Introduction to El Sayed El Ayouty & Co. Certified Public Accountants & Business Advisors 60 Years Of Dedication & Commitments El Sayed El Ayouty & Co. El Sayed El Ayouty & Co. (“The Firm”) is a member firm of one of the world’s leading accounting and consulting networks, Moore Stephens International Limited. We believe our strong presence in the local and international market, our historical experience and professional team enable us to provide a responsive and efficient service as you would expect. The information provided in this brochure demonstrates our ability to provide you with a quality service and makes you feel confident in choosing our firm. We offer a highly professional service. In gaining a real understanding of individual needs of each client we develop longstanding relationships and help to play a significant role in the management of clients affairs over many years and indeed from one generation to another. The firm leads the way in the provision of the highest quality of personal services to business and their owners to support them in creating and preserving wealth. Mohammed El Ayouty Managing Partner 2 About Moore Stephens International North America 50 Firms 146 Offices China 03 Firms 47 Offices Europe 159 Firms 321 Offices Middle East Africa 15 Firms 18 Firms 27 Offices 22 Offices Asia Pacific 17 Firms 42 Offices Latin America 27 Firms 33 Offices Vision To be a leading, recognized and highly regarded international accounting and consulting network and the first choice in our chosen markets. Australasia 18 Firms 29 Offices Values • Quality – no compromise • Innovation in what we do and how we do it • Supporting the profitable growth of member firms Honest, ethical and open • Demonstrate our commitment to member firms, their staff and their clients • Generate trust through integrity and honesty • Proactive and resourceful • Responsible corporate citizens Mission To enable member succeed through strong leadership of a cohesive and well resourced international network with a top-down culture of quality. • Engage with and encourage support in the local communities • Minimize impact on the environment • Enjoy what we do • Passionate and engaged • Involved with our member firms and their regions 3 About Moore Stephens International Moore Stephens International Limited is a global accountancy and advisory network with its headquarters in London. Since Moore Stephens London was founded a century ago, Moore Stephens International Limited has grown to be one of the largest international accounting and consulting groups worldwide. Today the network comprises 667 offices in 105 countries throughout the world, incorporating 27,081 people and with fees of more than US$2.682 million. You can be confident that we have the resources and capabilities to meet your needs. Managing audits and dealing with multi-jurisdictional tax matters of multi-national operations is the core of our business. The scope of our global client management extends, therefore, beyond the delivery of compliance services to advising on international business structures and tax planning to minimize tax liabilities World Statistics Members and correspondents Countri es Firms Offices Principal s and Staff Fee Income US$m Africa 7 18 22 688 26.2 Asia Pacific region 13 17 42 2,292 70.8 Australasia region 2 18 29 1,065 153.0 China region 1 3 47 5,909 276.7 Europe region 43 159 321 8,140 980.0 Latin America region 17 27 33 1,382 41.8 Middle East region 14 15 27 626 22.6 North America region* 8 50 146 6,979 1,111.0 105 307 667 27,081 2,682.1 Total: 4 Global Solutions Moore Stephens International member firms' focus on excellence in business sectors & their needs enables them to deliver practical, commercial solutions to your own unique issues. Sectors • Commerce, Banking & Finance • Insurance Good advice benefits all businesses, so Moore Stephens International members' clients come from a wide variety of backgrounds. But, if one feature characterizes them all, it's the dynamic and complex nature of their financial interests that span national boundaries and different business sectors. That's why member firms provide a depth as well as a breadth of expertise, which is at the core of their strategy to be the best in their chosen markets. They achieve that depth by encouraging their people to develop industry specific expertise. • Property & Construction • Manufacturing & Retail • Maintenance and Service • Leisure & Tourism • Shipping & transport • Government, Public Sector, Education & Health • Not‐for‐Profit Services • Audit & Assurance • Corporate Finance • Business Advisory • Governance, Risk and Internal Audit • Accounting and Forensic services • Zakat and Taxation 5 About El Sayed EL Ayouty & Co. Moore Stephens Saudi Arabia The Firm was established in 1954 in Saudi Arabia Registered with Ministry of Commerce, under the license and is managed by four licensed partners in Saudi Arabia. Our firm focuses on providing professional services marked with depth, technical experience, and flexibility in meeting the local, regional, and international business requirements. The Firm is one of the largest public accounting and consulting firms in Saudi Arabia, having offices in major cities in the Kingdom, Bahrain and other member firms in GCC. The firm employees over 150 highly qualified professionals specializing in the different professional and consulting fields and other services and holding various professional certifications (CPA, SOCPA, CA, ACCA, ACMA and CIA). We work closely with Moore Stephens International London, UK, and relies on its international resources. This approach enables us to combine the international experience with the local knowledge to ensure our clients get the best services. Our staff is of diverse nationalities, natives and residents, and this enables us to maintain a high level of expertise while ensuring that we have local and expatriate employees that posses a completeness understating of the local environment. 