LES’ COPAQUE
tm
PRODUCTION SDN BHD
(LCPSB)
Norikhti Faqriah bt Azime (2008319497)
Nur Jihan Mohd Fadzil (2009425582)
COMPANY PROFILE
• COMPANY MANAGING DIRECTOR:
Burhanuddin Md Radzi
•COMPANY NAME:
Les' Copaque Production Sdn Bhd
• COMPANY ADDRESS :
Les' Copaque Production Sdn. Bhd.
No. 1, Jalan Boling Padang G13/G,
Section 13, 40100, Shah Alam, Selangor.
•DATE OF ESTABLISHMENT: December 2005
•CORE BUSINESS:
Producing high quality 3D animation i.e. animated featured film,
animated series and “public services announcement projects” with
local images but has global appeal.
COMPANY STRUCTURE
Training Center
LCP ANIMATION TRAINING
CENTRE Sdn. Bhd.
-A 100% wholly owned
subsidiary of LCPSB.
-Incorporated in February
2008
-To provide professional
training for graduates or
individuals.
- Interested to expand their
career in the Film &
Animation Industry.
Merchandising
Restaurant
LC MERCHANDISING
- A 100% wholly owned
subsidiary of LCPSB.
- Handle the production of
merchandises.
- Manage the licensees in
manufacturing the
merchandises.
- Distributing a bigger
range of original Upin &
Ipin products.
GENG’S CORNER
- A family restaurant
with the theme from
your beloved characters
Upin & Ipin and from
“Gang: The Adventure
Begins”.
BUSINESS MODEL
Value
Proposition
Revenue
Model
Market
Opportunity
• In supporting M’sia product that will generate positive
economic growth.
• Each animation contain positive morale and mesagges.
• The company only sells original products in order to boicot
immitation product.
• Bulk of the revenue (RM6.3 mil) was generated by 3D
animation movie: “Gang: The Adventure Begins”
• Professional training-collaboration with MDEC
• Merchandising- original products available at Giant, Tesco
& Jusco
• Restaurant –at present, there are 2 outlets in Shah Alam
• Gaming (new business)
• 8 Asian countries through Disney Asia Channel
• Penetrated and successfully attracted the attention of
Indian film industry (screened at 2000 cinema)
• Still in negotiation with Argentina for the memorandum of
understanding.
BUSINESS MODEL
Competitive
environment
Competitive Advantage
Market Strategy
Management Team
• In Malaysia, the closest competitor is Animonsta Studios
• “Gang:The Adventure Begins” was endorsed by the Malaysia
Book of Records as the first 3D animated feature film in
Malaysia.
• “Gang: The Adventure Begins” recorded among the highest
ranked movie in best-ticket selling
• Create consumer awareness of the company through
“public service announcement" project with RTM
• Animated series :Upin & Ipin aired at TV9
• Provide latest updates to fans through online
network,production blog ,community forum and fan club.
• Expands the influence to young readers in written form:
Adapted into a monthly comic magazines series
• Managing Director: Has a broad experience in Oil & Gas
business
• Recruit 70 creative and talented local young technical artist
ENGAGEMENT WITH AGENCIES & GOVT
AGENCIES
• MDeC – To market our animation domestically & globally i.e.
brought LCPSB to International Film Festival in Cannes, France
in 2009
• MIMOS – Provide facilities of rendering for their 1st film
GOVERNMENT SUPPORT
• MOSTI – Financial support from E-Content fund of RM 1 mil
• Malaysian Ministry Of Culture, Arts And Tourism-Financial
support totaling RM200k for promotion as part of “Visit
Malaysia Year Campaign” in 2008
• TV9,RTM – As a media platform to promote animation product
for general viewer.
IT APPLICATIONS
• Use graphics and animation applications.
• Main software for 3D software: Autodesk
Maya.
• Supporting graphics and editing software:
o Adobe After Effects
o Adobe Premiere
o Adobe Photoshop
o Adobe Auditions
o A few more minor programs
SUCCESS STORIES
FINANCIAL
Return on Investment–only after 3 years establishment as it took 2 years (2006-2008) mainly to
complete the animation and for R&D purposes.
The movie “Gang: The Adventure Begins” had a turnover of RM 6.3 million in the Malaysia box
office-among the highest ranked movie in best-ticket selling
The movie “Gang: The Adventure Begins” recorded a profit of RM5 million.
MARKET PENETRATION
Upin & Ipin the series have successfully penetrated Indonesia & Turkey market.
“Gang: The Adventure Begins” has started screened at 2000 cinemas in India and been translated
into Hindi language.
Since 2009, Upin & Ipin the series (Season 3 and onwards) have successfully aired at the Disney
Channel Asia.
Country
Channel
From
Remarks
Malaysia
TV9
Sept 2007
Season 1 onwards
Indonesia
TVRI
TPI
Sept 2007
Sept 2008
Season 1 only
Season 2 onwards
Turkey
Hilal TV
Sept 2008
Season 1 & 2
8 Asia countries
Disney Channel
Nov 2009
Season 3 onwards
SUCCESS STORIES
AWARDS
 The first 3D animation film released in Malaysia, Malaysia
Book of Records
“Gang: The Adventure Begins” – Best Editing, MSC Malaysia
Kre8tif
“Gang: The Adventure Begins” – Best Music/Score, MSC
Malaysia Kre8tif
Gang: The Adventure Begins” – Jury Special Award, MSC
Malaysia Kre8tif
CONTRIBUTIONS TO SMEs
As a role model for other SME companies due to its effective
strategic planning in producing 3D animation.
Created business opportunities to retailers and distributors
through merchandising.
Organized more talks to attract new generation to explore
and have better exposure in animation industry.
SUCCESS STORIES
CRITICAL SUCCESS FACTORS
In-depth R&D which encompassing all aspects including strategy,
production and marketing.
High concentration on the Human Capital Development through hands
on training to all staff
The MD of LCPSB, En Burhanuddin has a broad experience in business
where he has been working with Petronas Carigali Sdn Bhd since 1981
and successfully made a turnover of RM130 million from RM10 million.
More focus on quality of plot story to ensure it is able to convey good
message to the viewers especially to children.
Key impediments
2006-2008
2009 till present
Difficult to get sponsors in the
initial stage.
Limited capital to produce
animation film.
High risk in marketing the end
products.
Products imitation by small
retailers-CD and merchandises
COMPANY DIRECTION
SHORT-TERM PLAN
To continue and produce more animation series for Upin &
Ipin TV9 (Malaysia) and TPI (Indonesia).
To produce the sequel movie for “Gang: The Adventure
Begins”
LONG-TERM PLAN
To produce new concept of animation series.
To build a strategic alliance with other companies outside
Malaysia.
MOVING FORWARD
To become the best animation company in Asia.
To create more animation products which could compete at
International level
To widen the company’s horizon by developing more talents
and specialists in animation.
To invest in more sophisticated equipments for better filmmaking quality
LESSONS LEARNT
Gained some insights on how IT applications contributed in
animation industry.
Able to explore and have better understanding of business
model in Malaysian animation industry.
 Studied on the company’s sustainability- how the business
works and how it diversify the income in order for the company
to continue survive.
 Examined the critical success factors, key achievements and
the challenges faced by the local animation producer-LCPSB.
Thank you