Seeds Investment Programme
The technology is
particularly effective at
removing unhealthy,
discoloured or spotted
grains – including
those affected by
fusarium – as well as
foreign bodies and
weed seeds.
Connecting agri-science with farming
Master Seeds Investment Programme
Finmere production
capacity will be raised
by 30% and an extra
seed line will seriously
increase quality
processing options and
flexibility across our
four UK Master Seeds
plants.
Connecting agri-science with farming
Master Seeds Investment Programme
The investment is
essential in allowing us
to meet the evershorter lead times of
our customers, while
offering the widest
possible range of
variety and seed
treatment
combinations.
Connecting agri-science with farming
Master Seeds Investment Programme
RESEARCH
+
MASTERSEEDS
+
AGRONOMY
+
MARKETING
SUPPORT
=
More return on
your seed
investment
Connecting agri-science with farming
Master Seeds Investment Programme
RESEARCH
Working closely with plant
breeders we test varieties ahead
of commercial release to
understand how to make them
perform across different soil types.
50,000 trials plots and 5
Agronomy Centres across the
country give Agrii agronomists and
customers a head-start on high
output variety management.
Connecting agri-science with farming
Master Seeds Investment Programme
MASTER SEEDS
The most established and respected
seed brand in the UK, Master Seeds
varieties are processed to the
highest standards at our own seed
plants and delivered by Agrii’s inhouse logistics team. We take
responsibility from seedbed to
harvest and support our Master
Seeds customers to maximize the
return on your seed investment.
Connecting agri-science with farming
Master Seeds Investment Programme
AGRONOMY
300 Agrii agronomists throughout the
UK have access to the best agriintelligence and technical support to
work with our Master Seeds customers
and apply tailored growing systems
that deliver more.
This joined up approach linking
innovative research, quality seed, the
unique T(-1) method and advanced
management means you can realise the
full potential of your arable acres.
Connecting agri-science with farming
Master Seeds Investment Programme
MARKETING SUPPORT
Agrii provide impartial and
experienced guidance on crop markets
to help you identify the best strategy
for marketing your arable output.
Working with specialist partners we
offer buy-back arrangements for many
Master Seeds varieties and help our
customers to access premium
opportunities.
Connecting agri-science with farming
Master Seeds Investment Programme
RESEARCH
+
MASTERSEEDS
+
AGRONOMY
+
MARKETING
SUPPORT
=
More return on
your seed
investment
Connecting agri-science with farming