6 Service Offerings Audit & Assurance Audit and Assurance Assurance services and 'adding value' are not usually viewed together, since the primary objective of an audit is to provide an independent opinion on a company's annual accounts. We do not subscribe to this concept. we recognize the commercial importance of providing assurance on business controls so that there are no surprises. Equally, understand the importance of providing advice to help clients develop their business. The key to a valuable compliance service is the strength of the relationship between the client and the service team. This enables us work to be thoroughly and accurately planned and tailored to their specific needs. As such, we can quickly identify risks as well as any areas for potential improvement. We will through the development of strong, long‐term relationships gain understanding into what makes you successful. This means we can feedback insights, improvements and intelligence to senior management. The most important aspects of our audit methodology are: • A top down risk based approach, • Clear and continuous lines of communication, • Focused on business processes and internal controls, • Complaint with international standards of auditing, • Delivery on time, • Value added services reporting and feedback, • IFRS expertise, • Adds value by identifying ways to enhance performance and cost • Reduction opportunities for the business. 7 Service Offerings Corporate Finance & Advisory Corporate Finance Business Advisory Whatever ambitions you have for your business, the firm’s corporate finance specialists can help you to achieve them. They can provide specialist skills, practical experience, know-how and objectivity to assist you in your future plans, whether you are looking to expand, merge or sell your business. We can assist on a variety of issues, including: Whatever ambitions you have for your business, our business advisory specialists can help you achieve them. The Firm provide the right skills practical experience, know‐how and objectivity to assist you in your future plans, whether you are looking to expand, restructure, merge or sell your business. We can assist on a variety of issues. • Identifying purchasers; acquisition targets or • Due diligence investigations; • Valuations; • Assisting with negotiations; • Preparing a business for sale; • Public offerings markets; on all international We partner with our clients in designing and achieving performance excellence. We develop customized tools and solutions based on our clients’ values and objectives. We work as trusted business advisors and focus on delivering exceptional value. including: • Business Process Definition; • Policies and Procedures Preparation; • The structuring and funding of ventures; • Process Flow Design; • Business recovery support. • Diagnostic Reviews; • Organization Structure; • Feasibility Studies; • Business Plans. 8 Service Offerings Internal Audit & Accounting Services Governance, Risk and Internal Audit The management of risk and implementation of robust governance has become an increasingly important aspect of global business. While many companies are required by law, regulations or stockholders to apply these process and procedures, even more elect to do so as a part of successful business strategy. Our aim is to leverage our expertise and sector knowledge to help organizations meet their governance, risk and assurance objectives. We provide internal audit, risk advisory, corporate governance and regulatory advice and compliance which includes the following; • Assisting business in developing risk based internal audit plans; • Facilitating risk (self) assessments and creating risk awareness; • Establishing an internal audit function or reviewing the quality of the existing function; • Co-sourcing and outsourcing of the internal audit function; • Assisting business in strengthening their internal control structure; • Transferring knowledge through workshops and courses on Risk Management, Internal Auditing, Corporate Governance & “In control” issues. Forensic Accounting As business becomes ever more complex and challenging, the size and complexity of disputes makes it all the more important that they are resolved as quickly as possible with the best available outcome. We offer experts with skills in a variety of areas and experience in all types of dispute from all over the world. IT Audit In today’s competitive environment, businesses increasingly depends on effective computer systems. But the risks of failure can be high and the ever increasing challenge is to harness the power of IT whilst avoiding the risks. Whatever your needs, our experience and expertise can help you meet your IT challenges, ensuring that it helps not hinders your business. Accounting Services We offer a wide range of accounting services including: • Recording and posting of entries; • Preparation of trial balances; • Reconciliation of nominal ledger accounts; • Compilation accounts; of monthly management • Preparation of annual financial statements in accordance with IFRS; • Monitoring 9 Service Offerings Zakat & Taxation Zakat and Taxation There are zakat or/ and tax implications for whatever we do decisions made today will often affect your zakat or/ and tax burden in the future. Our zakat and/ or tax experts ensure you are not only aware of them, but you achieve maximum efficiency in the short and long‐term. They provide a range of local zakat and/ or tax services and advice for international clients, including: • Zakat and tax planning and management strategies; • Preparation, translation, filing of zakat and tax returns; • Preparing clients for zakat and tax inspections, assisting with the process and obtaining zakat & tax assessments letters; The fact that Moore Stephens internationally has independent member firms in most major cities and low tax areas enables the provision of a comprehensive international tax planning service. This includes: • International group and financing structures; • Cross-border pricing; transactions and transfer • International trading; • Corporate residence; • Trust and estate planning; • Personal tax planning, consultancy and structuring. • Assisting with zakat and tax objections, appeals; • Assessing ,negotiating and finalizing the zakat and tax; • Obtaining zakat and tax certificate. 10 Sector Expertise Good advice benefits all businesses, so our clients come from a wide variety of backgrounds. But, if one feature characterizes them all, it’s the dynamic and complex nature of their financial interests that span national boundaries and different business sectors. That’s why we provide a depth as well as a breadth of expertise, which is at the core of our mission to be the best in our chosen markets. Commerce, Bank & Finance Insurance Financial and commercial institutions are facing increasing demands in today’s current economic climate. Ever-increasing demands from customers, combined with relentless market pressure and increased government regulation place insurance companies in a tough position. They must reduce the costs of doing business while providing faster, more accurate claims management and personalized customer service...not to mention creating profits. We have seen energized merger activity and an expansion of financial service offerings amongst lenders, brokerages, insurance players and the investment industry as a whole. In a highly regulated environment there are many challenges and increasing demands made on the financial services industry, from managing change to implementing effective, robust compliance procedures. The firm provide support and guidance to all types of financial and commercial entities, ensuring that regulatory requirements are met through to implementing long term growth strategies and everything in between. Now customers are expecting better financial services efficiently from a variety of channels. We offer services to underwriters and brokers, insurance regulators and claims assessors. With their experience in providing services to the insurance sector, it is probably not surprising that they are viewed as one of the leading advisors to the industry. So whatever area you are in, we have got the expertise to help. In a highly regulated environment under the Capital Market Authority and Saudi Arabian Monetary Agency there are many challenges, from managing change to meeting new risk‐based compliance procedures. We provide support and guidance to all types of financial and commercial entities, from ensuring that regulations are met through to implementing long‐term growth strategies, and everything in between. 11 Sector Expertise Property and Construction In a changing industry, sensible advice is required. The real estate sector continues to develop to meet the needs of customers and the environment. There has been a noticeable movement towards niche and specialist services, with businesses focusing on their core competences. This, coupled with the ongoing success of private finance initiatives, has led to more joint ventures and project-based work. The firm know this because we are there, providing integrated solutions to property developers, investors and other sector specialists. Manufacturing and Retail Manufacturers are facing more complex business challenges than ever before. A global marketplace is demanding production of higher quality goods, faster response times and lower costs while mass customization, outsourcing, and leaner margins are increasing competitive pressure. Retailers too are facing intense competitive pressure from newcomers to an already saturated market. Traditional retail models are under fire from differentiators in price, product, and service delivery methods. Purchasing dynamics are being revolutionized and successful companies are learning to survive and thrive in the hostile new economy with intelligent retail strategies supported by high-quality, timely market information. We know this because we listen to our clients, building relationships to allow us to understand the business, client sector and their objectives. It means we can provide real value to our clients. 12 Sector Expertise Maintenance and Service Shipping and Transport The firm has been associated in audit, assurance and related services for maintenance and service sector since its inception and having experience around 60 years. Our long association with this sector has enabled us in unique position to deliver unmatchable services to our clients. In our long association with the shipping industry, we have accumulated an unparalleled depth of knowledge and breadth of worldwide experience, and with member firms in all of the principal shipping locations throughout the globe, we are able to provide a truly international service to clients. Leisure and Tourism The fast growing leisure sector incorporates a number of mini-sectors, including hotels, sports, restaurants, garden equipment, hobbies, outdoor activities. But one thing is constant: high levels of growth and increasing competition means that companies must have the ability to adapt quickly while differentiating themselves from others in the sector. Clients range from single vessel owners to large multinational corporations, and include not only ship owners but brokers, ship managers, port operators and logistics businesses, with offices from Southampton to Sasebo! But key to our success is people: dedicated experts who have worked both for and within the maritime industry. We work with leisure and tourism clients to help them to gain that all important edge over their competitors. By understanding the key market drivers they are able to provide advice that really adds value. 13 Sector Expertise Government, Public Sector, Education and Health The Firms public sector teams have extensive expertise in public sector bodies. Through practical hands-on experience, we have a comprehensive and thorough understanding of the issues that affect local and central government, educational institutions and health authorities. Our experience is much wider than external audit, and we have dealt successfully with: • Value-for-money/best value auditing Not – for profit We understand that in the not-for-profit sector, every penny is crucial and that best value is an over-riding factor in decisionmaking. We act for substantial charities, foundations and professional institutions in an audit and advisory capacity. Our objective is to help clients prosper in a highly competitive marketplace, and services are therefore geared to helping clients succeed. • Performance indicator reviews • Corporate governance and risk management reviews • Fraud irregularities and investigations • Complaints investigations 14 Clientele Relationship Our objective is to foster close working relationships with our clients so that we are always aware of their changing circumstances and hence able to be proactive in delivering timely and relevant support and advise. 15 Our Valued Clientele We are partner in success of our valuable clients, following is the list of major clients. • Al Rajhi Banking &Investment Corporation. • Al Aman Insurance And Reinsurance Brokers Company Ltd. • United Cooperative Assurance. • Jeddah Holding Co. • Xenel Industries Limited (Holding) and its Subsidiaries & Affiliated Cos. • Saudi Diyar Co. Ltd. • Jamjoom Wescon Saudi Arabia Co. Ltd. • Globe Marine Services Co. • Ajil Financial Services Company. • Hitachi Zosen Corporation. • King Abdul Aziz Endowment Development Project Of the Holy Mosques – Makkah • Nesma Holding Co. Ltd. and its Subsidiaries & Affiliated Cos. • Saudi Binladin Group • Mohamed Binladin Company • Mitsubishi Heavy Industries Ltd. • Tabouk Cement Co. • The Arabian Petroleum Supply. (APSECO) (Mobil) • National Factory for Can Ends Ltd. (NAFCEL) • Zahid Tractor & Heavy Machinery Co. Ltd. • Al Yamama Cement Company • Saudi Services and Operating Co. Ltd. (SSOC) • Sheraton Hotel Jeddah & Makkah • Marriott Jeddah Hotel 16 Contact Information JEDDAH OFFICE 58 – AL Watan Al Arabi Street Al Hamra District, P.O. Box 780, Jeddah 21421 Kingdom of Saudi Arabia. Tel: +966 12 669-3478 Fax: +966 12 6602432 email@example.com, firstname.lastname@example.org www.elayouty.com RIYADH OFFICE Dabab Tower, 2nd Floor, Office no. 7, Dabab Street, Riyadh, Kingdom of Saudi Arabia. Tel: +966 11 408-1801 Fax: +966 11 408-1836 Riyadh.email@example.com www.elayouty.com AL-KHOBAR OFFICE Bandaria Dist, Back to Riyadh House Establishment, P.O. Box 200, Al-Khobar 31952 Kingdom of Saudi Arabia. Tel: +966 13 882-2193 Fax: +966 13 882-1973 Alkhobar.firstname.lastname@example.org www.elayouty.com We believe the information contained herein to be correct at the time of going to press, but we cannot accept any responsibility for any loss occasioned to any person as a result of action or refraining from action as a result of any item herein. Printed and published by © Moore Stephens El Sayed El Ayouty & Co. (January 2013) Moore Stephens International Limited, a company incorporated in accordance with the laws of England, provides no audit or other professional services to clients. Such services are provided solely by member and correspondent firms of Moore Stephens International Limited in their respective geographic areas. Moore Stephens International Limited and its member firms are legally distinct and separate entities. They are not and nothing shall be construed to place these entities in the relationship of parents, subsidiaries, partners, joint ventures or agents. No member firm of Moore Stephens International Limited has any authority (actual, apparent, implied or otherwise) to obligate or bind Moore Stephens International Limited or any other Moore Stephens International Limited member or correspondent firm in any manner whatsoever. January 2013.